全球知名市场研究与咨询公司英敏特今日发布食品与饮料行业的三项关键预测，为品牌揭示了应该如何帮助消费者在当下及未来应对逆境。在2030年及未 来，预计人们对"资源丰富"会有新的理解，将以新的视角看待罐装、袋装、冻干、冷冻和其他保质期时间长的产品。 同时，注重健康的消费者将像使用数 字音乐库的随机播放功能一样，利用AI来"随机安排"其每周饮食以确保多样性，而包容性的产品开发将延伸至针对神经多样化群体的感官创新。 英敏特《2026年食品与饮料趋势预测》包括： • 古法新绎：品牌将被视为文化守护者，通过创新来融合、保护或现代化传统智慧，满足消费者希望与其食物和周围环境建立更深情感和文化连接的需求。 • 多元食刻：消费者将渴望增加饮食多样性，而不仅仅局限于蛋白质和纤维的益处。多样性、公平性、包容性（DEI）的文化原则将被应用于营养领域，引 导消费者在饮食上追求不同文化的丰富食材，减少对单一食品、食材或农作物的依赖。 • 感官入微：除了口味之外，食品和饮料的感官特性将从表演性、异想天开的元素，演变为更实用、更务实的元素。富有创意且基于证据的口感、香味和外 观运用，将成为创造能为未充分满足的消费者提供包容性体验的创新之核心 ...

Core Viewpoint - Yuanfei Pet (001222) aims to position its brand, Pikapup, as a high-cost performance innovative brand offering a diverse range of products for pet owners, focusing on expanding its product categories and distribution channels [1] Product Strategy - The main products include dog chew sticks, wet food, freeze-dried food, cat litter, pet staple food, and pet travel supplies [1] - The company is leveraging its traditional strong products to quickly penetrate the dog snack market while expanding into staple food and other categories [1] Distribution Channels - Yuanfei Pet is simultaneously expanding its online and offline channels [1] - The company plans to continue developing new products based on its advantageous existing products [1]

Core Insights - The Chinese pet economy is rapidly growing, moving towards a trillion-yuan market scale, reflecting changes in consumer attitudes, technological advancements, and cultural shifts [1] Group 1: Key Trends in Pet Consumption - Nutritional health is evolving towards a refined and localized integration of "health preservation," with a growing demand for functional supplements targeting specific health issues [3][5] - The rise of smart pet products is reshaping pet care experiences, with innovations in feeding devices, water dispensers, and monitoring equipment addressing convenience needs [6][8] - The pet consumption landscape is witnessing a shift towards high-end and personalized products, driven by younger consumers willing to invest in their pets' quality of life [10] Group 2: Market Dynamics - Domestic brands are gaining traction in the pet food market, leveraging insights into local consumer preferences and enhancing supply chain capabilities [10] - Online channels dominate pet consumption, with social e-commerce platforms increasingly influencing consumer decisions through content sharing and influencer marketing [12] - There is a rising awareness of pet health, leading to the professionalization of veterinary services and the emergence of a nascent pet insurance market with significant growth potential [14] Group 3: Consumer Preferences - Consumers are increasingly focused on "natural" and "transparent" products, demanding clear labeling of ingredients and nutritional information to build brand trust [16]

Group 1: Company Overview and Financial Performance - Wenzhou Yuanfei Pet Toy Products Co., Ltd. reported a revenue of 1.31 billion CNY in 2024, representing a year-on-year growth of 32.16% [4] - In Q1 2025, the company achieved a revenue of 335 million CNY, with a year-on-year increase of 36.3% [4] - The overseas revenue reached 1.124 billion CNY, marking a 27.15% increase compared to the previous year [4] Group 2: Product Categories and Profitability - Pet leashes generated a revenue of 455,985 CNY with a gross margin of 23.20%, showing a slight increase of 0.56% year-on-year [4] - Pet snacks achieved a revenue of 606,609 CNY and a gross margin of 28.17%, reflecting an 8% increase year-on-year [4] - Other pet products reported a revenue of 196,419 CNY with a gross margin of 60.18%, indicating a decrease of 1.89% year-on-year [4] Group 3: Strategic Initiatives and Market Expansion - The company is expanding its overseas production capacity with new factories planned in Cambodia and Bangladesh [3][5] - It has established a domestic sales channel and is gradually launching its own brands, including PIKAPOO, Halawei, and Legend Elf, targeting different consumer needs [7][8] - The company has built a domestic team of over 100 people to support brand operations following the acquisition of Hangzhou Feiyuan Network Technology Co., Ltd. [7] Group 4: Market Trends and Competitive Position - The global pet industry is experiencing stable growth, benefiting the company through its OEM/ODM model with international retail chains [5] - The diversification of product categories and continuous innovation have strengthened the company's competitive edge in the market [6][7]

Group 1: Company Performance and Strategy - The company achieved a 33% increase in revenue from its own brand in the domestic market in 2024 [2] - The brand "Jueyan" maintained a leading position in the pet snack market [2] - The company’s gross profit margin reached 31.72%, an increase of 8.04% compared to the previous year [5] Group 2: Production and Sustainability Initiatives - The company’s production capacity in Vietnam remains high, with the Cambodian factory now profitable [3] - The Wenzhou production base achieved carbon neutrality, becoming the first zero-carbon digital smart factory in China's pet industry [3] - The company launched a public welfare program that has successfully helped over 20,000 students improve their mental health [3] Group 3: Marketing and Brand Development - The company focuses on brand building and channel expansion, with significant advertising investments [4] - The "Jueyan" brand saw a 52% increase in business revenue in 2024, with plans to enhance market share in 2025 [8] - The company plans to introduce new high-quality and differentiated staple food products in 2025 [6] Group 4: Challenges and Responses - The company is actively managing raw material costs and supply stability through local operations and inventory management [5] - The impact of U.S. tariffs on overseas business is mitigated by diversifying revenue sources and increasing domestic market share [7]

Financial Performance - In 2024, the company's revenue reached 1.31 billion CNY, a year-on-year increase of 32.16%, with a net profit attributable to shareholders of 164 million CNY, up 30.24% [4] - For 2025, projected revenue is 335 million CNY, reflecting a growth of 36.3%, while net profit is expected to be 25.37 million CNY, a decrease of 30.57% [4] Market Strategy - The company implements a dual-drive strategy, promoting simultaneous growth in both domestic and international markets, resulting in a 27.15% increase in overseas revenue (1.12 billion CNY) and a 73.38% increase in domestic revenue (186 million CNY) in 2024 [4] - The company has established two factories in Cambodia, focusing on pet food and pet supplies, which helps mitigate the impact of U.S. tariffs on its business [5] Production Efficiency - Cambodia's geographical advantages allow for effective control of raw material costs, and the availability of a skilled labor force helps reduce labor costs [6] - The company has been enhancing employee training in its Cambodian factories since 2020, leading to improved production efficiency [6] Brand Development - The company launched three proprietary brands in 2024: PIKAPOO, Halawei, and Legend Elf, each targeting different consumer needs and market segments [7] - PIKAPOO focuses on high-cost performance products, Halawei emphasizes functional pet care, and Legend Elf targets high-end nutrition, aiming to increase brand influence and domestic market sales [7]