点击上图▲立即收听 " 在当下的 ' 新气候 ' 时代，高温所带来的不仅是挑战，更是新经济形态的诱发器。 " 文 / 巴九灵（微信公众号：吴晓波频道） "杭州热到全国第一了""北京出门像被牛舔了一口""东北大学生热到睡不着觉"…… 夏天似乎才刚开始不久，高温新闻就开启了刷屏模式。 身处杭州的小巴，已经"历劫"了11个高温天，还是24小时不间断的程度——白天最高温度在37℃—39℃，局部40℃以上，晚上最低温度也至少在 30度以上。 而在杭州之前，北京、天津、河北、山东等地的部分地区早在6月底，就接受过这样的"高温洗礼"。就连东北也无法幸免：哈尔滨35度，长春36 度，甚至漠河都预报了37度。 再往前推，美国国家气象局数据显示，仅在6月23日当天，美国就有近40个城市创下历史同期高温纪录，部分州已出现电网超负荷、火车晚点、医 院急诊量攀升等连锁反应。 日本东京在6月中旬创下罕见高温纪录，日本气象厅预计今年"酷暑时间"将延续至9月。 印度首都新德里的气温在更是在4月就飙升至50℃以上，拉贾斯坦邦连续14天"烤"在40度以上，柏油马路在炙热阳光下融化成黏稠液体，农田如龟 壳般裂开。 今年，纪录的打破又进入了一个新高 ...

Core Viewpoint - The charging bank industry is undergoing a significant reshuffle due to regulatory requirements and changing consumer demands, with 3C certification becoming a crucial quality indicator for consumers [2][3]. Regulatory Changes - The Shenzhen Market Supervision Bureau has mandated that all charging banks sold in the region must have 3C certification, effective from July 1, 2023, impacting both online and offline sales [1]. - Starting from August 1, 2024, all lithium-ion charging banks must obtain 3C certification to be manufactured, sold, or imported [2]. Market Response - Most retailers in the Huaqiangbei area have complied with the new regulations, removing non-compliant charging banks from their shelves [2][4]. - Some retailers have noted that charging banks without 3C certification are becoming increasingly difficult to sell, as consumers are now prioritizing the presence of this certification [4]. Consumer Behavior - Consumers are actively inquiring about 3C certification when selecting charging banks, indicating a shift in purchasing behavior towards quality assurance [4]. - Retailers are leveraging the 3C certification as a selling point, with some advertising that their products can be taken on flights due to having the certification [4]. Remaining Non-compliant Products - Despite the regulations, some stores still have non-3C certified charging banks in stock, catering to specific customer demands, particularly from foreign buyers [5]. - Certain products, such as high-capacity fans and flashlights with charging capabilities, may not have 3C certification but are marketed as functional charging devices [5][7]. Industry Consensus - The 3C certification has gained consensus among regulators, manufacturers, retailers, and consumers as a standard for product quality in the charging bank industry [7]. - Shenzhen Airport has implemented new policies prohibiting the carrying of non-compliant charging banks on domestic flights, further emphasizing the importance of 3C certification [7].

晶采观察，下期见！ 编审：伍刚 统筹：王薇 赵净 刘娜 记者：王晶 拍摄：沈杰辉 牛家麒（实习） 剪辑：沈杰辉 视觉：李自然 动画：王综鹤 设计：王仁靖 "清凉消费"同样新活力涌现。我注意到几个有意思的消费趋势，从清凉饮品、防晒装备，像防晒面罩、 冰袖，再到消暑类家电、家居用品，线上线下销量激增。尤其是在家电"以旧换新"等政策带动下，消暑 类家电成为市场新宠，这也让"清凉消费"逐步释放出巨大潜力。就在今年"618"促销活动期间，某平台 上便携式风扇销量同比增长300%，制冰净饮水机销量同比增长350%。很显然，清凉消费成了刚需，不 过，大家不只追求体感清凉，也更多体现在"吃"上。"宅家消暑""观赛夜宵"等也带动了外卖消费，某外 卖平台数据显示，夜间（18时至次日凌晨2时）订单量占全天45%，小龙虾、烧烤、冰镇啤酒组合销量 环比增长80%。 夏日经济热度最直观的体现，还发生在夜晚。当夜幕降临，和三五好友一起在热闹的步行街、商圈聊着 天吃着烧烤美食，好不惬意。面对旺盛的消费需求，多地夜间经济"新"举措不断，比如河南博物院首开 暑期夜场，大家可以既消暑又能"充电"，一举两得。将"夜游博物馆"嵌入至城市夜经济之中，延 ...

