深圳：对年营收达到一定规模的电商平台主体按营收增长额0.5%给予奖励 每家企业最高奖励300万元 智通财经4月28日电，深圳市商务局4月27日发布"2025年深圳服务企业拓展国内市场支持政策要点十 条"。在发展壮大支持电商平台企业方面，深圳实施电商平台营收增长奖励项目，对年营业收入达到一 定规模的电子商务平台主体按照营业收入增长额的0.5%给予奖励，每家企业最高奖励300万元；对首次 纳入"四上"企业库并于入库次年实现营业收入、零售额正增长的批发零售企业给予支持。深圳支持企业 触网上线开店，对首次纳入限额以上网络零售统计且达到相关条件的企业给予一次性最高50万元奖励； 对年度限额以上网络零售额增长达到一定规模的，按网络零售增长额的0.5%给予最高2500万元奖励。 ...

Core Insights - The Russian e-commerce market has seen significant changes since 2022, with the initial boom period for sellers now giving way to increased competition and higher entry barriers [1][3] - By 2025, Russia remains heavily sanctioned, with over 20,000 sanctions imposed by around 50 countries since the Ukraine conflict began, leading to a systemic shock in the supply chain [1][3] - The trade relationship between China and Russia has flourished, with trade volume reaching a record $244.8 billion in 2024, and e-commerce sales in Russia growing by 28% in 2023 and projected to grow by 41% in 2024 [3][4] E-commerce Growth and Challenges - The number of sellers offering Chinese products in Russia has surged, with a 16-fold increase in the past year, and over 70% of Russians now willing to purchase Chinese goods [4][5] - The competitive landscape in Russian e-commerce has intensified, with new regulations increasing the cost of entry and operational expenses for sellers [12][13] - Payment and logistics remain significant challenges, with sanctions affecting international transactions and increasing costs for shipping and logistics [15][17] Market Dynamics and Consumer Behavior - Russian consumers are increasingly sensitive to prices due to inflation, with essential goods seeing significant price hikes [19][22] - Despite economic challenges, the demand for affordable products remains strong, and e-commerce platforms are adapting to meet this demand by lowering logistics costs for low-priced items [19][25] - The online shopping penetration in Russia has reached 35%, driven by high internet usage and the convenience of e-commerce platforms [11] Long-term Opportunities for Chinese Brands - The Russian market presents long-term opportunities for Chinese brands, especially in filling gaps left by Western brands that have exited [22][26] - Localized strategies, such as establishing domestic stores and adapting products to meet local preferences, are crucial for success in the Russian market [26][27] - The ongoing conflict has created a unique environment where Chinese brands can establish a foothold and build long-term relationships with Russian consumers [27][28]

整理丨赵晓晓 本周（2024.04.21-2025.04.27）出海大事件包括 ：TikTok削弱美国高管权力，将电商业务进一步集中 于中国管理层；越南工贸部拟向Temu、SHEIN等平台发放运营许可证；SHEIN澳洲年销售额突破10 亿澳元；TikTok Shop计划进军日本；蚂蚁拟斥资28.1亿港元，要约收购香港券商耀才证券；字节跳 动据报考虑在巴西建设大型数据中心；京东物流连开韩国仁川、利川两大海外仓；日版"大众点 评"Tabelog登陆微信小程序；特朗普会见沃尔玛、塔吉特等零售商讨论关税；美国施压印度，要求全 面开放电商市场以达成贸易协议等。 出海四小龙 TikTok削弱美国高管权力，将电商业务进一步集中于中国管理层 据报道，TikTok Shop美国业务负责人Nico Le Bourgeois将被纳入木青的管理之下， Le Bourgeois还 将继续负责与美国本地商家的合作事务，但要向木青汇报。 木青此前是抖音电商副总裁，最近接管了TikTok美国电商的多个核心团队，包括创作者合作和代理商 关系团队，如今还将全面接管美国运营。Le Bourgeois于2023年加入TikTok，最初他与前Meta ...

