（文/观察者网 张家栋 编辑/高莘） 8月29日，新款长安启源E07在成都国际汽车展览会正式上市，此次新车发布纯电、增程两种动力共四 款车型，售价21.99万—27.99万元。 长安汽车表示，新款启源E07基于"新配方、新颜值、新礼遇、新价格、新权益"的五新登场，将进一步 覆盖用户的全场景出行需求。 对此，全新启源E07的重要升级之一便着重在智能化的提升上，据介绍，基于SDA架构的"硬件可插 拔"能力，全新启源E07 Max及以上版本车型（含Max、Max+及Ultra版），预计将在2026年一季度升级 搭载高算力Thor U（算力730Tops）的端到端智驾辅助系统。天枢座舱的智能交互系统也加入长安天枢 大模型，更加精准地实现与用户进行自然对话。 文中图片均来自长安启源官网 在概念车时期，启源E07就曾因其"SUV+皮卡"的跨界风格，以及个性化的设计理念，被称作国产 CyberTruck。不过，相较于定位为皮卡的CyberTruck，启源E07在工信部申报的SUV定位，令其能够在 免受皮卡强制报废和城市限行等限制的前提下，依旧保留部分皮卡的装载能力。 不过，身兼创新重任的启源E07，却并没有帮助长安启源在销 ...

Core Viewpoint - Chinese automotive companies are increasingly focusing on overseas markets, with 2023 marking a significant year for competition in Southeast Asia, particularly against established players like Toyota [1][2]. Group 1: Market Expansion and Strategy - In 2023, China surpassed Japan to become the world's largest automotive exporter, shifting from merely exporting vehicles to establishing comprehensive operational systems abroad [1]. - Changan Automobile has initiated production in Thailand, marking its first overseas factory, and is preparing for intense competition in Southeast Asia [1][2]. - The company believes that entering established markets is becoming increasingly difficult for new Chinese brands due to existing partnerships and ecosystems formed by earlier entrants [15][16]. Group 2: Investment Decisions and Strategic Shifts - The decision to invest 20 billion in Thailand was driven by a strategic assessment of long-term benefits versus risks, with a focus on establishing a strong overseas presence [8][11]. - The establishment of the Thailand factory prompted a reevaluation of Changan's overseas strategy, leading to the creation of five major overseas regional divisions [12][14]. - The company aims for a localization rate of over 85% in Thailand to enhance competitiveness, with current localization at 60% [38][39]. Group 3: Competitive Landscape and Challenges - The competition in Southeast Asia is expected to intensify, with a prediction that 2025 will be a pivotal year for Chinese brands against Japanese competitors [36]. - Concerns have been raised about the sustainability of price cuts in overseas markets, as they may lead to perceptions of lower quality and could damage brand reputation [25][27]. - The company faces challenges in adapting to local market conditions, including establishing trust with local consumers and navigating different regulatory environments [40][41]. Group 4: Consumer Perception and Brand Positioning - Chinese electric vehicle brands are viewed positively by discerning consumers in overseas markets, who recognize the effectiveness of their technology [20]. - The company is positioning its products in Thailand as high-end offerings, aiming to compete with luxury brands rather than entering the mainstream market directly [33][34]. Group 5: Operational and Cultural Adaptation - Changan has established a local workforce in Thailand, with 70%-80% of its 1200 employees being Thai nationals, highlighting the importance of local integration [44][46]. - The company is also developing a research and development team in Thailand to cater to local market needs, although challenges remain in adapting to different technological ecosystems [48][50].

中国车企已经将目光转到海外。 2023 年，中国超越日本成为全球最大的汽车出口国。从去年开始，出海不再是把车运到国外卖，而是 把国内激烈竞争中培养出的整套体系搬到海外。 在全球贸易格局变化多端的当下，大部分人选的出海第一站都是东南亚。长安、比亚迪都已经在泰国罗 勇建厂，长安汽车的首个海外工厂半个月前刚在泰国罗勇投产。 虎嗅汽车一周前与长安汽车副总裁王辉聊了聊。王辉说，今年将是中国车企与丰田等公司在东南亚竞争 的元年，战争的结果 5 年内就会到来，"这将是很残酷的一战。" 虽然长安在泰国也才刚落脚，但王辉说今天任何一个中国品牌想进入泰国，或者想进入已经有几个中国 大品牌进入的市场，"很难再有机会"。 海外的竞争远比中国汽车公司想象中激烈，中国车企已经将价格战带到东南亚，但王辉认为，海外汽车 市场的竞争，复杂度远高于国内，降价不是万能药。 以下是虎嗅汽车与王辉的采访实录，有删编。 今天还有车企想去泰国，很难有机会了 虎嗅：长安确定去泰国投产建厂之前调研了几次，每次待了多久？ 2022年12月底去的，去之前董事长跟我说，你去仔细看，你说OK我们就投，你说不OK我们就把团队取 消撤回来。 去了大概一周，找了两三个工厂 ...

齐鲁晚报·齐鲁壹点 鹿青松 于泊升 张雪 劲风难掩春潮涌，齐鲁春季车展依旧火爆。4月14日，2025齐鲁春季车展完美收官。 如果把齐鲁车展视为一面镜子，那么今年这面镜子折射出的不仅是消费市场的烈火烹油，还有国产车企的冲锋、燃油与新能源的并行、汽车技术的革新推 进。每一笔订单背后，都隐藏着消费者的理性抉择，也蕴含着独属于2025年的强烈时代特征。 人多、车多、卖得也多 今年车展依旧火爆 汽车消费市场今春遇"暖"后，车展经济再度发力，使消费市场进一步升温。齐鲁车展遇上周末，更是开启"超级流量日"，在刚刚过去的周末两天内，车展现 场热度持续攀升，场内场外人头攒动，消费者购车热情高涨。 记者走访发现，经历了去年的"价格战"冲击，面对百花齐放的汽车市场，许多消费者不再选择"持币观望"，且呈现出需求多元、年龄段分布广、购车价位分 布全等特点。 东风日产销售人员李女士介绍，车展人流情况远超预期，咨询和试驾的消费者很多。"消费者的购买意向很明确，不少人是有备而来，对车型和价格都做了 了解，只要优惠合适，成交可能性很大。"李女士说。 为了吸引消费者，多家车企推出了限时一口价、车展优惠价、订车抽奖、订金膨胀等优惠政策。有销售人员 ...