Core Viewpoint - Xibei has issued an official apology and announced adjustments to its food preparation processes to enhance customer experience and transparency, committing to implement these changes by October 1, 2025 [1][5][11]. Summary by Relevant Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][5]. - Children's meal beef rice will be prepared fresh in-store instead of using pre-made sauces [1][5]. - Children's beef patties will be made fresh on-site [1][5]. - Children's fish sticks will be made from fresh, whole fish, cooked on-site [1][5]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1][5]. - Pork chop dishes will use fresh pork ribs cooked on-site instead of semi-finished products [1][5]. - The meat in the flaky meat sandwich will be cooked fresh in-store [2][5]. - The shredded spicy chicken will be boiled fresh in-store [3][5]. - Oatmeal with pumpkin puree will be freshly cooked with real pumpkin slices added [4][5]. Customer Engagement and Transparency - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [5][11]. - Xibei encourages customers to provide feedback and suggestions for further improvements [5][11]. - The founder, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful practices in the industry [5][11]. Impact of Public Discourse - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at Xibei locations [11]. - The incident has sparked broader discussions about the use of pre-prepared foods in the restaurant industry and the importance of consumer awareness regarding food preparation practices [12][15]. - Regulatory bodies are expected to enhance oversight of pre-prepared foods to ensure consumer rights and safety [17][18].

Core Viewpoint - The company West B is making significant adjustments to its food preparation processes in response to customer feedback, aiming to enhance customer experience and ensure food safety by transitioning from centralized kitchen processing to on-site cooking by October 1, 2025 [1][11][15]. Summary by Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][11]. - Children's meal beef stew sauce will be prepared fresh at the store [2][11]. - Children's meal beef patties will be made fresh on-site [3][11]. - Children's meal cod fish sticks will be replaced with fresh-cut large yellow croaker, fried and grilled on-site [4][11]. - Grilled lamb skewers will be freshly cut, skewered, and grilled at the store [5][11]. - Pork chop with sauerkraut will use fresh pork ribs cooked on-site instead of semi-finished products [6][11]. - The braised meat in flaky meat sandwich will be prepared fresh at the store [7][11]. - Hand-shredded spicy chicken will be cooked fresh on-site [8][11]. - Oatmeal millet porridge will be freshly cooked at the store with added fresh pumpkin slices [9][11]. Customer Engagement and Transparency - The company expresses deep apologies for any confusion and emphasizes its commitment to food safety and compliance with national regulations [11][15]. - West B encourages ongoing customer feedback and aims to continuously improve its services [16][21]. - The founder, Jia Guolong, has committed to transparency and learning from industry best practices [16][21]. Public Reaction and Industry Context - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at West B locations [21][22]. - Discussions around "pre-prepared dishes" have raised consumer awareness regarding their right to know about food preparation practices [22][25]. - Regulatory bodies are emphasizing the need for transparency in the use of pre-prepared dishes in the restaurant industry to build consumer trust [26].

Core Viewpoint - Xibei Restaurant Group has issued an apology regarding the recent controversy over its pre-prepared dishes, acknowledging a significant gap between its production processes and customer expectations [1][2]. Group 1: Apology and Adjustments - On September 15, Xibei released an apology letter, admitting that its production methods did not meet customer needs and expectations [1]. - The company plans to adjust its central kitchen processing to on-site preparation at stores by October 1, 2025, including switching all dishes cooked with soybean oil to non-GMO soybean oil [1]. Group 2: Customer Engagement and Transparency - Xibei has invited customers to supervise its improvement measures and will provide timely updates on the adjustments [2]. - Founder Jia Guolong stated that Xibei will operate transparently and learn from the practices of other successful companies [2]. Group 3: Industry Support - Yu Donglai, founder of Pang Donglai Group, publicly supported Xibei, urging people to understand and help improve the company rather than harm it [4]. - Several industry leaders, including founders of other restaurant brands, have also expressed support for Xibei amid the controversy [8]. Group 4: Response to Criticism - In response to Yu Donglai's support, Luo Yonghao emphasized the importance of understanding the truth before forming opinions [6]. - Luo criticized the marketing consulting firm Hua Yu Hua for its long-term service to Xibei and labeled it as a "brand assassin" during a live-streaming session [11].

