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一“城”连中外——山东临沂商城国际化一线观察
Xin Lang Cai Jing· 2026-01-07 08:59
(来源:经济日报) 在"家门口"也能做全球生意。数据显示,2025年1至11月,临沂商城举办90场外商进商城活动,4.45万 人次国际客商到临沂采购,同比增长47.85%,达成意向成交额236.7亿元。 "随着临沂商城不断开放、发展,专业市场集群不断壮大,物流周转能力持续增强,临沂市也因此陆续 获得'中国市场名城''中国物流之都'等荣誉称号。"临沂商城管委会副主任曲宗宽介绍,2025年1至11 月,临沂商城坚持"一个扁担挑两头",推动内外贸一体化发展,实现市场交易额6465.14亿元、物流总 额10119.59亿元,分别同比增长6.3%、8.8%;实现外贸进出口1056.5亿元。 国货出海 模式出新 近年来,临沂商城通过"百团千企·商城出海"行动开拓国际市场,如政企"组团出海"、展会"造船出海"、 商城"品牌出海"等多种方式带领企业商户拓市场。 转自:经济日报 "地球另一端的家乡商人依靠我们考察工厂、找货选品。现如今,我们不光介绍中国商品,还把加纳的 产品卖过来。"提到山东临沂商城,来自加纳的伊曼纽尔·杰里·唐科尔(Emmanuel Jerry Donkor)认为, 这是一座改变他和家乡人的商贸"桥梁"。 数 ...
一“城”连中外
Xin Lang Cai Jing· 2026-01-05 20:49
(来源:经济参考报) "地球另一端的家乡商人依靠我们考察工厂、找货选品。现如今,我们不光介绍中国商品,还把加纳的 产品卖过来。"提到山东临沂商城,来自加纳的伊曼纽尔·杰里·唐科尔(Emmanuel Jerry Donkor)认为, 这是一座改变他和家乡人的商贸"桥梁"。 数十年来,临沂商城从小地摊,建成专业批发市场,一步步发展成现代商贸物流城,并向国际化、数字 化迈进。目前,临沂商城已发展成为全国规模最大、物流覆盖面最广的专业市场集群。每年有数万名像 杰里一样的外国客商来此磋商、洽谈、合作。客来货往间,一幅辐射全球的商贸物流图景徐徐展开。 商贸火热 联通中外 杰里视临沂为第二故乡。从山东第一医科大学毕业后,他经朋友介绍来到临沂从事医疗用品国际贸易, 很快发现了更大的商机。"临沂在供应链和物流方面有优势,可以有所作为。"杰里说。 本地商户也在探索"出海新模式"。在山东好多宝供应链有限公司一处上万平方米的"多元店"里,文创文 具、毛绒玩偶、厨房用品、家居百货等数万种商品整齐陈列,零售价从3元至10元不等。 公司负责人耿延周如今致力于把"两元店"这种高性价比、一站式购齐的零售业态向海外推广。海外合作 方只需提供符合 ...
高质量发展地方亮点|一“城”连中外——山东临沂商城国际化一线观察
Xin Hua Wang· 2026-01-05 01:13
商贸火热 联通中外 新华社济南1月4日电 题:一"城"连中外——山东临沂商城国际化一线观察 新华社记者王阳、王鸿硕 "地球另一端的家乡商人依靠我们考察工厂、找货选品。现如今,我们不光介绍中国商品,还把加纳的产品卖过来。"提到山东临沂商城,来自加 纳的伊曼纽尔·杰里·唐科尔(Emmanuel Jerry Donkor)认为,这是一座改变他和家乡人的商贸"桥梁"。 数十年来,临沂商城从小地摊,建成专业批发市场,一步步发展成现代商贸物流城,并向国际化、数字化迈进。目前,临沂商城已发展成为全国 规模最大、物流覆盖面最广的专业市场集群。每年有数万名像杰里一样的外国客商来此磋商、洽谈、合作。客来货往间,一幅辐射全球的商贸物 流图景徐徐展开。 杰里视临沂为第二故乡。从山东第一医科大学毕业后,他经朋友介绍来到临沂从事医疗用品国际贸易,很快发现了更大的商机。"临沂在供应链和 物流方面有优势,可以有所作为。"杰里说。 近年来,临沂商城通过"百团千企·商城出海"行动开拓国际市场,如政企"组团出海"、展会"造船出海"、商城"品牌出海"等多种方式带领企业商户 拓市场。 2025年8月,兰田北方国际汽车城投入运营,目前月均出口汽车900 ...
