12月25日，由北京大学国家发展研究院牵头编制的最新季度"中国线上消费品牌指数"(CBI)、 "全球品牌 中国线上500强榜单"(CBI500)和 "线上品牌购买力指数"(BPI)发布。 本次研究基于2025年7月至9月淘宝天猫平台的真实消费大数据展开，结果显示，全国线上消费品牌指数 (CBI)为62.65，同比增长0.92%，意味着线上消费者对于品牌商品的偏好继续上升。具体品牌评分排名 方面，凭借在成交额、搜索、好评等维度的优异表现，大疆、泡泡玛特等国产原创品牌增长迅速，大疆 首次跻身"全球品牌中国线上500强榜单"前10，泡泡玛特名列第12位。 | 全球品牌中国线上500强 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2025年第三季度(前50名) | | | | | | | | | | | 北京大学国家发展研究院编制 淘天集团技术支持 | | | | | | | | | | | ▼ 综合评分由12项指标得分加权平均得出详见《中国消费品牌指数第三期（2025年3季度）》 | | | ...

Core Insights - The express delivery industry in China has seen a significant increase in volume, surpassing 180 billion packages in 2023, indicating rapid growth and a shift in operational focus from quantity to quality and service differentiation [1][2][3] Group 1: Industry Growth and Changes - The express delivery volume in China has reached over 180 billion packages in 2023, marking a substantial increase from previous years [1] - The industry is transitioning from a price competition model to a value competition model, focusing on healthier profit margins and differentiated services [2][4] - Companies are no longer just competing on the number of packages delivered but are emphasizing smarter operations and enhanced service quality [1][3] Group 2: Financial Performance and Pricing Strategies - The first half of 2023 saw a decline in single-package revenue for major companies due to intense price competition, with significant drops in cash flow for companies like Shentong Express and Yunda [2] - A policy shift initiated in July 2023 led to price increases across various regions, with companies like YTO Express and Shentong Express reporting a rise in single-package revenue in October [2][4] - The industry is witnessing a recovery in pricing, with companies focusing on improving service quality and operational efficiency to enhance profitability [3][5] Group 3: Service Differentiation and Quality Focus - The competition is evolving towards service quality, with companies like Zhongtong Express and Shunfeng Express emphasizing personalized services and comprehensive logistics solutions [4][5] - Shunfeng Express is focusing on high-end e-commerce markets and enhancing its service capabilities to drive revenue growth [5][6] - Companies are investing in technology and operational improvements to boost service quality and customer experience [7][8] Group 4: Technological Advancements - Technology is playing a crucial role in enhancing operational efficiency, with the adoption of AI and robotics across the logistics chain [7][8] - Innovations such as automated sorting systems and delivery drones are being integrated into the logistics process, significantly reducing operational costs [7] - Companies are also implementing digital solutions to improve management and decision-making processes within their networks [8]

Core Insights - China's express delivery industry has achieved a record annual business volume of over 1.8 trillion packages, marking a significant milestone in logistics efficiency and service quality [1][3][5] Industry Performance - As of November 30, the express delivery volume in China surpassed 1.8 billion packages for the first time, with a notable increase in the delivery of fresh agricultural products, such as apples, which saw a nearly 30% year-on-year growth in shipments [1][3] - The express delivery business in central and western regions of China has shown growth, with revenue shares increasing by 0.6 and 0.3 percentage points respectively, and business volume shares rising by 1.1 and 0.6 percentage points [3] Technological Advancements - The integration of technology in the express delivery sector has led to significant improvements in operational efficiency, with innovations such as smart routing and automated customer service enhancing service delivery [2][3] - The industry has seen the implementation of advanced technologies that have reduced errors and costs in the logistics process, contributing to a more efficient delivery system [3] Economic Impact - The express delivery sector is playing a crucial role in stimulating consumer demand and supporting economic growth, with the average contribution of final consumption to economic growth reaching 56.2% over the past four years [5] - The growth in express delivery volume reflects the robust vitality of the Chinese economy, positioning it as the second-largest consumer market globally and the largest in online retail [5]

