Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 16.20 CNY based on a 20x PE for 2026 [5][3]. Core Views - The company's core game "Yihuan" is expected to launch in 2026, contributing significantly to revenue growth. The forecasted net profit for the company is 0.827 billion, 1.564 billion, and 1.806 billion CNY for 2025, 2026, and 2027 respectively, reflecting a recovery in profitability [3][10]. - The company has seen a strong performance in its existing games, particularly "Zhu Xian World," which has driven revenue growth in the first half of 2025 [10]. Financial Summary - The company's revenue for 2023 is projected at 7.791 billion CNY, with a year-on-year growth of 1.6%. However, a decline of 28.5% is expected in 2024, followed by a recovery with growth rates of 29.1% and 48.6% in 2025 and 2026 respectively [4][12]. - The gross profit margin is expected to stabilize around 58.2% in 2025 and increase to 63.9% in 2026, indicating improved profitability as new games are launched [4][12]. - The net profit margin is projected to recover from -23.1% in 2024 to 14.6% in 2026, reflecting a significant turnaround in the company's financial health [4][12].

Core Viewpoint - The 2025 ChinaJoy will be held from August 1 to August 4 in Shanghai, showcasing a significant number of exhibitors and events focused on digital interactive entertainment and gaming industry advancements [1][10]. Exhibition Aspects: Major Works and Technological Innovations - The theme for this year's ChinaJoy is "Gathering What You Love," with 743 companies registered to participate, including 237 foreign enterprises from 37 countries, representing 31.8% of total exhibitors [10][11]. - The BTOC Interactive Entertainment Hall will feature over 283 companies, while the BTOB Business Negotiation Hall will host more than 460 companies, with foreign enterprises making up 45.2% of the latter [11]. - Notable exhibitors include Tencent, NetEase, and Perfect World, showcasing popular games and new releases, with many offering on-site play experiences [13][15][16]. Conference Aspects: Industry Leaders and Global Collaboration - The event will host several key conferences, including the China International Digital Entertainment Industry Conference (CDEC) and the China Game Developers Conference (CGDC), featuring hundreds of industry leaders and experts [19][20]. - CDEC will focus on new directions for industry development, with over 100 industry leaders expected to participate [19]. Event Activities: Engaging Competitions and Performances - The Cosplay Super League will cover 12 regions with nearly 30,000 participants, while the National Dance Group Ceremony will feature over 300 competitors [21]. Highlights of the Exhibition - The event will emphasize AI technology innovation and new consumer experiences, including a "Creator Zone" aimed at engaging younger audiences [22][23]. - The international presence is expected to increase, with foreign exhibitors making up 46.5% of the BTOB Business Negotiation Hall, marking a historical high [25]. Safety Measures: Ensuring a Secure Environment - A comprehensive safety management system will be implemented, including content review processes and on-site management protocols to ensure a safe and orderly event [31][33]. Ticketing Information: Early Bird Pricing - Early bird tickets for ChinaJoy will be available through various platforms starting July 2, with different phases for ticket sales [35].