00:15 华声在线2月17日讯(全媒体记者 刘涛 通讯员 文兰 罗凯)2月17日，湖南省文旅厅公布马年首日旅游市场 数据：根据手机信令大数据建模统计，春节假期第三天（农历正月初一），全省接待游客2295.15万人 次。根据银联商务大数据建模统计，当日交易量1271.62万笔，交易额33.54亿元，同比增长6.81%。 根据客流摄像头监测大数据建模统计，当天纳入监测的1048家文旅单位接待游客59.91万人次，其中12 家5A级景区当日接待游客22.16万人次，同比增长4.34%。封闭式景区前三名为南岳衡山旅游区、长沙 市岳麓山-橘子洲旅游区、张家界武陵源-天门山旅游区。 此外，今年春节假期首日(2月15日)，全省接待游客2139.07万人次;次日(2月16日)全省接待游客2270.68 万人次。 来源：华声在线 责编：刘茜 一审：刘茜 二审：印奕帆 三审：谭登 马年首日，祈福游客众多。南岳衡山共接待游客31.83万人次，同比增长23.66%;其中南岳衡山5A景区接 待游客24.67万人次，同比增长20.88%;南岳里、太空馆、祝融小镇接待游客7.16万人次，同比增长 36.9%。很多游客选择前往伟人故里韶山 ...

Core Viewpoint - The article highlights the vibrant atmosphere and various cultural activities in Yinchuan, Ningxia during the Spring Festival, showcasing a blend of traditional customs and modern tourism initiatives to enhance consumer engagement and community spirit [1][2][5]. Group 1: Cultural Activities - Yinchuan is hosting a series of unique activities centered around intangible cultural heritage, folk experiences, and winter sports, creating a festive environment for both residents and tourists [1][5]. - The "Seven Provinces (Regions) Super Fire Intangible Heritage" event features immersive performances and traditional parades, attracting significant public interest [5]. - Public cultural venues like the Ningxia Library and Ningxia Museum are open during the holiday, offering reading promotions and exhibitions to enrich the cultural life of the community [2]. Group 2: Consumer Engagement - The festival has seen a robust consumer market, with events like the "Over the New Year, Go to Lanzhao" market featuring traditional experiences and culinary showcases from 14 star-rated hotels [7]. - Various promotional activities across retail, dining, accommodation, and tourism sectors are being implemented to stimulate holiday consumption [8]. - The integration of hotels, commerce, and cultural tourism is enhancing the overall consumer experience, with packages and events designed to attract visitors [7]. Group 3: Safety and Security - Local authorities, including transportation, public security, and emergency services, are actively ensuring safety and managing crowds during the festive period [8]. - The series of Spring Festival activities will continue until around the Lantern Festival, with additional events planned to maintain the festive spirit [8].

Core Insights - The Spring Festival holiday has seen a vibrant consumer market with new shopping experiences and activities across major commercial districts in China, indicating strong consumer engagement and spending [1] Group 1: Consumer Trends - In Chengdu's Chunxi Road, a cultural IP based on pandas attracted over 10,000 visitors daily, boosting foot traffic and popularity of cultural shops in the area [3] - Beijing launched over 30 temple fairs and cultural activities, while Shanghai introduced more than 2,000 festive events, blending traditional customs with modern urban trends [5] - Data from 78 monitored pedestrian streets showed a 23.2% increase in foot traffic and a 33.2% rise in sales on the first day of the holiday compared to the previous year [5] Group 2: Retail and Dining Performance - Nationally, key retail and dining enterprises reported a 10.6% increase in average daily sales during the first two days of the holiday compared to the same period in 2025, with a notable demand for green, smart, and health-related products [7] - Sales of smart wearable devices surged by 130%, while health products like blood pressure monitors and glucose meters saw over 60% growth [7] Group 3: Trade-in Policies and Economic Impact - The "trade-in for new" policy has effectively stimulated consumer spending, benefiting 27.56 million people and generating sales of 193.09 billion yuan, with 607,000 vehicles traded in, leading to 99.56 billion yuan in new car sales [9] Group 4: Travel and Service Consumption - The extended holiday period significantly boosted service consumption, with hotel accommodation transactions increasing by 32.7%, rental car orders rising by 54%, and spending on ice and snow tourism growing by 120% [11] - Many consumers opted for experiences in small towns to enjoy traditional customs, reflecting a shift in travel preferences during the holiday [11]

