当前，成都经开区以"稳油强电"为思路，加快提升汽车产业能级。2025年，吉利集团新能源汽车 转型升级、东风新能源等重大项目签约落地；捷达汽车科技公司成立，首次实现本土整车企业"研 产供销"一体化运营。此外，沃尔沃ES90、捷达VS8等新车型下线投产，丰田普拉多、领克Z20等 热销车型扩产上量；"龙泉造"吉利星愿登顶全国全品类车型销量冠军，整车产量达87万辆，其中 新能源汽车21万辆、同比增长177%。 领克06自2020年上市以来，在燃油小型SUV市场持续占据领先位置。2024年，该车型销往中东、 东南亚、拉美等国外市场，今年将拓展更多海外核心市场。 作为成都经开区重要的汽车制造基地，领克汽车成都工厂当前生产包括领克06、领克Z20、极氪 X、吉利星愿在内的多款车型。2025年，四川领克汽车制造有限公司汽车产量约23.6万辆，同比增 长131.89%。其中，新能源汽车产量约19.6万辆，同比上升433.47%。今年，公司设定超过35万辆 的生产目标，并计划在下半年推出一款全新的新能源小型SUV。 本报讯（四川日报全媒体记者 薛维睿 赵张冬）1月16日，在领克汽车成都工厂生产线上，随着一 辆崭新的领克06缓缓驶 ...

当前，以"稳油强电"为发展思路，成都经开区加快提升汽车产业能级。2025年整车产量达87万辆，其中 新能源汽车21万辆、增长177%。其中，吉利集团新能源汽车转型升级、东风新能源等重大项目签约落 地；捷达汽车科技公司正式成立，首次实现本土整车企业"研产供销"一体化运营；沃尔沃ES90、捷达 VS8等新车型下线投产，丰田普拉多、领克Z20等热销车型扩产上量，"龙泉造"吉利星愿登顶全国全品 类车型销量冠军。成都日报锦观新闻记者 李柯雨 文/图 "此次第30万辆领克06下线，是企业高质量发展的重要节点。今年下半年，我们还将导入一款新能源车 型，预计该款车型将助力我们今年总产量突破35万辆。"领克成都工厂副总经理于涛表示，未来，企业 将持续深度融入地方产业发展布局，跟随领克"三步走"战略拓展更多海外市场，向着"国内生产国内销 售、国内生产海外销售、海外生产海外销售各三分之一"的目标迈进。 成都经开区相关负责人表示，吉利集团自2007年在成都经开区落户首个整车项目，双方合作不断深化， 从沃尔沃、极星等单一车型，再到2017年领克汽车成都工厂建成，吉利集团和成都经开区汽车产业共同 成长。 转自：成都日报锦观 这款"成都造 ...

Core Insights - The luxury brand ZunJie plans to expand its product lineup by introducing SUV and MPV models next year, adding to its existing S800 model, resulting in a total of three series and six models [1][4][24] - The new models will be positioned slightly below the S800, indicating a strategy to lower price barriers in the ultra-luxury market [4][5] - ZunJie aims to create a comprehensive product strategy that includes both upward and downward market coverage, with the S800 high-end version pushing price limits further [4][5] Product Strategy - ZunJie is completing its product category layout by covering sedans, SUVs, and MPVs, thereby solidifying its position in the ultra-luxury market [4][5] - The pricing strategy for the new models will be below 700,000 yuan, breaking the traditional pricing barriers of ultra-luxury brands [4][5] - The introduction of the high-end version of the S800 is expected to elevate the brand's market presence and pricing strategy [4][5] Market Dynamics - The aggressive expansion into multiple vehicle categories reflects a shift in the luxury market, where brands are compelled to diversify their offerings [5][24] - ZunJie's S800 has achieved significant sales, with over 18,000 units sold within 175 days of launch, outperforming traditional luxury models [6][7] - The brand's success is attributed not only to pricing but also to understanding the core needs of ultra-luxury consumers, such as advanced technology and unique user experiences [9][11] Financial and Technical Foundations - ZunJie's rapid product rollout is supported by a solid market foundation established by the S800, which has generated substantial sales and brand trust [6][7] - The company has a robust production capacity, with plans for a new factory capable of producing 200,000 electric vehicles annually, backed by significant investment [12][13] - The technological capabilities of the platform used for the S800 allow for the development of various vehicle types, ensuring feasibility for the new models [12][13] Challenges and Risks - There are concerns regarding product differentiation, as the new models may risk becoming too similar, potentially leading to a lack of unique identity in the ultra-luxury market [14][15][19] - The brand's ability to maintain premium pricing across its new models is uncertain, especially in a competitive market with established luxury brands [22][24] - The success of ZunJie's strategy will depend on its ability to create distinct value propositions for its new offerings, beyond just price [22][24]

