背靠李宁、安踏、安德玛等一众头部运动品牌，运动鞋履专业代工厂商龙行天下正式启动A股上市征程，拟冲击上交所主板。 公司近日公告披露，已于2025年12月12日向广东证监局提交上市辅导备案材料，并于12月17日获受理确认，招商证券担任辅导机构。南都·湾财社记者梳理 发现，尽管公司近年业绩保持增长态势，但高客户集中度、毛利率承压、行业竞争白热化等多重挑战，正成为这家代工厂冲刺IPO的现实考验。此次冲击资 本市场背后有何战略考量？面对发展瓶颈又将如何破局？南都·湾财社记者就此向龙行天下发函采访，但截至发稿暂未收到公司回复。 业绩稳步增长，全球产能布局成型 公开资料显示，成立于1998年的龙行天下集团，总部位于东莞，专注于运动鞋履的开发设计、生产与销售，凭借多年行业积累，已成为国内具备规模优势的 专业制造商。 据公司披露的财务数据，龙行天下经营业绩呈现持续增长态势。2023年实现营业收入42.11亿元，归母净利润2.07亿元；2024年营收同比增长32.71%至55.88 亿元，归母净利润同步提升至2.78亿元。2025年上半年，公司延续增长势头，营收同比增长13.74%至29.32亿元，但归母净利润较上年同期下降10 ...

智通财经记者 | 秦李欣 智通财经编辑 | 任雪松 广东龙行天下科技股份有限公司（下称"龙行天下"）近日正式启动IPO进程。 值得提出的是，与这些已建立规模效应的行业巨头相比，龙行天下仍属中型成长企业，在规模与抗风险 能力上存在差距。 2024年，华利集团、裕元集团、丰泰企业的销量分别达到2.23亿双、2.553亿双和1.17 亿双，而龙行天下的同期产量接近5000万双。这一规模差距意味着其在成本控制、客户议价及分散风险 方面面临更大挑战。 此外，作为劳动力密集型产业，全球产能布局与国际贸易环境成为影响盈利的关键变量。 为顺应产业链转移趋势并控制成本，龙行天下自2016年起在越南建立生产基地，并于2023年开始筹备印 尼基地。其产能持续向海外转移，以休闲鞋为例，越南生产基地的销售数量占比从2023年的25.68%提 升至2024年的39.32%。然而，近年来不断变化的国际贸易形势及潜在的贸易壁垒，也给这种全球化生 产布局带来了不确定性。 公司于12月15日发布公告，表示已开始接受招商证券的上市辅导，拟申请公开发行股票并在上海证券交 易所上市。随后在12月17日，龙行天下进一步公告已取得广东证监局出具的《辅导备 ...

Group Overview - 9M25 total revenue was US$6,017.4 million[11], with athletic/outdoor shoes accounting for 55% and Pou Sheng contributing 29.7%[10] - 2024 revenue reached US$8,182 million, profit attributable to owners was US$393 million, and dividend per share was HK$1.30[13] - Shoe volume increased by 17% to 255 million pairs in 2024, while ASP decreased by 5.1% to US$20.25[13] - The company is committed to reducing emissions by 46.2% by 2030 compared to 2019[23] Financial Performance (9M25 vs 9M24) - Group revenue decreased by 1% to US$6,017.4 million[42, 53] - Manufacturing revenue increased by 2.3% to US$4,231.7 million[42, 65] - Retail revenue (Pou Sheng) decreased by 7.7% to RMB 12,903 million[42] - Profit attributable to owners decreased by 16% to US$278.7 million[42, 53] - Manufacturing profit attributable to owners decreased by 12.6% to US$263.9 million[42, 65] - Retail profit attributable to owners decreased by 50.1% to RMB 171 million[42] Manufacturing Business - Shoe volume increased by 1.3% YoY to 189.4 million pairs[40, 49] - ASP increased by 3.2% YoY to US$20.88 per pair[40] - Manufacturing gross profit margin was 18.3%, a decrease of 1.3 percentage points[40, 65] - Manufacturing operating profit margin was 6.6%, a decrease of 1.3 percentage points[40, 65] Retail Business (Pou Sheng) - Online contribution reached a historical high, accounting for 33% of total sales[98] - Number of direct operated stores decreased by 3.5% YoY[109]

