01 聚焦·背景 8月22日，国务院常务会议研究释放体育消费潜力进一步推进体育产业高质量发展的意见。会议指出，发展体育产业和体育消费是落实扩大内需战略的重 要内容。 要增加体育产品供给，丰富体育赛事活动，推动体育用品升级，强化产业要素支撑，提升服务保障水平，培育体育产业增长点，加快构建现代体育产业体 系。 要激发体育消费需求，拓展体育消费场景，鼓励各地举办体育消费活动，实施消费惠民举措，更好满足群众消费升级需求。 要更加注重调动市场力量推动体育产业发展和消费规模扩大，提高体育经营主体活力，推动体育产业高质量发展。 02 聚焦·专家 白宇飞北京体育大学教授、博士生导师 白宇飞。受访者供图 冯 珺北京体育大学副教授、硕士生导师 1 14 g r 201 0 g _ to 0 tin the first G 冯珺。受访者供图 释放体育消费潜力意义何在？ "苏超"带动消费380亿元 谈及此次国常会部署的战略意义，白宇飞强调，这是立足新发展阶段的"双向契合"之举——既是扩大内需战略的关键举措，也是体育强国和健康中国建设 的题中之义。 从数据来看，体育产业作为新时代幸福产业、绿色产业和朝阳产业，近五年总规模年均增速超10 ...

Core Viewpoint - The article discusses the "Guangzhou Consumption Promotion Special Action Implementation Plan (Draft for Comments)" aimed at stimulating consumer demand and enhancing the local economy through various measures, including optimizing real estate policies, promoting sports and elderly consumption, and improving service quality [4][18]. Group 1: Employment and Income Enhancement Actions - The plan includes initiatives to promote employment through large-scale job fairs and online recruitment activities, targeting a job placement rate of at least 70% for the 2025 graduating class [5]. - It aims to expand channels for property income and support the revitalization of rural collective idle land and housing [6]. Group 2: Consumer Capacity Support Actions - The plan emphasizes increasing support for childbirth and childcare, including the implementation of national childcare subsidy policies and enhancing pediatric services in hospitals [7]. - It also focuses on improving educational services and expanding access to quality early childhood education [8]. Group 3: Service Consumption Quality Improvement Actions - The plan promotes the "Eat in Guangzhou" initiative through various food festivals and the issuance of dining vouchers to enhance the local culinary reputation [10]. - It aims to optimize cultural and tourism consumption by leveraging cultural venues and scenic spots to create innovative consumption experiences [10]. Group 4: Major Consumption Upgrade Actions - The plan includes measures to promote the replacement of old consumer goods, particularly in the home appliance and automotive sectors, through subsidies and group purchasing activities [12]. - It also focuses on meeting housing consumption needs by advancing the renovation of old residential areas and improving housing fund policies [13]. Group 5: Policy Support and Coordination - The plan emphasizes the importance of policy coordination across various sectors, including finance, industry, and investment, to support consumption initiatives [19]. - It highlights the need for enhanced credit support for consumer loans and the development of financial products tailored to new consumption models [19][19]. Group 6: Consumption Environment Improvement Actions - The plan aims to improve consumer rights and enhance the overall consumption environment by promoting trustworthy consumption practices and establishing consumer rights protection mechanisms [16]. - It also includes initiatives to upgrade consumption carriers, such as modernizing retail systems and enhancing the infrastructure for last-mile delivery [17].

Core Viewpoint - The significance of gold medals in sports has evolved, reflecting a shift in national sentiment and the broader context of athletic achievement [5][8]. Group 1: Importance of Gold Medals - Gold medals symbolize the highest honor in an athlete's career, representing years of hard work and perseverance [4][5]. - The number of gold medals won is a key indicator of a nation's athletic strength, with China achieving a total of 303 gold medals in the Summer Olympics as of 2024 [4][6]. - The expansion of gold medal achievements into new sports showcases the growth and diversification of China's competitive sports landscape [4][6]. Group 2: Changing Perspectives on Gold Medals - The collective memory of past victories has shaped a national identity, with gold medals once seen as essential for national pride and confidence [5][8]. - The current generation exhibits a more relaxed attitude towards gold medals, valuing participation and effort over mere victory [5][8]. - The spirit of sportsmanship and respect for competitors has gained prominence, emphasizing the journey and personal growth over the final outcome [7][8]. Group 3: Growth of Sports Participation and Industry - The participation rate in sports has increased from 28.2% in 2007 to 37.2% in 2023, indicating a growing interest in physical fitness among the population [6]. - The sports industry in China is rapidly expanding, with a total scale nearing 3.7 trillion yuan in 2023 and significant growth in e-commerce sales of sports goods [6]. - Major international sporting events hosted in China, such as the Chengdu Universiade and Hangzhou Asian Games, highlight the country's growing influence in the global sports arena [7].