2024年的"国乙决战118"犹在眼前，一晃两年过去了，上线后便稳坐国乙头把交椅的《恋与深空》也迎来了自己的两周年庆典。 与过去周年庆厂商只是在游戏里发礼包做活动不同，这几年厂商意识到线下阵地的重要性，周年庆也不可避免地卷向了现实。《恋与深空》这次更是排面 拉满，在游戏内外都整了不少新花活。 但令人意外的是，厂商花大力气策划新玩法和线下活动，玩家却不是百分百买账，甚至还有人表示将停氪，"直到叠纸给出个说法"。周年庆喜事变坏事， 其背后不是叠纸一家厂商本身的问题，而是国乙这一品类所面临的长期困境。 01 受累不讨好的2周年 除了周年庆限定卡池及免费卡牌获取等常规福利外，叠纸在《恋与深空》两周年整了个大活儿——实装了家园系统。 从整个游戏市场的整体表现来看，为了提升日活以及玩家的归属感，嵌入家园系统是大势所趋，同为叠纸开发的换装游戏《无限暖暖》在几个月前就已经 上了家园系统。 但与其他游戏的家园系统不同的是，乙游的核心是"爱"，是"以情动人"，家园系统的开放，意味着玩家与心爱的他，在虚拟世界中终于有了一个属于自己 的"家"。这原本应该是一件玩家喜闻乐见的好事，没想到家园系统实装后，却换来了社群尖锐的批评声。 乙游 ...

Core Viewpoint - The article emphasizes the growth of China's gaming industry in overseas markets, highlighting that the actual sales revenue of self-developed games reached $9.501 billion, a year-on-year increase of 11.07% [6]. Group 1: Market Performance - Tencent's international market revenue grew by 43%, marking the highest growth rate since the segment's performance was disclosed [9]. - NetEase's overseas deferred revenue increased by 25.3% to 19.47 billion yuan, indicating that the overseas market is becoming a second growth curve for its gaming business [9]. - By 2025, China's self-developed game overseas revenue is expected to exceed $20 billion, reflecting a significant upward trend in overseas income [9]. Group 2: Leading Companies - Century Games has been identified as the "first factory" for overseas expansion, ranking first in the global mobile game manufacturers list, with notable titles like "Endless Winter" and "Kingdom of Bouncing" contributing to its success [12][13]. - Other companies like FunPlus and Lilith Games also continue to perform well in the overseas market, particularly in the SLG genre, which is popular in emerging markets [14]. Group 3: Game Genres and Player Demographics - SLG games remain a popular category for Chinese games going abroad, appealing to a wide range of players, including those in conflict zones seeking escapism [14]. - Casual games from companies like Habby, which include titles like "Archero" and "Dungeon of the Endless," have also shown strong performance in overseas markets due to their low entry barriers and engaging gameplay [16]. - Lemon Microfun targets ultra-casual players, primarily women, with games like match-3 and simulation genres, catering to players looking for quick entertainment during daily routines [19]. Group 4: Trends in Game Development - The article notes that shooting games continue to be a traditional strong category for overseas markets, with Tencent's "Delta Force" performing exceptionally well [20]. - The second dimension (二游) games, while not mainstream, have a dedicated following in overseas markets, with players attending conventions to connect with others [22]. - The success of titles like "Ming Tide" and "Yuan Yun Sixteen Sounds" indicates a growing interest in Chinese cultural themes, particularly in the martial arts genre, which has gained traction among overseas players [41][43]. Group 5: Future Directions - The article suggests that the combination of martial arts, immersive experiences in second dimension games, and detailed narratives in female-oriented games will shape the future landscape of Chinese games going abroad [48]. - The industry is transitioning from a rough expansion phase to a more refined competition stage focused on quality, culture, and gameplay [49]. - Companies will need to balance global adaptation with local expression to maintain competitive advantages in the international market [49].

Core Insights - The 2025 Game Top Ten Annual List was announced at the 2025 China Game Industry Annual Conference, covering two main dimensions: products and companies [1][2] - The awards include ten categories, highlighting various aspects of the gaming industry and setting benchmarks for diversified development [2] Mobile Games - Century Huatong's "Endless Winter" was awarded "Outstanding Mobile Game," while Tencent's "Delta Action" and Zulong Entertainment's "Shining Name" received nominations [1] - In the client game sector, "Delta Action" won "Outstanding Client Game," with nominations for NetEase's "Eternal Calamity" and Paper Games' "Infinite Warmth" [1] Special Awards - Xindong Network's "Xindong Town" was recognized as "Outstanding Social Value Game" for its positive content [1] - NetEase's "Yanyun Sixteen Sounds" won "Outstanding Chinese Traditional Culture Game" for its deep exploration and creative presentation of traditional culture [1] - Mihayou's "Honkai: Star Rail" was awarded "Outstanding Game Music Design" for its exceptional music design [1] - Shanghai Paper Technology's "Infinite Warmth" received "Outstanding Game Art Design" for its high-quality art production [1]

