持续两年之久的价格战，犹如一场没有硝烟却异常残酷的经济内战，在汽车市场中激烈地进行着。 在日前举行的2025中国汽车重庆论坛期间，很多与会车企负责人在见面时，相互的问候语从"你们的汽 车有什么新功能"转变为"最近又有什么降价优惠措施"，会场外汽车降价营销广告随处可见。 全行业的神经因为价格战始终紧绷着，这种价格"内卷"或许正在一步步突破车企的底线，把整个行业拉 进一场无休止的恶性循环。随着新能源汽车市场竞争的加剧，竞争压力从整车企业向产业链环节传导， 出现了供应商货款支付账期加长、资金周转困难等现象，危及整个产业体系的安全稳定。对此，专家呼 吁，"价格战"是饮鸩止渴的手段，汽车行业必须回归价值竞争，追求长期主义，推动产业技术创新，实 现健康可持续和高质量发展。 行业利润进一步下探 5月23日，比亚迪（002594）率先宣布22款车型降价，海洋网和王朝网推出"限时一口价"活动，降价幅 度最大的海豹07DM-i智驾版价格低至10.28万元，相比官方指导价下降5.3万元，零跑C11和C16两款车 型宣布限时降价，C16直降4.4万元。 随后，吉利汽车宣布多款车型降价，吉利星愿限时补贴价5.98万元起，相比6.88万 ...

Core Insights - The automotive market is experiencing a promotional surge ahead of the "6.18" shopping festival, with numerous brands announcing price cuts and promotional offers [1][3] - The China Automobile Industry Association has issued a statement advocating for fair competition and opposing reckless price wars, which are seen as detrimental to the industry's health [1][5] - Companies like SAIC-GM are focusing on profitability and sustainable business practices, rejecting the notion of engaging in price wars [4][6] Group 1: Promotional Activities - Multiple automotive brands, including SAIC-GM, Geely, Chery, and others, have announced significant price reductions and promotional offers since mid-May [1] - Chery has launched limited-time discounts on over 30 models, with some vehicles being offered at substantial reductions [3] - Cadillac has introduced a "one-price" sales model for its new XT4 SUV, which has led to a significant increase in sales [2] Group 2: Industry Response to Price Wars - The China Automobile Industry Association has highlighted the negative impact of price wars on normal business operations and the supply chain [5] - The Ministry of Industry and Information Technology has expressed support for the Association's stance, emphasizing the need for innovation and quality over price competition [5] - Executives from various companies, including SAIC-GM and Dongfeng Honda, have reiterated the importance of maintaining profitability and avoiding unsustainable practices [6]

5月最后一周，除了部分车企公布最新消息外，2025粤港澳大湾区车展也在深圳启幕，下面就回顾一下上周的车圈热点。 里程碑时刻 别克第180万辆昂科威、第130万辆君越下线 5月26日，上汽通用别克品牌迎来里程碑时刻，昂科威家族第180万台整车在东岳工厂下线，君越车型第130万台整车在浦东金桥基地下线。此外，别克 品牌还推出"感恩限时礼遇"。即日起至6月18日，别克昂科威Plus享受一口价16.99万元起，君越享受一口价15.99万元起。 2014年昂科威家族正式推出，11年来经历了三代产品革新迭代，第170万辆昂科威于2024年四季度下线。如今，昂科威仅用6个月就实现第180万辆下 线，在半年内完成了10万辆的销售增速，并连续数月同比高速增长，证明了昂科威家族以"多10%"的产品体验获得了市场肯定。 2006年，第一代别克君越推出，在近20年的时间里，别克君越经过四代产品进化，总产量达到130万辆。目前在售的2025款君越外观承袭PURE Design 设计理念，车内采用全新一代VCS智能座舱设计，配备3D浮感舒享座椅，拥有奢享豪华的舒适体验。该车搭载的动力系统，不仅动力强劲油耗经济，更有 扎实可靠的耐用性能。 ...

