Core Viewpoint - Sanqi Interactive Entertainment has demonstrated significant achievements in social responsibility through its 2025 Semi-Annual Social Responsibility Report, focusing on rural revitalization, AI technology application, cross-industry innovation, and environmental initiatives [1][2] Group 1: Rural Revitalization Support - The company has donated nearly 10 million to support rural revitalization and social development, emphasizing talent cultivation and industrial empowerment as dual strategies [1] - Sanqi Interactive has established the Youxin Public Welfare Foundation, funding 2,767 students across 49 county high schools in 9 provinces through the "Youxin Partner" program [1] - Various projects are being implemented to enhance students' comprehensive abilities, including career planning sessions and summer camps [1] Group 2: AI Technology Application - Sanqi Interactive has embraced AI as a core driver for business development, forming an "AI Efficiency Committee" to enhance AI penetration across operations [1] - The company has deployed over 400 self-developed AI agents and created a game industry model named "Xiao Qi," which possesses over 40 AI capabilities [1] Group 3: Cross-Industry Innovation - The company is actively exploring effective paths for game empowerment in industry and urban development, recently becoming a "super partner" in Guangzhou's city partnership initiative [1] - Sanqi Interactive's games have engaged in cross-industry collaborations with cultural sites and events, promoting traditional culture through innovative formats [1] Group 4: Environmental Initiatives - The company has engaged 1,500 participants in ecological practices to promote the concept of a green and beautiful environment [2] - Collaborating with well-known environmental organizations, Sanqi Interactive is involved in urban wetland protection and biodiversity initiatives [2] - The company plans to continue driving innovation through AI and creating social value through quality products and projects [2]

Investment Rating - The investment rating for the company is maintained as "Buy" [1] Core Views - The company reported a revenue of 8.486 billion RMB for H1 2025, a year-over-year decrease of 8.08%, while the net profit attributable to shareholders was 1.4 billion RMB, an increase of 10.72% year-over-year [1] - The second quarter showed significant improvement with a revenue of 4.243 billion RMB, down 5.33% year-over-year but with a net profit of 0.851 billion RMB, up 31.24% year-over-year [1] - The company plans to distribute a cash dividend of 2.10 RMB per 10 shares, totaling 0.924 billion RMB, which represents approximately 66% of the net profit for the period [1] - The company is optimistic about its product operational capabilities and overseas expansion potential, maintaining a "Buy" rating [1] Revenue and Product Performance - The mobile gaming business generated 8.239 billion RMB in H1 2025, a decline of 8.03% year-over-year, with the highest monthly revenue from global releases reaching approximately 2.2 billion RMB [2] - New products launched in early 2025, such as "Time Explosion" and "Heroes Don't Flash," performed well, while long-term products continued to contribute to revenue [2] - Overseas revenue was 2.724 billion RMB, down 6.01% year-over-year, accounting for 32.10% of total revenue [2] Product and IP Development - The company has a rich reserve of products and IPs, including adaptations of popular titles like "Douluo Dalu" and "Doupocangqiong" [3] - The self-developed game "Douluo Dalu: Hunting Soul World" has entered public testing, aligning with the company's strategy of product excellence [3] - The company is enhancing its AI capabilities, building a comprehensive AI-enabled ecosystem centered around its self-developed industry model "Xiao Qi" [3] Financial Metrics and Profitability - The gross margin for H1 2025 was 76.71%, a decrease of 2.92 percentage points year-over-year, influenced by increased operating costs [4] - The sales expense ratio decreased by 6.09 percentage points to 51.97%, as previous growth-phase games entered maturity, leading to reduced traffic investment [4] - The net profit margin increased by 2.81 percentage points year-over-year to 16.51% due to reduced sales expenses [4] Profit Forecast and Valuation - The company forecasts net profits of 2.831 billion RMB, 3.137 billion RMB, and 3.429 billion RMB for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.28 RMB, 1.42 RMB, and 1.55 RMB [5] - The target price is adjusted to 23.04 RMB based on an 18x PE valuation for 2025, up from a previous target of 19.33 RMB [5]

