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当年轻人爱上“嗑糖”,品牌该如何“产粮”?
Tai Mei Ti A P P· 2025-07-01 09:35
文 | 数字品牌榜 在这个"万物皆可嗑"的年代,年轻人的手机相册里可能没有自拍,但一定存着几十张CP神图;聊天记 录里可能没有甜言蜜语,但绝对塞满了"嗑到了""锁死"的激情呐喊。从"藕饼CP"到"莎头组合",从林黛 玉×伏地魔到ChatGPT×DeepSeek——当代年轻人嗑CP的脑洞,连黑洞看了都要甘拜下风。 年轻人嗑CP能有多"上头"?社交平台各种刷,对着CP的照片或视频一脸姨母笑;每天像拿着"显微 镜",不是在"抠糖"就是在"抠糖"的路上;脑补、剪视频、写小文,自发"产粮",为爱发电;甚至还衍 生出了各种各样的课程,如"如何嗑CP?""怎么辨别嗑的CP是不是真的?"等等。 年轻人把现实中无处安放的浪漫想象,统统投射到CP关系的显微镜下:在"抠糖"时获得多巴胺暴击, 在"产粮"中体验造物主快感,在CP超话里寻找赛博家人。这种新型社交货币,正在重构年轻人的情感 消费模式。 那么,当嗑CP成为新时代的"电子榨菜",品牌该如何优雅地"夹带私货"?是当个默默"产粮"的"太太", 还是做个推波助澜的"红娘"? CP营销不是简单的流量收割,而是一场精心设计的"共谋"。当年轻人对着营销CP露出"姨母笑"时,他 们消费的 ...
6.30犀牛财经晚报:上半年IPO受理同比增长362% 沪指半年上涨2.76%
Xi Niu Cai Jing· 2025-06-30 10:49
Group 1: IPO Market - In the first half of the year, 134 companies were accepted for IPOs in A-shares, a year-on-year increase of 362.07% [1] - The Beijing Stock Exchange was the main contributor with 83 companies accepted, followed by the ChiNext (19), Sci-Tech Innovation Board (15), Shenzhen Main Board (9), and Shanghai Main Board (8) [1] - June was a significant month for IPOs, with 107 companies accepted, accounting for 79.85% of the total for the first half of the year [1] Group 2: Solar Glass Industry - Leading domestic solar glass companies plan to collectively reduce production by 30% starting in July to alleviate "involution" competition [1] - This reduction is expected to lead to a rapid decline in domestic solar glass supply, improving the supply-demand imbalance [1] - Domestic glass production is projected to decrease to approximately 45 GW in July [1] Group 3: Global Server Market - IDC forecasts that the global server market will reach $366 billion by 2025, representing a year-on-year growth of 44.6% [1] - The x86 server market is expected to grow by 39.9% to $283.9 billion, while the non-x86 server market is projected to grow by 63.7% to $82 billion [1] - Arm architecture servers are anticipated to grow at a rate of 70%, accounting for 21.1% of total shipments [1] Group 4: Automotive LED Market - The automotive LED and lighting market is expected to grow to $3.451 billion and $35.729 billion, respectively, by 2025 [2] - The recovery in the automotive market is anticipated in the second half of 2025, driven by the introduction of advanced technologies in new vehicle models [2] Group 5: Tesla Charging Stations - Tesla has launched its first batch of V4 supercharging stations, which are now operational in various locations including Shanghai and Gansu [2] - These charging stations feature multiple safety mechanisms and are now open to non-Tesla vehicles [2] Group 6: Market Performance - The A-share market saw a 2.76% increase in the Shanghai Composite Index in the first half of the year, while the North Exchange 50 Index surged by 39.45% [6] - Various sectors, including AI, humanoid robots, new consumption, innovative drugs, and solid-state batteries, attracted significant investment [6] - Over 3,700 stocks in the market rose in the first half, with more than 100 stocks increasing by over 100% [6]
珀莱雅热销精华面霜宣称“抗老”,林清轩曾因违规宣称被罚
Nan Fang Du Shi Bao· 2025-06-28 05:11
Core Viewpoint - The article highlights that Proya's products are marketed with "anti-aging" claims, but official registrations only support "anti-wrinkle" claims, indicating potential regulatory non-compliance [2][3][11]. Product Claims - Proya's flagship store lists multiple products, including "Early C Late A Dual Anti-aging Essence" and "Ruby Cream 3.0," with "anti-aging" claims in their promotional materials [3][10]. - The "Ruby Essence 3.0" is described as based on "cross-field anti-aging core concepts," while another platform refers to it as "anti-wrinkle" [3][5]. - The "Ruby Cream 3.0" claims to lead a new era of anti-aging based on 17 years of peptide research, but the same product is marketed as "anti-wrinkle" on different platforms [3][5]. Regulatory Compliance - The National Medical Products Administration (NMPA) only recognizes "anti-wrinkle" as a valid claim for the mentioned Proya products, with no mention of "anti-aging" [5][11]. - The NMPA's guidelines specify that any new claims must undergo evaluation by registered testing institutions and comply with national standards [11][14]. Market Performance - The "Ruby Cream 3.0" was launched in 2023 and has sold over 700,000 units on Tmall, while the "Ruby Essence 3.0" has sold over 100,000 units [10]. - The "Early C Late A Dual Anti-aging Essence" was first introduced in 2020 and currently ranks first in Tmall's A-retinol liquid essence repurchase list [10]. Industry Context - The article references a previous case involving Lin Qingxuan, which faced penalties for using "anti-aging" claims in advertising, emphasizing the regulatory scrutiny in this sector [11][14]. - Experts indicate that claims like "anti-aging" are considered violations, and companies should adhere strictly to the NMPA's defined categories for cosmetic claims [14].
