Core Viewpoint - The China Securities Hong Kong 300 Leisure Index has shown significant growth, with a year-to-date increase of 16.34% and a recent monthly rise of 1.86% [2] Group 1: Index Performance - The China Securities Hong Kong 300 Leisure Index reported a value of 3001.95 points [1] - The index has increased by 8.25% over the past three months [2] - The index is based on a sample of companies from various sectors, including banking, transportation, resources, infrastructure, logistics, and leisure, reflecting the overall performance of different thematic stocks in the Hong Kong market [2] Group 2: Index Composition - The top ten weighted stocks in the index include Kuaishou-W (11.02%), Tencent Holdings (10.37%), NetEase-S (9.58%), Baidu Group-SW (9.45%), Trip.com Group-S (9.27%), Yum China (8.7%), Meituan-W (7.73%), Galaxy Entertainment (5.88%), Bilibili-W (3.44%), and Sands China Ltd. (3.3%) [2] - The index's holdings are entirely composed of stocks listed on the Hong Kong Stock Exchange, with a 100% allocation [2] - The sector breakdown of the index holdings shows that leisure services account for 41.47%, digital media for 38.68%, cultural entertainment for 11.92%, alcohol for 6.84%, and marketing and advertising for 1.09% [2] Group 3: Index Adjustment Mechanism - The index samples are adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [3] - Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [3] - Companies that are delisted or undergo mergers, acquisitions, or splits are handled according to specific calculation and maintenance guidelines [3]

Core Insights - The rise of emotional economy is reshaping consumer behavior, with young generations prioritizing emotional satisfaction in their purchasing decisions [1][4][3] - A significant 64% of Chinese consumers consider emotional fulfillment as their primary need, indicating a shift from functional to emotional consumption [4][3] - The emotional economy is becoming a new economic engine, with notable growth in sectors like trendy toys, pets, and outdoor activities [3][4] Emotional Consumption Trends - Over 80% of respondents reported engaging in emotional consumption in the past year, with preferences varying by age group [12][5] - The survey revealed that 92.53% of 90s generation consumers prefer tangible products like fragrances and toys, while 00s generation favors virtual experiences and social engagement [11][10] - Emotional consumption motivations include seeking companionship and emotional resonance, with 97.34% of respondents citing these as primary reasons [11][21] Market Dynamics - The emotional economy is reflected in the explosive growth of brands and stores, with 453 brands achieving over 100 million in sales during recent shopping events [3] - The emotional marketing landscape is influenced by factors such as live streaming, celebrity endorsements, and consumers' current moods, particularly among younger demographics [21][3] - The emotional economy is characterized by a focus on personalized needs, with over 65% of respondents believing it meets individual desires [21]

Core Viewpoint - The Chinese government is actively promoting consumption as a key driver of economic growth and has launched a series of initiatives to enhance consumer spending and improve the consumption environment [1]. Group 1: Case Collection Scope - The case collection targets two main categories: government units focusing on policy support and consumer environment improvement, and various enterprises across multiple industries such as food, electronics, automotive, and healthcare [2]. Group 2: Case Collection Content - The case collection is divided into ten categories, including: 1. Policy Empowerment: Initiatives by local governments that effectively boost consumption [3]. 2. Consumption Upgrade: Innovations in durable goods and second-hand markets [3]. 3. Technology Empowerment: Utilizing technology to enhance consumer experiences and quality [3]. 4. Innovative Consumption: Merging various consumption formats and enhancing digital services [3]. 5. Industry Iteration: New market innovations driven by technology and services [3]. 6. Brand Leadership: Promoting quality and cultural integration in brand development [4]. 7. Service Consumption: Enhancing service quality across various sectors [4]. 8. Word-of-Mouth Products: Highlighting products with strong consumer feedback [4]. 9. Green Consumption: Advancing eco-friendly practices in various industries [4]. 10. Health Consumption: Addressing health-related consumer needs [4]. Group 3: Submission Guidelines - Cases must ensure data authenticity and compliance with legal standards, including a comprehensive overview and results [6][7]. Group 4: Case Promotion and Application - A dedicated webpage will be created for case collection, with selected cases showcased across multiple platforms, alongside expert interviews and field research [8].