小克重黄金饰品

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再现“排队潮” 年轻人群引领黄金消费新潮流
Zhong Guo Zheng Quan Bao· 2025-08-08 00:25
近年来,黄金珠宝被纳入新消费的范畴,古法、国潮等概念逐渐成为金饰行业的热点。业内人士认为, 黄金珠宝行业正在经历品牌转型升级的大周期,消费者更关注产品本身的创新和差异化。其中,古法 金、小克重等品类成为市场焦点,年轻群体在黄金首饰消费者中的占比持续提升,驱动品牌在款式、工 艺及IP联名上不断突破。 加码年轻化布局 老铺黄金又迎来了新一波排队潮。8月2日,老铺黄金全新门店在上海新天地开业,并给出开业限时折 扣,吸引众多消费者前来购物。中国证券报记者实探发现,现场排队需要两小时左右,但即便如此,消 费者仍络绎不绝,甚至有消费者笑称"一代人有一代人的鸡蛋要抢。" "公司一直坚持打造最受年轻人喜欢的东方时尚品牌,围绕这个品牌战略定位,我们一直在产品力上坚 持差异化,近几年产品力优势辅以终端精细化运营,逐渐凸显出效果,在一季度也有比较好的表现。相 信我们继续坚持这个战略定位,未来几年仍能持续保持较好的增长。"潮宏基进一步称。 从渠道为王到产品制胜 站在上海新天地老铺黄金门外的长队中,能清晰感受到消费市场的脉动变化:Z世代消费者讨论花丝工 艺的精细度,中年夫妇计算金价涨幅与工费比例,代购主播镜头对准錾刻的细节。 这些场景 ...
为“悦己”买单 北京1-5月金银珠宝类商品零售额增长41%
Bei Jing Shang Bao· 2025-06-17 15:20
Group 1 - The overall consumption market in Beijing showed improvement, with a total market consumption increase of 1.3% year-on-year from January to May, driven by factors such as the "May Day" holiday and early consumption promotions for "618" [1] - Retail sales of gold and jewelry surged by 41% year-on-year, leading all categories, attributed to rising international gold prices and strong demand during the wedding season [1] - Brands like Chow Tai Fook and Lao Feng Xiang reported significant sales growth in traditional gold products, with younger consumers favoring stylish gold jewelry designs [1] Group 2 - The Chinese gold and jewelry market is experiencing two emerging trends: improvements in gold craftsmanship and a rising "self-pleasure" consumption trend, leading to a younger demographic willing to pay a premium for aesthetics [2] - Fashion brands are increasingly focusing on experiential consumption, with luxury brands like Louis Vuitton and Dior opening standalone flagship stores in Beijing, indicating a shift from "cost-performance" to "quality-price" in consumer preferences [2] - The emphasis on emotional connections between consumers and brands is becoming a core strategy for physical retail, highlighting the importance of diversified and scenario-based fashion consumption in Beijing's market [2]