创始人儿子上任不到一年,珀莱雅昔日功勋几乎全数出局
阿尔法工场研究院· 2025-06-02 13:38
以下文章来源于新10亿商业参考 ,作者冰河 新10亿商业参考 . 在这里,一起看见新时代经济的波澜壮阔和商业人物的命运沉浮。 作 者 | 冰河 来源 | 新10亿商业参考 导语 :上任后,侯亚孟确在研发用人上动作频频,但珀莱雅还难以撕掉"重营销、轻研发"的标签。 不久前,珀莱雅的副总经理、董秘、财务负责人王莉,辞职了、不干了,离任期结束还有两年。 所以在用人层面,侯亚孟和舅舅方玉友还是有不同的逻辑。 话说珀莱雅的创业故事,始于方玉友和他的姐夫侯军呈。 | 姓名 | 离任职务 | 离任时 | 原定任期 | 离任原因 | 是否继续在 上市公司及 | 是否存在 未履行完 | | --- | --- | --- | --- | --- | --- | --- | | | | 国 | 到期日 | | 其控股子公 | 毕的公开 | | | | | | | 司任职 | 承诺 | | 王莉 | 副总经理、董 | 2025年5 | 2027年9月 | 个人职业 | 否 | 否 | | | 事会秘书、财 | 月19日 | 12日 | 发展规划 | | | | | 务负责人 | | | | | | 在这之前,珀莱雅的研发总监蒋丽刚 ...
浙商证券:烘焙粮当前仍为宠物产业方向 持续看好龙头企业行业份额提升
智通财经网· 2025-05-12 08:20
智通财经APP获悉,浙商证券发布研报称,本届它博会该行看到烘焙粮当前仍为产业方向,但在趋势背 后更加精细化的产品方向不容忽视,这类精细化一方面是在烘焙粮这一基础上进一步创新,另一个维度 是跳出烘焙粮(本质上是对高肉含量与"配方性价比"的追求)这一内卷循环,转而进一步挖掘消费者需 求,在产品功能性、产品独特性角度挖潜。 精细化倾向与消费者需求长期看跟随时代、文化背景、消费者画像持续变化具有一定相关性,而宠物赛 道长期份额提升的公司往往具有强研发力,其可以抓住时代变化过程中的需求变化。当前上市龙头产能 持续完善,更有乖宝推出宠物大数据中心赋能研发,该行持续看好龙头企业依托强研发实力引领行业份 额提升。 事件:5月7日-11日第五届它博会在上海举办,本届它博会展览面积10万平,相比24年增加超过3万平, 参展品牌数量超8000,较24年翻倍,预估专业观众参展人数8万,较24年提升2万人,宠物赛道高景气延 续。 在展区面积扩容下,该行依然感受到相比24年亚宠展,它博会参展品牌相似,新品牌出现频率大幅降 低,主要新增品牌更多集中在海外品牌在国内市场的布局如蓝挚、星益生趣等。该行认为这背后是是行 业增速放缓下,龙头企业在 ...
万元面霜假期消费遇冷,平价功效型美妆与国货成“扛把子”
Yang Zi Wan Bao Wang· 2025-05-02 07:07
Group 1 - The high-end beauty market is experiencing a stark contrast, with luxury brand La Prairie seeing a significant decline in sales, while affordable brands like Pechoin are thriving [1][2] - La Prairie's sales dropped by 17.5% year-on-year, marking the largest decline in five years, with limited sales on high-priced products [2] - In contrast, Beiersdorf's affordable brand Nivea achieved global sales of €5.6 billion, with popular products in the Chinese market [6] Group 2 - Consumers are increasingly prioritizing ingredient transparency and value over brand prestige, leading to a rise in demand for effective, affordable skincare products [8][11] - Domestic brands like Pechoin and Han Shu are performing exceptionally well, with Pechoin's online GMV expected to exceed 10 billion yuan in 2024 [9] - The shift in consumer behavior is reshaping the beauty industry, as effective products become more important than expensive branding [12]
这届双11,李佳琦又火了
商业洞察· 2024-10-26 07:07
以下文章来源于首席商业评论 ,作者宁缺 首席商业评论 . 论商战,言商道!点击关注,与百万企业家、专业人士一起深究商业逻辑,跟上最新趋势。 作者:宁缺 来源: 首席商业评论(ID: CHReview ) 这两日,女生们都去李佳琦直播间抢红包了。 双十一预售首日,李佳琦直播间可是放了个大招,抛出了5亿元的红包雨。这些红包到账后用户可以 在直播间里买现货或者付预售尾款,每笔订单最多能用10个红包,这可是今年双十一最慷慨的红包福 利了。 这让人不禁想到,李佳琦参与真人秀《披荆斩棘的哥哥4》的节目录制前曾说"我是去赚钱的,赚了钱 要给你们发红包。" 5亿虽然对普通人来说不可想象,但对于李佳琦来说,也只能是洒洒水。毕竟,他早已在直播的黄金 时代赚得盆满钵满,除了佣金和坑位费,还出现在综艺节目中,吸金能力不容小觑。 都在唱衰李佳琦,没想到老将李佳琦最争气。从今年双十一的数据来看,李佳琦直播间双十一首场预 售GMV率先破亿,加购金额同比增长超过20%。他的"老朋友"们,如可复美、丝塔芙、华伦天奴、 欧莱雅等多款商品更是秒售罄。 那么,79元眉笔事件过去后,为什么李佳琦直播间还是那么多人买? 01 李佳琦杀回来了,销售额率先 ...