Core Viewpoint - The company West Be has issued an apology letter addressing customer concerns and announcing a series of adjustments to improve food preparation processes in its restaurants by October 1, 2025 [1][3][4]. Summary by Categories Apology and Customer Engagement - West Be expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback [1][3]. - The company emphasizes its commitment to food safety and adherence to national laws and regulations [3][4]. Adjustments to Food Preparation - By October 1, 2025, West Be will implement the following changes in all its nationwide stores: 1. All dishes using soybean oil will switch to non-GMO soybean oil [1][3]. 2. The children's dish "Beef Braised Rice" will be prepared fresh in-store [1][3]. 3. The children's beef patties will be made fresh on-site [1][3]. 4. The children's fish sticks will be replaced with fresh-cut large yellow croaker, fried and baked on-site [1][3]. 5. Lamb skewers will be cut, skewered, and grilled fresh in-store [1][3]. 6. The pork chop in sauerkraut will be adjusted from semi-finished to fresh pork ribs, stir-fried in-store [1][3]. 7. The "Pork Sandwich" will use fresh meat for braising on-site [1][3]. 8. The "Shredded Chicken with Spicy Sauce" will be made with fresh chicken boiled in-store [1][3]. 9. The oatmeal millet porridge will be freshly cooked in-store with added fresh pumpkin slices [1][3]. Commitment to Continuous Improvement - The company acknowledges that the planned improvements are not sufficient and welcomes ongoing customer suggestions for further enhancements [4]. - West Be aims to maintain transparency and invites customers to supervise the implementation of these changes [4].

Group 1 - The registered capital of Inner Mongolia Xibei Catering Group Co., Ltd. increased from approximately 89.54 million to about 89.90 million yuan [1] - Shareholding ratios of existing shareholders, including Beijing Xibei Enterprise Management Co., Ltd., Jia Guolong, and Hohhot Ren Sheng Xi Yue Enterprise Management Center (Limited Partnership), have decreased [1] - Chengdu New Trend Media Group Co., Ltd. has increased its shareholding ratio [1]

Core Insights - The article highlights the innovative strategies employed by Quanjude to attract younger consumers while maintaining its traditional brand identity [1][9][11] Group 1: Brand Innovation - Quanjude is introducing new products like the "Good Duck" interactive toy, which combines nostalgia with modern engagement, appealing to younger audiences [3][4] - The company is also launching mooncakes with unique packaging that incorporates elements of Peking opera, aiming to blend cultural heritage with contemporary consumer preferences [4][5] Group 2: Digital Transformation - Quanjude has implemented a platform-based settlement system across all its stores, enhancing management efficiency and data accessibility [9][11] - The introduction of an AI order-taking system has improved accuracy and efficiency in food sales, allowing for 24/7 order processing [9][11] Group 3: Product Diversification - The company is focusing on "foodification" of its restaurant products, aiming to make its offerings more accessible through packaging and e-commerce [7][8] - Quanjude is expanding its product lines to include health-oriented mooncakes and ready-to-eat packaged meats, catering to the growing demand for convenient and healthy food options [6][7] Group 4: Customer Experience - The establishment of a 3D immersive dining experience has attracted a younger clientele, enhancing the overall dining experience [9][11] - Quanjude is adapting its seating arrangements to accommodate smaller groups, increasing table utilization and customer satisfaction [11]

15日，西贝通过官方微博发布道歉信。道歉信中，提及多款儿童餐将调整为"现做"，大豆油调整为非转基因等。 2025年10月1日削,四贝王国| J后云陆续元成 以下调整: 1、西贝所有使用大豆油烹调的菜品,调整为 使用非转基因大豆油。 2、儿童餐吃光光牛肉焖饭牛肉酱,调整为门 店现炒。 3、儿童餐牛肉饼,调整为门店现做牛肉饼。 4、儿童餐鳕鱼条,调整为门店原切大黄鱼, 现炸现烤。 5、烤羊肉串，调整为在门店现切、现串、现烤。 6、猪排烩酸菜中猪排半成品,调整为生排 骨,在门店现炒。 7、酥皮肉夹馍卤肉，调整为生肉在门店现卤。 8、手撕椒麻鸡,调整为生鸡在门店现煮。 9、燕麦小米粥中的金瓜泥,调整为门店现熬 小米粥,加入新鲜金瓜片熬制。 关于广大顾客关心的保质期问题,我们正在 与上游供应商积极沟通,在保证食品安全和 库存周转的前提下,尽量缩短保质期。 但我们深知这些改善是远远不够的,我们欢 迎顾客继续提出改善建议。我们将积极持续 整改。 正如西贝餐饮创始人贾国龙向顾客所做的 承诺： 做饭的围着吃饭的转,你说昨好就咋办。顾 客"虐"我千百遍,我待顾客如初恋。 西贝从今以后打明牌,做一个透明的西贝。 彻彻底底向胖东来学 ...

