Core Insights - The 27th Asia Pet Expo will take place from August 20 to 24, 2025, at the Shanghai New International Expo Center, marking a record scale for the event this year [1] - The expo will cover 31,000 square meters, featuring over 2,600 exhibitors and is expected to attract more than 510,000 attendees, including 120,000 professionals and 390,000 pet consumers [1] - The event targets pet owners of all ages, with young consumers now representing over 70% of the audience [1] - The internationalization strategy of the Asia Pet Expo has led to a consistent attendance of over 6,000 overseas visitors from more than 90 countries in the past two years, with a projected growth rate of over 40% for 2024 [1] - Despite global market tensions, the number of overseas attendees is expected to reach new highs this year [1]

Summary of Key Points from Conference Call Industry Overview - The conference call discusses the **live e-commerce industry**, focusing on the **pet and health supplement sectors** and their performance from May to July 2025 [1][5][8]. Key Insights and Arguments Pet Industry - The pet industry had a small GMV share of 1.3% in May, 1.5% in June, and 1.1% in July 2025, but showed significant growth potential with major brands like **Mafudi**, **Fleegat**, and **Zhongchong** expected to exceed 50% growth in the first half of 2025 [1][4]. Health Supplement Industry - The health supplement sector experienced a **55% year-on-year growth** in Q2 2025, driven by relaxed platform policies that allowed new brands like **Wanyi Nan** and **Five Female Doctors** to gain traffic support [1][5][8]. - The platform's decision to ease restrictions was based on internal quality checks and the need to find new GMV growth points, as larger sectors like clothing and beauty had limited growth potential [8]. Brand GMV Share - Brand GMV share increased from approximately **62%-63%** at the beginning of the year to **69% in June** and **66% in July** 2025 [1][10]. Advertising Expenditure - E-commerce advertising expenditures for May, June, and July were **29.7 billion**, **31.2 billion**, and **25.6 billion** CNY respectively, with a stable ROI of around **2.5-2.7** [1][15]. Additional Important Content Platform Strategy - The platform's core business strategy focuses on content delivery, shelf scenarios, and brand support, prioritizing top brands for self-broadcasting and full shelf placement [2][16]. - The platform encourages mid-tier influencers to increase their broadcast frequency while reducing reliance on top-tier influencers to balance the ecosystem [19][20]. Brand Classification - Brands are classified into an S-level brand library based on their annual GMV and advertising budget contracts, with a minimum GMV requirement of **40 million** CNY [11][12]. ROI and Commission Policies - The ROI for merchants remained stable, with a slight increase in July compared to previous months. The commission policy has also seen an increase in rebate rates from **30% to 50%** compared to the previous year [15][26]. Market Dynamics - The platform aims to increase self-broadcast GMV from **63%** in 2025 to **70%-75%** in the next one to two years, indicating a strategic shift towards more cost-effective broadcasting methods [22]. New Brand Support Initiatives - New policies have been introduced to support new brands and white-label merchants, including cash rewards and resource packages to boost GMV growth in preparation for upcoming sales events [30]. Impact of Taxation - The potential impact of the advertising tax on platform and merchant operations remains uncertain, with significant implications depending on how influencer commissions are classified [37]. This summary encapsulates the essential insights and data from the conference call, highlighting the performance and strategic direction of the live e-commerce industry, particularly in the pet and health supplement sectors.

