事件评论 重新定义国产豪华旗舰SUV，极氪9X 带动品牌高端化持续上攻。超大豪华舒适空间，长宽高分别为 5239/2029/1819mm，轴距为3169mm，搭载32 扬声器Naim 殿堂之声音响系统、后排双零重力座椅、后 排17 英寸3K 娱乐屏、47 英寸AR-HUD 抬头显示等豪华配置。动力方面，极氪9X 搭载浩瀚超级电混， 全系基于900V 高压平台打造，搭载2.0T插混系统，三电机版零百加速仅3.1 秒。续航方面，搭载55 千 瓦时和70 千瓦时宁德时代电池，CLTC 综合续航超1200km，SOC 20%-80%仅需9 分钟。底盘层面，极 氪9X 配备双腔闭式空气悬架、双阀CCD 电磁减振系统，同时作为中国品牌首发48V 主动稳定杆，提供 极致舒适性。智能辅助驾驶方面，极氪9X 提供千里浩瀚H7 和H9 方案，其中H9 方案搭载双英伟达Thor 芯片，算力达1400TOPS，配备5 颗激光雷达，属于极氪H3级智能驾驶技术架构，预期实现高速和城市 快速路的L3 级智能驾驶。 品牌战略聚焦，电动化和智能化齐发力，强势新车周期持续。新车大年，2025 年预计推出10 款全新新 能源车型，其中吉利品牌预期 ...

Core Viewpoint - The profitability of Chinese automotive companies is increasingly driven by high-end product strategies and export growth, with significant financial results reported in the first half of 2025, highlighting a clear industry divide and emerging winners in the market [4][9]. Group 1: High-End Strategy and Performance - High-end strategies have become a core driver of performance growth for several automotive companies, significantly contributing to revenue, profit, and brand premium [4]. - Geely's high-end transformation has led to impressive performance, with total revenue reaching ¥150.28 billion, a year-on-year increase of 27%, and a net profit of ¥9.29 billion, up 102% [5]. - The high-end models from Geely, such as Zeekr and Lynk, have seen substantial sales, with Zeekr 007 GT achieving a monthly sales record of over 8,000 units, boosting the overall gross margin to 18% [5]. Group 2: Export Growth and Localization - Export growth has been a key factor in enhancing automotive performance, with a total of 3.083 million vehicles exported in the first half of 2025, a year-on-year increase of 10.4% [7]. - BYD's revenue surged to ¥371.28 billion, with net profit reaching ¥15.51 billion, driven by overseas sales of 552,400 new energy vehicles, accounting for 21.63% of total sales [7]. - Chery led the export market with 546,000 units, solidifying its position globally, while SAIC Motor's MG brand performed well in Western Europe [8]. Group 3: New Forces and Profitability - New energy vehicle startups are showing signs of profitability, with companies like Leap Motor achieving a net profit of ¥33.03 million for the first half of 2025, marking their first half-year profit [9]. - Xiaopeng Motors reported a revenue of ¥34.09 billion, a year-on-year increase of 132.5%, with vehicle deliveries reaching 197,200 units, a 279% increase [10]. - NIO, despite a net loss of ¥4.99 billion in the second quarter, anticipates a significant increase in vehicle deliveries and revenue in the upcoming quarters [10]. Group 4: Challenges for Joint Ventures - The profitability and sales contributions of joint venture brands are declining, with GAC Group reporting a net loss of ¥2.54 billion in the first half of 2025, a significant drop from the previous year's profit [11]. - Dongfeng Motor's net profit fell by 90% to between ¥30 million and ¥70 million, primarily due to declining sales and profits from non-luxury joint venture brands [11]. - FAW Group faces challenges as its joint venture brands struggle to keep pace with market demands, leading to increased reliance on fuel vehicle sales and reduced profit margins [11]. Group 5: Commercial Vehicle Sector Performance - The commercial vehicle sector is benefiting from electric transformation and export growth, with new energy heavy truck sales reaching 75,200 units, a year-on-year increase of 195.16% [12]. - Foton Motors reported overseas sales of 78,500 units, with a net profit of approximately ¥777 million, reflecting an 87.5% increase [12]. - Zhongtong Bus achieved a revenue growth of 43.02% and a net profit increase of 71.61%, driven by overseas sales and product innovation [13].

