但高密度的机会，从来不等于高效率的捕获 。当你真正以决策者身份置身其中，往往会遭遇理想与现实的错 位。你作为管理层、行业专家、投资人，亲自逛AWE展总会遇到六大痛点—— 对话层级错配 ： 展位接待你的多为基层销售，难以与创始人、CTO、供应链VP等核心决策层同 台交流，关键战略信息获取受限，深度尽调沦为表面寒暄。 有效信息少 ： 缺少资深专家团同行，无人现场拆解技术路线分歧、评估量产可行性、预判行业出 清节奏，走一圈下来，信息噪音多，认知升级少。 解决这些痛点，需要的不只是更好的体力或更详尽的攻略，而是一张进入核心圈层的入场券——由产业媒体筛 选标的、由专家团带队解读、由同圈层人群同行、由非正式场景沉淀关系。 这正是雷峰网-鲸犀团队发起探展计划的初衷—— 2026年3月12-15日，我们要带着一群人在上海AWE现场， 用半天的时间，走完别人3天也看不明白的深度 路线： 不走马观花，而是一场高效的行业尽调、精准的资源对接、深度的趋势研判。 " 30人大佬团，20个核心展台，2场闭门饭局，0距离资源链接。 " 作者丨 吴优 编辑丨 王亚峰 2025-2026年，全球AI投资主轴从软件转向硬件，具身智能进入产业落地 ...

上海东方枢纽国际商务合作区管理局副局长赵宇刚表示，东方枢纽国际商务合作区在综合保税区、海关 监管区和口岸限定区域管理制度基础上，叠加特定封闭区域人员跨境流动便利化政策和商务服务等功 能，打造国际开放程度最高、商务环境最优的标杆区域。 潘焱表示，今年AWE展会呈现出三方面特点。一是双区联动打造跨境展区新标杆。展会采用"一展双 区"形式，设置商务合作区、新国际博览中心两大展区，形成"高精尖引领、生活化落地"的双馆联动格 局。二是潮酷产品解锁未来生活新可能。集聚了贴近生活、吸睛好玩的前沿科技，有会耍功夫、能做家 务的人形机器人，有懂情绪、会说话的陪伴终端，有戴上就能打通虚实世界的AI智能眼镜等。三是全 链集聚构筑开放合作新平台。展会汇聚海尔、华为、智元、Xreal等家电和消费电子领军企业，覆盖智 能终端芯片、传感器、AI大模型等全产业链环节，搭建起以展会为纽带，集技术交流和产品共享于一 体的全球合作平台，配套采购对接、产业链交流等功能，推动产业跨界互动与升级发展。 记者2月25日从上海市人民政府举行的新闻发布会上获悉，3月12日至15日，中国家电及消费电子博览会 （AWE）将在上海举行。今年展会将首次启用"一展双区 ...

当今世界正处于产业格局的深刻调整期。逆全球化浪潮与复杂的地缘政治关系相互交织，为全球 市场带来了前所未有的不确定性。身处智能终端产业链的中国企业，既面临外部环境剧变带来的 严峻挑战，也迎来关键的战略转型窗口。在此背景下， "国产替代"与"全球化出海"不仅是企业 应对风险的重要选择，更是推动产业升级、构建新发展格局的核心引擎。为深入探讨这一时代课 题，洞察产业未来，我们将在 AWE2026期间同期举办 "聚链成势·智启未来"智能终端产业链 创新峰会。 AWE作为全球家电与消费电子领域最具影响力的三大展会之一，始终是把握行业趋势、聚合全球 资源的重要平台。AWE2026 在上海举办，首次采用 "一展双区" 模式：上海新国际博览中心展 区延续往届规模与影响力；上海东方枢纽国际商务合作区展区则依托制度创新优势，以 "AI科技 ·慧享未来" 为主题，聚焦AI终端、算力芯片、6G通信、具身智能等前沿领域，打造消费电子先 进科技展区，加速新质生产力落地。在此极具行业影响力与创新活力的平台上，本次峰会将汇聚 政、产、学、研、投各界代表，共同研判供应链变局，探讨技术协同与产业协作路径，助力中国 企业筑牢竞争根基、把握出海机遇， ...