Core Insights - The article highlights a significant increase in consumer spending during the early days of the Spring Festival holiday, driven by strong demand for green, smart, and health-related products [1] Retail and Dining Performance - National key retail and catering enterprises reported an average daily sales increase of 10.6% compared to the first two days of the Spring Festival in 2025 [1] - Foot traffic and sales in 78 monitored pedestrian streets increased by 23.2% and 33.2% respectively on the first day of the holiday compared to last year [1] Consumer Demand Trends - The "trade-in for new" initiative has effectively stimulated consumer demand, benefiting 27.56 million people and generating sales of 193.09 billion yuan by February 16, 2026 [1] - The automotive sector saw 607,000 vehicles traded in, leading to new car sales worth 99.56 billion yuan [1] - Sales of smart wearable devices surged by 1.3 times on key platforms, with smart blood pressure monitors and blood glucose meters increasing by over 60%, and organic food sales rising by 52% [1] Service Consumption Growth - Reservations for New Year's Eve dinners increased by 80.7%, while hotel accommodation transactions grew by 32.7% [1] - Car rental orders rose by 54%, and spending on ice and snow tourism increased by 1.2 times, with winter vacation travel growing by 68% [1]

Group 1: Cultural and Tourism Activities - Shandong Rizhao is celebrating the Lunar New Year with vibrant cultural and tourism activities, including traditional performances and food markets [1][3] - The East Yi Town in Rizhao features dragon and lion dances, traditional folk performances, and a marketplace for local delicacies and cultural products [1] - The ancient city of Ju County is expected to receive approximately 194,000 visitors on the first day of the Lunar New Year [4] Group 2: Shanghai Tourism Experience - Shanghai's Lujiazui area is a popular destination for tourists during the Spring Festival, with city management providing free high-quality photography services to enhance visitor experience [5][7] - The photography service has helped reduce congestion at intersections and improved overall tourist satisfaction [7] Group 3: Hainan Free Trade Port - This year's Spring Festival marks the first celebration in Hainan's Free Trade Port, showcasing a blend of international and traditional Chinese elements [8] - The New Year market in Sanya features performances and activities that highlight the cultural richness of the region [8][11] Group 4: Beijing's Cultural Heritage Tourism - Beijing has launched six "Jingcai Intangible Cultural Heritage Tour" routes, covering over 30 experiential points, including the "Eight Treasures of Yanjing" [12][19] - The routes allow visitors to engage with traditional crafts such as cloisonné and lacquer art, providing hands-on experiences [15][19]

Group 1 - The "Shoulv Travel · Xiangyue Shiguang" food truck market officially launched at the foot of the Mutianyu Great Wall on February 17, coinciding with the Lunar New Year [1] - The event features traditional delicacies from well-known brands like Donglaishun and Quanjude, blending traditional craftsmanship with modern flavors, attracting both locals and tourists [3] - The food truck market will run until March 3, covering the entire Spring Festival holiday, and aims to provide an immersive cultural tourism experience by integrating food, culture, and local customs [5] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, focusing on three core areas: Great Wall culture, suburban folk customs, and the craftsmanship of time-honored brands [5] - The company plans to continue leveraging its resource integration and innovative model to create more culturally rich and market-viable tourism projects that resonate with the public [5]

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism is increasingly attracting visitors, especially during festive seasons like the Spring Festival, showcasing a blend of traditional and modern cultural elements [1][18]. Group 1: Cultural Events and Activities - The popularity of ICH activities, such as the "Iron Flower" performances, has surged, with many cities incorporating these events into their local culture, making them accessible to the public [2][16]. - During the Spring Festival, various cultural events, including lantern festivals and traditional performances, are being organized, with significant participation from local communities and tourists [6][11]. - The "Datang Qian Denghui" event in Guangzhou features a large-scale performance with over a thousand participants in traditional attire, highlighting the growing interest in traditional culture among younger demographics [11][19]. Group 2: Economic Impact and Consumer Engagement - The rise in ICH activities is seen as a strategy for commercial districts and scenic areas to enhance their cultural tourism appeal, transforming one-time visitors into repeat customers through immersive experiences [17][19]. - Data from Meituan Travel indicates a 200% year-on-year increase in searches for "ICH experiences" during the Spring Festival, reflecting a growing consumer interest in cultural tourism [16]. - The integration of ICH with commercial activities is crucial for maximizing consumer engagement, as seen in the innovative "Lantern Festival + Temple Fair" model that encourages participation and spending [17][19]. Group 3: Challenges and Opportunities - Despite the growth in ICH activities, there is a need for more distinctive offerings to avoid consumer fatigue, as similar events across different regions may diminish the unique appeal [18][20]. - There is an identified gap in the depth of cultural exploration and creativity in some tourism projects, suggesting that further innovation is needed to fully leverage the potential of ICH [19][20]. - Policymakers are encouraged to develop more targeted support for ICH initiatives, promoting local cultural projects while allowing for market-driven innovations [20].

