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免费喝一年水还能赚钱?青蓝送水的“流量棋局”藏着什么门道
Sou Hu Cai Jing· 2025-10-10 07:05
你每个月花在桶装水和瓶装水上的钱有多少?一百?两百?或许你从未细算过,但这笔看似不起眼的固 定开销,正被一匹从湖南杀出的行业"黑马"重新定义。 这就是"青蓝送水"正在全国范围内掀起的波澜。它用一种近乎"匪夷所思"的模式,在短短几年内快速裂 变,计划免费送出数亿箱水。 它没有选择在农某山泉、怡B等巨头林立的水饮市场正面硬刚,而是另辟蹊径,抛出一个让常人难以理 解的概念:免费送水,甚至还能让你在送水过程中赚钱。 更引人深思的是,它不靠卖水赚钱,却声称让众多普通参与者实现了月入过万的可观收益。今天,我们 就来冷静拆解这套模式,看看它究竟是昙花一现的营销噱头,还是真正具备颠覆潜力的商业创新。 一、 逆势而起:红海市场中的蓝海打法 中国的瓶装水市场,早已是一片竞争激烈的"红海"。从商超货架到街边小店,渠道壁垒高筑,新品牌想 要虎口夺食,难度极大。然而,青蓝送水敏锐地捕捉到了一个巨头触角尚未完全覆盖的领域——家庭场 景下的日常饮水需求。 它的打法简单而直接:免费体验,培养习惯。 具体如何操作?对用户而言,规则清晰易懂:支F39.8元购/买一箱24瓶装的水,然后在接下来的24天 里,每天登录平台小程序完成一个简单的签到或抽 ...
莲花控股召开2025年年中工作会议
Zheng Quan Ri Bao Wang· 2025-08-01 07:47
Core Insights - Lianhua Holdings has implemented a "Brand Revival Strategy" in the first half of the year, focusing on innovation in new models, mechanisms, products, and channels to strengthen its core business [1] - The company aims to optimize product structure, enhance business collaboration, and deepen reforms in the second half of the year [1] - The chairman emphasizes a dual-driven strategy of consumption and technology, focusing on key areas such as seasoning products and smart materials [2][3] Group 1 - The company has achieved significant breakthroughs in its core business by continuously expanding its foundational advantages and innovating in various operational aspects [1] - The CEO outlined three key areas of focus for the second half: optimizing product structure, enhancing business collaboration across various channels, and deepening reforms to create a more efficient supply chain [1] - The chairman highlighted the importance of a dual-driven strategy that combines consumption and technology, with a focus on specific product categories and innovation in business models [2] Group 2 - The company plans to strengthen its existing advantages in the seasoning product sector while also innovating in technology-related fields such as computing power and semiconductor materials [2] - A strategic center will be established to integrate consumption and technology, enhancing collaboration across various functions and improving innovation across multiple dimensions [2] - The company aims to develop a unique corporate culture that supports the implementation of its dual-driven strategy, creating a conducive environment for growth [3]
成交额增长45%!这些商家借助京东物流优质服务实现流量与单量双提升
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-11 08:48
Core Insights - The article highlights the importance of logistics fulfillment capabilities as a critical factor for online stores, emphasizing how leveraging strong logistics brands like JD Logistics can enhance store exposure, conversion rates, and customer satisfaction. Group 1: Impact of JD Logistics on Merchants - Merchants are increasingly using JD Logistics' quality services to improve their sales performance and customer trust, leading to a positive cycle of traffic growth and service optimization [1][3][5] - For Wenhua Spicy Chicken, displaying the "JD Express" label on product pages resulted in a 53% increase in conversion rates and a 31% rise in daily shipment volume [1] - Wang Jiafu experienced a 70% reduction in after-sales issues by utilizing JD Logistics' home delivery service, which significantly improved customer loyalty and reduced service costs [3] Group 2: Performance Metrics and Growth - The introduction of the "JD Express" label led to a 26% increase in product exposure for Bai Sui Shan, highlighting the effectiveness of logistics branding in competitive markets [5] - Other merchants like Daxidi and Hairun Valley Foods also reported substantial growth, with Daxidi seeing a 45% increase in daily transaction value and a 75% rise in daily customer numbers after adopting JD Logistics [7] - Hairun Valley Foods achieved a monthly sales volume of 640,000 units, benefiting from reduced damage rates and improved customer satisfaction due to JD Logistics' reliable service [7]
始祖鸟Q1新增门店为零;亚瑟士单季首破百亿元;娃哈哈农夫山泉回应代工问题丨品牌周报
36氪未来消费· 2025-05-25 13:29
Group 1: Amer Sports Financial Performance - Amer Sports reported Q1 revenue of $1.473 billion, a 23% year-over-year increase, with a 26% increase at constant exchange rates [2] - Operating profit grew by 97% to $214 million, while adjusted operating profit increased by 79% to $232 million [2] - The Asia-Pacific region showed significant growth, with Greater China revenue up 43% to $446 million [2] Group 2: Brand Performance and Strategy - The three main business segments (outdoor, mountain, and ball sports equipment) all experienced growth, with increases of 28%, 25%, and 12% respectively [2] - The CEO highlighted the high-end technical brand portfolio's role in capturing market share in the global sports and outdoor market [2] - Arc'teryx, despite no net new store openings in Q1, plans to add approximately 25 stores globally this year [2] Group 3: Asics Financial Performance - Asics reported Q1 net sales of 203.8 billion yen (approximately $100 billion), a 20% year-over-year increase [5] - The Greater China region continued to be a growth engine, with sales up 21.5%, outpacing the overall group growth [5] - Asics has separated its professional sports line and retro trend line to target different audiences effectively [5] Group 4: Asics Brand Strategy - The sub-brand Onitsuka Tiger saw a 50% increase in global sales, primarily driven by the Chinese market [6] - Asics is expanding its channel network and engaging with local communities through events and collaborations [5] Group 5: Wahaha and Farmer Spring Controversy - Wahaha faced scrutiny over outsourcing its bottled water production to Jinmailang due to increased market demand [7] - The controversy raised concerns about brand trust and supply chain management in the beverage industry [8] Group 6: 52TOYS IPO and Market Position - 52TOYS submitted its IPO application to the Hong Kong Stock Exchange, focusing on IP toy products [15] - The company relies heavily on licensed IP products, which accounted for over 64% of total revenue in recent years [15][16] - 52TOYS struggles with brand recognition compared to competitors like Pop Mart, which has a more distinct IP strategy [16] Group 7: Convenience Store Market - Meiyijia leads the Chinese convenience store market with 37,943 stores and plans to add 4,000 more in 2024 [12] - The company has a low franchise threshold and focuses on community services to drive growth [12][13] - Meiyijia's supply chain capabilities contribute significantly to its profitability and market position [13] Group 8: Starbucks and Tea Market - Starbucks launched two tea latte products, marking its entry into the tea coffee market [22] - The company emphasizes local strategies and consumer preferences to enhance its market position in China [23] Group 9: Miniso Financial Performance - Miniso reported Q1 revenue of 4.427 billion yuan, an 18.9% year-over-year increase, but faced a 28.8% decline in net profit [25] - The company opened 978 new stores, increasing its total to 7,768 [25]