"枫导！我刚从成都回来，去了三星堆，被那些青铜神树、纵目面具震撼到起鸡皮疙瘩！但导游说三星堆在广汉，这广汉到底是哪儿啊？离成都这么近，怎 么感觉像个'隐藏大佬'？" 刚结束川渝环线团，后台这条留言直接戳中了我——这绝对是90%去三星堆游客的共同困惑！作为带团深耕川渝12年的老导游，我得说：你们只知道追三星 堆的"网红面具"，却错过它背后这座宝藏小城，真的亏大了！ 要知道，距离成都市区仅45公里（实际南临成都20公里，自驾半小时直达）的广汉，可不是什么平平无奇的小县城。它是古蜀文明的"露天博物馆"，是三国 时期的军事重镇，更是藏着烟火气的美食秘境。今天这篇，枫导就带大家扒一扒这座被三星堆"掩盖光芒"的小城，告诉你为什么说"去成都不去广汉，等于 吃火锅没蘸料"！ 先上一组"硬核数据"帮大家建立认知：北距德阳市区19公里，南临成都市区20公里，地处成都平原东北部龙泉山脉西麓，总面积548.69平方公里。换算成大 家好理解的距离：从成都东站坐高铁到广汉北站，18分钟；自驾走京昆高速，30分钟；就算坐城际公交，也才1个小时。说它是"成都的后花园"，一点都不 夸张。 更有意思的是它的"身份变迁史"。西汉高帝时期就设置了广 ...

Core Viewpoint - The company must reconstruct a win-win model with franchisees, optimize the supply chain, control prices, and strengthen food safety measures to alleviate its current survival predicament in the context of a challenging hot pot industry landscape in 2025 [2][32]. Group 1: Industry Overview - The hot pot industry is experiencing a dual scenario of decline and growth, with a significant drop in new registrations of hot pot enterprises, only 22,000 in the first half of 2025 compared to 50,000-100,000 annually from 2021 to 2024 [33]. - Despite the industry's downturn, the company is projected to achieve revenue of 1.85-2.05 billion yuan in Q3 2025, representing a year-on-year growth of 13.6%-25.8% [33]. - The company's stock price has nearly doubled from 1.57 HKD per share in January 2025 to 4.44 HKD in November 2025, reflecting a 98.1% increase [33]. Group 2: Franchisee Challenges - Franchisees face three main challenges: significant regional differences in dietary preferences, food safety issues eroding consumer trust, and limitations in the hot pot category that hinder new business exploration [35]. - Many franchisees report a drastic decline in daily sales during peak seasons, with some stores earning only a few hundred yuan, leading to unsustainable losses due to high fixed costs [37][38]. - The competitive pricing of external hot pot restaurants has diminished the appeal of the company's at-home hot pot offerings, with consumers increasingly opting for cheaper alternatives [38]. Group 3: Market Dynamics - The average consumer spending on hot pot has decreased from over 80 yuan to around 70 yuan by the end of 2024, with leading brands also experiencing a drop in average transaction values [39]. - The company’s internal competition has intensified due to the rapid opening of new stores, leading to customer traffic dilution and unhealthy competition among franchisees [41]. - The target demographic of young consumers is increasingly absent from county and town markets, as many have migrated for education or work, leaving behind a primarily older demographic with different consumption habits [42]. Group 4: Strategic Responses - The company has implemented several strategies to address its challenges, including expanding its product offerings, enhancing online and offline marketing efforts, and investing in smart store technologies [45][46]. - Despite these efforts, franchisees report a decline in overall profit margins, with many experiencing a drop to 15%-20% due to high delivery platform fees and operational conflicts arising from diverse retail scenarios [46][47]. - The company’s reliance on frozen and pre-packaged foods is increasingly at odds with consumer preferences for fresh and made-to-order meals, further complicating its market position [48]. Group 5: Industry Pressures - The frozen food industry is facing a downturn, with many companies reporting declining revenues and profits, exacerbating competitive pressures on the company [54][55]. - The shift towards direct-to-consumer sales by frozen food manufacturers is undermining the company's traditional distribution model, making it harder to maintain price competitiveness [55]. - Franchisees are burdened by stringent performance metrics and penalties imposed by the company, which further complicates their operational challenges [27].

Group 1 - The 2026 National Civil Service Examination in Guangdong has attracted nearly 330,000 applicants, with a total of 3310 positions available [4][5] - As of the deadline for registration, 289,616 candidates have passed the initial qualification review, while 39,971 are still pending [6] Group 2 - Guangdong Province has released 16 measures to support the high-quality development of the low-altitude economy, aiming to establish itself as a leading hub for this industry [9][10][11] Group 3 - The "Xinjiang Products Southward, Guangdong Products Northward" red date ordering event resulted in contracts for a total of 25,000 tons, marking a significant connection between local red date production and market demand [14][18] Group 4 - At the 138th Canton Fair, 76 quality enterprises from Xinjiang showcased their products, promoting the "Xinjiang Products Southward" initiative and expanding economic ties between Guangdong and Xinjiang [20][23] Group 5 - The 2025 Global High-end Food and Quality Agricultural Products Expo concluded successfully, with over 50 enterprises from Shanwei participating and achieving significant sales [26][28] Group 6 - The second spring sowing grain competition in Longchuan County recognized outstanding contributions, with awards for best yield and contributions to fallow land recovery [32][35][36] Group 7 - Longchuan County has implemented a "Media+" initiative with 12 measures to promote the high-quality development of its camellia oil industry [46][48] Group 8 - Shenzhen-based Yuanju Food Company has gained over 3 million online followers, successfully marketing its frozen food products across multiple provinces and major retail chains [50][52]

Core Viewpoint - The frozen food industry is facing significant challenges in 2024, with Sanquan Foods experiencing a decline in both revenue and net profit for the second consecutive year, marking a notable downturn since its IPO in 2008 [1] Group 1: Financial Performance - In 2024, Sanquan Foods' revenue decreased by 6% to 6.632 billion yuan, while net profit fell by 27.64% to 542 million yuan [1] - The company reported its worst first-quarter performance since 2021, continuing the trend of declining earnings [1] - The revenue from frozen staple foods, which has historically contributed over 80% to the company's income, has shown significant volatility from 2020 to 2024 [2][4] Group 2: Market Dynamics - The decline in revenue for frozen staple foods is attributed to weak consumer demand, a decline in supermarket channels, and intensified industry competition [1] - The sales volume of frozen staple foods saw a slight increase, but revenue fell nearly 4% year-on-year, indicating a strategy of price reduction to maintain market share [1] - The core products "tangyuan, dumplings, and zongzi" experienced revenue fluctuations, with declines of -8.07%, 3.92%, -15.74%, and -5.84% from 2021 to 2024 [4] Group 3: Product and Channel Strategy - Despite a 2.04% increase in sales volume for frozen staple foods, revenue decreased by 3.95%, highlighting a "volume increase but weak profit" scenario [5] - The company is attempting to diversify its product offerings and has launched new series of dumplings and tangyuan in 2024 [9] - Sanquan Foods is also focusing on e-commerce, which saw a revenue increase of 58.5% in 2024, although it still represents less than 6% of total revenue [5][9] Group 4: International Expansion - In response to domestic market pressures, Sanquan Foods plans to invest in a production base in Australia and expand into markets in Australia, New Zealand, and Southeast Asia [11] - The planned investment for the overseas production base is approximately 2.8 billion Australian dollars (about 1.32 billion yuan), which poses challenges related to consumer preferences, supply chain integration, and regulatory compliance [11]