Group 1 - China Evergrande announced its delisting on August 25, marking the end of its 16-year presence in the capital market [1] - The company has had profound lessons and impacts on the Chinese real estate industry, with its consumer segment, particularly Evergrande Spring, managing to escape the fallout [2] - Evergrande Spring became a notable marketing case in the fast-moving consumer goods sector after its debut during the AFC Champions League final 12 years ago [3] Group 2 - The ambitious sales targets for Evergrande Spring included reaching 10 billion yuan in sales by 2014 and 30 billion yuan by 2016, with a long-term goal of 15 million tons in sales over ten years [4] - Despite the initial hype, Evergrande Spring faced significant challenges, achieving only 1.09 billion yuan in sales in 2014, which was about 10% of its annual target, and incurring a loss of 2.37 billion yuan [11] - The company struggled with a high-end market positioning, as the bottled water sector was dominated by lower-priced products, leading to a price reduction in 2015 [16] Group 3 - Evergrande's consumer business, including Evergrande Spring, was sold off in 2016 for 2.7 billion yuan, with the bottled water business sold for 1.8 billion yuan [16] - After the sale, Evergrande Spring was rebranded under the control of the Cuilin Group, distancing itself from Evergrande [20] - The Cuilin Group, which took over Evergrande Spring, has diversified interests in various sectors, including bottled water and grain [21]

Core Viewpoint - The article discusses the downfall of China Evergrande Group, highlighting its delisting from the Hong Kong Stock Exchange after 18 months of suspension, marking the end of its capital market journey and the impact of its massive debt crisis on various stakeholders [4][5]. Group 1: Evergrande's Financial Collapse - China Evergrande's market value plummeted from over HKD 400 billion to just HKD 21.52 billion, representing a decline of more than 99% [5]. - The company is burdened with a staggering debt of CNY 2.4 trillion, leading to a financial crisis that has affected hundreds of financial institutions and millions of homebuyers [5][10]. - As of June 2023, Evergrande's total liabilities reached CNY 2.39 trillion, with total assets of only CNY 1.74 trillion, resulting in a net asset deficit of CNY 644.2 billion [11]. Group 2: Legal and Regulatory Issues - The China Securities Regulatory Commission revealed that Evergrande inflated its revenue by CNY 564.1 billion and profits by CNY 92.01 billion between 2019 and 2020, leading to severe penalties for its former chairman Xu Jiayin [10]. - Xu Jiayin has faced legal repercussions, including a fine of CNY 47 million and a lifetime ban from the market due to his involvement in fraudulent activities [10]. Group 3: Impact on Stakeholders - High-profile investors, including Hong Kong's former richest woman, suffered significant losses, with one investor losing over HKD 100 billion due to heavy investments in Evergrande [20]. - Other notable investors like Zhang Jindong and Wang Wenyin also faced financial distress due to their investments in Evergrande, with some companies reporting substantial debts and losses linked to the crisis [21][22].

Core Viewpoint - China Evergrande Group has been delisted from the Hong Kong Stock Exchange after failing to meet the requirements for resuming trading, marking the end of its tumultuous journey in the capital market [2][18]. Group 1: Company Overview - China Evergrande was once a leading real estate company, known for its rapid expansion and high leverage, aiming to become a global real estate giant [3][16]. - The company was listed on the Hong Kong Stock Exchange on November 5, 2009, with a closing price of HKD 4.7, becoming the largest private real estate company listed in Hong Kong at that time [16]. - The company faced significant controversies, including a liquidity crisis that began in 2021, leading to a decline in its stock price from HKD 14 to below HKD 2 within a year [17]. Group 2: Delisting Details - On August 12, 2025, the Hong Kong Stock Exchange announced the cancellation of China Evergrande's listing due to the company's inability to meet the resumption requirements [2][18]. - The last trading day for the company's shares was August 22, 2025, with the delisting effective from August 25, 2025 [2]. Group 3: Legal and Financial Issues - Following the issuance of a winding-up order by the Hong Kong High Court 18 months prior, multiple subsidiaries of China Evergrande also received winding-up orders [5]. - The liquidators have been investigating the company's affairs and have initiated legal actions against key figures, including founder Hui Ka Yan, for alleged breaches of duty related to financial statements from 2018 to 2020 [6][8]. - The liquidators are pursuing claims for approximately USD 6 billion (around RMB 43.8 billion) in dividends and compensation from Hui Ka Yan and others, with a court ruling freezing assets worth HKD 60 billion (approximately RMB 55 billion) globally [5][12].

