上汽奥迪近日披露其去年销售数据，2025年全年零售达47258台，同比增长23%，实现年度销量连续三年稳健增长，展现出较强的市场发展势能。 持续向好的增长态势，得益于产品矩阵的高效焕新与精准布局。2025年，上汽奥迪接连推出两款新车，全新上汽奥迪A5L Sportback作为全球首款搭载华为 乾崑技术的燃油车，展现对智能化豪华燃油车的全新探索；奥迪 E5 Sportback则融合德系豪华基因与中国智能科技，为追求高品质电动出行的用户带来新的 产品选择。 聚焦品牌体验革新，持续深化与用户的情感联结。上汽奥迪通过全国多城路演、城市快闪店等多元互动形式，打造沉浸式体验场域，让消费者近距离感知产 品性能与品牌价值；并推出"上汽奥迪驾享汇"，为驾控爱好者打造融合驾驶乐趣与品牌精神的专属体验。 服务与渠道高效落地，不断开拓与用户的对话路径。秉持"以用户为中心"的理念，上汽奥迪网络形态从都市店全面升级到全功能用户中心，数量达200余 家，覆盖超100座城市。同时，展厅实现了从品牌展示、产品体验到销售服务的全链路贯通，给客户提供便捷、高品质的购车和服务体验。此外，上汽奥迪 同步焕新数字化用户触点，品牌APP已完成全面升级，为 ...

目前，上汽奥迪已蓄势开启2026增长新周期。作为AUDI品牌家族化矩阵的第二款新车，奥迪 E7X将于 2026北京国际车展全球首秀，进一步展现品牌在豪华纯电SUV 市场的前瞻布局，将为用户带来更多元 化的豪华出行体验。 2025年，上汽奥迪接连推出两款重磅新车，全新上汽奥迪A5L Sportback作为全球首款搭载华为乾崑技 术的燃油车，开启智能豪华燃油车新赛道；奥迪 E5 Sportback则深度融合德系豪华基因与中国智能科 技，为追求高品质电动出行的用户带来全新选择。 新京报贝壳财经讯 上汽奥迪公布，2025年其全年零售达47258台，同比增长23%，实现年度销量稳健三 连涨。 ...

12月12日，"上汽奥迪驾享汇"品牌体验活动正式启程，带领驾驶爱好者深入中国西南秘境——广西崇左，开启一场融合自然探索、人文体验与豪华驾控的沉 浸之旅。在延续奥迪全球经典驾乘体验IP——Audi driving experience的精神内涵之上，本次活动更紧密结合上汽奥迪"年轻、科技、豪华"的品牌主张，为到 场的嘉宾打造一场专属的驾驶文化盛宴。 Audi driving experience始于1981年，是奥迪为全球用户打造的顶级品牌与产品体验平台。从德国纽堡基地的专业课程，到阿尔卑斯山的全景之旅，再到北极 圈极具挑战的冰雪试驾，该平台始终以专业驾控培训与场景化体验，传递奥迪"突破科技·启迪未来"的品牌精神。 上汽奥迪 Q6作为大6/7座奢华SUV，以三排奢适空间、六缸EA390涡轮增压发动机及全系标配的quattro四驱系统为核心优势，在驼峰、交叉轴、侧坡等项目 测试中轻松化解崎岖，展现出色的通过性与底盘调校能力，实力印证其作为家庭出行与探险远征的全能之选。 "C+豪华三冠王"上汽奥迪 A7L，则以宽体低趴姿态、超长轴距重塑豪华轿车标杆，55TFSI车型配备3.0T V6涡轮增压发动机，最大功率高达25 ...