Core Viewpoint - The company Xibei has acknowledged a significant gap between its production processes and customer expectations, leading to an apology and a commitment to improve its food preparation methods by transitioning from centralized kitchen processing to on-site cooking in stores by October 1, 2025 [1][3]. Summary by Relevant Sections Company Response - Xibei has issued an apology, recognizing the disparity between its production methods and customer expectations, and has committed to making improvements [1][3]. - The company plans to implement nine major adjustments to its food preparation processes by October 1, 2025, to enhance customer experience [3]. Planned Adjustments - All dishes using soybean oil will switch to non-GMO soybean oil [3]. - Children's meals will be freshly prepared on-site, including beef rice, beef patties, and fish sticks [3]. - Lamb skewers will be cut, skewered, and grilled on-site [3]. - Pork chop dishes will use fresh pork instead of semi-finished products [3]. - Other adjustments include preparing various dishes, such as meat sandwiches and chicken, on-site to ensure freshness [3]. Customer Concerns - The company is actively communicating with suppliers to address customer concerns regarding food safety and shelf life, aiming to shorten the shelf life while ensuring safety and inventory turnover [3]. Public Reaction - Influencer Luo Yonghao criticized Xibei's apology, questioning the authenticity of their claims regarding pre-prepared food and the implications of continuing to sell such products until the adjustments are made [4].

虎嗅注：据智通财经消息，9月15日，西贝发布致歉信称，将尽可能把中央厨房前置加工工艺调整到门 店现场加工。2025年10月1日前，西贝全国门店会陆续完成相关调整。本文来自微信公众号：谢劲波， 作者：谢劲波，题图来自：视觉中国 我十多年前就听说过西贝老板贾国龙的故事，不是道听途说的，也不是网上的，而是来自一个我非常佩 服、非常能干的学员，她当时在给西贝做财务顾问。 比自我认识更难的，也是更重要的，是自我意识。我们能时时刻刻意识到自己在做什么吗？比方，西贝 老板能意识到他冲动了吗？而且不是一次冲动，而是一而再再而三地冲动了。 我们"普通人"会意识到我们有时候对人不满其实不是那个人有什么问题，而是自己本来就有情绪。或 者，我们在PUA别人，或者在隐形攻击（passive aggressive）别人，在逃避，在找借口，或者在给自己 脸上贴金吗？ 发生了这样的事，是好事。如果西贝老板能调整，西贝可以更上层楼。如果继续这么闹下去，西贝可能 会破产，而且非常快。 她告诉我西贝做菜不用味精，但并没有拿这点做对外宣传，而是默默地就这么做，靠食材质量取胜。后 厨用的清洁剂是安利的，当然很贵，也不对外宣称。还有老板大学读了没一会， ...

Core Points - Xibei Restaurant Group issued an apology letter acknowledging a significant gap between production processes and customer expectations, committing to rectify these issues by October 1 [1][3] - The company encourages customers to continue providing feedback for improvements and emphasizes its commitment to food safety and compliance with national regulations [3][5] Summary by Categories Apology and Commitment - The company expressed deep regret for not meeting customer expectations and outlined a commitment to make necessary adjustments by October 1 [1][3] - Xibei welcomes ongoing customer suggestions for improvement and aims to maintain a transparent relationship with its patrons [4][5] Operational Changes - By October 1, 2025, Xibei will implement several operational changes, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [4] 2. Transitioning children's meals to be prepared fresh in-store, including beef rice, beef patties, and fish sticks [4] 3. Adjusting various menu items to ensure they are made fresh on-site, such as lamb skewers and pork chop dishes [4] 4. Shortening product shelf life in collaboration with suppliers while ensuring food safety [4] Customer Engagement - The company invites customers to supervise the improvement measures and promises to keep them updated on the progress of these changes [5]