Group 1 - The overall consumption market in Beijing showed improvement, with a total market consumption increase of 1.3% year-on-year from January to May, driven by factors such as the "May Day" holiday and early consumption promotions for "618" [1] - Retail sales of gold and jewelry surged by 41% year-on-year, leading all categories, attributed to rising international gold prices and strong demand during the wedding season [1] - Brands like Chow Tai Fook and Lao Feng Xiang reported significant sales growth in traditional gold products, with younger consumers favoring stylish gold jewelry designs [1] Group 2 - The Chinese gold and jewelry market is experiencing two emerging trends: improvements in gold craftsmanship and a rising "self-pleasure" consumption trend, leading to a younger demographic willing to pay a premium for aesthetics [2] - Fashion brands are increasingly focusing on experiential consumption, with luxury brands like Louis Vuitton and Dior opening standalone flagship stores in Beijing, indicating a shift from "cost-performance" to "quality-price" in consumer preferences [2] - The emphasis on emotional connections between consumers and brands is becoming a core strategy for physical retail, highlighting the importance of diversified and scenario-based fashion consumption in Beijing's market [2]