Core Insights - Shanghai is set to release the "Game Shanghai Ten Measures" and related district-level policies to provide comprehensive support for game companies, aiming to enhance the quality development of the gaming industry in Shanghai and China [1][2] - The 2025 China Game Industry Annual Conference was held in Shanghai, marking the city's recognition as a hub for the gaming industry and its improved business environment [1] Group 1: Industry Development - Shanghai has established a complete industrial chain covering technology, research and development, operations, overseas expansion, and derivative product development [2] - The network game industry in Shanghai is projected to achieve sales revenue of 170.7 billion yuan in 2025, representing a year-on-year growth of 9.57%, with overseas revenue expected to reach 30.3 billion yuan, growing by 13.7% [2] Group 2: Policy Initiatives - The upcoming "Game Shanghai Ten Measures" will include systematic support policies focusing on key areas such as building influential gaming and esports industry clusters in districts like Xuhui, Yangpu, and Jing'an [2] - Specific initiatives will support AI and game development tools, explore multi-terminal development possibilities, and enhance financial support through the establishment of industry investment funds [2] - The implementation details for supporting the gaming and esports industry in Xuhui District were also released, covering aspects like enterprise clustering, product development, and talent cultivation [2]

Core Viewpoint - The 2025 Annual Game Awards revealed significant achievements in the Chinese gaming industry, highlighting innovation, cultural contributions, and operational excellence among various companies [1] Group 1: Awards and Recognitions - NetEase Games was awarded the title of "Outstanding Game Technology Innovation Enterprise" for its contributions to gaming technology [1] - Century Huatong received the "Outstanding 'Going Global' Game Enterprise" award, recognizing its efforts in expanding internationally [1] - Tencent's TiMi Studio Group J3 won the "Outstanding Game Development Team" award, showcasing its excellence in game development [1] Group 2: Game Awards - Century Huatong's "Endless Winter" was recognized as the "Outstanding Mobile Game" [1] - Tencent's "Delta Action" received the "Outstanding Client Game" award, indicating its success in the client gaming sector [1] - NetEase's "Yanyun Sixteen Sounds" was awarded the "Outstanding Traditional Chinese Culture Game," reflecting its cultural significance [1] Group 3: Special Awards - Xindong Network's "Xindong Town" was honored with the "Outstanding Social Value Game" award, emphasizing its positive societal impact [1] - Mihayou's "Honkai: Star Rail" won the "Outstanding Game Music Design" award, highlighting its achievements in music integration [1] - Paper Games' "Infinite Warmth" received the "Outstanding Game Art Design" award, showcasing its artistic contributions to gaming [1]

Core Viewpoint - The incident involving the content creator "逍遥散人" highlights the challenges faced by next-generation gaming companies in navigating gender issues and community expectations, particularly in relation to the game "Varsapura" [1][4][28]. Group 1: Incident Overview - The release of a gameplay video for "Varsapura" led to a significant backlash against the content creator, resulting in a loss of 450,000 followers and the termination of collaborations with brands [1][3]. - The creator's response to fans urging him to delete the video was perceived as a betrayal by his predominantly female audience, leading to further scrutiny of his past statements [3][4]. Group 2: Industry Trends - The gaming company miHoYo has shifted its strategy, releasing multiple game trailers in a year, contrasting with its previous approach of lengthy development cycles [7][8]. - The company has introduced diverse game types, yet the core narrative remains consistent with its established style, which may not meet the evolving expectations of its audience [9]. Group 3: Gender Dynamics in Gaming - The incident reflects a broader issue within the gaming industry where companies are labeled based on gender perceptions, impacting their ability to innovate and expand their offerings [19][21]. - Players' emotional investments in gendered branding create a challenging environment for companies attempting to diversify their game portfolios, often leading to backlash when they deviate from established norms [22][27]. Group 4: Consequences of Labeling - The labeling of companies as "female-friendly" or "male-oriented" can restrict their market strategies, making them hesitant to explore new genres or themes [28][34]. - The cycle of backlash against companies attempting to break gender norms can lead to a reduction in the diversity of games available to players, ultimately harming the gaming ecosystem [36].