Core Insights - Ford's Explorer Kunlun version has been launched at a price of 369,800 yuan, featuring a 5-seat structure alongside the 6/7-seat Kunlun Peak version, creating a diverse model series [2] - The Explorer Kunlun version targets a specific market segment, balancing off-road capabilities with luxury comfort, differentiating itself within the 300,000 to 400,000 yuan price range [3] - The Kunlun version's core selling point is its combination of luxury and off-road performance, with the 5-seat version offering a trunk capacity of 1,505 liters, expandable to 2,487 liters when the second row is folded down [3] Competitive Landscape - The main competitors for the Explorer Kunlun version include Cadillac XT6, Li Auto L series, Toyota Prado, Dongfeng Nissan Tanlu, and Tank 500 Hi4-T, covering both urban and off-road SUV segments [3] - The Kunlun version is priced 30,000 yuan lower than the Kunlun Peak version, making it more accessible for off-road enthusiasts [4] Company Strategy - Changan Ford has adopted a high-value model strategy, discontinuing low-margin models like Focus and Kuga, focusing on higher-margin vehicles such as the Explorer [4] - The Explorer's monthly sales have stabilized around 1,200 units, indicating a need for the new Kunlun version to drive sales growth [4] Financial Performance - In 2024, Changan Ford is projected to achieve revenue of 48.31 billion yuan and a net profit of 2.09 billion yuan, marking a successful turnaround [4] - The company’s net profit for the first half of the year was 753 million yuan, down 58% year-on-year, primarily due to declining sales of the Lincoln brand [4] Management Changes - Changan Ford has made significant changes to its executive team, appointing Zhao Fei as chairman, with a focus on enhancing its electric vehicle business [5] - The new leadership team includes individuals with backgrounds in technology research and development, indicating a strategic shift towards electric vehicle innovation [5]

Core Viewpoint - The article discusses the resurgence of retro aesthetics in consumer preferences for SUV models, particularly focusing on the "boxy" design trend in the automotive market [1][2]. Group 1: Market Trends - There is a noticeable shift in consumer aesthetics back to retro designs, particularly in the SUV segment [1]. - The demand for versatile vehicles that can navigate various terrains is increasing, reflecting a desire to explore the country's landscapes [2]. Group 2: Vehicle Pricing and Sales - The Haval Big Dog models have a strong market presence, with 95% of sales concentrated on gasoline versions, averaging over 15,000 units sold monthly [3]. - The Equation Leopard T3 has achieved stable monthly sales of around 10,000 units, indicating strong market acceptance [6]. - The Haval Tank 300 has seen a decline in sales from approximately 10,000 units to around 7,000 units monthly, yet it remains one of the most successful Chinese off-road vehicles [18]. Group 3: Competitive Analysis - The article highlights several key players in the boxy SUV market, including Haval, Equation Leopard, and Jietu, with a recommendation for consumers to consider these brands in the order mentioned [43]. - The Jietu Traveler and Jietu Mountain Sea T2 models are noted for their competitive pricing and product capabilities, although the latter has limited product strength [10][12]. - The Equation Leopard series, particularly the T3, is positioned as a unique electric option among boxy models, showcasing the brand's commitment to innovation [7].

Core Viewpoint - The new Tank 500 Smart Edition has been launched for pre-sale, featuring advanced intelligent driving capabilities and luxurious configurations, aiming to enhance market competitiveness and meet consumer demand for smart features [2][3][4]. Group 1: Product Features - The new Tank 500 comes in two versions: Hi4-T priced at 360,000 yuan and Hi4-Z priced at 388,800 yuan, reflecting an increase from the current models [2]. - It is equipped with laser radar and the third-generation intelligent driving system, Coffee Pilot Ultra, enabling full-link intelligent driving from parking space to parking space [2]. - The vehicle includes a 5.4L onboard refrigerator, six screens, and NAPPA leather seats with multiple comfort features, emphasizing luxury and convenience [3]. Group 2: Market Positioning - The Tank 500 aims to redefine the standards of mid-to-large luxury SUVs and expand its market share in the competitive off-road vehicle segment [4]. - The off-road market is becoming increasingly competitive, with various automakers like BYD, Chery, and Dongfeng entering the segment, posing challenges for the Tank brand [4]. - The Tank brand has set a sales target of at least 320,000 units by 2025, with a focus on recovering from a decline in sales observed in the first half of the year [5].