中国经济导报讯 记者缪晓琴报道 作为国内规模最大的家电综合性展会之一，中国家电及消费电子博览 会（AWE）不仅是行业新品发布的秀场，更是展现中国产业转型升级与对外开放格局的重要窗口。在2 月25日举行的上海市政府新闻发布会上，上海市经济信息化委副主任潘焱介绍，今年的AWE将于3月12 日至15日在沪举办，并首次设立上海东方枢纽国际商务合作区展区，形成"一展双区"的联动布局。 首先，"一展双区"能够更好地融合前沿技术展示与大众生活场景。创新设置的东方枢纽国际商务合作 区、新国际博览中心两大展区，将形成"高精尖引领、生活化落地"的双馆联动格局。其中，新国际博览 中心展览面积14万平方米，重点展示智慧生活新场景。东方枢纽国际商务合作区展览面积3万平方米， 重点展示前沿科技新成果，依托15分钟直达浦东机场枢纽优势，海外展品"便捷入区、展后返回"，海外 观众"下飞机即观展"。 "依托区内高标准展览场所和高端酒店等服务设施，企业可以举办各类科技类、经贸类等专业国际展 会。"东方枢纽国际商务合作区管理局副局长赵宇刚表示，AWE将吸引来自国内外的众多领军企业和高 成长企业参与，有力促进全球消费电子领域的跨境交流和国际合作。 ...

记者 李晔 AWE作为国内规模最大的家电和消费电子展会之一，今年3月12日至15日将在沪举办，1200余家企 业参展。今年AWE开启"一展两区"布局，重点展示智慧生活新场景；首次在东方枢纽国际商务合作区 设立展区，将依托国际商务合作区15分钟直达浦东机场枢纽优势，实现海外展品"便捷入区，展后返 回"，海外观众"下飞机即观展"，重点展示前沿科技新成果。 据了解，今年AWE上，有会耍功夫、能做家务的人形机器人，有懂情绪、会说话的陪伴终端，还 有戴上就能打通虚实世界的AI智能眼镜等，将解锁未来生活的新可能。海尔、华为、智元、XREAL等 家电和消费电子领军企业，以及智能终端、传感器、AI大模型等产业链环节，将在AWE上实现全链集 聚。 中国家电及消费电子博览会（以下简称"AWE"）3月即将在东方枢纽国际商务合作区设立展区，昨 天举行的马年新春首场市政府新闻发布会介绍了相关情况。 ...

2月25日，上海市政府新闻发布会举行，介绍首次在东方枢纽国际商务合作区设立展区的中国家电及消 费电子博览会（以下简称"AWE"）相关情况，并回答记者提问。 AWE是国内规模最大的家电和消费电子展会之一，今年将以"AI科技、慧享未来"为主题，于3月12日至 15日在沪举行。智通财经记者在发布会上获悉，3月14日，上海全球投资促进大会也将在东方枢纽国际 商务合作区举行。 发布会上，东方枢纽国际商务合作区管理局副局长赵宇刚对如何用政策功能优势做好展会和企业的服务 保障做了详细介绍，主要有三个方面： 二是立足核心功能培育，促进要素资源集聚。国际商务合作区以国际商务、高端会展、专业培训等功能 为重点，加快汇聚人才、技术、资金等要素资源。依托人员跨境流动便利的政策，企业可以便捷汇聚全 球商务人士，举办全球董事会、行业年会、新品首发会等活动。2026年1月底，国际商务合作区已经成 功举办了一场跨国公司大亚太区年会，来自11个国家和地区的境外客人前来参会。接下来的3月14日， 上海全球投资促进大会也将在国际商务合作区举行，依托设备仪器进口免税政策和免许可证的政策，企 业可以降低运营成本，开展医疗器械、航空服务、专业设备等领域 ...

