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蜜雪翻车、古茗出圈,奶茶店卖早餐究竟有多难
3 6 Ke· 2025-12-25 00:25
Core Insights - The tea beverage brands are entering the breakfast market to fill the operational gaps during morning hours, aiming to enhance store efficiency and increase average transaction value through breakfast combo offerings [1][8][12] - Despite the potential, the breakfast market presents challenges such as low average transaction prices, high convenience demands, and complex consumer preferences [2][13][15] Group 1: Market Dynamics - The new breakfast offerings from brands like Mixue Ice City and Gu Ming represent a significant shift as tea brands officially enter the breakfast segment, previously dominated by other food service providers [1][6] - The breakfast market is characterized by low average prices (6-10 yuan) and strong regional preferences, making it a challenging segment for tea brands to penetrate effectively [12][13][15] - The saturation of the tea beverage market has led to a slowdown in growth, with a projected market growth rate of only 6.4% in 2024 compared to 52% three years ago [8][9] Group 2: Product Offerings and Consumer Response - Mixue Ice City has introduced a breakfast menu featuring dairy drinks priced at 5 yuan and combo meals at 7.9 yuan, while Gu Ming offers a breakfast combo at 13 yuan, which has received a more favorable consumer response [6][18] - Consumer feedback indicates that while some breakfast offerings are perceived as expensive compared to local alternatives, others, like Gu Ming's coffee and bread combo, are viewed as more attractive [16][18] - The success of breakfast offerings may depend on aligning products with consumer expectations and preferences, particularly in terms of pricing and variety [15][19] Group 3: Strategic Considerations - The operational complexity of introducing breakfast items requires careful consideration of supply chain logistics, staffing, and product differentiation to meet consumer demands [2][13][19] - Brands must cultivate consumer habits around breakfast purchases at tea shops, similar to established practices in coffee shops, which may take time and consistent marketing efforts [19][20] - The experience of McDonald's in the breakfast segment highlights the importance of localizing offerings and maintaining competitive pricing to establish a strong market presence [20][24]
餐饮、潮玩及家电行业周报-20251207
Investment Rating - The report assigns an "Outperform" rating to several companies including Pop Mart, Anta Sports, Huazhu Hotels, and Haidilao, while Budweiser APAC is rated "Neutral" [1]. Core Insights - The report highlights significant developments in the F&B sector, including Naixue's Tea announcing Gao Yuanyuan as its brand spokesperson and Mixue piloting a breakfast menu in select locations [6][7]. - The consumer goods trade-in program has driven sales exceeding RMB 2.5 trillion from January to November, benefiting over 360 million people [6]. - Haier Smart Home and LG Chem have established a joint laboratory to enhance their strategic cooperation in new product development [6]. Weekly Performance Summary - Key performers in the F&B sector include Tongqinglou (+9.3%) and DPC Dash (+4.6%), while underperformers include Yum China (-4.0%) and Xiaocaiyuan (-4.3%) [2][7]. - In the home appliance sector, TCL Electronics (+8.5%) and Roborock (+6.6%) showed strong performance, while Marssenger Kitchenware (-4.6%) and Zhejiang Meida (-6.9%) lagged [2][7].
蜜雪冰城要卖早餐了
盐财经· 2025-11-28 10:25
本文转载自每日经济新闻 值班编辑 | 宝珠 视觉 | 顾芗 近日,不少网友在社交平台上分享,自己从蜜雪冰城(企业微信)的社群推广和朋友圈中看到,雪王发 布了一份关于"早餐"的调查问卷。 问卷涉及到询问大家的性别、年龄、职业、省份、喜欢的早餐类型、购买早餐的花费等多个选项,以及 大家希望的形式和口味。不少网友在该类分享贴下评论表示:支持蜜雪冰城,带来平价稳定的早餐。 星标关注《盐财经》 此外,有网友发帖称,蜜雪冰城已开始上新"早餐奶",在官方小程序点单界面新增"早餐系列",涵盖早 餐五红奶、五黑奶、玉米奶等数款产品,均售价5元。 据极目新闻,一位接近蜜雪冰城的人士表示,目前"早餐计划"仅在大连、西安、南宁、杭州等城市进行 部分试新,上线产品包括早餐椰椰奶等四款乳品,售价均为5元。同时,目前暂时没有大面积推广计 划。 据了解,蜜雪冰城是以新鲜冰淇淋茶饮为主的全国知名饮品连锁品牌。截至2025年6月,蜜雪集团全球 门店超过53000家,拥有蜜雪冰城、幸运咖两大品牌,提供单价约6元的现制果饮、茶饮、冰淇淋和咖啡 等产品。 值得一提的是,在本次"进军早餐"前,蜜雪集团曾于10月1日,宣布合计斥资2.97亿元,收购福鹿家 ...