Core Insights - China's express delivery industry has achieved a record annual business volume of over 1.8 trillion packages, marking a significant milestone in the growth of the "small package" sector [1][3] Group 1: Industry Growth and Performance - As of November 30, the express delivery volume in China reached 1.8 trillion packages, with a notable increase in the efficiency of logistics and delivery services [1] - The express delivery business in central and western regions of China has seen a year-on-year increase in revenue share, with central regions up by 0.6 percentage points and western regions by 0.3 percentage points [3] - The average monthly volume exceeds 16 billion packages, with a peak daily volume of 777 million packages, indicating robust growth and a strong contribution to the economy [3] Group 2: Technological Advancements - The integration of technology in the express delivery sector has led to significant improvements in operational efficiency, reducing errors and costs associated with package handling [3] - Smart systems are being utilized for route optimization and customer service, enhancing the overall delivery experience and operational productivity [2] Group 3: Economic Impact - The express delivery sector plays a crucial role in stimulating consumption and supporting economic growth, contributing to a shift from a "large market" to a "strong market" in China [4] - The final consumption's contribution to economic growth has averaged 56.2% over the past four years, reflecting the increasing importance of consumer spending [4]

Core Insights - The express delivery volume in Shenzhen reached 101.1 billion pieces in the first ten months of 2025, ranking third among major cities in China [2] - The national express delivery business volume surpassed 1.8 trillion pieces for the first time, marking a new milestone for China's postal and express industry [1] Industry Performance - The postal industry in Shenzhen completed a cumulative delivery volume of 64.3 billion pieces from January to October 2025, with a year-on-year growth of 1.2% [2] - The express delivery processing volume grew by 3.9% year-on-year, while the total express business volume reached 63.5 billion pieces, reflecting a 1.5% increase [2] - The cumulative revenue of the postal industry was 674.3 billion yuan, showing a year-on-year decline of 3%, with express business revenue at 519.8 billion yuan, down 2.7% [2] Technological Advancements - The industry is leveraging diverse application scenarios and rich data resources to adapt to new business models, increasing investment in technology research and development [2] - Automation in warehousing includes the use of robots and automated systems to enhance efficiency, while AI models in sorting centers significantly reduce errors and damages [2] - The expansion of pilot programs for drones, unmanned vehicles, and robots in delivery operations has effectively lowered costs [2] Company Initiatives - JD Logistics plans to purchase 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to strengthen its position in smart logistics [3] - The average daily delivery volume at JD's Shenzhen Pingshan warehouse is around 15,000 pieces, with 5 unmanned vehicles capable of handling 1,000 deliveries daily [3]

Core Insights - The express delivery industry in China has expanded its service network in rural areas, promoting the application of smart cloud warehouses, unmanned delivery, and low-altitude logistics on a large scale [1][2] - As of November 30, 2025, China's express delivery business volume is expected to exceed 180 billion packages annually, surpassing the 2024 total of 1750.8 billion packages, marking a historical high [1] - The development of the express delivery industry reflects the robust growth of the Chinese economy, supported by proactive macro policies and the construction of a unified national market [3] Industry Performance - The average monthly express delivery volume in China exceeds 16 billion packages, with a peak daily volume of 777 million packages, translating to over 6200 packages per second [2] - In the first ten months of the year, the express delivery revenue share from central and western regions increased by 0.6 and 0.3 percentage points year-on-year, respectively, while the business volume share rose by 1.1 and 0.6 percentage points [2] Technological Innovation - The express delivery industry has increased investment in technology research and development, enhancing innovation capabilities and application levels, which injects lasting vitality into the market [1] - The successful delivery of the 180 billionth package, which utilized automated sorting and unmanned delivery vehicles, exemplifies the integration of technological and industrial innovation [1]

Core Insights - The Chinese express delivery industry has achieved a historic milestone, with annual business volume surpassing 180 billion packages as of November 30, 2023, reflecting the robust vitality of the Chinese consumer market and the resilience of the logistics industry [1][4] Industry Growth - The express delivery business volume has grown from 9.2 billion packages in 2013 to over 1.8 billion packages in 2023, marking a significant transformation in industry development quality [1][2] - The industry experienced a brief slowdown in 2022 but rebounded strongly in 2023, completing 1,320.7 million packages [1][2] Technological Innovation - The process of delivering the 1.8 billionth package showcased the high level of automation in the industry, with significant advancements in technology integration across various stages of delivery [2] - Innovations include the use of robots in warehousing, AI models in sorting, and drones and autonomous vehicles in last-mile delivery, all contributing to enhanced efficiency and reduced costs [2] Economic Support - The growth of the express delivery industry is supported by favorable macroeconomic policies and the ongoing development of a unified national market, which has stimulated demand and production [4] - The industry has become a crucial driver for consumption, domestic demand expansion, and economic stability [4] Profit Recovery - The express delivery industry is transitioning from a "price war" phase to a "value competition" phase, with profit margins recovering as companies focus on service quality [4][5] - In the first three quarters of 2023, six out of seven listed express delivery companies reported year-on-year revenue growth, with notable increases in net profit for major players like SF Express and Shentong Express [4] Market Dynamics - Research indicates that the industry is effectively curbing harmful competition, with improvements in per-package revenue across various companies [5] - The focus is shifting towards enhancing service quality rather than solely competing on price, indicating a more sustainable competitive landscape [5]

