在近日举办的第三届亚洲愿景论坛上，安踏体育用品有限公司（以下简称"安踏集团"）副总裁、安踏集 团东南亚区域董事长兼总裁王华友表示，真正的全球化，是在坚持品牌基因的前提下，实现每个市场的 本地化。"我们要将品牌优势和优质服务带给当地消费者，有信心未来三年在东南亚市场拥有1000家安 踏品牌的门店，实现千店计划。" 记者从安踏集团方面了解到，目前集团正全力推进全球化战略。其中，把东南亚总部设在新加坡，以该 区域为"桥头堡"强化市场优势，并逐步向南亚、澳大利亚及新西兰等周边市场扩展。在此过程中，集团 通过直面消费者（DTC）的方式，通过"单平台、多品牌、全渠道"模式，运营安踏、斐乐、迪桑特、萨 洛蒙、威尔胜等多个品牌，实现线上线下全渠道链接，并为每个品牌构建完整的销售生态。 在东南亚市场中，安踏集团积极发挥体育资源优势，联合本地体育组织举办赛事，推动体育事业发展， 聘用大量本地人才，创造就业机会。例如，新加坡总部已创造400多个本地岗位，本地员工占比近八 成。 同时，集团还在当地投资数字化、物流等基础建设，以"品牌+零售"的商业模式及直营门店模式获得消 费者关注度，通过全球化资源整合和物流体系搭建提高整体运营效率， ...

安踏集团9月11日出席在新加坡举行的第三届亚洲愿景论坛，安踏在论坛上宣布未来三年的目标是实现 安踏品牌在东南亚的千店计划。2025年上半年，安踏品牌东南亚业务流水同比增长接近翻倍，其高价值 商品、本地化和数字化策略初见成效。纵观安踏集团的全球化进程，可分为三个阶段：在中国做好国际 品牌，重塑品牌价值，释放发展潜力；走出去经营全球品牌，将安踏经验赋能全球；让中国的品牌走出 去，做世界的安踏。目前，集团正全力推进第三阶段的全球化战略。安踏集团把东南亚总部设在新加 坡，以东南亚为桥头堡来不断强化市场优势地位，并逐步拓展至南亚、澳大利亚及新西兰等周边市场， 通过"单平台、多品牌、全渠道"模式，运营安踏集团与亚玛芬集团旗下多个品牌，包括安踏、斐乐、迪 桑特、萨洛蒙、威尔胜等，实现线上线下全渠道无缝链接，为每个品牌构建完整的销售生态。 ...

Core Viewpoint - The potential sale of Puma shares by the Pinault family is being evaluated, with interest from Chinese sports brands like Anta and Li Ning, as well as American companies and Middle Eastern sovereign wealth funds [1][2] Group 1: Puma's Financial Performance - In 2023, Puma's sales increased by 6.6% year-on-year to €8.6017 billion, but net profit fell by 13.7% to €304.9 million [5] - For 2024, sales are projected to grow by 4.4% to €8.82 billion, while net profit is expected to decline by 7.6% to €282 million [5] - In Q2 2025, Puma's sales dropped by 2.0% year-on-year to €1.9422 billion, with declines in the EMEA and Americas regions [5][6] Group 2: Li Ning's Position - Li Ning reported a 3.3% increase in revenue to ¥14.82 billion in the first half of the year, but net profit decreased by 11.0% to ¥1.74 billion [8] - The company acknowledges challenges in offline customer traffic and competitive pressures in the sports brand sector [8][9] - Li Ning's strategy focuses on targeted investments and strict cost control, with an emphasis on managing inventory effectively [9] Group 3: Anta's Acquisition Strategy - Anta has a history of successful acquisitions, including FILA and Amer Sports, and continues to pursue a multi-brand strategy [11][12] - In 2024, Anta's revenue grew by 13.6% to ¥70.826 billion, with Amer Sports contributing significantly to this growth [12] - Anta's systematic advantages in retail and supply chain management have led to successful brand performance, particularly for the Arc'teryx brand [14][15] Group 4: Competitive Landscape - The competitive environment for sports brands is intensifying, with both Anta and Li Ning facing challenges in maintaining market share [8][18] - Anta's FILA brand is experiencing fluctuations in performance, with sales declining in certain segments [18] - The potential acquisition of Puma may not align with Anta's strategic interests due to competition with the FILA brand [17][18]

Core Insights - Anta Sports has appointed Yao Jian as the new president of the Jack Wolfskin brand, effective July 1, 2025, to align with the group's strategic development plan [1] - Anta Sports completed the acquisition of Jack Wolfskin on June 2, 2023, for a base price of $290 million (approximately 2.115 billion RMB), with adjustments for net working capital and other customary items [1] - Jack Wolfskin, founded in Germany in 1981, specializes in outdoor products and has a strong presence with 495 stores globally, including 226 in Europe and 269 in Asia [2] Company Strategy - The acquisition of Jack Wolfskin reflects Anta's ambition to penetrate the mass outdoor market in China, as it previously lacked a professional outdoor brand targeting the mid-range market [2] - Anta Sports has a diverse portfolio, including brands like Descente and KOLON, and previously acquired Amer Sports, which includes brands such as Arc'teryx and Salomon [2] Financial Performance - In 2024, Anta Sports reported a revenue increase of 13.58% to 70.83 billion RMB, marking its first revenue surpassing 70 billion RMB [3] - Combined revenues of Anta and its subsidiary Amer Sports exceeded 100 billion RMB for the first time, making it the third-largest sports goods group globally after Nike and Adidas [3] - In the first quarter of the current year, retail sales for Anta and FILA brands showed high single-digit growth compared to the same period last year [3]