Group 1 - The festive atmosphere in Handan, Weixian is vibrant with red lanterns and colorful lights, indicating a celebratory mood for the New Year [2] - Weixian is organizing various cultural and tourism activities during the Spring Festival, covering all aspects of "eating, traveling, shopping, and entertainment" [4] - In Hunan, the large-scale iron flower performance "Fire God Flame: Galloping into Spring" is being showcased, attracting many visitors with its spectacular displays [5][7] Group 2 - The Nanyue District in Hunan is offering a series of cultural tourism activities, including traditional cultural events like couplet writing and lantern riddles, as well as local intangible cultural heritage performances [9] - In Shandong, the Rizhao Science and Technology Museum is hosting a variety of educational activities, including interactive science experiments and a themed exhibition titled "Riding Horses to Explore New Realms, Science Inspires the Future" [10][12] - In Jiangxi, the Xinyu Science and Technology Museum is providing experiences in traditional techniques like woodblock printing and immersive cinema experiences during the New Year [13][15] Group 3 - In Chongqing, local residents and tourists are engaging in traditional Sichuan opera performances, learning from masters and experiencing the art firsthand [16][18] - Sichuan is offering significant ticket discounts or free entry to 62 A-level tourist attractions for visitors from supporting provinces, as part of a gratitude initiative [19] - During the Spring Festival, Sichuan plans to host nearly 3,000 cultural tourism promotional activities and distribute over 30 million yuan in consumption vouchers to enhance the festive experience [21] Group 4 - In Ningxia, 177 monitored commercial enterprises achieved a retail total of 173 million yuan on January 16, marking a year-on-year increase of 3.4% [22] - Hainan reported a significant increase in duty-free shopping during the first day of the Spring Festival, with total sales reaching 257 million yuan, a year-on-year growth of 135.8% [23]

本报讯（记者路艳霞）第32届红螺寺春节祈福游园会今天开园。作为游园会创新板块，史诗巨制《太平 年》同名IP特展进京落地红螺福地，以一场深度跨界的文化盛事为新春添彩。 配合展览，红螺寺还引入了"宋式四雅"体验活动。在红螺寺文化长廊，游客可以体验点茶击拂的韵律、 焚香静谧的禅意，在插花与挂画间感受中国审美的礼法。 活动期间，景区还将免费发放5万张寓意吉祥的福字帖，在承续红螺寺悠久福文化传统的同时注入马年 吉祥寓意，让新春喜庆与人间温情传递至千家万户。 特展设在红螺寺文化书院，观众可以深度了解剧组十年磨一剑的创作背景，从剧本构思到史料考据，感 受主创团队传承民族文化的赤诚匠心。上百幅精美剧照生动再现了风云激荡的时代，将历史瞬间定格为 光影艺术。"百家姓"打卡互动激发了现场观众寻找家族根脉的热情。展区陈列的剧中原件服饰，是《太 平年》剧组真实拍摄使用的影视道具，复刻了传统美学的工艺，无论是经由草木染就的厚重袍衫，还是 针脚细密的宫廷翟衣，都彰显大国工匠的艺术气韵。 ...

Group 1 - The core theme of the Spring Festival activities in Miyun District is "Enjoying Snow and Sea, Celebrating Reunion, and Happy New Year in Miyun," featuring over 50 cultural and tourism events including performances, intangible cultural heritage crafts, cultural markets, and garden flower fairs [1] - Key scenic spots are hosting various events: Zhangyu Aifei Castle is launching a New Year Lantern Carnival with 24 groups of Sichuan lanterns showcasing themes like "Fish Leaping Over the Dragon Gate" and "Peking Opera Masks." Yexiant Tower is offering a "Yexiant Lantern" New Year temple fair with diverse activities including blessings, intangible heritage displays, and an ice and snow carnival [1] - Local customs are vibrant: Xiwengzhuang Town will hold a "New Year Flavor in Xiwengzhuang" event featuring an intangible heritage market, folk flower fairs, and specialty foods. Dongshaqu Town will host a large New Year goods festival with a 3,000 square meter themed exhibition area and showcase traditional skills like Wuhuguan and Xianjia Gaoqiao [1] Group 2 - To facilitate tourist planning, Miyun has released three premium routes: the "Ice Fun and Blessing Line" connecting Yexiant Tower, Taoyuan Fairy Valley, and Yunmeng Gorge for snow play and ice waterfall viewing; the "Great Wall New Year Customs Line" passing through Gubei Water Town and Simatai Great Wall for snow hiking and tasting intangible heritage cuisine; and the "Lantern Festival Family Line" covering Zhangyu Aifei Castle, Sunlight Valley, and Nanshan Ski Resort, suitable for family lantern viewing and snow activities [2]