Core Viewpoint - Despite a slight decline in revenue, the company achieved profit growth in the first half of 2025, driven by successful new game launches and the continued contribution from existing games [1]. Financial Performance - The company reported a revenue of 8.486 billion yuan, a year-on-year decrease of 8.08% - Net profit attributable to shareholders was 1.4 billion yuan, an increase of 10.72% compared to the previous year [1]. New Game Performance - The new games "Time Explosion" and "Heroes No Flash" performed exceptionally well, with "Time Explosion" reaching the top of the iOS free chart and "Heroes No Flash" entering the top five of the iOS sales chart [2]. - The self-developed game "Douluo Continent: Hunting Soul World" also topped the iOS free chart after its public beta in July 2025 [2]. Product Pipeline and IPs - The company has over 20 games in its product pipeline, covering various themes such as Western fantasy, Eastern fantasy, and historical settings [3]. - The company holds adaptation rights for several well-known IPs, including "Doupo Cangqiong" and "Douluo Dalu" [3]. Dividend Distribution - The company announced a cash dividend of 2.10 yuan per 10 shares, totaling approximately 462 million yuan, with cumulative dividends for the first half of 2025 expected to reach 924 million yuan, accounting for about 66% of the net profit [3].

Financial Performance - In the first half of 2025, the company achieved operating revenue of 8.486 billion yuan and a net profit attributable to shareholders of 1.4 billion yuan, representing a year-on-year growth of 10.72% [1] - The company plans to distribute a cash dividend of 2.10 yuan per 10 shares, amounting to approximately 462 million yuan, with total dividends for the half-year expected to reach 924 million yuan [1] Product Development - The company has launched several successful new products, with the highest monthly revenue from mobile games reaching approximately 2.2 billion yuan [2] - Notable game releases include "Time Explosion," which topped the iOS free chart, and "Douluo Continent: Soul Hunter World," which quickly ascended to the iOS free chart and ranked 13th on the iOS revenue chart [2] - The company continues to maintain strong product vitality with titles like "Seeking the Great Thousand" and "Time Grocery Store," which have implemented innovative marketing strategies to enhance user engagement [2] Strategic Focus - The company is committed to deepening its focus on MMORPG, SLG, card games, and simulation management genres, with over twenty key products in development across various themes [3] - The company has established a robust return system for investors through consistent cash dividends, share buybacks, and executive stock purchases, with total cash dividends reaching 5.778 billion yuan over the past three fiscal years [3] - Starting in 2024, the company will increase its dividend frequency from semi-annual to quarterly, reinforcing its commitment to a stable and sustainable dividend policy [3]

Core Viewpoint - The company is actively expanding its self-research capabilities and diversifying its product offerings with a global perspective, while also forming deep partnerships with quality developers to enhance its product supply chain [1] Group 1: Product Development - The company is continuously expanding its self-research capabilities and exploring various product categories [1] - It has developed multiple high-quality self-researched products, indicating a strong focus on quality [1] - The company aims to provide the best gaming quality and product experience for players [1] Group 2: Strategic Partnerships - The company is forming deep partnerships with several quality developers through investment and business support [1] - This strategy has led to a rich external research reserve, enhancing the company's product offerings [1] - The company has successfully launched several quality products such as "Time Grocery Store," "Time Explosion," and "Heroes Without Flash" through its agency [1] Group 3: Business Growth - The company is building a robust product supply chain that continuously enriches its quality product offerings [1] - This solid supply system is driving the company's steady business development [1]

Core Viewpoint - The company is focusing on expanding its self-developed capabilities while also forming partnerships with quality developers to enhance its product offerings and maintain a stable supply chain for games [1] Group 1: Product Strategy - The company is actively expanding its self-developed product range with a global perspective, having multiple high-quality self-developed games in the pipeline [1] - The company is also engaging in investment and business support to deeply collaborate with several quality developers, creating a rich external development reserve [1] - The company aims to diversify its product layout to provide the best gaming quality and experience for players [1] Group 2: Product Supply Chain - The company has established a robust product supply chain that continuously enriches its quality product offerings, contributing to stable business growth [1] - Examples of quality products that the company is involved in include "Time Grocery Store," "Time Explosion," and "Heroes Have No Flash," which are all agency-distributed titles [1]