Core Viewpoint - The express delivery industry in China is experiencing significant growth, with projections indicating a rise in business volume to 1.2 trillion packages in 2023, 1.5 trillion in 2024, and 1.8 trillion in 2025, reflecting a robust economic indicator [1] Group 1: Technological Advancements - The introduction of a new delivery model utilizing unmanned vehicles for the 1.8 trillionth package showcases the industry's shift towards automation and efficiency [2] - Automation in logistics is enhancing operational efficiency, with AI systems improving sorting accuracy and reducing delivery times [3] - The integration of over 1,300 automated sorting centers and thousands of unmanned vehicles is creating a world-leading intelligent logistics network [4] Group 2: Market Dynamics - The express delivery sector is benefiting from policies promoting the replacement of old goods, with significant growth in large item deliveries, particularly in home furnishings and appliances, which saw a 30% increase [6] - The expansion of service capabilities, including the establishment of new operational sites and reverse logistics models, is supporting the growing demand for product replacement [6][9] - The express delivery industry is increasingly embedding itself within various consumption scenarios, enhancing its economic scale and efficiency [7] Group 3: Rural and Regional Development - The logistics system is improving in rural areas, with a notable increase in package deliveries, particularly for agricultural products, which saw a 21.5% growth [10] - The expansion of delivery services into western regions is facilitating smoother movement of goods, enhancing market access for local products [11] - The establishment of standardized distribution centers in the central and western regions is promoting balanced regional development and supporting the national market integration [12]

Core Insights - The express delivery industry in China is experiencing significant growth, with business volume expected to reach 1.2 trillion items in 2023, 1.5 trillion in 2024, and 1.8 trillion in 2025, marking continuous annual increases [6] Group 1: Industry Growth and Innovation - The express delivery sector serves as a "barometer" for economic activity, with advancements in smart logistics networks enhancing efficiency and delivery speed [8] - The integration of AI and automation in sorting and delivery processes has led to substantial improvements in operational efficiency, reducing errors and costs [9] - The introduction of new delivery models, such as unmanned vehicles and drones, is expanding the capabilities of the logistics network [9] Group 2: Consumer Trends and Market Dynamics - The "old-for-new" furniture exchange trend has driven a 30% year-on-year increase in large item delivery volumes, supported by government policies promoting consumption upgrades [10] - The express delivery industry has facilitated a 6.3% growth in online retail sales of physical goods in the first ten months of the year, indicating strong consumer demand [10][11] - The expansion of delivery services into rural areas has significantly boosted the volume of agricultural products being shipped, with a 21.5% increase in rural express delivery business [12][13] Group 3: Regional Development and Infrastructure - The logistics network's improvement has led to a rise in express delivery volumes in central and western regions of China, with some areas seeing over 30% growth [13] - The establishment of standardized distribution centers and service stations in rural areas is enhancing the efficiency of the logistics system [13] - The integration of logistics services into various sectors, including tourism and agriculture, is creating new market opportunities and driving economic growth [10][11]

Core Insights - The express delivery industry in China is experiencing significant growth, with the volume expected to exceed 1.2 billion packages in 2023, 1.5 billion in 2024, and 1.8 billion in 2025, indicating a robust upward trend in logistics demand [1] Group 1: Technological Advancements - The introduction of unmanned delivery models is revolutionizing logistics, as seen with the 1.8 billionth package being delivered using this method [2] - Automation in warehouses and sorting centers is enhancing efficiency, with AI systems significantly improving sorting accuracy and speed [3][5] - The integration of new technologies in logistics, such as automated sorting centers and unmanned vehicles, is creating a world-leading intelligent logistics network [4] Group 2: Market Dynamics - The express delivery sector is supporting a 6.3% growth in online retail sales of physical goods, driven by policies promoting the replacement of old goods with new ones [6][7] - The expansion of logistics services into various consumer scenarios, such as high-speed rail stations and tourist attractions, is amplifying the scale effects within the industry [7] - The development of new logistics models, including factory logistics and international supply chains, is enhancing the integration of logistics with production and consumption [9] Group 3: Regional Development - The logistics system is improving in rural areas, with a notable increase in express delivery services, leading to a 21.5% growth in agricultural product shipments [10] - The expansion of delivery networks into western regions is facilitating smoother flow of goods, enhancing market access for local products [11] - The establishment of standardized distribution centers in the central and western regions is promoting balanced regional development, with some areas seeing over 30% growth in express delivery volume [12]