来源：上游新闻 投诉人：平台判定"证据不足" 根据黑猫投诉页面显示，截至发稿，该集体投诉量已达58件，但集体处理率仅为1.72%。投诉人表示， 自己已向闲鱼平台提交了卖家内容抄袭、无证经营以及消极客服的完整证据链，但平台客服仅重复"证 据不足"的结论，既不指出证据具体缺失何处，也未对涉事卖家账号进行处罚。投诉人质疑，在有多人 同时投诉同一商品、证明受骗者众多的情况下，闲鱼平台此举涉嫌"包庇"违规卖家。 近日，在新浪旗下消费者服务平台"黑猫投诉"上，一起针对闲鱼卖家的集体投诉引发关注。超过50名消 费者联合投诉闲鱼店铺"基骨头指南铺"售卖"基金投资指南"，提供抄袭拼凑的内容，涉嫌欺骗。面对消 费者提供的多项证据，闲鱼平台被指处置态度消极，整体投诉处理率仅为1.72%，并以"证据不足"为由 未对卖家进行有效处罚。 上游新闻调查发现，在闲鱼平台上除了"基金投资指南"等商品外，还有大量"抄底战法""炒股秘籍"等涉 金融投资类商品，消费者对此类商品甚至无法正常举报。 付费指南疑为抄袭拼凑 据黑猫投诉平台集体投诉发起人"洞察喵"描述，其于2025年10月14日在闲鱼店铺"基骨头指南铺"花费66 元购买了一份"基金指南"虚 ...

Group 1 - IKEA launches instant retail service in partnership with JD.com, marking its entry into the instant retail sector, covering 13 stores across 9 cities in China [7] - Bubble Mart's Valentine's Day limited edition series "Star People" sees prices surge nearly 7 times, with popular hidden items selling for up to 699 yuan [5] - Ideal Auto plans to close underperforming stores as part of a strategic evaluation, with the number of closures yet to be determined [4] Group 2 - Tencent's anti-fraud department reported over 90 employees were dismissed for violating company policies, with some cases referred to law enforcement [4] - Intel's CFO indicates the company is operating at a "hand to mouth" state, focusing on high-end products due to supply constraints, which may affect market share in lower-end segments [4] - Amazon is set to initiate another round of layoffs affecting thousands of employees as part of a broader plan to reduce its workforce by approximately 30,000 [5] Group 3 - Tesla's Full Self-Driving (FSD) system is expected to be approved in China as early as next month, although the company has not confirmed any specific updates [6] - The Chinese securities regulator imposed a record fine exceeding 1 billion yuan on individual Yu Han for manipulating the stock market [7] - Toyota has incurred an additional cost of approximately 5.1 trillion yen over the past four and a half years due to rising prices in the automotive industry [10]

Core Viewpoint - The article emphasizes the efforts of the women's federation in Ji'an City to establish organizations in new economic sectors, social organizations, and new employment groups, aiming for comprehensive coverage and the promotion of women's participation in e-commerce and entrepreneurship [1][3]. Group 1: Background and Initiatives - The rapid development of the internet and digital technology has made e-commerce a vital force for economic growth, prompting Xiangjiang County to create an e-commerce industrial park to support the sector [4]. - The Women's Federation in Xiangjiang County established the Women's Committee of the E-commerce Association to enhance organizational structure and services, focusing on empowering women in the e-commerce industry [4][5]. Group 2: Key Practices and Achievements - The Women's Committee has implemented a "Four Micro" service model, which includes micro-promotion, micro-consultation, micro-training, and micro-care, to support women's entrepreneurship and employment [8][9]. - The committee has conducted legal awareness campaigns, providing legal consultations to over 200 women, enhancing their understanding of rights and protections [8]. - Training programs have been organized for over 300 women in areas such as new media e-commerce and live streaming, facilitating their entry into the e-commerce sector [9]. - The committee has also provided emotional support and organized health services, creating a supportive community for women in the industry [9]. Group 3: Development and Impact - The Women's Committee has promoted local products and agricultural specialties through e-commerce and live streaming, significantly contributing to local economic development [12]. - The committee has facilitated the sale of over ten million yuan worth of local agricultural products and organized numerous training sessions, demonstrating early success in empowering rural women [13].