" 口号喊得最响的京东，可能是外贸人的第一选择，但不是最佳选 择。 " 作者丨覃倩雯 编辑丨刘伟 "外卖红黄大战，东子在道德制高点搅动风云，主要群众都站京东这边。" 最近京东每一次发声，都能精准攻下舆论高地，就连制造业保卫战中，京东第一时间公布的2000亿采购出 口转内销商品计划也抢占了舆论主动权：内销的救命稻草，卷不过拼多多，就抱紧京东。 外界议论之余，双方剑拔弩张的竞争局势似乎又被重新摆到台面上来。 打了将近一年半的价格战后，去年下半年各平台都同时回归到自己擅长的领域：抖音放弃绝对低价，淘天 回归品牌，京东靠3C家电国补"躺平"，拼多多维持低价竞争力。 然而，今年关税战加剧了国内的产能过剩，许多人担心，如果这部分过剩的产能和库存通过"出口转内 销"的形式进入国内市场，会不会又在国内电商平台中掀起一阵"腥风血雨"式的竞争？而谁又将成为这场 战争中最大的获益者？ 01 京东是外贸人的第一选择吗？ 过去几周，京东率先喊出了2000亿出口转内销采购计划，拼多多、淘宝、抖音也积极扶持外贸商家入驻， 且给到流量倾斜。 从声量上看，作为平台的京东似乎跑赢了老大和老二，这难道真的是口号喊得最响的缘故吗？业内人士李 方告诉 ...

要闻提示 NEWS REMIND 1. 贾跃亭首次回应"下周回国"梗，斥华尔街黑帮掏空FF，华人高管被排挤 2.传Manus母公司完成超5亿元融资，计划总部搬迁至新加坡，分离国际与国内业务 3. 百度创始人李彦宏：DeepSeek慢且贵，不是万能的 4. 蔚来李斌谈乐道换帅：沈斐是一个愿意下笨功夫的人 5.产量暴跌九成，日产武汉车厂传两年内关停 6.上海车展一男子持三维扫描设备对展车数据采集， 上汽大众高管回应 7. Meta Reality Labs裁员逾百人，重组虚拟现实业务 8.美国Shein、Temu和亚马逊在内的多个电商平台集体提价，部分商品价格翻倍 今日头条 HEADLINE NEWS 国内资讯 DOMESTIC NEWS 贾跃亭首次回应"下周回国"梗，斥华尔街黑帮掏空FF，华人高管被排挤 4月26日，FF创始人贾跃亭接受专访时，针对公众对 "下周回国" 梗的持续质疑，贾跃亭首次回应称，此 前提出的 "两年为限"战略与个人回国计划深度绑定，核心目标是通过FF和FX双品牌战略的实质性突破实 现债务偿还能力的根本提升。对于何时真正解决债务问题，贾跃亭没有给出具体时间点。贾跃亭强 调，"两年为限"指的是 ...

从传统商贸中心到直播电商第一城 抖音、小红书、蚂蚁集团，大厂接连在广州开启新动作。 4月21日，蚂蚁集团宣布其华南数字运营中心、万里汇跨境贸易运营中心正式落户广州； 3月31日，抖音集团斥资12.14亿元在广州拿地，将用于建设抖音华南创新基地，此前还在广州成立了注册资本5.37亿元的新公司，作为"抖音华南总部"关 联公司之一； 3月27日，小红书电商在广州召开"宝藏主理人计划·湾区服饰电商伙伴日"行业大会，并启动广东首个孵化中心。 将三个项目放在一起，它们共同指向一个方向——电商。 说到电商，或许多数人首先会想到杭州。但这两年，广州抓住直播带货风口，逐渐成为中国直播电商第一城。 作为中国经济"第一省会"，广州从传统的商贸中心起家，何以成为电商巨头们的必争之地？又将如何在直播间延续自己千年商都的地位？ 1 广州模式 2024年，广州直播电商零售额达5171亿元，占全国总量的近1/5，成为中国直播电商零售额最高的城市。 根据抖音电商数据，2024年，广州有182个产业带通过店播和货架等形式在抖音平台售货，数量居全国第一；抖音电商销量排行榜前十中，来自广州产业 带的商品占6席。此外，在2024年天猫新开店铺中，超1 ...