Core Viewpoint - China Evergrande Group has been delisted from the Hong Kong Stock Exchange after failing to meet the resumption requirements set by the exchange, marking the end of its tumultuous journey in the capital market [1][20]. Group 1: Company Background and Timeline - China Evergrande was listed on the Hong Kong Stock Exchange on November 5, 2009, with a closing price of HKD 4.7, becoming the largest private real estate company listed in Hong Kong at that time [18]. - The company experienced rapid expansion and diversification under founder Xu Jiayin, venturing into various sectors including real estate, finance, and health [18][19]. - In January 2024, the Hong Kong High Court issued a winding-up order against China Evergrande, initiating a countdown to its delisting [4]. Group 2: Financial and Legal Issues - The company has faced significant financial challenges, including a liquidity crisis that began in 2021, leading to a drastic decline in stock price from HKD 14 to below HKD 2 within a year [19][20]. - Multiple subsidiaries of China Evergrande have also received winding-up orders, and the appointed liquidators are focused on investigating the company's affairs and recovering assets for creditors [7][8]. - The liquidators have filed lawsuits against Xu Jiayin and other executives for alleged breaches of duty related to financial statements from 2018 to 2020, seeking approximately USD 6 billion in claims [8][15]. Group 3: Market Impact and Future Outlook - Following a 500-day trading suspension, China Evergrande's stock resumed trading in August 2023 but quickly fell to HKD 0.16 by January 29, 2024, with a total market value of approximately HKD 21.52 billion (around RMB 19.7 billion) [20]. - The delisting decision was made official on August 12, 2025, with the last trading day set for August 22, 2025, marking a significant decline from its previous market position [1][20].

Core Viewpoint - China Evergrande Group, once a leading real estate company, is facing delisting from the Hong Kong Stock Exchange due to failure to meet the resumption guidelines set by the exchange, marking the end of its capital market journey after four years of turmoil [2][4]. Group 1: Company History and Performance - China Evergrande was listed on the Hong Kong Stock Exchange on November 5, 2009, with a closing price of HKD 4.7 per share, marking a significant entry into the capital market [14][15]. - The company rapidly expanded using a high-leverage model, becoming a major player in the real estate sector, particularly in third- and fourth-tier cities in China [16]. - In 2017, the company's market capitalization peaked at HKD 400 billion, and its founder, Xu Jiayin, became the richest person in China with a net worth of CNY 290 billion [17][19]. Group 2: Financial Troubles and Legal Issues - In January 2024, the Hong Kong High Court issued a winding-up order against China Evergrande, leading to a countdown to delisting [4]. - The company has faced multiple winding-up orders for its subsidiaries, and the appointed liquidators are focused on investigating the company's affairs and recovering assets for creditors [5][6]. - The liquidators have filed lawsuits against Xu Jiayin and other executives for alleged breaches of duty related to financial statements from 2018 to 2020, seeking approximately USD 6 billion in dividends and compensation [6][13]. Group 3: Recent Developments - As of March 2023, the liquidators have not found a restructuring plan that would allow the company to meet the resumption guidelines and resume trading [6]. - Following a 500-day suspension, China Evergrande resumed trading in August 2023, but the stock price plummeted, leading to a final delisting announcement on August 12, 2025 [20].