高质量发展地方亮点丨一“城”连中外——山东临沂商城国际化一线观察
Xin Hua Wang· 2026-01-04 14:20
2025年8月,兰田北方国际汽车城投入运营,目前月均出口汽车900辆,出口版图覆盖中亚、东南亚、中东、非洲及欧洲20余个国家和地区。 山东兰田投资控股有限公司董事长化书勇说:"国外很认可中国车,市场供不应求。现在有约20名外国客商常驻汽车城,以便选好车辆后能第一时 间把车发走。" "地球另一端的家乡商人依靠我们考察工厂、找货选品。现如今,我们不光介绍中国商品,还把加纳的产品卖过来。"提到山东临沂商城,来 自加纳的伊曼纽尔·杰里·唐科尔(EmmanuelJerryDonkor)认为,这是一座改变他和家乡人的商贸"桥梁"。 数十年来,临沂商城从小地摊,建成专业批发市场,一步步发展成现代商贸物流城,并向国际化、数字化迈进。目前,临沂商城已发展成为 全国规模最大、物流覆盖面最广的专业市场集群。每年有数万名像杰里一样的外国客商来此磋商、洽谈、合作。客来货往间,一幅辐射全球的商 贸物流图景徐徐展开。 商贸火热 联通中外 在"家门口"也能做全球生意。数据显示,2025年1至11月,临沂商城举办90场外商进商城活动,4.45万人次国际客商到临沂采购,同比增长 47.85%,达成意向成交额236.7亿元。 "随着临沂商城不断开 ...
广博股份:持续丰富IP趣玩食品产品矩阵与消费场景
Zhong Zheng Wang· 2025-12-23 02:04
中证报中证网讯(王珞)近日,广博股份(002103)披露最新投资者活动记录,详细介绍了投资者最为 关心的几个问题,如公司品牌体验店包含哪些主要产品、公司的"IP趣玩食品"进展情况、后续发展计划 以及公司卡牌的开发情况等。公司表示,2025年公司聚焦新品类拓展,重点推进卡牌、毛绒、食玩等新 项目的孵化工作,并取得阶段性成果。 布局品牌体验店并搭配快闪活动 近期,公司联动热门IP《名侦探柯南 M28:独眼的残像》打造的食玩系列产品,凭借IP的高国民度与"食 品+收藏"的创新形态,在线上电商平台及线下合作渠道均取得了较好的市场反响。未来,公司将持续 聚焦Z世代消费需求,深度挖掘全球优质热门IP资源,精准链接不同圈层受众偏好,同时不断拓展并优 化食品供应链体系在产品开发中,将进一步融合创意设计与趣味互动属性,搭配多元化营销玩法,同步 激活IP周边收藏价值,以沉浸式"好吃+好玩"的消费场景重构体验,持续丰富IP趣玩食品的产品矩阵与 消费场景。 公司表示,2025年公司聚焦新品类拓展,重点推进卡牌、毛绒、食玩等新项目的孵化工作,并取得阶段 性成果。其中,卡牌方面,公司分别于8月,11月推出《诛仙》动画"问天"收藏卡牌第一 ...
广博股份(002103) - 002103广博股份投资者关系管理信息20251215
2025-12-15 08:26
Group 1: Company Overview and Activities - Guangbo Group Co., Ltd. held an investor activity on December 15, 2025, at their company location, attended by representatives from Huayuan Securities, Xibu Lide, and Ningyin Wealth Management [2]. - The company launched its brand experience store, "潮玩先锋," in Shanghai on November 28, 2025, featuring various interactive areas and products, marking a significant upgrade in brand experience and operational depth [3]. Group 2: Marketing Strategies - The company organized a "Christmas-themed pop-up event" starting December 12, 2025, at Shanghai Jing'an Joy City, showcasing new products from popular IPs such as "Persona," "Hunter x Hunter," and others [4]. - Guangbo's marketing strategy includes leveraging social media platforms like Xiaohongshu to continuously release product information and brand activities, creating an integrated online and offline marketing matrix [4]. Group 3: Product Development and Future Plans - The company is developing an "IP Fun Food" series in collaboration with the popular IP "Detective Conan," which has received positive market feedback due to its innovative combination of food and collectibles [5]. - Future plans involve focusing on Gen Z consumer demands, optimizing the food supply chain, and enhancing product design and interactive features to create immersive consumption experiences [6]. - In 2025, Guangbo is prioritizing the development of new categories, including cards, plush toys, and food products, with successful launches of collectible cards based on the "Zhu Xian" IP [6].