Investment Rating - The report assigns an "A" rating for investment in the textile manufacturing industry, with specific buy recommendations for Shenzhou International (02313.HK), Yuanyuan Group (00551.HK), and Huali Group (300979.SZ) [1]. Core Insights - The global textile and apparel export value is approximately $900 billion, with an expected compound annual growth rate (CAGR) of 3.2% from 2020 to 2024. The export value is projected to reach $882.7 billion by 2024 [2][16]. - The apparel manufacturing industry is experiencing a trend of vertical integration, with some mid-to-large companies extending upstream into weaving and dyeing processes, while the footwear industry remains more concentrated in competition [3][4]. - The report highlights that the sportswear manufacturing sector has a low concentration level, with vertical integration becoming a trend. Shenzhou International is identified as the largest sports knitwear manufacturer globally, with a production capacity of 550 million garments and revenue of 28.7 billion yuan in 2024 [4][9]. Summary by Sections Textile Manufacturing Overview - The global textile and apparel export value is around $900 billion, with the EU, the US, and Japan being the top three importers. The CAGR from 1989 to 2000 was 5.6%, while from 2014 to 2020, it slowed to -0.3% due to inventory destocking and pandemic impacts [16][19]. - The report notes that the textile manufacturing industry is shifting globally, with China's export share declining to 34% in 2023 [19][20]. Apparel Manufacturing Industry - The apparel manufacturing supply chain includes six main areas: fiber, spinning, weaving, dyeing, garment making, and retail. The trend is towards vertical integration, enhancing product development capabilities [36]. - Major apparel manufacturers have high customer concentration, with the largest customer accounting for about 30% of revenue for many companies [50][52]. - The report indicates that overseas production capacity is expanding, with Vietnam, Cambodia, and Indonesia being the primary locations for apparel manufacturing [55]. Footwear Manufacturing Industry - The footwear manufacturing industry has a higher concentration level, with leading companies like Yuanyuan Group dominating the market. In 2024, Yuanyuan Group is expected to produce 255 million pairs of shoes, generating revenue of $5.621 billion [4][9]. - The report emphasizes that the competition in the footwear sector is more concentrated compared to apparel, with fewer suppliers for footwear than for apparel [3][43]. Investment Recommendations - The report recommends Shenzhou International due to its lower exposure to the US market and strong overseas fabric production capacity, which exceeds 50% [9]. - Yuanyuan Group is recommended for its strong upstream material control and potential for profit recovery as production capacity increases [9]. - Huali Group is noted for its average exposure to the US market and optimistic sales outlook due to new client acquisitions [9].