Core Viewpoint - The 2026 "New Year Goods Festival" has commenced, marking a significant consumer event before the Spring Festival, with major e-commerce platforms launching promotional strategies centered around subsidies and festive themes to stimulate consumption [1][3]. Group 1: Promotional Strategies of Major Platforms - Major platforms like JD.com, Tmall, Douyin, and Pinduoduo are enhancing their promotional strategies to improve service quality and consumer experience while offering significant discounts [3][4]. - JD.com launched its New Year Goods Festival on January 25, featuring discounts starting at 50% and introducing new service offerings such as a 5-year damage replacement for kitchen appliances and a gift-sharing feature [3]. - Tmall reported a notable increase in free shipping orders from remote areas, while Douyin focused on simple discounts and group buying strategies to attract consumers [4]. Group 2: Popularity of Traditional Local Goods - Despite evolving consumption patterns, the themes of "new year renewal" and "hometown flavors" remain central to New Year goods consumption [5][6]. - Tmall's data indicates that categories like clothing, fresh produce, and electronics are top choices for consumers, with winter apparel seeing significant growth due to cold weather [5]. - The "hometown goods" initiative by Douyin aims to connect consumers with local specialties, enhancing emotional ties and driving sales for regional products [6]. Group 3: Zodiac Economy and Emotional Consumption - The year 2026, being the Year of the Horse, has led to a surge in demand for horse-themed products across various platforms, with over 30% of sales in specific categories attributed to these items [7][9]. - Emotional resonance in products is increasingly important for younger consumers, who prefer items that evoke feelings of connection and healing, as seen with the viral "Crying Horse" plush toy [9][10]. - The alcohol market is experiencing a dual trend of gifting and self-indulgence, with significant growth in low-alcohol beverages, particularly among female consumers under 30 [10].

Core Insights - The Dongguan Humen Town is focusing on the development of the e-commerce industry through a specialized research initiative led by Party Secretary Li Huiqin, aiming to gather frontline information to enhance the town's e-commerce development plan and promote high-quality industry growth [1][2] Group 1: E-commerce Development Strategy - Humen Town is set to introduce the "Action Plan for Promoting High-Quality Development of E-commerce" to support the growth of the e-commerce sector [1][10] - The town aims to achieve the "Thousand Billion Town" goal by building a modern industrial system referred to as "2333," which includes various strategic and emerging industries [10] Group 2: Industry Characteristics and Workforce - Humen has established a digital ecosystem that integrates "Internet + Industry + Public Services," making it one of the most distinctive e-commerce hubs in Dongguan [6] - Currently, over 50,000 individuals are directly employed in the e-commerce sector, with more than 250,000 jobs created indirectly, and there are over 20,000 business entities engaged in e-commerce within the town [6] Group 3: Policy Support and Future Directions - The local government plans to enhance policy support, improve public service infrastructure, and provide precise services to enterprises to foster e-commerce development [6] - The "2333" industrial system includes two major traditional industries, three strategic emerging industries, three future industries, and three modern service sectors, with e-commerce being a key focus area [10]

Core Insights - JD's quality dining brand, Qixian Xiaochu, is accelerating its national expansion with new store openings in multiple cities, marking a new phase in its nationwide layout [1][4] Group 1: Expansion Strategy - Qixian Xiaochu has opened 30 stores in Beijing within four months and launched its first store in Harbin, followed by simultaneous openings in Shenzhen, Shanghai, and Guangzhou, indicating a robust growth strategy [1] - The brand aims to recruit business partners nationwide, with plans to establish a presence in all first- and second-tier cities by the end of 2026 [3] Group 2: Marketing Initiatives - A promotional event titled "Laba Na Xian Fu Shi Shi Jie 'Zhou' Quan" will be held from January 25 to January 27, offering free congee and rice to customers who order from the JD app, with a total of 60,000 portions distributed across five cities [2] Group 3: Quality and Safety Standards - Qixian Xiaochu has implemented a "5×2 Food Safety Management Rule," which includes five categories with two visible safety measures each, ensuring transparency and quality from ingredient sourcing to delivery [3] - The brand emphasizes fresh cooking, ingredient transparency, and rigorous safety protocols, including the use of non-GMO soybean oil and antibiotic-free eggs, to meet consumer demands for safe and healthy dining options [3]

近年来，随着国家鼓励绿色消费和发展循环经济，各类积分电商平台也火了起来。不过，很多平台做着做着就遇到了同一个难题——积分"分不动"，最后撑 不下去。今天咱们就以"我店"这个模式为例，聊聊这类平台为啥会陷入困境，以及有没有破解的办法。 "我店"模式曾经挺成功，服务过百万用户、流水做到上千万，也确实帮不少线下商家增加了收入。但发展到后期，它也逃不开"积分发不出去"这个老问题。 平台当时推了两个办法来缓解，但说实话，都只是临时救急。 （二）他们用了哪两招？ 拆分积分池 把原本的大积分池，按地区、活动类型、时间段拆成好几个小的。池子小了，补贴发起来周期短一点，短期内兑付压力能稍微缓解。 拉长发放周期，同时提高获得概率 （一）"我店"是怎么玩的？ 简单讲，核心就是积分能增值：消费者和商家交易后，双方按商家让利的比例（3%–20%）拿到对应积分。这些积分通过一套AI算法慢慢增值，分36–40期 逐步变成消费券发到用户手里，最高的时候积分能翻到最初的5倍。 特别要提的是，积分增值的钱完全来自商家让利，没额外印钱或者空转。所以这个模式本身是没泡沫的，资金进出也能对上——平台能平稳运营4年，也证 明了基础设计是靠谱的。可即便如 ...