股价停留在0.163港元，中国恒大被摘牌了。 历经4年风波，曾经的"宇宙房企"迎来了资本市场终章。 8月12日晚，中国恒大公告，公司收到联交所发出的信函，表示基于公司未能满足联交所对其施加的复牌指引中的任何要求，且股份一直暂停买卖并未于 2025年7月28日之前恢复买卖，联交所的上市委员会根据上市规则第6.01A(1)条已决定取消公司的上市地位。 股份上市的最后一天为2025年8月22日，并将于8月25日上午9时起取消股份上市地位。中国恒大表示，公司无意就上市委员会作出取消上市地位的决定申 请复核。 18个月前的2024年1月，中国恒大被香港高等法院正式颁布清盘令，同时宣布又一轮停牌，由此开启摘牌倒计时。 | 今开 | i | 最高 | i | 成交量 | | I | | --- | --- | --- | --- | --- | --- | --- | | 昨夜 | 0.163 | 最低 | i | 成交额 | I | | | 换手率 | I | 市盈(TTM) | 亏损 | 总市值 | 21.52亿 | | 一、多家子公司收清盘令 在去年初中国恒大正式被颁布清盘令后，安迈顾问有限公司的Edward Sim ...

Core Viewpoint - The article discusses the dramatic shift in public perception of Xu Jiayin, the chairman of Evergrande Group, from a celebrated figure to one surrounded by secrets and controversies following the company's financial collapse. Group 1: Financial Situation - Evergrande has accumulated a staggering debt of 2.8 trillion yuan, leading to its classification as China's "first debtor" [3] - During the restructuring period, it was reported that 50 billion yuan in cash was secretly siphoned off, raising concerns about financial misconduct [3] Group 2: Public Image and Secrecy - Prior to the financial crisis, Xu Jiayin was viewed as a prominent and successful businessman, but this image has been tarnished, revealing a series of hidden issues [3][5] - The article highlights the challenges in uncovering the secrets surrounding Xu Jiayin, suggesting that they may be deeply buried in various domains such as culture, wealth, and debt [5] Group 3: Investigative Challenges - Identifying the individuals connected to Xu Jiayin's secrets poses significant difficulties, as many have been involved in financial dealings with him [7] - The article suggests that a combination of judicial, administrative, and social methods will be necessary to effectively uncover the secrets associated with Xu Jiayin [7]

Core Insights - The article emphasizes the importance of effective marketing and promotional strategies for businesses to stand out in a competitive environment, highlighting the expertise of Shijiesong in providing valuable marketing guidance based on extensive experience in various industries [1][2][3]. Group 1: Marketing Strategy - Shijiesong's modular marketing consulting has successfully assisted over 80 large brand enterprises in overcoming bottlenecks and advancing brand marketing in Northern China [1][3]. - The marketing strategy focuses on "practicality + data," addressing pain points in the fast-moving consumer goods (FMCG) sector through precise promotional strategies that achieve "brand effectiveness" [3][45]. - The methodology emphasizes "usefulness as truth," prioritizing consumer benefits and creating compelling reasons for purchase through benefits-driven promotions [5][45]. Group 2: Promotional Tactics - The promotional planning framework includes defining objectives, categorizing strategies, and standardizing execution processes, ensuring a closed-loop management system [4][10][12]. - Key promotional tools include giveaways, interactive games, and bundled packages, with a focus on maximizing terminal support and integrating online and offline communication [12][13]. - Successful case studies, such as Nongfu Spring's campus marketing and Evergrande Ice Spring's Valentine's Day promotions, demonstrate effective strategies that significantly increased sales and brand exposure [20][26][35]. Group 3: Performance Measurement - The effectiveness of promotional activities is evaluated through quantitative metrics like sales achievement rates and qualitative metrics such as consumer satisfaction and brand perception [20][27]. - Shijiesong's approach includes a PDCA (Plan-Do-Check-Act) cycle for continuous improvement in promotional execution, ensuring alignment with market dynamics and consumer needs [4][13][45]. Group 4: Long-term Brand Value - The article discusses the synergy between promotions and brand building, advocating for a shift from short-term sales boosts to long-term brand loyalty through educational marketing and social responsibility initiatives [40][41][42]. - Strategies for managing product life cycles involve focusing on star products while phasing out underperforming items, optimizing inventory turnover rates [41][42]. Group 5: Industry Impact - Shijiesong's marketing framework has been recognized as a standard reference for FMCG promotional planning in academic settings, indicating its influence on industry practices [42][45]. - The article concludes that continuous innovation and meticulous operations are essential for converting promotional traffic into lasting brand loyalty in a dynamic market [45].