Core Viewpoint - The China Household Appliances and Consumer Electronics Expo (AWE) will be held from March 12 to 15 in Shanghai, focusing on "AI Technology, Enjoying the Future," showcasing 1,200 companies and covering the entire industry chain from smart terminal chips to AI models [1][2]. Group 1: Event Overview - AWE will feature a total exhibition area of 170,000 square meters, with the introduction of the Shanghai Oriental Hub International Business Cooperation Zone [1]. - The event will include major companies such as Haier, Huawei, and Xiaomi, highlighting innovations in smart terminal chips, sensors, and AI models [1][4]. - The exhibition will adopt a "one exhibition, two zones" layout, with the Oriental Hub covering 30,000 square meters for showcasing cutting-edge technologies and the New International Expo Center covering 140,000 square meters for smart living scenarios [2]. Group 2: Industry Development - Shanghai aims to exceed 300 billion yuan in the smart terminal industry by 2027, establishing globally influential consumer-grade terminal brands [1][6]. - The integrated circuit industry in Shanghai has over 1,200 companies, contributing to a scale of nearly 490 billion yuan, with a growth rate of 25% [6][7]. - Shanghai's AI talent pool consists of approximately 300,000 individuals, accounting for one-third of the national total, with nearly 1,000 AI companies concentrated in specific industrial clusters [6][7]. Group 3: Innovations and Products - New products to be launched at AWE include humanoid robots, AI smart toys, and AI-native smartphones developed by Nubia in collaboration with ByteDance [4][5]. - The event will also feature over 20 forums and activities focusing on various topics such as AI medical care and smart glasses [4][5]. - Shanghai has seen significant advancements in Micro-LED technology and is a leader in the production of smart glasses and industrial robots [7][8]. Group 4: Ecosystem Collaboration - Shanghai is promoting deep collaboration among upstream and downstream enterprises in the smart terminal ecosystem, integrating hardware, software, and services [8]. - The city is enhancing its AI capabilities by providing substantial support, including over 1 billion yuan in annual subsidies for computing power and model development [8].

Group 1 - The company announced the reappointment of Ernst & Young Hua Ming as the auditor for the financial report and internal control for the year 2025 [2]

Group 1 - The 2026 China Household Appliances and Consumer Electronics Expo (AWE2026) was launched on July 22, 2023, in Shanghai, with the theme "AI Technology, Enjoying the Future" [1] - AWE2026 will adopt a "one exhibition, two zones" model, taking place from March 12-15, 2026, with a planned exhibition area of 170,000 square meters [1] - The previous AWE2025 attracted over 1,000 global enterprises, covering 140,000 square meters, with total attendance exceeding 192,000, and a nearly 30% year-on-year increase in overseas visitors [1] Group 2 - The new exhibition zones will focus on different themes: the New International Expo Center will emphasize smart living across various fields, while the Shanghai Oriental Hub will showcase advanced consumer electronics technologies [1] - AI technology is driving the household appliance and consumer electronics industry towards smart and low-carbon upgrades, according to Xu Dongsheng, Vice President of the China Household Electrical Appliances Association [2] - AWE2026 will feature industry forums and international procurement activities, aiming to enhance international influence and promote consumption, with the previous "AWE Renewal Consumption Festival" achieving over 2 billion yuan in online sales in 2025 [2]

Core Viewpoint - The AWE 2025 (China Household Appliances and Consumer Electronics Expo) highlights the integration of AI technology in home appliances, showcasing a significant shift towards smarter products and increased consumer engagement through government subsidies and trade-in programs [3][5][7]. Group 1: Event Overview - AWE 2025 commenced on March 20 in Shanghai, featuring over 1,000 leading global home appliance and consumer electronics companies, with an exhibition area exceeding 140,000 square meters and expected visitor numbers surpassing 365,000 [6]. - The event's theme, "AI Technology, AI Life," reflects the industry's focus on AI integration in new products, with many companies showcasing innovations that leverage AI capabilities [3][8]. Group 2: Government Subsidies and Market Growth - Government subsidies and trade-in programs are driving consumer interest, with platforms like JD.com offering discounts of up to 35% on eligible products [6]. - The household appliance retail market in China is projected to reach 902.7 billion yuan in 2024, marking a year-on-year growth of 5.9%, with a notable 22.5% increase in retail sales in Q4 2024 due to these policies [7]. Group 3: AI Integration in Products - Numerous new products at AWE 2025 incorporate advanced AI features, such as Stone Technology's G30 Space robot, which utilizes a five-axis bionic mechanical arm and RRMind GPT model for enhanced interaction [8][9]. - Companies like TCL and Aux are also integrating AI into their products, with TCL's refrigerator offering smart temperature control and Aux's air conditioner achieving energy savings of up to 40% through AI algorithms [9][10]. Group 4: Rise of Robotics - The presence of humanoid robots at AWE has increased significantly, with companies like Yushu Technology showcasing advanced models capable of interactive functions [11][12]. - The commercial application of humanoid robots is expanding, with companies exploring various sectors, including logistics and household applications, indicating a trend towards integrating robots into everyday life [13][14].