Investment Rating - Industry rating: Outperform the market (maintained rating) [13] Core Views - The report emphasizes the importance of reducing production in the pig sector, highlighting the expectation gap in the industry [1][2] - The dairy sector is experiencing a bottoming out of raw milk prices, with a potential new cycle for beef cattle starting [3][19] - The pet food sector is witnessing the rise of domestic brands and a positive trend in exports [4][21] - The poultry sector is focusing on the shortage of breeding stock and improving consumer demand for yellow chickens [5][23] - The planting sector is prioritizing food security and the strategic importance of biological breeding [8][29] - The feed sector is recommended for companies with increasing market share and consistent performance, particularly Haida Group [10][31] Summary by Sections Pig Sector - As of July 26, the average price of pigs is 14.81 CNY/kg, stable compared to the previous week, with a notable high average weight of 128.48 kg for market pigs [1][17] - The Ministry of Agriculture emphasizes strict capacity control measures to reduce the number of breeding sows and control the weight of pigs being sold [1][18] - The sector is currently undervalued, with leading companies like Muyuan Foods and Wens Foodstuffs showing low average market values [2][18] Cattle Sector - As of the third week of July, live cattle prices are 26.53 CNY/kg, down 0.2% week-on-week, while raw milk prices remain at 3.04 CNY/kg [3][19] - The dairy industry has faced significant losses, with an estimated cumulative income loss of 70 billion CNY from 2023 to 2025 [3][20] - Companies that can withstand the current downturn and have mother cow resources are expected to have strong profit potential [3][20] Pet Sector - Domestic brands in the pet food market are growing rapidly, with significant sales figures reported [4][21] - Pet food exports have increased, with 167,900 tons exported in the first half of 2025, reflecting a year-on-year growth of 5.7% [4][21] - Recommended companies include Guibao Pet Food and Zhongchong Co., with a focus on high-growth domestic companies [4][22] Poultry Sector - The report highlights the uncertainty in breeding stock imports due to avian influenza outbreaks, leading to a 33.46% year-on-year decline in breeding stock updates [5][23] - As of July 26, the price of broiler chicks has increased to 2.6 CNY/chick, driven by reduced supply and increased stocking enthusiasm [5][24] - Investment suggestions include focusing on self-breeding opportunities and companies with alternative breeding resources [5][26] Planting Sector - The report stresses the need for a focus on increasing grain production through improved yield and the integration of various agricultural practices [8][29] - The importance of financial support for seed industry revitalization is highlighted, with a push for the commercialization of genetically modified crops [8][29] - Recommended companies include Longping High-Tech and Dabeinong [8][30] Feed Sector - Haida Group is highlighted as a key player in the feed sector, with expectations of market recovery following a prolonged downturn [10][31] - The report notes significant price fluctuations in raw materials, which could benefit companies with strong hedging and feed formulation capabilities [10][31]

Core Viewpoint - The article discusses the compliance requirements and conditions for stock incentive plans of listed companies, emphasizing the need for adherence to regulations and the importance of transparency in the implementation of such plans [4][5][6]. Compliance Requirements for Listed Companies - Financial reports for the most recent accounting year must not have received a negative or unable-to-express opinion from auditors [4]. - Internal controls must also be free from negative opinions or inability to express opinions from auditors [4]. - There should be no instances of profit distribution that violate laws, regulations, or company commitments in the last 36 months [4]. Compliance Requirements for Incentive Objects - Incentive objects must not include shareholders or actual controllers holding more than 5% of the company's shares [4]. - They must not have been recognized as inappropriate candidates by the China Securities Regulatory Commission (CSRC) in the last 12 months [4]. - There should be no significant legal violations leading to administrative penalties or market bans by the CSRC in the last 12 months [4]. Compliance Requirements for Incentive Plans - The total number of shares involved in all effective stock incentive plans must not exceed 10% of the company's total equity [5]. - Individual incentive objects must not receive more than 1% of the company's total equity through all effective stock incentive plans [5]. - The reserved rights for incentive objects must not exceed 20% of the total rights to be granted in the current incentive plan [5]. Disclosure Requirements for Incentive Plans - The purpose of the incentive plan, criteria for selecting incentive objects, and the number of rights to be granted must be clearly stated [5]. - The plan must include details on the effective period, grant dates, and any conditions for exercising rights [6]. - The plan must also disclose the methods for determining the grant price and exercise price, including any independent financial advisor's opinions on the plan's feasibility [6]. Performance Assessment Criteria - Performance assessment indicators must be objective, clear, and beneficial for enhancing the company's competitiveness [8]. - The plan should include a clear process for granting rights and exercising them, ensuring compliance with relevant regulations [6][8].

Investment Rating - The industry investment rating is maintained as "Outperform the Market" [2][51]. Core Insights - The pet industry is experiencing a significant shift from "basic subsistence" consumption to "quality upgrade" consumption, with a notable 73% year-on-year increase in sales of pet products in live streaming sessions [4][11]. - The 618 shopping festival saw total sales in the pet food sector reach 7.5 billion yuan, indicating resilience in demand and structural upgrades within the industry [5][19]. - The rise of domestic brands is evident, with a substantial increase in the number of new products launched during the 618 festival, reflecting a strong response to consumer demand for quality and innovation [16][19]. Summary by Sections Live Streaming Sales - Sales of pet products in Li Jiaqi's live streaming room increased by 73% year-on-year, with essential items like staple food, snacks, and cat litter making up 92% of total sales [10][11]. - The new generation of pet owners (67% being post-90s and post-00s) is shifting their purchasing criteria from "having food" to "prioritizing ingredient lists," emphasizing the importance of quality and health in pet food [4][10]. 618 Shopping Festival Insights - The 2025 618 shopping festival saw pet food sales reach 7.5 billion yuan, showcasing the industry's robust demand and structural upgrades [5][19]. - The competition landscape is evolving, with platforms like Taobao and Tmall shifting focus from price wars to long-term value, promoting a healthier growth model based on brand loyalty and consumer engagement [5][19]. Offline Marketing Strategies - Brands are increasingly adopting experiential marketing strategies to enhance consumer engagement and drive premiumization, with examples including themed pop-up stores and integrated service models [6][32][41]. - The "4S model" by Chaoyun Group integrates various pet services, creating a comprehensive service ecosystem that enhances customer experience and brand loyalty [41]. Investment Recommendations - The report suggests focusing on domestic brands that are rapidly emerging in the pet economy, particularly those aligned with the dual themes of "domestic substitution" and "consumption upgrade." Recommended stocks include: Guibao Pet, Petty Co., Zhongchong Co., and Lusi Co., with a watch on Chaoyun Group [6].