Core Insights - SAIC Audi is showcasing its strategic ambitions at the 23rd Guangzhou International Auto Show, highlighting the launch of the Audi E5 Sportback and the upcoming delivery of the A5L Sportback, alongside the global debut of the AUDI E SUV concept car, emphasizing a dual-track strategy of "fuel + electric" [1][20] Group 1: Product Launches and Features - The Audi E5 Sportback, priced at 279,900 yuan, is positioned as a strategic model in China, featuring advanced technology and performance enhancements, including a quattro version that offers significant upgrades for an additional 10,000 yuan [3][5] - The A5L Sportback is set to redefine luxury fuel vehicles with its high-performance fifth-generation EA888 engine, achieving a maximum power of 200 kW and a peak torque of 400 N·m, with a 0-100 km/h acceleration time of just 5.6 seconds [7][14] - The E5 Sportback boasts a dual-motor system with a maximum output of 579 kW and a range of up to 773 km, addressing user concerns about range anxiety [5][9] Group 2: Technological Innovations - SAIC Audi is integrating advanced technologies in both electric and fuel vehicles, with the E5 Sportback featuring an innovative smart cockpit and a comprehensive driver assistance system tailored for Chinese road conditions [11][12] - The A5L Sportback incorporates Huawei's advanced driving technology, enabling high-level assistance features and OTA upgrade capabilities, ensuring continuous improvement of vehicle functions [8][14] - The company emphasizes a commitment to quality, with a production capacity of 360,000 units per year and rigorous testing standards that exceed national benchmarks [15] Group 3: User Experience and Service Network - SAIC Audi is expanding its service network significantly, with nearly 160 customer service centers and plans to enhance user experience through digital innovations and flexible purchasing options [18][20] - The introduction of diverse user benefits and flexible financing options aims to lower the barriers to luxury vehicle ownership, with the E5 Sportback starting at 235,900 yuan and various promotional offers available [19][20] - The company is enhancing digital engagement through the SAIC Audi app, which integrates various services and supports OTA updates for both the E5 and A5L models, fostering a closer connection with users [20] Group 4: Strategic Vision and Market Position - SAIC Audi's dual-brand strategy aims to solidify its position in the luxury fuel vehicle market while simultaneously expanding into the electric vehicle segment, reflecting a commitment to innovation and user-centric design [20][21] - The company is poised for future growth with plans for the mass production of the AUDI E SUV by 2026 and the introduction of more fuel and electric models, enhancing its product matrix [21]

Core Insights - The 2025 Guangzhou International Auto Show showcases the transition of China's automotive industry towards electric and intelligent vehicles, marking a significant shift in market dynamics and competition [1][2][3] Industry Overview - The auto show features 1,085 vehicles, with 629 being new energy vehicles (NEVs), indicating that NEVs now dominate over half of the exhibition [2][3] - In October 2025, NEVs accounted for 51.6% of new car sales in China, a historic milestone for the automotive market [2][3] - The event serves as a critical window for observing market evolution and predicting future competition in the automotive sector [1] Market Trends - The share of NEVs in the market is expected to continue rising, with a projected penetration rate of 50.2% in the first half of 2025, significantly exceeding the 20% target set for that year [2][3] - The product range of NEVs is becoming increasingly diverse, covering all market segments from micro-mobility to luxury vehicles [3] Company Strategies - Traditional joint venture brands are adapting their strategies to compete in the NEV market, emphasizing a dual approach of maintaining fuel vehicles while investing in electric models [5][6] - Companies like SAIC Volkswagen are implementing a strategy of "oil-electric integration," showcasing both traditional and electric models at the auto show [5][6] Technological Advancements - The focus on intelligent technology is more pronounced at the 2025 Guangzhou Auto Show, with brands highlighting advancements in smart driving and ultra-fast charging technologies [7][8] - The integration of high-tech features, such as Qualcomm's 8295 chip in vehicles like the Audi E5 Sportback, reflects the industry's shift towards smart, user-friendly experiences [8][9] Competitive Landscape - The competition in the automotive market is shifting from product-centric to technology and ecosystem integration, with smart technology becoming a key differentiator [7][9] - The Chinese automotive industry has established a comprehensive supply chain for electric vehicles, but still faces challenges in high-end chips and core technologies [9]