Core Viewpoint - The major shareholder of Amer Sports, FountainVest Partners, is planning to sell half of its stake in the company, raising concerns about the sustainability of growth for the high-end outdoor brand Arc'teryx, especially after the company's stock price has reached new highs [2][6]. Company Overview - Amer Sports, known for its high-end brands like Arc'teryx, Salomon, and Wilson, has seen significant growth in the Chinese outdoor sports market, although it remains less known in China compared to other brands [3]. - The acquisition of Amer Sports in 2018 by a consortium led by Anta Sports and FountainVest Partners was a landmark case of Chinese capital globalization, with a total purchase price of €4.6 billion [4][5]. Financial Performance - Amer Sports reported a revenue of $5.183 billion in 2024, a year-on-year increase of 18%, with outdoor functional apparel, particularly Arc'teryx, contributing significantly to this growth [5][11]. - The company's market capitalization has surged from approximately €4.6 billion at the time of acquisition to over $20 billion by June 2025, reflecting nearly a fourfold increase [6]. Market Dynamics - The high-end consumer market is undergoing structural changes post-pandemic, with consumers becoming more critical of product quality and value for money, leading to increased scrutiny of premium brands like Arc'teryx [7][10]. - Complaints regarding product quality have risen, with numerous reports of durability issues, which could impact brand reputation and consumer trust [9]. Competitive Landscape - The competitive environment in the high-end outdoor apparel sector is intensifying, with brands like Lululemon and Descente ramping up marketing efforts to capture market share [12]. - Amer Sports is initiating a multi-faceted transformation, including the launch of a footwear division and targeting the female market to drive future growth [13][14].

Core Viewpoint - The article discusses the significant share reduction by FountainVest, a major shareholder of Amer Sports, which is seeking to sell half of its stake for approximately $1.3 billion, highlighting the company's growth and investment opportunities in the sports goods sector [4][20]. Group 1: Company Background - Amer Sports, known as the "Rolls-Royce of sports goods," owns high-end brands such as Arc'teryx and Salomon, and has gained popularity in China, being referred to as a new social currency among the middle class [4]. - The company was originally founded in 1950 as a tobacco company and transitioned to the sports goods industry in 1974 after acquiring a hockey equipment brand [7][9]. - Amer Sports has expanded through a series of acquisitions, now owning 13 brands across various sports, focusing on mid to high-end markets [10][12]. Group 2: Financial Performance - In 2024, Amer Sports reported total revenue of $5.183 billion, with Arc'teryx generating over $2 billion, making it a key asset for the company [13]. - Following a major acquisition in 2018, Amer Sports underwent significant restructuring, leading to a compound annual growth rate of 20.4% from 2020 to 2022 [13]. - The company went public in 2024, achieving a market capitalization of $6.492 billion, and has seen its stock price increase significantly since its IPO [13][19]. Group 3: Shareholder Actions - FountainVest's decision to sell half of its stake comes after a substantial increase in Amer Sports' market value, allowing the firm to realize significant profits from its initial investment [20]. - After the sale, FountainVest will still hold 6.2% of Amer Sports, valued at approximately $1.267 billion [21]. - The recent surge in consumer interest in outdoor sports has positively impacted Amer Sports' performance, leading to a notable increase in both revenue and stock price [17][18].

Core Viewpoint - FountainVest is seeking to sell half of its stake in Amer Sports for approximately $1.3 billion, marking a significant cash-out opportunity for the investor after a successful investment in the company [1][9]. Group 1: Company Background - Amer Sports, known as the "Rolls-Royce of sports goods," owns high-end brands such as Arc'teryx, Salomon, Wilson, and Atomic, and has gained popularity in China, being referred to as the "new social currency" alongside Lululemon [1][5]. - The company was originally founded in 1950 as a tobacco company and transitioned to the sports goods industry after acquiring a hockey equipment brand in 1974 [3][4]. - Amer Sports has undergone significant mergers and acquisitions, acquiring brands like Wilson and Atomic, and fully divested its tobacco business in 2004 [4][5]. Group 2: Financial Performance - In 2024, Amer Sports reported annual revenue of $5.183 billion, with Arc'teryx generating over $2 billion, making it a key asset for the company [5]. - The company experienced a compound annual growth rate of 20.4% from 2020 to 2022, following a strategic focus on core brands and divestitures of non-core assets [5][9]. - By 2025, Amer Sports reported a revenue of $1.473 billion in Q1, a 23% increase year-over-year, with net profit soaring over 25 times compared to the previous year [9]. Group 3: Investment and Market Activity - FountainVest's initial investment in Amer Sports was part of a consortium led by Anta Sports, which acquired the company for €4.6 billion in 2018, marking the largest outbound acquisition by Chinese capital that year [1][5]. - Following the IPO in 2024, Amer Sports' market capitalization reached $6.492 billion, and its stock price has significantly increased since its listing [5][9]. - FountainVest's recent decision to sell half of its stake not only allows for a profitable exit but also provides liquidity for further investments in the consumer sector, as the market for consumer goods is heating up [10][11].