Investment Rating - The investment rating for Geely Automobile is "Buy" and is maintained [6]. Core Views - Geely Automobile reported a strong sales performance in August 2025, with total sales of 250,000 units, representing a year-on-year increase of 38.0% and a month-on-month increase of 5.2%. Cumulative sales from January to August 2025 reached 1.897 million units, up 47.3% year-on-year. The company is expected to enter a new product era supported by the GEA architecture, with positive developments across its brands including Zeekr, Lynk & Co, and Galaxy. The transition to new energy vehicles is progressing smoothly, and the scale effect is expected to enhance profitability [2][4][6]. Summary by Sections Sales Performance - In August 2025, Geely's sales reached 250,000 units, with new energy vehicle sales hitting a record high of 147,000 units, reflecting a year-on-year growth of 95.2% and a month-on-month increase of 13.2%. The new energy vehicles accounted for 58.9% of total sales, up 17.2 percentage points year-on-year [2][4][6]. Brand Strategy - Geely plans to launch 10 new energy models in 2025, with the Galaxy brand expected to introduce five new models and several facelifts. The company is also enhancing its smart driving capabilities, with new products featuring advanced driving solutions [6]. Financial Outlook - The company is projected to achieve a net profit of 16.1 billion (including exchange rate impacts) in 2025, with a corresponding price-to-earnings ratio of 11X. The strong new vehicle cycle is anticipated to provide significant profit elasticity [6].

编辑丨安安 8月29日，在2025成都国际车展开幕首日，全球超豪华SUV新旗舰——极氪9X正式开启预售，共推出Max版、Ultra版、 Hyper版三个版型，预售价格分别为47.99万元起、49.99万元起、56.99万元起。 作者丨彭鑫 极氪与英国国宝级音响品牌Naim正式达成合作，成为Naim音响全球唯二、中国唯一的车载音响合作伙伴，打造出全球功率 最高的车载音响系统——Naim殿堂之声音响系统，峰值功率达到3868W，带宽频率覆盖20Hz-40kHz。极氪9X每个座位都是 黄金听位。全车共配备32个顶级扬声器，定制支持杜比全景声的9.2.4.8全维沉浸音场布局。 图源：极氪品牌官方 | ZEEKR 9X Max 47.99 | | --- | | ZEEKR 9x Ultra版 49.99 | | ZEEKR 9x Hypers 56.99 | 图源：极氪品牌官方 作为一款全尺寸豪华SUV，极氪9X深度洞察高净值人群对超凡格局、远见卓识、从容气度与澎湃活力的核心诉求，凝练 为"自在掌控，万象从容"的旗舰美学，不仅以极致张力的外观造型塑造出掌控全局的气场，更通过豪华科技与奢享细节赋予 空间自在从容的气质， ...

Core Viewpoint - The Zeekr 9X, a new flagship ultra-luxury SUV from the Zeekr brand, has officially launched its pre-sale at the 2025 Chengdu International Auto Show, with prices starting from 479,900 yuan [1] Group 1: Product Features - The Zeekr 9X features a full-size luxury SUV design with a three-row six-seat layout, offering a cabin area of 6.3 square meters and an average space of 1.05 square meters per person, achieving the "largest in class" [3] - The vehicle includes a nearly 90° rear door opening angle, hidden electric foot pedals, and a specially designed rear central aisle for easy passenger access [3] - The SUV boasts a total glass area of 4.2 square meters and a sunroof area of 1.32 square meters, enhancing interior visibility [3] - It is equipped with a 17-inch 3K ultra-clear OLED screen with a response time of 3 milliseconds and a refresh rate of 90Hz, allowing for adjustable viewing angles [3] Group 2: Interior Comfort and Technology - The seats are made of ultra-soft NAPPA leather and support multiple electric adjustments, with the third row able to recline up to 135° [3] - The second row features "cloud seats" with four modes: zero gravity, Eames lounge chair, rotation, and professional massage, including a unique four-way adaptive lumbar support with 22 massage points [3] - The audio system, developed in collaboration with Naim, has a peak power of 3,868W and includes 32 speakers, supporting Dolby Atmos for an immersive sound experience [5] Group 3: Performance and Innovation - The Zeekr 9X is built on the Haohan-S luxury electric hybrid architecture, featuring advanced technologies for performance, handling, safety, and intelligence [5] - It is powered by a 2.0T super electric hybrid engine and three electric motors, achieving a pure electric range of 380 kilometers under CLTC standards [5] - The vehicle aims to redefine the global luxury car market with its flagship aesthetic design and advanced features [5] Group 4: Brand Strategy and Future Plans - Zeekr plans to continue focusing on "original design + technology" as its core strategy, enhancing its product and ecosystem layout to drive the evolution of the global automotive industry [8]

