从区域看，成都是消费核心，离境购物退税人次、销售额占比均超99%，成都春熙路、SKP等现 代核心商圈贡献了绝大部分的退税销售额。退税起退点下调和退税商店加快布局，对中小商户带 动明显，德阳三星堆、乐山大佛景区商店等开单量均远超往年。 从品类看，名牌箱包、珠宝手表等国际品牌销售额占比较高。"中国制造"表现抢眼，小米手机、 智能手表、大疆无人机销售笔数同比增长728%、销售额同比增长176%，占整个3C类产品销售笔 数的62%。川茶等"四川造"商品销售笔数同比增长218%，销售额是去年同期的13倍。 ●销售规模位居全国第四，全省境外旅客申请离境退税人次同比增长284% ●在川购物享受离境退税旅客来自122个国家（地区），比去年增加56个国家（地区） 本报讯（四川日报全媒体记者史晓露）12月19日，记者从国家税务总局四川省税务局获悉，前11 月，四川省退税商品销售额同比增长超142%，销售规模位居全国第四，仅次于上海、北京和广 东；全省境外旅客申请离境退税人次同比增长284%。 从客源看，今年在川购物享受离境退税旅客来自122个国家（地区），比去年增加56个国家（地 区）。中国港澳地区旅客购买力最强，消费金额居首位 ...

Trade Relations - The U.S. plans to impose a 100% tariff on Chinese exports related to rare earths and key software, prompting a response from China's Ministry of Commerce urging dialogue to resolve trade concerns [1] - China announced countermeasures against U.S. port fees on Chinese vessels, asserting that the U.S. actions violate WTO rules and the principle of mutual benefit [2] E-commerce Trends - Adobe forecasts that U.S. online holiday sales will reach $253.4 billion in 2025, a 5.3% increase year-over-year, with mobile contributing 56.1% of sales [3] - OpenAI has launched an instant checkout feature on ChatGPT, allowing users to search, select, and purchase products directly within the platform [5] Transportation and Logistics - Didi reported a 14% increase in daily ride-hailing demand during the recent holiday period, with overseas travel demand more than doubling compared to summer [4] - Deppon Express has established logistics routes to six Middle Eastern countries, offering tailored solutions for various product categories [8] Consumer Brands - Xiaomi opened two flagship stores in Europe and plans to expand to ten stores by the end of 2025, aiming to sell electric vehicles by 2027 [9] - Natural堂 completed a new financing round with a valuation exceeding 7 billion RMB, and plans to go public in Hong Kong [11] - BYD's 14 millionth new energy vehicle rolled off the production line in Brazil, with the Brazilian president becoming a car owner [12] Social Media and E-commerce Integration - TikTok is testing a new shopping feature in the UK called "Trendy Beat," focusing on popular products driven by platform content [7] - Indonesia has reinstated TikTok's local operating license after a previous suspension due to data reporting issues [6]

Core Viewpoint - Xiaomi is positioned as a leading player in the global wearable device market, particularly in the mid-to-high-end smartwatch segment, showcasing its design and supply chain integration capabilities [4][31]. Group 1: Product Design and Features - The Xiaomi smartwatch features a compact design with a 1.43-inch AMOLED display and a resolution of 466x466, integrating various functionalities while maintaining a small form factor [6][11]. - The smartwatch includes a 486mAh rechargeable lithium battery, which is designed to optimize space and enhance performance, functionality, and health monitoring capabilities [20][31]. Group 2: Hardware Components - The internal structure of the smartwatch includes a variety of components such as a dual-frequency GNSS receiver (AG3335M), a 4G network communication SoC (UMS9117-L), and a health monitoring IC (GH3020) for heart rate and blood oxygen saturation [22][23][16]. - The device employs multiple sensors, including MEMS microphones for audio input and a pressure sensor (MSPC600-ADS3) for environmental monitoring, indicating a comprehensive approach to health and fitness tracking [16][30]. Group 3: Chipset and Technology - The majority of the components in the smartwatch are sourced from domestic suppliers, highlighting Xiaomi's strategy to promote local chip replacements, which may pose challenges for companies relying on Xiaomi's supply chain [31][32]. - The smartwatch utilizes two Bluetooth SoCs (BES2700BP and BES2700iH) to optimize processing and communication, demonstrating a sophisticated approach to power management and functionality [28][29].