Core Insights - The article highlights significant changes in agricultural programs at universities in response to industry demands and national strategies, particularly focusing on health and technology integration [1][7]. Group 1: New Programs and Specializations - Hunan Agricultural University has introduced a new major in Food Nutrition and Health, aligning with the "Healthy China" national strategy and focusing on key areas such as food nutrition and health data management [3]. - Shandong Agricultural University has established a new major in Agricultural Intelligent Equipment Engineering, set to enroll students in 2025, addressing the growing demand for smart agricultural machinery in the context of agricultural modernization [5][18]. - The introduction of a new undergraduate program in Animal Science (Companion Animals) at China Agricultural University reflects the rising interest in the pet industry, with a focus on urbanization and the development of related sectors [9][11]. Group 2: Educational Innovations - Universities are exploring innovative teaching methods, such as the application of artificial intelligence in agricultural education at Peking University and the establishment of specialized classes at Henan Agricultural University to enhance AI literacy [8]. - The new Companion Animal program includes core courses that are closely aligned with market needs, such as pet grooming, health, and equestrian culture, indicating a strong employment outlook for graduates [17]. Group 3: Market Trends and Employment Opportunities - The pet consumption market in China has surpassed 300 billion yuan in 2024, with a notable increase in demand for pet-related services and products, suggesting a robust growth trajectory for the industry [15]. - Experts anticipate that the introduction of new agricultural programs will attract talented students, thereby promoting the healthy and rapid development of the pet industry [15].

Investment Rating - The investment rating for the agriculture, forestry, animal husbandry, and fishery industry is "Positive" (maintained) [1] Core Views - The supply contraction has reached a point where the average price of live pigs is expected to rise, with the national average price at 14.74 yuan/kg as of June 29, 2025, showing a week-on-week increase of 0.45 yuan/kg but a year-on-year decrease of 3.17% [4][13] - The profit of pig farming enterprises is expected to maintain high growth year-on-year in Q2 2025, driven by increased output, heavier average weights, and reduced costs [5][23] - The investment logic for the pig sector is improving due to supply contraction and macroeconomic catalysts, suggesting a positive allocation strategy [6][30] Summary by Sections Weekly Observation - In Q2 2025, the average price of live pigs is projected at 14.55 yuan/kg, a year-on-year decrease of 11.22%, while the cost of pig farming has decreased to 13.38 yuan/kg, a year-on-year decline of 2.92% [5][23] - The average weight of pigs at slaughter has increased to 128.99 kg/head, a year-on-year increase of 2.42%, with a projected year-on-year increase of 34.07% in the total output of 12 major listed pig companies [5][23] Weekly Market Performance - The agricultural index underperformed the broader market by 1.11 percentage points, with the Shanghai Composite Index rising by 1.91% and the agricultural index increasing by 0.80% [34][36] - The aquaculture sector led the gains, with notable increases in individual stocks such as Biological Shares (+9.83%) and Spring Snow Food (+9.82%) [34][38] Price Tracking - As of June 27, 2025, the national average price for live pigs was 14.72 yuan/kg, up 0.50 yuan/kg from the previous week, while the average price for piglets was 31.6 yuan/kg, down 0.25 yuan/kg [41][44] - The feed price ratio for pigs was recorded at 4.38:1, indicating the profitability dynamics in the sector [41] Recommendations - The report recommends actively allocating investments in leading pig companies such as Muyuan Foods, Wens Foodstuff Group, and others, as well as in the feed sector benefiting from strong overseas demand [6][30]