本月进军美国!全球最大集换式卡牌市场“相信光吗?”——专访卡游有关负责人
Zheng Quan Shi Bao· 2025-09-11 08:11
Core Viewpoint - The emerging brand KAYOU, known for producing Ultraman cards, is gaining attention at the China International Fair for Trade in Services, highlighting the growth of the Chinese pan-entertainment product industry and its future development plans [1] Group 1: Business Performance and Market Trends - KAYOU has seen explosive growth in its card and badge businesses, with successful collaborations on popular domestic IPs like "Nezha: The Devil's Child" and "Wang Wang Mountain Little Monster," leading to a surge in consumer interest and a new wave of anime derivative products [2] - The company's profit margins are comparable to luxury goods, driven by the current trend of emotional consumption, where consumers are willing to pay for beloved characters and unique experiences [2] - KAYOU's products are designed to appeal to the "Z generation," focusing on high-quality craftsmanship, engaging designs, and interactive experiences [3] Group 2: IP Strategy and Product Development - KAYOU collaborates with over 70 leading global IPs, developing a diverse range of products including collectible cards, action figures, plush toys, and cultural stationery, targeting various consumer demographics [3][4] - The company emphasizes the importance of high-quality local IPs and avoids violent or inappropriate content in its selections, focusing on a wide range of themes including traditional culture and martial arts [4] - The lifecycle of derivative products is closely tied to the sustainability of the IP, with stable output and classic character establishment being crucial for longevity [4] Group 3: Competitive Advantages and Market Position - KAYOU's competitive edge lies in its full industry chain layout and IP operation capabilities, with a strong emphasis on high-quality product development as a foundation for stable business growth [5] - The company's printing technology significantly contributes to its product quality, allowing it to capture 70% of the card market share [5] - KAYOU aims to leverage its participation in the fair to enhance brand recognition and showcase its achievements in the anime derivative and creative stationery sectors [6][7] Group 4: International Expansion and Cultural Exchange - KAYOU plans to officially enter the U.S. market, which is a key part of its global strategy, aiming to connect diverse cultures and enhance consumer engagement through high-quality products [7] - The company seeks to utilize its diverse IP matrix to promote Chinese culture globally, showcasing both domestic and international IPs to facilitate cultural exchange [6][7] - KAYOU's strategy includes understanding international market demands to optimize products and expand its market share, reinforcing its leading position in the pan-entertainment product industry [7]
本月进军美国!全球最大集换式卡牌市场“相信光吗?”——专访卡游有关负责人
证券时报· 2025-09-11 08:09
Core Viewpoint - The emerging brand KAYOU, known for producing Ultraman cards, is gaining attention in the context of emotional consumption and cultural trade, particularly at the China International Fair for Trade in Services [1] Group 1: Business Performance and Market Trends - KAYOU has seen explosive growth in its card and badge businesses, with successful collaborations on popular domestic IPs like "Nezha: The Devil's Child" and "Wang Wang Mountain Little Monsters," leading to a surge in consumer interest [3] - The company's profit margins are now comparable to luxury goods, driven by the prevailing trend of emotional consumption among younger consumers who are willing to pay for beloved characters and unique experiences [3] - The cultural IP and creative industry in China are thriving, supporting diverse IP derivative product development and the expansion of emotional consumption [3] Group 2: Target Audience and Product Development - KAYOU has partnered with over 70 leading global IPs to create a variety of products, including collectible cards, action figures, plush toys, and creative stationery, targeting different consumer demographics [5] - The company focuses on the "Z generation" consumer group, ensuring that its products feature appealing narratives, high-quality designs, and interactive experiences [5] Group 3: Competitive Advantages and Market Position - KAYOU's printing technology is a significant factor in its market leadership, accounting for 70% of the card market share, as high-quality card products require excellent design and craftsmanship [9] - The company emphasizes the importance of selecting quality domestic IPs and is committed to avoiding violent or inappropriate content in its offerings [7] Group 4: International Expansion and Cultural Exchange - KAYOU aims to enhance its brand recognition and establish international partnerships through participation in the trade fair, showcasing its achievements in the anime derivative products and creative stationery sectors [11] - The company plans to enter the U.S. market, which is crucial for its global strategy, aiming to connect diverse cultures and enhance consumer engagement through high-quality products [12]
多措并举积极应对全球贸易变局——来自“世界超市”义乌的一线走访
Xin Hua Wang· 2025-05-21 11:50
Core Viewpoint - The article highlights the resilience and adaptability of Yiwu's businesses in the face of fluctuating global trade conditions, particularly in light of recent developments in US-China trade relations. Group 1: Business Operations and Market Adaptation - Yiwu's eyewear manufacturer, Xiuxiu, has resumed orders from US clients after a pause due to tariff issues, with exports to the US accounting for approximately 50% of its total exports [1] - Yiwu's total import and export value reached 167.45 billion yuan in Q1, a year-on-year increase of 13%, with exports growing by 14.5% to 147.27 billion yuan [1] - Companies like Ningbo Guanjian Tool Co. have diversified their markets to mitigate risks, exporting thousands of products to over 100 countries, indicating limited impact from tariff policies [1] Group 2: Innovation and Market Expansion - Huahong Crafts has expanded into Southeast Asia, Latin America, and Africa, maintaining stable growth amid trade fluctuations by innovating product lines and focusing on domestic markets [2] - Yiwu businesses are increasingly adopting differentiated development strategies, with a focus on cultural and creative products, as seen in the rise of creative stationery that appeals to younger consumers [2][3] - The cultural creative sector is reshaping Yiwu manufacturing, with products like the "money snake" gift achieving significant sales, reflecting a shift towards innovation and cultural depth in offerings [3] Group 3: Future Outlook and Strategic Recommendations - Experts suggest that Yiwu should enhance its development momentum, optimize export structures, and expand into emerging markets along the Belt and Road Initiative while accelerating digital transformation and cross-border e-commerce [3] - Yiwu businesses express confidence in continuing to expand into the US market and diversifying product offerings, while also preparing for potential changes in tariff policies [3][4]