Core Viewpoint - The Chery Windcloud A9L has become a significant sales driver for the dealership, with its competitive pricing and appealing features attracting customer interest [1][9]. Group 1: Product Arrival and Pricing - The dealership received 10 units of the Windcloud A9L, including 7 high-end models and 3 mid-range models [2]. - The official pricing of the Windcloud A9L ranges from 139,900 to 197,900 CNY, which is lower than the pre-sale price of 159,900 to 229,900 CNY, leading to positive customer reception [3][4]. Group 2: Customer Interest and Feedback - Daily customer traffic remains stable, with around 5-6 groups on weekdays and up to 20 groups on weekends, with approximately 20% specifically interested in the Windcloud A9L [5]. - Customer feedback highlights the car's attractive exterior and decent interior quality, but some complaints focus on the hard suspension and noticeable road noise during test drives [5][7]. Group 3: Competitive Analysis - The Windcloud A9L's advantages include its appealing design and a significant price reduction compared to pre-sale figures, which has positively influenced customer decisions [7]. - However, the car's initial pricing leaves little room for negotiation, causing some potential buyers to hesitate, fearing future price drops [7][17]. Group 4: Financial Policies and Incentives - The manufacturer offers a financial policy of three years with 100,000 CNY interest-free financing, which is considered attractive for a vehicle in this price range [12]. - Additional promotional incentives include various discounts and free services, enhancing the overall value proposition for customers [4][15]. Group 5: Sales Perspective - Sales personnel express a generally positive view of the Windcloud A9L, noting its affordability and potential to drive sales, despite challenges from competing dealerships [17]. - The dealership's reliance on the Windcloud A9L is evident, as it has become crucial for maintaining business operations amid market fluctuations [9].

Core Insights - Geely Galaxy has achieved sales of over 356,000 units from January to April 2023, with an average monthly sales of 89,000 units, and is expected to reach cumulative sales of 1 million units by the end of April [1] - The recently launched Geely Xingyao 8 has contributed to this goal, with initial sales of 1,349 units in its first week [1] - Geely remains confident in achieving the 1 million sales target for Galaxy this year, with plans for further product expansion and a dedicated Galaxy division [1][2] Sales Performance - As of April 30, 2023, Geely Galaxy's cumulative sales exceeded 930,000 units, with a target of reaching 1 million units in just 25 months since the brand's establishment in March 2023 [1] - The Galaxy brand's sales are projected to reach 494,000 units in 2024, representing an 80% year-on-year increase and accounting for 22.7% of Geely's total sales [1] Product Strategy - The turning point for the Galaxy brand was the launch of the Galaxy E5 in August 2024, which competes directly with BYD's Yuan Plus in the A-class SUV market [2] - Geely Galaxy has integrated Geometry into its lineup, enhancing its product offerings across various vehicle categories, including sedans, SUVs, MPVs, and off-road vehicles [2] Competitive Positioning - Geely Galaxy's strategy includes direct competition with BYD's main models, offering superior configurations at lower prices to capture market share [2] - The Galaxy Xingyao 8 is positioned as a "price killer" in the mid-to-large hybrid sedan market, with a starting price of 115,800 yuan, significantly lower than BYD Han DM-i's starting price of 165,800 yuan [3] Distribution Network - Geely Galaxy has established 997 sales channels, with an additional 176 under construction, aiming to exceed 1,000 channels [3] - The sales network is divided into Galaxy A network and Galaxy Star network, with plans to expand into second to fifth-tier markets [3] Future Developments - Geely Galaxy plans to launch two sedans and two SUVs this year, including the Galaxy M9, a large six-seat flagship SUV, which is expected to enhance its presence in the high-end market [3]

点击注册小程序 查看完整报告 我们认为，1）以旧换新政策发力下预计2025E销量提振前景依然可期，车展前后新车密集上市，或有望催 化行业景气度向上抬升；2）中美关税冲突或短期对板块情绪造成扰动，看好2025E全年智能化主线带动板 块成长可能性及相关投资机会。 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 事件： 4月23日，第二十一届上海国际汽车工业展览会在上海国家会展中心正式开幕。本届车展以"拥抱创新 共赢 未来"为主题，参展车辆总数约1,300辆，其中新能源车占比超70%。车展亮相重点车型包括：1）新势力： 蔚来（ET9/乐道L90/萤火虫）、小鹏（P7+旗舰版、2025款X9/G6/G9）、理想（MEGA Home家庭特别 版/MEGA Ultra智能焕新版/L6智能焕新版）、零跑（B10/B0 ...

Core Viewpoint - The automotive industry is experiencing a significant transformation driven by the rise of electric vehicles and intelligent driving technologies, with a focus on key players like BYD, Geely, and XPeng [4][10][13]. Weekly Data - In the third week of March 2025, passenger car sales reached 430,000 units, up 15.6% year-on-year and 3.5% month-on-month; new energy vehicle sales were 224,000 units, up 31.2% year-on-year and 0.8% month-on-month, with a penetration rate of 52.1%, down 1.4 percentage points [2]. Market Performance - The automotive sector underperformed the market, with a decline of 3.89% in the A-share automotive sector from March 24 to 28, ranking 11th among sub-industries, compared to a decline of 1.05% in the CSI 300 [3][30]. Company Performance - Key companies like BYD, Weichai, and China National Heavy Duty Truck Corporation reported strong earnings, with BYD's net profit for Q4 2024 at 15.02 billion yuan, up 73.1% year-on-year and 29.4% month-on-month; China National Heavy Duty Truck's net profit was 546 million yuan, up 28.4% year-on-year and 73.0% month-on-month; Weichai's net profit was 3.002 billion yuan, up 19.5% year-on-year and 20.2% month-on-month [5][10]. Passenger Car Market Outlook - The passenger car market is showing upward momentum, with new models launching and intelligent driving technologies gaining traction. The penetration rate of new energy vehicles is recovering rapidly due to subsidy policies, with significant pre-sale orders for models like Great Wall's Xiaolong MAX and Geely's Lynk & Co 900 [6][11]. Investment Recommendations - The focus is on high-quality domestic brands accelerating breakthroughs in smart and global markets, recommending companies such as BYD, Geely, XPeng, and others in the new energy vehicle sector [7][13][15]. Motorcycle Market - The large-displacement motorcycle market is expanding, with significant sales growth reported in February 2025, particularly for brands like Chunfeng Power, which saw a 134.9% year-on-year increase in sales [23][24]. Heavy Truck Market - The heavy truck market is recovering, supported by expanded subsidy policies for replacing old vehicles, with sales in February 2025 reaching approximately 80,000 units, a 34% increase year-on-year [25][26]. Tire Industry - The tire industry is experiencing strong demand and performance, with high operating rates and a focus on global expansion. Leading companies are expected to benefit from ongoing growth and technological advancements [27][28].