Core Insights - Geely Automobile reported strong mid-year performance for 2025, with revenue of 150.28 billion yuan, a year-on-year increase of 26.5%, and a total sales volume of 1.409 million vehicles, up 47.4% year-on-year, achieving a core net profit of 6.66 billion yuan, a 102% increase year-on-year [1] Group 1: Financial Performance - In Q2 2025, Geely achieved revenue of 77.79 billion yuan, a year-on-year increase of 28.4% and a quarter-on-quarter increase of 7.3% [1] - Total sales in Q2 2025 reached 705,000 units, with significant growth in the Galaxy series, which saw a year-on-year increase of 249.8% [1] - The gross profit margin in Q2 2025 was 17.1%, a decrease of 0.7 percentage points year-on-year but an increase of 1.3 percentage points quarter-on-quarter [1] Group 2: Product Strategy and Innovation - Geely plans to launch 10 new energy models in 2025, including 5 new models and several updated versions under the Geely brand [2] - The company is focusing on smart technology, with new models expected to feature advanced driving assistance systems and the latest Nvidia Thor chip in flagship models [2] - The GEA architecture supports the new vehicle cycle, enhancing the performance of the Zeekr, Lynk & Co, and Galaxy brands [3] Group 3: Market Position and Outlook - Geely's market share reached 10.4% in the first half of 2025, marking a 2.4 percentage point increase year-on-year [1] - The company is expected to achieve a net profit of 16.1 billion yuan in 2025, with a price-to-earnings ratio of 11.3X, maintaining a "buy" rating [3] - The transition to electric vehicles is progressing well, with scale effects expected to enhance profitability [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a strong performance in H1 2025, achieving revenue of 150.28 billion, a year-on-year increase of 26.5%, and a total sales volume of 1.409 million units, up 47.4% year-on-year. The core net profit attributable to shareholders reached 6.66 billion, reflecting a significant year-on-year growth of 102% [2][4]. Summary by Sections Financial Performance - In Q2 2025, the company achieved revenue of 77.79 billion, representing a year-on-year increase of 28.4% and a quarter-on-quarter increase of 7.3%. Total sales volume for Q2 was 705,000 units, with year-on-year growth of 46.9% [7]. - The company’s market share reached 10.4% in H1 2025, marking a 2.4 percentage point increase year-on-year [7]. - The gross profit margin for Q2 2025 was 17.1%, showing a year-on-year decrease of 0.7 percentage points but an increase of 1.3 percentage points quarter-on-quarter [7]. Brand and Product Strategy - The company is entering a new product era supported by the GEA architecture, with a successful transition to new energy vehicles across its brands, including Galaxy, Lynk & Co, and Zeekr [2][7]. - In 2025, the company plans to launch 10 new energy models, with significant new releases from its various brands throughout the year [7]. Market Position and Outlook - The company is expected to maintain strong profitability due to scale effects and a solid foundation in fuel vehicles, alongside innovative overseas expansion strategies [2][7]. - The forecast for the company's net profit attributable to shareholders for 2025 is 16.1 billion, with a corresponding price-to-earnings ratio of 11.3X [7].