每经记者｜黄辛旭 每经编辑｜孙磊 2.99万元的吉利帝豪、3.49万元的奇瑞瑞虎3x、直降5.3万元的比亚迪海豹……当这些跌破认知的"白菜价"新车密集轰炸市场时，新一轮的车市价格战似乎又 开始了。 自比亚迪5月23日推出的"限时一口价"促销活动后，吉利、奇瑞、凯迪拉克等品牌第一时间跟进。 不过，《每日经济新闻》记者近日在走访市场时发现，所谓"史上最低价"实则暗藏套路。有销售人员坦言，所谓降价不过是把国补、置换补贴等政策重新包 装。一位吉利销售人员表示："价格战是有一些噱头，清库存冲销量才是真。" 面对新一轮车市促销，有消费者欣喜，也有消费者担忧。比如，上海市一位近期计划购车的赵女士的第一反应不是惊喜，而是警惕："以前从不敢想3万元能 买辆车，现在反而怕继续降价，因为更怕偷工减料。" 真降价还是假套路？ "这次所谓降价其实是之前的政策，但是从来没有过宣传，最近通过官方发布这一消息之后，吸引到更多的消费者前来问询和购车，是有一定效果的。"一位 比亚迪的销售人员告诉记者。 早在今年3月底，比亚迪针对海洋网和王朝网部分非智驾版入门车型就推出了限时"一口价"。上述比亚迪销售人员透露，这次所谓的降价只是把国补和置换 补贴 ...

5月26日，别克昂科威家族第180万台整车在东岳工厂下线，君越车型第130万台整车在浦东金桥基地下 线。 值得一提的是，2024年别克君越开启一口价模式，以"B级价格C级体验"的路线实现销量连续6个月两位 数同比增长。2025年，别克君越率先启动车主共创改装附件计划，并相继推出"鸿运倍增"双色车衣、静 逸电吸门、静悦悬停桌板及静享巨幕投影等热门改装附件，深受广大车主欢迎。 于2014年问世的昂科威家族，在11年时间里历经三代产品革新迭代。从去年第170万辆下线到如今迎 来"第180万辆"里程碑，实现了"半年10万辆"的销售增速。 记者了解到，市场销量稳定增长的背后，是昂科威家族以"多10%"开发理念锻造产品的成果。昂科威 Plus配备2.0T可变缸发动机、昂科威S采用1.5T"阿凡达"高功率发动机，双车均匹配9AT智能变速箱，兼 顾强劲动力、平顺输出和节能省油。 底盘方面，别克不惜成本采用大尺寸全框式副车架设计，多处布置液压衬套，以更扎实的用料为用户带 来舒适的驾控品质。值得一提的是，昂科威S白金版配备同级唯一的五连杆独立后悬架，带来更出色的 操控体验。 本报讯（中青报·中青网记者 张真齐）5月26日，别克品 ...

Group 1 - The automotive market under 150,000 yuan is experiencing a transformation, with both traditional fuel vehicles and new energy vehicles offering advanced features previously found in higher-priced models [1][2] - New energy vehicle companies are launching competitive models in the 100,000 to 150,000 yuan range, with brands like Xiaopeng, BYD, and NIO introducing intelligent features to attract consumers [2][3] - Luxury brands such as Audi and Cadillac are lowering entry-level prices to compete for consumers in the 150,000 yuan market, making previously unattainable models accessible [3] Group 2 - The intense price competition in the automotive industry is driven by a focus on maintaining sales volume, even at the cost of profitability [4] - Industry insiders express concerns about the sustainability of this price war, highlighting risks such as reduced quality and safety standards due to cost-cutting measures [4] - The profitability of the automotive sector is under pressure, with projected profit margins for 2024 at 4.3%, down 0.7 percentage points from 2023, indicating a challenging environment for manufacturers [4]