Core Insights - The article highlights the impressive achievements of Jiading District in Shanghai during the "14th Five-Year Plan," with a GDP exceeding 300 billion yuan, fixed asset investment surpassing 300 billion yuan, and automotive industry output crossing 300 billion yuan [1][4]. Group 1: Automotive Industry Development - Jiading's automotive industry is a crucial pillar, contributing 70% of regional output, 60% of sales, 50% of GDP, 40% of employment, and 30% of tax revenue [4]. - The total output scale of the automotive "new four modernizations" has seen rapid growth, increasing from 94.3 billion yuan in 2020 to 267.2 billion yuan in 2024 [4]. - Jiading has established a complete automotive industry chain, gathering over 600 key enterprises, including more than 220 related to intelligent connected vehicles [4][5]. Group 2: Strategic Collaborations - The deep cooperation between SAIC Volkswagen and Jiading District exemplifies a new model of government-enterprise collaboration, evolving from traditional relationships to innovative partnerships [5]. - This collaboration has provided strong momentum for the transformation and upgrading of Jiading's automotive industry, laying a solid foundation for future intelligent manufacturing upgrades [5]. Group 3: Intelligent Manufacturing - The SAIC Audi manufacturing base, set to be completed by August 2025, will feature advanced automation and a fully digital production management system, representing a new standard in luxury automotive manufacturing [6][9]. - The base will achieve 100% automation in key processes and full data traceability across all production stages, ensuring high precision and quality control [7][9]. Group 4: Strategic Innovations - SAIC Volkswagen has introduced the "oil-electric intelligence" strategy, which integrates both fuel and electric vehicle technologies, breaking traditional industry perceptions of smart vehicles [10]. - The company launched six significant new models in August and September, indicating a successful transition into the results phase of its intelligent strategy [11]. - By 2030, SAIC Volkswagen plans to introduce over 20 new models, continuing to promote the "oil-electric co-progress, oil-electric co-intelligence" strategy [13].

Group 1 - SAIC Volkswagen and Xinhua News Agency co-hosted the "Intelligent Drive New Quality" automotive seminar to explore "new quality productivity" through thematic sharing and new car experiences [1][2] - The event featured a presentation on SAIC Volkswagen's 40-year history of development alongside Shanghai and its commitment to embracing change in the "Joint Venture 2.0" era, highlighting the recent launch of the Audi E5 Sportback [2] - Both parties aim to leverage their strengths in technology research, industry practice, and information dissemination to enhance strategic collaboration and innovation in the automotive industry [2] Group 2 - In the second half of 2024, SAIC Volkswagen will launch a series of "Quality Open Day" events to engage media, partners, and car owners, showcasing its quality standards and manufacturing values [3] - The "Quality Open Day" has been upgraded to focus on intelligent technology, transitioning from "quality" to "intelligent quality" promotion, and will include product showcases and user experiences [3] - The recent joint event marked the first step of the "Quality Open Day" initiative, featuring the Audi E5 Sportback and the new SAIC Audi A5L Sportback, attracting significant public interest with over 100 inquiries and multiple test drives [3]

Core Insights - SAIC Audi is implementing a dual-brand strategy with a focus on both traditional fuel vehicles and electric vehicles, showcasing its commitment to brand development at the 2025 Chengdu International Auto Show [1][3] Product Launch and Features - The new Audi E5 Sportback, priced starting at 235,900 yuan, has begun pre-sales and is set to officially launch on September 16 [3] - The E5 Sportback features a unique design that combines elements of Audi's classic coupe and wagon styles, with innovative lighting inspired by the sphere concept car [3] - The vehicle is equipped with the new AUDI OS operating system and Qualcomm Snapdragon 8295 chip, enhancing the interactive digital cockpit experience [4] - The E5 Sportback boasts a powerful dual-motor system with a combined output of 787 horsepower and 800 Nm of torque, achieving 0-100 km/h in just 3.4 seconds [5] Traditional Fuel Vehicle Development - The new Audi A5L Sportback was launched on August 1, with a starting price of 255,900 yuan, maintaining the classic design elements of the A5 series [6] - The A5L Sportback incorporates advanced driving assistance capabilities and features the fifth-generation EA888 engine, ensuring a blend of performance and driving pleasure [6] Service and Network Expansion - SAIC Audi is expanding its sales and service network, aiming to exceed 240 sales outlets by 2025, ensuring comprehensive coverage in key cities [7] - The company is focused on providing a one-stop luxury experience for customers, from purchasing to after-sales service, leveraging technology and personalized service [7]