作者 | IT桔子团队 排版 | 王梓璇 来源｜IT 桔子 图片 | AI生成 "请回答中国创投 2025： 2025年，哪些城市在新增的上市公司最多？" IT桔子统计发现，2025年中国有 277 家企业在境内外市场IPO上市。它们的公司所在地，地域分布呈现出较为集中的特点—— 上海、北京、苏州、深圳、杭州五个城市合计有104家公司上市，占全国总量的37.5%。各城市的上市数量排名与板块选择，在一定程度上反映了其产业 结构与发展方向。 五大城市IPO路径 与产业逻辑详解 ●第一名：上海（30家） ●第二名：北京（27家） ●第三名：苏州（18家） ●第四名：深圳（16家） ●第五名：杭州（13家） 上海：金融中心的国际化选择 这种分布与上海的国际金融中心定位相符。其总部经济、金融及贸易等产业基础，促使部分企业有对接国际资本的需求。港交所因其制度与国际接轨，成 为这些企业进行全球融资、提升品牌影响力的一个主要选择。 北京：科技策源地的全球视野 北京以27家位居第二，其上市路径呈现出全球化特征。 数据显示，有15家企业在港交所上市，1家在北交所上市。 此外，有4家公司在纳斯达克上市，该数量在全国城市中位列第一。 ...

Core Insights - The article highlights the collaboration between JD Supermarket and the local community in San Dou County, Guizhou, to promote the traditional Mawei embroidery craft while providing employment opportunities for local women [1][3]. Group 1: Employment and Economic Impact - Local women, known as "Xiu Niang," are now able to work from home, creating Mawei embroidery products for JD Supermarket, which has significantly improved their livelihoods [1][3]. - JD Supermarket has customized orders worth 300,000 yuan for the upcoming New Year festival, directly benefiting the local artisans [3]. Group 2: Cultural Heritage and Training - Mawei embroidery is a traditional craft of the Shui ethnic group, which faced challenges in transmission due to limited sales channels [3]. - JD Supermarket, in partnership with the local Women's Federation, has initiated the "Mawei Embroidery Mom Support Program," providing systematic e-commerce training to help artisans sell their products online [5]. Group 3: Philanthropic Efforts - Since the launch of the "Mother and Baby Love Action" in April 2024, JD Supermarket has donated nearly 3 million yuan worth of maternal and infant supplies across various regions, including Sichuan and Qinghai [7]. - The initiative not only focuses on material support but also emphasizes sustainable technical assistance, helping over a hundred mothers acquire live-streaming skills to promote their crafts on JD's platform [7].

Core Insights - The star marketing market is expected to continue expanding, with a focus on diversification and refinement, as brands increasingly rely on celebrity endorsements as a key marketing strategy [1] Market Overview - In 2025, 1,208 celebrities are projected to have endorsements, representing a 28.1% increase from 2023, while the number of brands announcing celebrity endorsements will reach 1,467, a growth of 38.48% [12] - The average number of brands endorsed by each celebrity and the average number of endorsements per brand are both steadily increasing [12] Timing and Trends - Endorsement announcements are concentrated around major e-commerce promotional events, particularly in May, September, and October, aligning with sales peaks like 618 and Double 11 [16] - The overall trend shows a growth in endorsement numbers across most months, with October seeing the most significant increase [16] Celebrity and Industry Distribution - Entertainment and film celebrities remain the preferred choice for endorsements, accounting for 84.06% of all endorsements, while the entertainment comedy sector is experiencing the fastest growth [19] - The beauty and skincare industry leads with 665 new endorsements, while the transportation sector shows a remarkable growth rate of 70.8% [27] E-commerce and Competition - The entry of Douyin into the e-commerce endorsement space has intensified competition, with the number of e-commerce celebrity endorsements rising by 155% to 304 [28] - Major e-commerce platforms like Taobao and Tmall are leading in the number of new endorsements, utilizing a flexible matrix of celebrity collaborations [34] Celebrity Structure - The endorsement landscape is dominated by male celebrities, with over 57% being male, and the age group of 26-35 years is seeing an increase in representation [45] - The number of endorsements for B and C-level celebrities has significantly increased, indicating a shift in resource allocation towards mid-tier talent [51] Marketing Channels - Different social media platforms are being utilized for distinct marketing strategies, with Weibo focusing on trending topics, Douyin leveraging short videos for effective conversion, and Xiaohongshu emphasizing scene-based marketing [2] Innovation Trends - New marketing innovations include exclusive merchandise for endorsers, executive endorsements, and the integration of user-generated content to enhance brand storytelling [2]