Core Viewpoint - The traditional allure of European luxury watches, once seen as a symbol of wealth and status in China, is diminishing as consumer preferences shift towards domestic brands and smartwatches, leading to a significant decline in the resale value of high-end Swiss watches [4][5][10]. Market Trends - The resale index for Rolex watches has dropped nearly one-third from its peak in March 2022 to March 2025, marking a four-year low [4][10]. - The sales of Swiss watches to mainland China fell by 26% last year, with exports to Hong Kong also declining by 19% [11]. Consumer Behavior - The middle-class consumer group, which has been a significant driver of luxury watch sales, is experiencing a decline in spending enthusiasm, with 45% reporting reduced luxury goods consumption in 2023-2024 [14][17]. - A survey indicated that 80% of consumers who are reducing luxury purchases believe that luxury goods lack cost-effectiveness [17]. Competitive Landscape - Domestic watch brands like Seagull and Fiyta are gaining traction, particularly with models associated with national leaders, while smartwatches from brands like Huawei and Xiaomi are becoming popular for their affordability and functionality [4][20]. - In 2024, Huawei led the smartwatch market in China with a shipment of 21.2 million units, reflecting a 34.2% year-on-year growth [19]. Brand Perception - The perception of European luxury watches as "hard currency" is fading, with consumers now prioritizing value for money over status symbols [5][11]. - The narrative surrounding luxury watches is changing, with younger consumers seeking personalized expressions rather than adhering to traditional brand stories [18][24]. Technological Advancements - Domestic watch manufacturers are improving their technical capabilities, with products like the Fiyta "Zhai Xing" automatic mechanical movement achieving recognition for quality [22][24]. - The gap in technology between domestic and Swiss watches is narrowing, as evidenced by advancements in domestic manufacturing processes [21][22]. Cultural Shifts - The cultural significance of luxury watches is evolving, with consumers increasingly valuing heritage and local craftsmanship in domestic brands [20][24]. - The rise of smartwatches and domestic brands reflects a broader shift in consumer values, moving away from ostentation towards practicality and personal relevance [20][24].

Core Viewpoint - The luxury watch market in China, particularly for European brands like Rolex, is experiencing a significant decline, with prices dropping and consumer interest shifting towards domestic and smartwatches [3][4][5]. Group 1: Market Trends - The resale value of Rolex watches has decreased by nearly one-third from March 2022 to March 2025, reaching a four-year low [3]. - Other high-end brands such as Vacheron Constantin, Piaget, and Patek Philippe are also facing price pressures, indicating a broader market trend away from luxury watches as "hard currency" [3][4]. - The export value of Swiss watches to mainland China fell by 26% last year, while exports to Hong Kong dropped by 19%, highlighting a significant market contraction [7]. Group 2: Consumer Behavior - The middle-class consumer segment, which has been a major growth driver for luxury goods, is showing a rapid decline in spending on luxury watches, with 45% of middle-class consumers reporting decreased spending on luxury items [10][13]. - A survey indicated that 80% of consumers who are reducing their luxury purchases believe that luxury goods lack cost-effectiveness, leading to a shift in spending priorities [13]. - The traditional consumer base for luxury watches is evolving, with younger consumers from tech and healthcare sectors seeking more personalized and value-driven products [14]. Group 3: Domestic Brands and Smartwatches - Domestic brands like Seagull and Fiyta are gaining traction, with Fiyta's sales of a co-branded watch with the film "The King of the Sky" increasing by 63% [19]. - Smartwatches from brands like Huawei and Xiaomi are rapidly capturing market share, with Huawei leading the market with a 34.2% year-on-year growth in shipments [15]. - The shift towards smartwatches and domestic brands reflects a broader cultural change, as younger consumers prioritize functionality and value over traditional luxury branding [16][19]. Group 4: Industry Performance - Swatch Group, which owns brands like Omega and Longines, reported a 14.6% decline in net sales to 6.74 billion Swiss francs for 2024, with net profit plummeting over 70% to 220 million Swiss francs [5][7]. - The overall market for luxury goods in China is projected to be below 2022 levels, indicating a challenging environment for luxury brands [10].

Core Viewpoint - The article discusses the competitive dynamics in the air conditioning industry, highlighting Xiaomi's rapid growth and market share gains against traditional players like Gree, amidst a backdrop of broader industry challenges and Xiaomi's financial performance. Group 1: Xiaomi's Market Position - Xiaomi's air conditioning market share reportedly surpassed Gree's in July, leading to public disputes over data accuracy between the companies [1] - The competitive landscape indicates that Xiaomi has become a significant threat to traditional manufacturers in the air conditioning sector [1] Group 2: Financial Performance - Xiaomi's Q2 2025 revenue reached 116 billion yuan, a 30.5% year-on-year increase, with adjusted net profit rising 75.4% to 10.8 billion yuan [2][3] - The company has achieved six consecutive quarters of record financial performance, with notable growth in non-core businesses such as home appliances [3] Group 3: Product Performance - In the home appliance sector, Xiaomi's air conditioners, washing machines, and refrigerators saw shipment increases of 60%, 25%, and 45% respectively [3] - Xiaomi's smart car business generated 21.2 billion yuan in revenue, with a gross margin of 26.4%, exceeding market expectations [3] Group 4: Strategic Approaches - Xiaomi employs a "hit product model," focusing resources on a few standout products to dominate market segments, as seen with the "Mijia Air Conditioner Pro" [11] - The company is also enhancing its ecosystem, with 20.5 million users connecting five or more devices to its AIoT platform, reflecting a 26.8% year-on-year growth [11] Group 5: Challenges in Smartphone Business - Xiaomi's smartphone revenue declined by 2.1% to 45.5 billion yuan, marking the end of seven consecutive quarters of growth [4][16] - Despite being the only domestic manufacturer to achieve positive shipment growth in Q2, the company faces a dilemma between maintaining volume and pricing strategies [4][22] Group 6: Market Dynamics - The overall smartphone market in China saw a 4.1% decline in shipments, with Xiaomi's performance being relatively strong compared to competitors [16][17] - The company is navigating a challenging environment where consumer demand has been affected by previous promotional activities and longer replacement cycles for smartphones [18][26]