蜜雪冰城要卖早餐了?部分城市“早餐奶”已上线
Mei Ri Jing Ji Xin Wen· 2025-11-27 16:26
Core Insights - The company is launching a breakfast initiative, including a survey to gather consumer preferences on breakfast options [1][4] - New breakfast products, such as various milk options, are being introduced at a price point of 5 yuan each [2][4] - The company has recently made a significant investment in the fresh beer sector, acquiring a 53% stake in a fresh beer brand for 297 million yuan [4] Financial Performance - For the first half of 2025, the company reported a revenue of 14.87 billion yuan, a year-on-year increase of 39.3% [4] - Gross profit reached 4.71 billion yuan, reflecting a growth of 38.3% compared to the previous year [4] - Net profit was reported at 2.72 billion yuan, with a substantial year-on-year increase of 44.1% [4] Expansion and Market Presence - As of June 30, 2025, the company has expanded its global store count to 53,014, adding 9,796 stores year-on-year [5] - The store network covers all provincial-level administrative regions in China and extends to 12 overseas countries and regions [5] - The company's stock closed at 413 HKD per share on November 27, with a market capitalization of 156.8 billion HKD [5]
“农业其实也很高大上”,一线科技人才讲述农业科技创新故事
Xin Jing Bao· 2025-10-11 11:00
Core Points - The event highlighted the achievements of agricultural scientists in China, focusing on innovations in poultry breeding, microbial agents, and dairy products [1][2][3] Group 1: Poultry Industry - The introduction of the "Jingfen 6" chicken breed, which can produce 500 eggs in 700 days, marks a significant advancement in China's poultry breeding [2][3] - The shift from reliance on imported high-yield chicken breeds to domestic breeding has been facilitated by genomic breeding technology, allowing for the development of unique Chinese breeds [3] Group 2: Agricultural Microbial Agents - The development of green and environmentally friendly microbial agents aims to reduce the use of chemical fertilizers and pesticides, addressing soil degradation and environmental pollution [4] - A microbial strain resource library containing over 10,000 strains has been established, supporting the research and development of plant microbial ecological preparations [4] Group 3: Dairy Industry - Innovations in dairy products include the introduction of China's first bagged breakfast milk and first shelf-stable yogurt, achieved through extensive research and development efforts [5] - The establishment of a raw milk quality control system and the development of rapid testing methods ensure the safety and quality of dairy products [5] Group 4: Educational Impact - The event aimed to inspire students to pursue careers in agriculture, emphasizing the importance of long-term commitment and passion in the field [6][7] - The sharing of personal experiences by industry experts serves to motivate the next generation of agricultural scientists and innovators [6][7]
安徽省安庆市市场监督管理局食品安全抽检信息通告(2025年第24期)
安庆市市场监督管理局食品安全抽检信息通告(2025年第24期) 安庆市市场监督管理局组织抽检调味品、豆制品、肉制品、乳制品、食糖、食用农产品、蔬菜制品等7类食品67批次样品。根据食品安全国家标准、产品明 示标准和质量要求检验和判定,其中抽样检验项目合格样品64批次,不合格样品3批次。 对抽检中发现的不合格食品,市市场监管局已责成属地市场监管部门立即组织开展核查处置,查清产品流向,采取下架、召回不合格产品等措施控制风险; 对违法违规行为,严格依法处理。属地市场监管部门应及时将核查处置情况向社会公开。调查中发现涉及其他部门职责的,应当将有关信息通报相关职能部 门。 转自:安庆市市场监督管理局网站 一、安庆市迎江区园园干货经营部销售的干辣椒(调味品),二氧化硫残留量不符合食品安全国家标准规定。检验机构为国检测试控股集团(安徽)拓维检 测服务有限公司。 二、桐城市朱一鸣超市管理有限公司销售的、标称庐江县庐州食品有限责任公司生产的笋衣(蔬菜制品),铅(以Pb计)不符合食品安全国家标准规定。检验 机构为国检测试控股集团(安徽)拓维检测服务有限公司。 三、安庆市大观区盛东调味品商行销售的大白芷,二氧化硫残留量不符合食品安全 ...