当京剧《定军山》的身段通过动捕技术走进《天涯明月刀》的虚拟江湖，当越剧《红楼梦》的唱腔融入 《绝对演绎》的沉浸式互动体验，当米哈游《原神》的京剧角色云堇带着《神女劈棺》的演唱走向全 球……一场游戏和戏曲的碰撞融合，正破圈生长，并成为当下一种新的生产力和传播力。 日前，上海戏剧学院与上海艺术研究中心联合主办了一场"艺术新质生产力：创新驱动与范式变革"学术 研讨会。在会上，艺术和科技的深度融合成为讨论焦点，十几位来自全国顶尖高校、知名艺术院团、领 军文化企业的学者、艺术家与行业代表齐聚一堂，讨论了科技赋能艺术创作、戏游融合、影游融合、文 化数字化等各种前沿议题。而其中，"戏游融合"成为一个被崭新关注的话题。 戏游融合日渐成为新的传播赛道 戏曲元素植入游戏成最主流融合模式 在研讨会上，游戏公司、院团和专家都不约而同提及了当下"戏游融合"的案例。上海艺术研究中心副研 究员杨子指出，随着游戏产业成为传统文化传播的重要新阵地，一些戏曲院团都开始了戏游融合的尝 试。以"嵌入式融合"与"IP 转化"为核心路径，戏曲与游戏的跨界联动，正让千年国粹突破剧场边界，收 获海量年轻受众。 数据显示，2024年国内游戏用户规模达6.74 ...

Core Insights - Perfect World has been awarded the "Best Sustainable Development Award" and "Best Social Responsibility Award" at the "2025 Employer Brand Creative Competition" for its outstanding performance in the ESG field [1][5]. Group 1: Corporate Social Responsibility - Perfect World actively fulfills its social responsibilities and integrates sustainable development concepts into every aspect of its business [4]. - The company focuses on providing high-quality products while enhancing its market competitiveness through a refined global distribution system [4]. - In the first three quarters of 2025, Perfect World achieved a revenue of 5.417 billion yuan, a year-on-year increase of 33%, and a net profit of 666 million yuan, turning a profit compared to the same period last year [4]. Group 2: Technological Innovation - Technological innovation is the core driving force behind Perfect World's development, with a commitment to independent research and development [6]. - The company explores the application of cutting-edge technologies like AI in its products, such as the online game "Zhu Xian World," which incorporates advanced AI technologies [6]. - Perfect World integrates cultural elements with technology, creating new business models that promote the deep integration of digital culture with traditional heritage and tourism [6]. Group 3: Organizational Environment and Governance - Perfect World emphasizes a healthy and orderly organizational environment, continuously improving management and business processes [7]. - The company adheres to a business ethics framework and compliance principles, enhancing risk management and internal control capabilities [7]. - By establishing comprehensive compliance systems, Perfect World fosters a fair competition atmosphere and promotes a culture of integrity [7]. Group 4: Commitment to Sustainability - As a member of the "Global Sustainable Consumption Initiative," Perfect World recognizes its responsibilities and has published a guiding document on sustainable consumption in the digital culture sector [8]. - The company engages in various social and environmental initiatives, including educational programs and low-carbon activities to promote green living [8]. - Perfect World aims to explore feasible paths for sustainable development while navigating the opportunities and challenges in the digital culture industry [8]. Group 5: Competition Overview - The "2025 Employer Brand Creative Competition" attracted 534 well-known domestic and international companies, receiving 1,831 employer brand creative submissions [9]. - The selection process involved four stages and utilized a "4+1" selection criterion, ultimately awarding 17 prizes across four categories [9].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 16.20 CNY based on a 20x PE for 2026 [5][3]. Core Views - The company's core game "Yihuan" is expected to launch in 2026, contributing significantly to revenue growth. The forecasted net profit for the company is 0.827 billion, 1.564 billion, and 1.806 billion CNY for 2025, 2026, and 2027 respectively, reflecting a recovery in profitability [3][10]. - The company has seen a strong performance in its existing games, particularly "Zhu Xian World," which has driven revenue growth in the first half of 2025 [10]. Financial Summary - The company's revenue for 2023 is projected at 7.791 billion CNY, with a year-on-year growth of 1.6%. However, a decline of 28.5% is expected in 2024, followed by a recovery with growth rates of 29.1% and 48.6% in 2025 and 2026 respectively [4][12]. - The gross profit margin is expected to stabilize around 58.2% in 2025 and increase to 63.9% in 2026, indicating improved profitability as new games are launched [4][12]. - The net profit margin is projected to recover from -23.1% in 2024 to 14.6% in 2026, reflecting a significant turnaround in the company's financial health [4][12].

Core Viewpoint - The 2025 ChinaJoy will be held from August 1 to August 4 in Shanghai, showcasing a significant number of exhibitors and events focused on digital interactive entertainment and gaming industry advancements [1][10]. Exhibition Aspects: Major Works and Technological Innovations - The theme for this year's ChinaJoy is "Gathering What You Love," with 743 companies registered to participate, including 237 foreign enterprises from 37 countries, representing 31.8% of total exhibitors [10][11]. - The BTOC Interactive Entertainment Hall will feature over 283 companies, while the BTOB Business Negotiation Hall will host more than 460 companies, with foreign enterprises making up 45.2% of the latter [11]. - Notable exhibitors include Tencent, NetEase, and Perfect World, showcasing popular games and new releases, with many offering on-site play experiences [13][15][16]. Conference Aspects: Industry Leaders and Global Collaboration - The event will host several key conferences, including the China International Digital Entertainment Industry Conference (CDEC) and the China Game Developers Conference (CGDC), featuring hundreds of industry leaders and experts [19][20]. - CDEC will focus on new directions for industry development, with over 100 industry leaders expected to participate [19]. Event Activities: Engaging Competitions and Performances - The Cosplay Super League will cover 12 regions with nearly 30,000 participants, while the National Dance Group Ceremony will feature over 300 competitors [21]. Highlights of the Exhibition - The event will emphasize AI technology innovation and new consumer experiences, including a "Creator Zone" aimed at engaging younger audiences [22][23]. - The international presence is expected to increase, with foreign exhibitors making up 46.5% of the BTOB Business Negotiation Hall, marking a historical high [25]. Safety Measures: Ensuring a Secure Environment - A comprehensive safety management system will be implemented, including content review processes and on-site management protocols to ensure a safe and orderly event [31][33]. Ticketing Information: Early Bird Pricing - Early bird tickets for ChinaJoy will be available through various platforms starting July 2, with different phases for ticket sales [35].