Core Insights - The summer consumption market is experiencing a surge driven by diverse consumer demands, including cooling beverages, sun protection gear, and tourism, contributing to economic recovery [1] Group 1: Cooling Consumption - The demand for cooling products has significantly increased due to high temperatures, with sales of cooling fans up 50%, portable fans up 300%, and ice-making water purifiers up 350% during the "618" promotional period [2] - Offline supermarkets have introduced "cooling zones," leading to a doubling of ice cream and cold drink sales, particularly for low-sugar and innovative local brands favored by younger consumers [2] - Sales of sun protection products, including sun shirts and high-SPF sunscreen, have increased by 65%, with items labeled as "tech sunscreen" and "eco-friendly materials" becoming popular [2] Group 2: Night Economy and Home Cooling - Nighttime consumption is on the rise as consumers seek to avoid daytime heat, with night market activities boosting food and entertainment sales, and nighttime orders accounting for 45% of total orders on a food delivery platform [3] - The popularity of night markets, such as the "California Night Market," showcases a vibrant atmosphere with consumers enjoying food and entertainment [3] - The "lazy economy" is emerging, with increased sales of convenient food items like pre-prepared meals and cold brew tea bags, and rapid expansion of fresh food delivery services into lower-tier cities [3] Group 3: Tourism Trends - The summer tourism booking trend is strong, with a 35% increase in travel bookings compared to last year, focusing on cultural, cooling, and beach leisure trips [4] - The graduation travel market is characterized by "short-distance, high-frequency" trips, with a significant emphasis on emotional value and unique experiences [4] - Families with children represent a major segment of summer travelers, accounting for over 40% of bookings, with popular destinations including grasslands, deserts, beaches, and theme parks [4]

□ 本报记者 陆 俊 文/摄 今年"618"购物狂欢季刚刚过去，虽然业界大多认为今年"618"相比于往年，有式微之势，但是在国际贸 易形势剧变，国内消费市场面临压力的情况下，"618"活动还是受到了商家的积极响应。盘点"618"，从 目前的数据来看，家居产品的销售情况还是比较乐观的，特别是一些知名品牌，依旧在"618"期间取得 了销量大幅增长的好业绩，而且今年"618"最受消费者欢迎的家居产品，有了不小的变化。此外，今 年"618"的玩法也有了值得关注的变化，内卷卷不动了，一些商家把目光转向了海外，借助相关平台开 拓国际市场，未来，""618""、"双11"可能成为全球的购物狂欢节。 家居品类促销 效果比较乐观 从现有数据来看，今年"618"期间家居产品促销效果是比较乐观的。京东平台数据显示，今年"618"购物 狂欢节，卫浴等家居产品呈现出爆发式增长态势，活动开启仅一周，高端智能马桶的销售额同比去年激 增45%，成为家居消费升级的突出代表。此外，今年"618"期间，京东平台多功能料理锅、电子秤、果 蔬清洗机、绞肉机、切片机等家居用品及小家电呈现爆发式增长，同比增长均超100%。 此外，智能化小家电和消暑用品也 ...

Sales Growth in Small Appliances - The 618 promotional event combined with national subsidies has significantly boosted sales in the small appliance market, with online platforms like JD and Tmall reporting substantial increases in sales [1][5] - During the 618 event, sales of summer small appliances such as cooling fans and ice-making water purifiers saw remarkable growth, with portable fan sales increasing by 300% and ice-making water purifiers by 350% year-on-year [1][5] - Offline stores also experienced a surge, with Suning's small appliance sales increasing by 69% since the start of the 618 event, driven by high-ticket items like robotic vacuums and washing machines [2] Consumer Preferences - Consumers are increasingly drawn to smart and health-oriented small appliances, with robotic vacuums featuring improved interactive functions and practical designs becoming popular [3][4] - The demand for cleaning appliances has surged, with robotic vacuums and washing machines accounting for 70% of small appliance sales in stores [3] - Health-focused products like water purifiers and low-coating rice cookers have seen significant sales increases, with water purifiers up by 195% [4] Market Trends and Innovations - The national subsidy policy and promotional discounts have stimulated consumer confidence and demand, leading to a projected high-quality development phase for the small appliance market by 2025 [5][6] - The average prices of various kitchen small appliances have risen, with rice cookers increasing by 20.74% and steamers by 37.42% year-on-year [5] - Companies like Bear Electric and Supor are focusing on product upgrades and innovation, targeting high-end flagship products and expanding into diversified business areas [6]

日前，618促销活动碰上以旧换新国家补贴，为小家电市场注入新动能。记者了解到，线上平台京东、 天猫的小家电销量大幅增长，线下门店小家电购销两旺。小家电凭借"智能""健康"等卖点，吸引众多消 费者的目光，尤其年轻群体成为消费主力。同时，小家电消费市场呈现品质化升级趋势。 小家电销量增长 近日，618促销活动叠加国补政策，使得消暑小家电、扫地机器人、咖啡机等小家电产品线上线下 （300959）销量增长。 京东相关负责人告诉记者，今年618促销活动期间，平台上消暑小家电销售量不断增长。其中冷风扇销 量同比增长50%，便携式风扇销量同比增长300%，制冰净饮水机销量同比涨幅达350%。消暑小家电销 量增长，既有持续高温的消费刚需推动，更得益于国补政策与京东生活家电活动的双重刺激。如便携风 扇单品销售量突破5万台，成为年轻人职场通勤新宠，制冰净饮水产品销售量突破4万台。 不少年轻人趁机购入智能化"家庭清洁助手"。平台数据显示，天猫618促销活动以来，可拆卸清洗扫地 机器人成交量同比增长10倍，宠物空气净化器、低噪音宠物适用的速干吹风机成交量同比增长均翻倍。 线下门店小家电商品热销。苏宁易购门店管理中心负责人颜正坤告诉记 ...