Core Insights - The article discusses the transformation of old shopping malls in China, focusing on their strategies to attract younger consumers through innovative experiences and services [1][6][15] Group 1: Transformation Strategies - Old shopping malls are reinventing themselves by incorporating entertainment and social activities, such as singing competitions and matchmaking events, to engage younger audiences [1][3] - The Asia Joy City in Zhengzhou has added seating and performance spaces to encourage longer customer stays, with a reported increase in purchasing power by 3% for every additional 5 minutes spent [3][8] - The Beijing Friendship Store has transformed its outdoor space into a pet-friendly area with a lawn, attracting young professionals looking for open spaces to relax [6][11] Group 2: Consumer Engagement - Shopping centers are increasingly focusing on creating unique experiences rather than just selling products, with an emphasis on emotional engagement and community building [10][15] - The Asia Joy City has implemented various promotional activities, including cash prizes for singing competitions and free meals for successful matchmaking, to draw in crowds [3][4] - The Friendship Store has introduced diverse offerings, such as a second-hand luxury goods store and a craft beer bar, to cater to the evolving preferences of consumers [6][7] Group 3: Market Trends - A survey by the China Chain Store & Franchise Association indicated that over half of the top 100 shopping centers in China experienced an increase in online sales last year, reflecting a shift in consumer behavior [1][10] - The trend of "consumption segmentation" is emerging, where shopping centers are focusing on niche markets and personalized experiences to differentiate themselves from competitors [15][16] - The rise of e-commerce has led to a decline in traditional retail, prompting shopping malls to adapt by enhancing their service offerings and creating a more inviting atmosphere [10][15]

Group 1: Youth Consumption Trends - The popularity of "LABUBU" blind boxes highlights the emotional consumption power of young people [1] - The "Youth Leader Empowerment Plan" in Wuxi aims to support young entrepreneurs in new business areas such as "ACG" (Anime, Comic, Game), "It Economy", and "Coffee+" [1] Group 2: Coffee Shop Experience - "Half Liang·Floating Life" coffee bookstore is a trending spot known for its artistic atmosphere and social media appeal [3] - The coffee shop emphasizes comfort and quality, aiming to create a space where customers can relax for extended periods [4] - The shop's success has attracted other young entrepreneurs to the area, fostering a community of similar businesses [4] Group 3: Innovative Team Building Activities - The rise of immersive script-killing team-building events, such as "Xun Shang Feng Yun", reflects a shift towards interactive and engaging experiences for young professionals [7] - The organizer, "Extreme Camp", has gained recognition for its unique approach to team-building, which includes character roles and historical themes [7] Group 4: Growth of the Two-Dimensional Market - MEGA Mingzhu Plaza has become a hub for two-dimensional culture, attracting 20 merchants within six months of its opening [10] - The store "Umaru-ya" has quickly become profitable, catering to a male demographic interested in anime-related products [10] - Wuxi's strong foundation in film and animation industries provides a favorable environment for the growth of the two-dimensional market [11]

H代表黄嬛美，F代表付鹏总 H：今天我们就不讲那么专业的内容了，今天我们桌面上有很多二次元周边，带大家一起聊一些有意义的事情。 周一和黄嬛美就二次元市场聊了一下，把视频内一些主要问题进行整理。希望对大家在寻找的"个别行业增长"有所启发。 F：因为基本上前因后果逻辑线，我前几天都跟大家讲过了，现在就关注两个关键词"止"和"稳"就好了 H：我记得之前我们做过一期节目，专门讲了动漫产业，但是上次时间有限，讲了一部分，所以咱们今天不妨展开讲讲。先问付总一个问题，上海最近也 有消息说要打造中国的二次元聚集地，不知道付总您了解吗？ F：有的。而且我还特别地注意。因为我们本身上海，现在这些年轻的孩子（在这些地方）高度的聚集，我还专门看了一下，在南京东路的东西两头，好像 是要打造中国版的秋叶原的概念。而且我还仔细地观察了一下，现在等于说整个动漫产业，对传统商业有着很大的影响，很大的支撑作用，很多商业体的 二次元改造使得他们焕发新生。 H：对，像漕河泾也是上海政府想打造的二次元聚集地，目前您是不是也有留意到一些经济数据方面的情况。 F：对，像百联就是把整栋楼改成了一个二次元的"朝圣地"，我也去了一些展子，像是CJ、CP30、B ...