Summary of the Conference Call Company Overview - The company, Camel, operates four sub-brands: Camel (comprehensive outdoor sports), Himalaya (high-end professional outdoor), Panda (mountain outdoor), and Penguin (high-quality down jackets), catering to diverse consumer needs [1][4]. Core Insights and Arguments - Camel has implemented the "Chinese Textile Chip" technology revolution, developing proprietary fabrics and innovative designs tailored to the Chinese body shape, moving away from traditional cost-performance competition to create new value [1][7]. - The company has established multiple research institutions in collaboration with the China Textile Academy, launching the "Micro Wind" and "Peak" fabric brands, enhancing product quality to international standards, with the Himalaya 8,848 series outperforming competitors using Gortex materials [1][8]. - Camel maintains its own manufacturing with a 500,000 square meter integrated production base and 12 factories, ensuring quality control and efficiency from the source [1][9]. - The Himalaya brand integrates Eastern aesthetics with practical needs, employing ergonomic designs for Asian body types and involving professional outdoor experts in the design process to ensure comfort and functionality [1][10][11]. - The brand emphasizes environmental sustainability, launching the first fluorine-free jacket, the 3,500 Cangshan series, which utilizes recyclable materials and minimizes environmental impact [1][12]. Achievements and Market Position - Camel has achieved significant success in the outdoor market, ranking first in sales for jackets and outdoor down jackets for five consecutive years, with its outdoor shoes and various other products also leading in national sales [3]. Challenges and Responses - The Chinese outdoor industry faces challenges such as profit outflow, reliance on foreign materials, design homogeneity, and severe homogenization. Camel addresses these issues through independent R&D and innovative design [7]. Innovation Measures - Camel has taken specific measures for innovation, including self-developed fabrics and establishing production bases, collaborating with research institutions to enhance product quality to top international levels [8][9]. User Experience and Engagement - The Camel Outdoor Club enhances user experience through activities like hiking, camping, and night running, promoting the "Urban Style" concept to lower outdoor participation barriers and developing a mini-program to track user outdoor data [2][13]. Market Demand and Competitiveness - Camel ensures its products meet market demands and maintain competitiveness by deeply engaging in the design process and utilizing its own factories for flexible production adjustments [14][15]. Strategic Goals - The brand aims to document users' outdoor activities as personal outdoor assets, launching initiatives like the "China Ten Peaks" plan to encourage climbing and challenges [16]. Product Testing and Quality Assurance - Camel has established the Himalaya Mountaineering Team for real-world product testing, achieving significant climbing records and emphasizing safety in outdoor activities [18][19].

Investment Rating - The report maintains a strong buy rating for Li Ning, with a current stock price of 16.24 HKD and a corresponding PE of 15.5X for 2025 [2][3]. Core Insights - Li Ning's overall revenue growth in Q2 2025 is low single-digit, with pressure on discounts due to weak consumer demand and intensified market competition. The management has kept the revenue guidance for 2025 flat, but profitability is expected to decline. The projected net profit for 2025-2027 is 2.38 billion, 2.53 billion, and 2.72 billion RMB, with year-on-year growth rates of -21%, 7%, and 7% respectively [1][2]. Revenue and Profit Forecast - The expected revenue for Li Ning for 2025-2027 is 28.74 billion, 29.96 billion, and 31.11 billion RMB, with year-on-year growth rates of 0%, 4%, and 4% [2][8]. - The projected net profit for the same period is 2.38 billion, 2.53 billion, and 2.72 billion RMB, with year-on-year growth rates of -21%, 7%, and 7% [2][8]. Sales Performance - In Q2 2025, the revenue growth by category shows high single-digit growth in running and fitness, flat performance in sports lifestyle, and a 20% decline in basketball. Outdoor and smaller categories are performing well [1][7]. - The sales performance by channel indicates that lower-tier markets are outperforming higher-tier markets, with outlet stores performing better than full-price stores [1][7]. Financial Metrics - The total market capitalization of Li Ning is 42 billion HKD, with a total share capital of 2,585 million shares and a net asset value per share of 10.1 HKD [3]. - The return on equity (ROE) is reported at 11.5%, with a debt-to-asset ratio of 26.9% [3][11]. Inventory and Discount Pressure - Due to the slowdown in terminal revenue growth and the need for inventory clearance, there is significant discount pressure in Q2 2025, although inventory levels are currently considered healthy [7][10].

Group 1 - The article discusses a shift in consumer behavior from large-scale consumption to niche markets, emphasizing the importance of finding smaller, dedicated customer bases [2][5][24] - There is a growing trend towards small, specialized businesses that cater to specific consumer needs, reflecting a desire for unique and personalized experiences [4][21][38] - The emergence of niche brands in various sectors, such as food and fashion, indicates a shift towards quality and individuality over mass production [11][17][37] Group 2 - Consumers are increasingly seeking products that enhance their quality of life and provide emotional satisfaction, rather than just functional benefits [21][23][39] - The article highlights the importance of community and local engagement in retail, with small businesses thriving in unique locations that foster personal connections [30][32][35] - The concept of "slow living" is gaining traction, with consumers prioritizing sustainability and mindful consumption over fast-paced lifestyles [38][40][44]