Group 1: Pet Economy - The pet economy continues to show high growth, with over 400 pet brands achieving sales growth of over 100% during the "618" shopping festival, and pet transaction users increasing by 32% year-on-year, with new pet owners rising by 39% [3] Group 2: Pork Prices - As of June 20, the average price of external three yuan pigs in China was 14.22 yuan/kg, reflecting a week-on-week increase of 1.43%. The average price of 15 kg piglets was 31.85 yuan/kg, down 3.16% week-on-week [4] - The average weight of market pigs was 128.28 kg, down 0.54 kg week-on-week, with a national frozen product inventory rate of 14.04%, up 0.15 percentage points [4] Group 3: Chicken Prices - As of June 20, the price of white feather broilers was 7.12 yuan/kg, down 2.06% week-on-week, while the price of chick was 1.86 yuan/bird, down 32.12% week-on-week [5][6] - The decline in chicken prices is attributed to cautious purchasing by distributors and losses faced by slaughter enterprises, leading to a sustained low price environment [5] Group 4: Grain Prices - As of June 20, corn prices averaged 2417.06 yuan/ton, up 0.47% week-on-week; soybean meal averaged 3015.14 yuan/ton, up 1.59%; and wheat averaged 2441.67 yuan/ton, up 0.46% [7] - Corn prices are supported by adverse weather affecting supply and traders' pricing strategies, while soybean meal prices are influenced by supply concerns from the U.S. and geopolitical tensions in the Middle East [7]

Core Viewpoint - The chairman of Tianyuan Pet Products Co., Ltd., Xue Yuanchao, faced regulatory action due to his spouse's short-term trading of company stocks, leading to a warning letter from the Zhejiang Securities Regulatory Bureau [1][2] Group 1: Regulatory Action - Xue Yuanchao's spouse, Zhang Zhiwen, engaged in short-term trading by buying 8,400 shares of the company on May 16, 2025, for a total of 231,069 yuan, and selling 2,100 shares on May 19, 2025, for 70,287 yuan [2] - The regulatory body issued a warning letter and required Xue Yuanchao to submit a written report within 10 working days [2] - Xue Yuanchao acknowledged the violation and committed to ensuring that the profits of 12,692.40 yuan from the trading would be returned to the company [2] Group 2: Financial Performance - Tianyuan Pet's 2024 annual report indicated a revenue of 2.764 billion yuan, a year-on-year increase of 35.69%, while the net profit attributable to shareholders was 45.96 million yuan, reflecting a 40.13% decline [3][4] - The company has experienced a continuous decline in net profit for two consecutive years, with a total decrease of 61.67% from its peak of 120 million yuan in 2022, leaving only 38% of its peak profit level [4] Group 3: Strategic Moves - To counteract declining profits, Tianyuan Pet is pursuing acquisitions, including a B2B pet industry platform "Itpin" and a controlling stake in Guangzhou Taotong Technology, which provides e-commerce services for over 40 international brands [4][5] - The company plans to invest 688 million yuan to acquire 89.7145% of Taotong Technology, aiming to enhance its online channel operations and drive domestic business growth [5] - Tianyuan Pet is positioning itself to create a "Pinduoduo" in the pet industry by leveraging both online and offline sales channels, responding to the rapid growth of the domestic pet market and the increasing importance of e-commerce [5]

Core Insights - The establishment of a specialized undergraduate program in "Animal Science (Companion Animals)" at China Agricultural University aims to address the growing demand for professionals in the pet industry, which is experiencing significant growth in China [1][2] Industry Overview - The pet economy in China is thriving, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, and the number of urban pet dogs and cats surpassing 120 million [1] - The pet market is diversifying, with services such as medical care, grooming, training, and boarding becoming increasingly common, alongside a wide range of products including pet food, health supplements, and toys [1] Talent Gap - There is a notable talent shortage in the pet industry, with approximately 40,000 licensed veterinarians working in pet medical care across over 30,000 pet hospitals, indicating a severe lack of qualified professionals [1] - Positions such as pet groomers, health caregivers, and trainers are in high demand, highlighting the need for specialized education and training in the field [1][2] Educational Initiatives - The new program at China Agricultural University includes courses on companion animal breeding, nutritional metabolism, feed processing, reproductive physiology, welfare, and behavior, aligning with market needs and academic rigor [2] - Graduates will have opportunities in various sectors, including research, technical consulting, and pet food production, contributing to the professionalization of the industry [2] Public Awareness and Knowledge Dissemination - The increasing involvement of pets in public life, such as expanded pet transport services on high-speed trains, underscores the importance of responsible pet ownership and the need for scientific knowledge dissemination [3] - The lack of reliable sources for pet care knowledge often leads to misinformation, making the role of educational institutions crucial in promoting accurate information and improving societal awareness of responsible pet ownership [3]