Core Insights - Apple has announced the nominees for the 2025 App Store Awards, highlighting innovative apps and games that reshape user experiences and set industry standards [1][5] Group 1: Annual App Nominees - Three nominated apps focus on practical functions and contextual experiences, providing efficient solutions for users [3] - The nominated apps include: - **潮汐**: A relaxation app designed to help users unwind in a fast-paced life [3] - **扫描全能王**: A portable scanning tool that allows quick document processing [3] - **CapWords**: Combines image recognition with language learning, enabling users to learn languages through everyday objects [3] Group 2: Annual Game Nominees - Three nominated games offer unique visual expressions and gameplay designs, creating immersive entertainment experiences [6] - The nominated games include: - **冒险者日记**: Features cute animal characters and alternative idle adventure gameplay for a fun exploration experience [6] - **无限暖暖**: Constructs a beautiful fantasy world for players to explore [6] - **无畏契约**: Combines stylish graphics with fast-paced shooting mechanics, catering to diverse entertainment needs [6] Group 3: Developer Recognition - Carson Oliver, Apple's global App Store head, praised the developers behind the nominated works for their pursuit of excellence and innovation [5] - Apple will announce the final award winners in the coming weeks, continuing to focus on developer innovation and promoting high-quality industry development [5]

Core Points - Apple announced the nominees for the 2025 App Store Awards in mainland China, recognizing outstanding apps and games that enhance user experiences and creativity [1][2] - The awards celebrate developers who create exceptional apps that improve daily life through technological innovation and design excellence [1] - The selected nominees include tools that assist users in various tasks and games that offer unique visual storytelling experiences [2] Summary by Category Annual Apps (Mainland China) - Nominees provide powerful tools to help users manage tasks and reduce stress in fast-paced lives, such as the app "Tide" [1][2] - "ScanMaster" functions as a portable scanner for any document, enhancing productivity [2] - "CapWords" allows users to take pictures of objects for language learning, promoting educational engagement [2] Annual Games (Mainland China) - Nominees feature captivating visual effects and engaging narratives, such as "Adventurer's Diary," where players embody cute animals in a unique adventure [2] - "Infinite Warmth" invites players to explore the beautiful world of "Miracle Continent" [2] - "Fearless Contract: Source Action" offers a stylish and fast-paced shooting experience with vibrant graphics [2]

Core Insights - The 2025 Tokyo Game Show (TGS) concluded with record attendance and participation, highlighting the growing influence of Chinese game developers in the Japanese market [1][3][5] Group 1: Event Overview - TGS 2025 featured a record 1,136 exhibitors and 4,157 booths, with attendance exceeding 260,000, showcasing a vibrant atmosphere [1][2] - The event emphasized content over form, with many new product launches and gameplay experiences available for attendees [2] Group 2: Chinese Game Developers' Impact - Chinese game companies had a significant presence, with nearly 110 exhibitors, including major players like Tencent and NetEase, marking an unprecedented scale [1][3] - Games like "Whiteout Survival" and "Kingshot" from Century Games gained notable attention, with extensive promotional efforts and local collaborations enhancing their visibility [3][11] Group 3: Market Dynamics - The Japanese gaming market, while smaller than the US and China, remains highly lucrative, with a projected mobile market revenue of $11 billion in 2025, making it the second-largest globally [6] - Chinese games are increasingly accepted in Japan, with local players showing high interest in titles like "Whiteout Survival," which has consistently ranked in the top charts [5][11] Group 4: Strategic Approaches - Chinese developers are adopting long-term strategies and localized approaches to penetrate the Japanese market, focusing on user engagement and differentiated products [10][11] - The success of titles like "Whiteout Survival" and "Kingshot" illustrates the effectiveness of these strategies, as they have achieved significant rankings in Japan's competitive market [11] Group 5: Recognition and Acceptance - The recognition of Chinese games in Japan is growing, as evidenced by titles like NetEase's "Infinite" featuring on the cover of a prominent Japanese gaming magazine [12] - The narrative around Chinese games is shifting from "made in China" to a focus on quality and innovation, reflecting a broader acceptance in the Japanese gaming community [12]

Core Insights - The Tokyo Game Show (TGS) is taking place from September 25 to 28, 2023, in Chiba, Tokyo, with expected attendance exceeding 300,000 [2] - Chinese gaming companies are making a significant presence at TGS this year, showcasing a record number of products [2] - Notable titles highlighted include Eagle Horn Network's "Arknights: End of the World," NetEase's "Infinite," "Reverse Water Cold," and Paper Games' "Infinite Warmth" and "Love and Deep Space" [2]