Core Viewpoint - The launch of the "2025 New Energy Vehicle Consumption Season" in Shandong aims to promote the adoption of electric vehicles in rural areas, showcasing various models and integrating advanced technology to enhance consumer experience [1]. Group 1: Event Overview - The event took place on August 15 in Tai'an, Shandong, featuring the "AI Car Exhibition Interactive Intelligent Entity" named "Lele," which attracted significant attention from attendees [1]. - The event is part of a broader initiative to promote new energy vehicles in rural areas, enhancing accessibility and consumer engagement [1]. Group 2: Technological Integration - The AI interactive entity "Lele" utilizes 3D technology and advanced AI to provide real-time, human-like interactions with visitors, offering smart consulting services [1]. - This technological integration aims to upgrade the service experience for consumers, making the event more engaging and informative [1]. Group 3: Featured Vehicles - The event showcased several notable new energy vehicle models, including Hongqi Tian Gong, Hongqi H5 PHEV, BYD Seagull, iCARV23, Zeekr 007 GT, and Bestune Pony, catering to various market segments [7]. - These models offer a mix of mainstream options that balance family needs with technological appeal, as well as unique vehicles that address personalized consumer demands [7]. Group 4: Experience Zones - Multiple experience zones were created, including a "Live Streaming Room for New Car Purchases," "Future Mobility Technology Experience Zone," and "Advanced Intelligent Driving Experience Zone," providing hands-on experiences for consumers [9]. - The event featured demonstrations of new energy vehicle driving techniques and interactive experiences with intelligent driving and smart cockpit technologies [9].

Core Viewpoint - Geely Automobile reported strong sales growth in July 2025, with a total of 238,000 vehicles sold, representing a year-on-year increase of 57.7% and a month-on-month increase of 0.7% [1] Sales Performance - July sales reached 238,000 units, with a cumulative total of 1.647 million units sold from January to July 2025, marking a year-on-year increase of 48.8% [1] - New energy vehicle sales in July exceeded 130,000 units, showing a year-on-year growth of 120.4% and accounting for 54.7% of total sales, an increase of 15.6 percentage points year-on-year [1] Model Breakdown - Sales by brand in July included 194,000 units for Geely, 27,000 units for Lynk & Co, and 17,000 units for Zeekr, with year-on-year increases of 70.0%, 27.9%, and 8.4% respectively [1] - The Galaxy model sold 95,000 units in July, reflecting a significant year-on-year increase of 237.2% [1] Export Performance - In July, Geely exported 35,000 vehicles, which is a year-on-year increase of 6.0% but a month-on-month decrease of 11.8% [1] Product Strategy - Geely plans to launch 10 new energy models in 2025, including 5 new models and several updated versions under the Geely brand [2] - The company is focusing on smart technology integration, with new models expected to feature advanced driving assistance systems [2] Platform and Profitability - The GEA architecture is expected to support a new product cycle, enhancing the transition to new energy vehicles and improving profitability [3] - The company anticipates a net profit of 16.1 billion yuan for 2025, with a price-to-earnings ratio of 10X [3]

Investment Rating - The investment rating for Geely Automobile is "Buy" and is maintained [6]. Core Views - Geely Automobile reported July 2025 sales of 238,000 units, representing a year-on-year increase of 57.7% and a month-on-month increase of 0.7%. Cumulative sales for January to July 2025 reached 1.647 million units, up 48.8% year-on-year. The new platform is expected to empower Geely to enter a new product era [2][4][8]. - The GEA architecture supports a new vehicle cycle, with brands such as Zeekr, Lynk & Co, and Galaxy performing well. The transition to new energy vehicles is progressing smoothly, and the scale effect is expected to enhance profitability. The company maintains a solid foundation in fuel vehicles and continues to explore overseas markets through innovative joint ventures. The smart driving strategy is set to accelerate, enhancing driving capabilities [2][8]. Summary by Sections Sales Performance - In July 2025, Geely's sales reached 238,000 units, with a year-on-year growth of 57.7% and a month-on-month growth of 0.7%. The cumulative sales from January to July 2025 were 1.647 million units, reflecting a year-on-year increase of 48.8% [2][4][8]. - Breakdown of sales by brand shows Geely brand at 194,000 units, Lynk & Co at 27,000 units, and Zeekr at 17,000 units, with respective year-on-year growth rates of 70.0%, 27.9%, and 8.4% [8]. New Product Launches - Geely plans to launch 10 new energy models in 2025, including 5 new models and several updated versions under the Geely brand. Notable launches include the Galaxy Star 8 and various SUVs and sedans throughout the year [8]. Strategic Focus - The company is focusing on electrification and intelligence, with a strong new vehicle cycle continuing. The new product launches are expected to significantly enhance the smart driving capabilities across all brands [8]. Financial Outlook - The expected net profit attributable to shareholders for 2025 is projected to be 16.1 billion, with a corresponding PE ratio of 10X, indicating substantial profit elasticity under the new vehicle cycle [8].