Group 1 - The Ministry of Commerce emphasizes leveraging e-commerce channels and the scale of the largest online retail market to support foreign trade and domestic sales [1][3] - 15 major e-commerce platforms are actively responding with 8 initiatives, including direct procurement and supply-demand matching [1] - As of April 23, 9 e-commerce platforms have opened green channels for entry, and 6 platforms have established domestic sales zones, connecting with over 6,000 foreign trade enterprises and more than 600 entries [1] Group 2 - Alibaba Group has established a special task force for foreign trade, focusing on unsold inventory by connecting merchants with domestic sales channels [1] - The 1688 platform will introduce measures to help foreign trade enterprises alleviate financial and inventory pressures, including early payment services for orders and special credit loans in collaboration with financial institutions [1] - The consumer platform "What Worth Buying" has launched a support plan for "export to domestic sales," helping foreign trade enterprises adapt to changes in the international economic environment [2]

日前，一则有关"仅退款"的话题登顶热搜。 据《北京商报》报道，拼多多、淘宝、抖音、快手、京东等多家电商平台即将全面取消"仅退款"政策。 此后，消费者在收到货物后提出的退款不退货申请，将交由商家自行处理。 这一政策变革标志着"仅退款"服务的终结。该服务自2021年推出，此后被主流电商平台相继采用。 平台推出"仅退款"目的主要是通过减少货物流程来鼓励下单。起初，该政策出台为商家、消费者都带来了很多好处，但随之弊端逐渐浮现，部分恶意消费者创造 了谋取不正当利益的条件，甚至催生出一系列职业羊毛党。 比如，之前某二手平台出现"七折代购"服务，按照常人理解，这些商家可能拥有特殊的采购渠道或方法，但实际并非如此。当买家下单后，商家会在其他电商平 台下单，待收货后以各种理由进行仅退款操作，如此一来即可从电商平台商家处"0元购"获得一个商品，而前述买家支付的货款属于"纯利润"。 | < ( | 2 | 七折代购 × | | ... | | --- | --- | --- | --- | --- | | 美部 | | 个人闲置 | 社区 | 用户 | | 综合· | | 价格升序 · | 最新发布 | 区域 ▼ | | A I ...

Core Viewpoint - The cancellation of the "refund without return" policy by major e-commerce platforms marks the end of a service that was initially beneficial but led to abuse and financial strain on merchants [2][4][5]. Group 1: Policy Changes - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com are set to abolish the "refund without return" policy [2]. - The change indicates a shift in how refund requests will be handled, with merchants now responsible for processing refund requests after goods have been received by consumers [3][8]. - The "refund without return" policy was introduced in 2021 to encourage purchases by simplifying the return process, but it has led to significant issues, including exploitation by some consumers [4][5]. Group 2: Impact on Merchants - The cancellation of the policy is expected to alleviate financial pressure on merchants who have suffered from the misuse of the refund system, reducing the risk of losing both goods and payment [8]. - Merchants will no longer face the risk of "zero-cost purchases" that arose from consumers exploiting the refund policy [4][8]. Group 3: Impact on Consumers - Consumers will need to be more cautious when shopping, as they will have to engage in more communication and negotiation with merchants regarding refunds [8]. - The change encourages consumers to better understand product information before making purchases, as the refund process will now require more diligence [8]. Group 4: Industry Outlook - The removal of the "refund without return" policy is anticipated to foster a healthier and more sustainable e-commerce environment, moving away from low-price competition and towards quality improvement [8]. - This shift is expected to promote fair competition and enhance product and service quality among merchants, benefiting the overall industry [8].

Core Viewpoint - The cancellation of the "refund only" feature by major e-commerce platforms has sparked significant debate among consumers and merchants, highlighting the balance between consumer protection and merchant rights [3][5][7]. Group 1: Consumer Perspective - The "refund only" feature was seen as a tool for consumers to monitor and regulate e-commerce platforms against counterfeit goods and false advertising [2]. - Some consumers oppose the cancellation of "refund only," viewing it as a concession to fraudulent merchants, while others support it, believing that reputable sellers should not fear such regulations [5][8]. - The debate reflects a divide where consumers who have faced issues with merchants prefer the protection of "refund only," while those with higher trust in sellers see it as unnecessary [5][8]. Group 2: Merchant Perspective - Merchants argue that the "refund only" feature severely harms their interests, with reports indicating that some merchants face significant financial losses due to unmanageable refund requests [2][3]. - There is a concern that the feature encourages a race to the bottom in pricing and quality among merchants, which is detrimental to the industry [7]. Group 3: Regulatory and Platform Response - The cancellation of the "refund only" feature is currently in negotiation, with discussions between e-commerce platforms and regulatory bodies ongoing [6]. - Regulatory authorities have previously indicated the need for stricter oversight to prevent the misuse of the "refund only" feature by consumers, which can lead to financial losses for merchants [7]. - Suggestions for a more balanced approach include setting price limits for the "refund only" feature or allowing unconditional returns with shipping insurance, which could address concerns from both consumers and merchants [10].