Group 1 - The company announced a cash dividend plan for Q1 2025, proposing a distribution of 2.10 yuan per 10 shares, totaling approximately 462 million yuan (before tax) [2] - The mid-year cash dividend plan for 2025 includes a maximum total distribution of 1.5 billion yuan (before tax) across three periods, with each period not exceeding 500 million yuan [2] - In Q1 2025, the company's revenue was 4.243 billion yuan, and net profit attributable to shareholders was 549 million yuan, reflecting year-on-year declines of 10.67% and 10.87% respectively [2] Group 2 - The company has a rich product pipeline in various genres such as MMORPG, SLG, card games, and simulation management, with titles like "Douluo Dalu: Hunting Soul World" and "Zhui Xu" [3] - The product portfolio includes diverse themes ranging from Western fantasy to Eastern mythology, and the company is actively advancing the launch of several mobile games that have received domestic game licenses [3]

Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 4.243 billion yuan, a year-over-year decrease of 10.67% and a quarter-over-quarter increase of 3.45% [1] - The net profit attributable to the parent company was 549 million yuan, down 10.87% year-over-year and down 29.19% quarter-over-quarter [1] - The non-recurring net profit was 536 million yuan, reflecting a year-over-year decline of 12.90% and a quarter-over-quarter decline of 24.90% [1] Group 2: Product Development and Pipeline - The key product "Time Explosion" ranked 4th in the WeChat mini-game sales list, while "Heroes Have No Flash" entered the iOS sales top five upon launch and topped the WeChat mini-game sales list in April [2] - The company has built a comprehensive pipeline with key products like "Douluo Dalu: Hunting Soul World," "The Son-in-Law," and "Code MLK" all obtaining domestic game licenses, indicating a potential for sustained product cycles [2] - The company is implementing refined operational strategies to extend the lifecycle of mature products like "Seeking the Way to the Universe" and "Douluo Dalu: Soul Master Showdown," which may enhance operational performance stability [2] Group 3: AI Technology Integration - The company has developed an in-house game industry large model "Xiao Qi" and an external advanced model cluster, creating a complete technical system with over 40 AI capabilities, significantly improving R&D efficiency and operational precision [3] - AI technology has been applied to achieve intelligent production and application of various content forms, which may become a core competitive advantage in the new industry landscape [3] - Continuous investment in AI is expected to enhance the company's ability to commercialize AI products and provide solid support for medium to long-term performance growth [3] Group 4: Profit Forecast and Valuation - The company forecasts net profit attributable to the parent company for 2025-2027 to be 2.85 billion, 3.18 billion, and 3.48 billion yuan, respectively, with slight downward adjustments of 1%-2% due to product revenue instability [4] - The average PE ratio for comparable companies in 2025 is expected to be 17 times, while the company is assigned a PE of 15 times for 2025, maintaining a target price of 19.33 yuan, slightly down from the previous 19.53 yuan [4] - The company maintains a "buy" rating based on its future product launch uncertainties [4]

游戏、出版、广告、影视，各显神通。 作者 | 贝壳XY 编辑 | 小白 春节将至，风云君先给大家拜个早年，祝大家蛇年大吉，我们新春看消费系列也迎来收官之作——传 媒。 截至2024年末，申万传媒指数较年初上涨2.78%，区间最大涨幅64.25%。乍一看似乎不错，但在去年 强力政策催化和宏观经济调整下，这样的涨幅显然是不够看的，不仅跑输沪深300、上证指数，而且 在31个行业大类中也位列中下游。 9月下旬起，在政策助力下，传媒板块跟随大盘大涨。11月，又受到海外AI应用陆续爆发的影响，国 内AI营销、AI玩具等赛道一时成为市场焦点，带动传媒板块进一步上涨。年尾又随着热度消退而跌 回起点，仅比年初高出2.78%。 聚焦传媒板块前十大公司，包括分众传媒（002027.SZ）、芒果超媒（300413.SZ）、昆仑万维（3004 18.SZ）、三七互娱（002555.SZ）、凤凰传媒（601928.SH）、恺英网络（002517.SZ）、光线传媒 （300251.SZ）、中南传媒（601098.SH）、万达电影（002739.SZ）、东方明珠（600637.SH），表现 多数优于板块整体。 注：剔除被实施风险警示股票S ...