Core Viewpoint - SAIC Audi's new model, the A5L Sportback, is launched as part of its "upgrade plan" aimed at transforming the brand towards "youth, technology, and luxury" [1][3] Group 1: Product Launch - The A5L Sportback was officially launched on August 1, with six configurations starting at a price of 259,900 yuan [3] - The vehicle will be delivered immediately for four of the six configurations, excluding the flagship models [3] Group 2: Strategic Initiatives - SAIC Audi is entering a new phase of restructuring with the upcoming launch of the new AUDI brand and a rebranding of the four-ring brand by the end of 2024 [3] - The "upgrade plan" focuses on three innovative initiatives: establishing new thinking, adopting new methods, and building new business models [3] Group 3: Design and Customization - The A5L Sportback features classic design elements from the A5, with a sporty silhouette and frameless doors [5] - The vehicle offers three sporty front-end designs and seven color options, catering to the personalized preferences of young elites [5] Group 4: Interior Experience - The A5L Sportback incorporates a new generation of intelligent luxury cockpit layout with a five-screen interactive setup [7] - It features an 11.9-inch instrument panel and a 14.5-inch central control screen, enhancing user convenience [7] Group 5: Technology and Safety - The vehicle is the first fuel car globally to adopt Huawei's QianKun technology, enhancing its intelligent driving capabilities [7][9] - It is equipped with 32 high-performance sensors, including two laser radars with a self-cleaning system, ensuring high perception accuracy [9] Group 6: Performance and Handling - The A5L Sportback is built on the new PPC luxury fuel vehicle platform, featuring a fifth-generation EA888 engine with a maximum output of 200 kW [11] - The vehicle can accelerate from 0 to 100 km/h in just 5.6 seconds, showcasing its performance capabilities [11]

Core Viewpoint - The new SAIC Audi A5L Sportback has been officially launched with a price range of 259,900 to 369,900 yuan after limited-time discounts, featuring six configurations aimed at attracting a younger demographic [2][3]. Group 1: Product Launch and Pricing - The SAIC Audi A5L Sportback is available in six configurations: Luxury, Prestige Quattro, Intelligent, Intelligent Quattro, Flagship, and Flagship Intelligent [2]. - The official price range is set between 279,900 and 399,900 yuan, with promotional prices dropping to 259,900 to 369,900 yuan [2]. Group 2: Design and Features - The A5L Sportback retains classic design elements from the A5 series, including a coupe-like silhouette and frameless doors, while optimizing length for better space utility [7]. - The vehicle offers three sporty front-end designs to cater to the personalized needs of younger consumers, marking the debut of Audi's new performance design language in China [7]. Group 3: Interior and Technology - The interior features a new generation of intelligent luxury cockpit with a five-screen interactive layout, including an 11.9-inch instrument panel and a 14.5-inch central control screen [8]. - The car roof is equipped with a PDLC adjustable panoramic skylight, offering a maximum lighting area of 0.839 square meters and the ability to switch between transparent and frosted modes within 150 milliseconds [8]. Group 4: Lighting and Smart Features - The A5L Sportback is equipped with new matrix LED headlights and OLED taillights, supporting eight personalized digital signatures [10]. - The interior includes a 30x30 color intelligent ambient light system that can dynamically respond to various driving scenarios [10]. Group 5: Performance and Engineering - Built on the new PPC luxury combustion platform, the A5L Sportback features a fifth-generation EA888 engine with a maximum output of 200 kW and a 0-100 km/h acceleration time of just 5.6 seconds [16]. - The vehicle integrates a Vehicle Motion Manager (VMM) for seamless coordination between intelligent assistance and vehicle control, enhancing driving dynamics [14][16].