临近年尾，已经到了年度总结满天飞的时间。12月上旬，游戏新知介绍了在2025年停运下架的2222款产品，而在这些产品之间，二次元游戏算得上是一个 不可忽视的品类。 提起「二次元」，在业内曾是当之无愧的风口，有不少厂商在这个领域拿到了不错的成绩，甚至一举凭此发家。但近几年来，这个品类的市场规模似乎触 达瓶颈，头部厂商增速放缓甚至下滑，大多数新入局的厂商结局都比较惨淡，伤筋动骨已算幸运，更有甚者直接倒闭。 游戏新知曾经介绍过2022-2024年的二游概况，这三年共有124款二游拿到版号，但41款游戏在去年就无了。而今年同样惨淡，从年初到年尾，几乎每个月 都会有产品宣告停运。 游戏新知通过Sensor Tower统计的数据拉出了一份名单（放在文末），国内拥有二次元Tag的产品共有717款。从整体趋势来看，二游市场的两极分化相当 严重。 一方面，头部产品吸金能力依然非常夸张，有1款产品仅iOS渠道营收就达到10亿量级，有14款游戏营收破亿；另一方面，大部分入局者并未拿到什么成 果——名单中共计有407款游戏（占比57%）有流水数据，换句话说，43%的产品在今年近12个月的时间里没有产生收入。 值得一提的是，有112款 ...

Core Viewpoint - The gaming industry is witnessing a shift in the relationship between voice actors (CVs) and their characters, leading to a trend where companies are increasingly opting not to disclose CV names to mitigate risks associated with public scrutiny and player feedback [2][21][23]. Group 1: Events and Changes - The official announcement on August 30 revealed that the game "恋与制作人" ended its collaboration with voice actor Wu Lei after eight years due to concerns over his inconsistent performance [2][4]. - The decision to replace Wu Lei followed multiple rounds of player feedback and surveys regarding voice quality, ultimately leading to a resolution that may benefit all parties involved [5][21]. - Similar issues arose with the game "守望先锋," where the original CV Zhao Yang resigned after facing player criticism, prompting the company to seek a new voice actor [6][21]. Group 2: Industry Dynamics - The strong association between CVs and their characters has created a cycle of pressure, where dissatisfaction with a CV can lead to negative perceptions of the character itself, complicating the relationship between players, game developers, and voice actors [7][21]. - The trend of not publicly disclosing CV names is becoming more common, particularly in the context of games that rely heavily on character-driven narratives, as companies aim to reduce the potential for backlash against voice actors [22][23]. - The evolving role of CVs in the industry reflects a broader shift towards focusing on character development rather than individual voice actors, which may help alleviate public pressure and enhance player immersion [24][25]. Group 3: Implications for Voice Actors - While established CVs may not be significantly affected by this trend, the majority of new voice actors may face challenges in gaining recognition and opportunities in a more opaque industry environment [26]. - The potential for a "three-win" situation among players, companies, and CVs is noted, but it raises questions about fairness for emerging talent who may struggle to establish their identities in the industry [25][26].

Group 1 - The 22nd ChinaJoy will be held from August 1 to August 4 in Shanghai, recognized as one of the largest international digital interactive entertainment industry events globally, covering various sectors such as gaming, animation, esports, smart hardware, and trendy toys [1] - This year's theme is "Gathering What You Love," with 743 companies registered to exhibit, including 237 foreign companies from 37 countries and regions, accounting for 31.9% of total participants [1] - Major gaming companies like Tencent Games, Blizzard, NetEase Games, and others will showcase popular products and provide live demos at the event [1] Group 2 - The event will also host several summits, including the CDEC Summit, ChinaJoy AIGC Conference, Global Gaming Industry Conference, and others, along with unique activities like a digital shopping festival and the debut of the "China Audio-Visual Association Game Museum" [2] - A new "Smart Entertainment Robot" exhibition area will be introduced, featuring various innovative tech products in the smart hardware pavilion, along with a "Z Economy" section targeting Gen Z consumer demands [2] - Companies such as Perfect World, TCL Technology, and Giant Network are among the exhibitors, with Shunwang Technology acquiring the organizer of ChinaJoy, Hanwei Xinheng [5][6]

Group 1 - The LABUBU themed pop-up event in Guangzhou has sparked a consumption frenzy, highlighting the city's potential as an international consumption center [2][3] - The event, part of the THE MONSTERS IP series by Pop Mart, features local elements and aims to create an immersive experience for consumers [3][4] - The pop-up store has gained immense popularity, with reservations selling out almost instantly, indicating strong demand among young consumers [3][5] Group 2 - The "IP economy" is becoming a key driver for attracting consumers, with various popular IPs being integrated into Guangzhou's commercial landscape [5][6] - The upcoming events, including the collaboration with Doraemon and the launch of the "Cyber Guangzhou" initiative, reflect the city's shift towards becoming a cultural consumption destination for the younger generation [6][7] - The recent measures announced by the Guangzhou government aim to strengthen the IP economy and promote new consumption areas, including entertainment and gaming [7]