Core Insights - Buick's Envision family reached a production milestone of 1.8 million units, while the LaCrosse sedan achieved 1.3 million units, reinforcing Buick's competitive position in the mainstream joint venture market [1] - To celebrate these milestones, Buick launched a promotional campaign offering discounts and incentives for customers purchasing the Envision Plus and LaCrosse models during the upcoming shopping festival [1] Group 1: Product Development and Innovation - The Buick LaCrosse has evolved through four generations since its first model in 2006, emphasizing technological innovation and quality improvements, including variable cylinder technology and advanced suspension systems [3] - The LaCrosse features a spacious design, luxurious interior, and advanced safety features, including L2-level intelligent driving assistance [3][6] - The Envision family has undergone three generations of product innovation since its launch in 2014, achieving a sales increase of 100,000 units in just six months, with the Envision Plus standing out in the mid-size SUV market [5][6] Group 2: Market Performance and Strategy - Buick's "More 10%" development philosophy has significantly contributed to the product strength of the Envision family, which includes the Envision Plus and Envision S models, both equipped with advanced powertrains and intelligent transmission systems [6][8] - The Envision family has been recognized for its high-quality manufacturing, with the Dongyue plant achieving the highest BIQ Level 4 certification and receiving multiple awards for manufacturing excellence [8] - Buick is committed to a dual-fuel strategy, focusing on both traditional fuel vehicles and the integration of intelligent and connected features to meet diverse consumer needs [8]

国内新闻 8部门：推广智能立体仓库、自动导引车、无人配送车等设施设备 5月26日，据商务部网站消息，近日，商务部、国家发展改革委等8部门联合印发《加快数智供应链发展专项行动计划》， 商务部流通发展司负责人就《行动计划》进行解读。其中指出，推动降低全社会物流成本，促进物流与产业、贸易、消费融合 发展，推广智能立体仓库、自动导引车、无人配送车等设施设备，支持贸港航一体化发展。 李强出席在印尼中资企业座谈会，上汽集团等企业参加 5月25日，据外交部网站消息，当地时间2025年5月25日下午，国务院总理李强在雅加达出席在印度尼西亚中资企业座谈 会。国家能源集团、华为公司、上汽集团、新希望集团、青山控股集团、TCL科技集团等企业参加。李强指出，近年来，在印 尼的中资企业发展势头良好，为推动两国经济合作、促进两国人民交流发挥了积极作用。希望大家再接再厉，立足印尼、辐射 东盟，充分运用自身优势开拓增量市场，增强发展质效，带动中国产品和服务更好走向世界。 北京家庭新能源车指标中签"分数线"最低为42分 山东：1-4月新能源汽车产量增速达229.0% 5月26日，北京进行2025年新能源小客车指标配置。配置结束后，北京市小客车 ...

Core Insights - SAIC-GM Buick has achieved significant production milestones with the 1.8 millionth Envision and the 1.3 millionth LaCrosse rolling off the production line in Shanghai [1][5] - The company has launched a promotional campaign offering competitive pricing and various incentives to attract customers, including a starting price of 169,900 yuan for the Envision and 159,900 yuan for the LaCrosse [1][5] Group 1: Product Development and Features - The LaCrosse has undergone four generations since its debut in 2006, introducing advanced features such as HUD displays, touch screen entertainment systems, and L2 driver assistance systems in its latest iteration launched in 2023 [3][5] - The Envision, a mid-size SUV, was first launched in 2014 and has evolved with significant upgrades, including a new model in 2023 that emphasizes spaciousness and advanced electronic architecture [5] Group 2: Sales Performance and Market Strategy - The LaCrosse has seen a continuous two-digit year-on-year sales growth for six consecutive months since adopting a fixed-price sales model in 2024 [5] - The Envision achieved a sales increase of 100,000 units within six months after reaching its 1.7 million production milestone, reflecting a strong market demand [5] - In response to increasing market competition, SAIC-GM Buick is focusing on maintaining product strength while offering attractive pricing and incentives to compete with new entrants and established models [5]