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提振消费进行时 | 编织诗意消费新图景
Guang Xi Ri Bao· 2025-07-10 01:47
7月7日,在玉林市博白县佳裕工艺品有限公司的成品展厅里,一盏盏编织灯饰,一件件编织用具, 正通过直播镜头向全球买家展示。灯具、镜子、挂钟等物品有了藤芒缠绕,立即显得意趣十足;藤编的 柜子、箱包、提篮,给人以绿色环保的舒适感。 "一些婚庆公司采购礼盒篮布置婚礼现场,一场婚礼就用到上千件产品。"博白县凰图工艺品公司总 经理黄连将介绍,某品牌酒店直接采购了一批毛巾筐,投放于客房;一些食品生产企业订制食品篮,随 商品一同进驻各商超卖场。 编织元素融入生活,融入艺术,从而拉动消费不断增长。博白县委宣传部有关人员介绍,博白芒竹 编织技艺被列入第五批自治区级非物质文化遗产代表性项目名录,博白县引导编织企业抢抓跨境电商发 展契机,大力推动内销外销"双循环",线上线下"双赛道"。 佳裕工艺品公司的编织产品,主要是生活用具和家居装饰品,产品畅销欧美、中东、东南亚等地。 该公司总经理涂春晓介绍,在当地政府的培育下,公司日益壮大,2024年销售额达4508万元,其中出口 占到九成。 博白县彬丞工艺品有限公司总经理王彬丞来自"编织世家"——从祖辈带着集体生产编织品创收,到 父辈在浙江义乌成立公司闯市场,再到今天他组建直播团队进军电商市 ...
品牌出海|鸿茂元智Enbon:布局中东构建服务全球化的战略布局
Sou Hu Cai Jing· 2025-07-07 15:29
Core Insights - Enbon, a Shenzhen-based company established in 2014, focuses on exporting LED display screens and aims to become a leading global manufacturer in the sector [2] - The company has adopted a "Middle East First" globalization strategy, recognizing the stability of the region's trade policies and the growing demand for LED technology in smart city and infrastructure projects [3][4] - Enbon's success in the Middle East is attributed to its dual strategy of technological innovation and localized service, which has built trust and facilitated market entry [6] Market Strategy - Enbon's choice of the Middle East as its initial international market is based on favorable trade conditions and high demand for high-end LED displays in large events and commercial showcases [4] - The company has developed products specifically for the Middle Eastern environment, such as outdoor high-brightness LED displays with brightness exceeding 6000 nits [6] - Enbon has established a regional headquarters in Riyadh, Saudi Arabia, and formed a local team to engage deeply in major regional projects, enhancing its local presence [6] Performance and Expansion - In 2024, Enbon's Middle East division achieved the highest sales performance globally, marking it as a key driver of the company's market strategy [8] - The establishment of a service center in Saudi Arabia aims to improve after-sales support and customer satisfaction, further solidifying Enbon's operational foundation in the region [8] - Enbon plans to capture over 15% market share in the Middle East within three years, while also targeting emerging markets in Southeast Asia and Latin America for future growth [10] Long-term Vision - Enbon's long-term strategy includes transitioning from price competition to value creation, with a focus on penetrating high-end markets in Europe and the U.S. [10] - The company aims to leverage its experience in the Middle East to adapt its market strategies for new regions, ensuring a tailored approach to different market dynamics [10] - Enbon's narrative illustrates the importance of integrating technological innovation with localized operations to gain a competitive edge in the global value chain [12]
小城大业 | 这座“灯饰小镇”不简单
Zhong Guo Xin Wen Wang· 2025-07-03 09:45
Group 1 - The core viewpoint highlights that Zhongshan, a small town in Guangdong, is a major hub for lighting products, accounting for 70% of domestic sales and 50% of international market share [1] - Zhongshan Industrial and Commercial Bank has provided over 4 billion yuan in loans to the local lighting industry since 2022, supporting its development [1] - A specific lighting company in Zhongshan faced challenges in expanding production due to the fast-paced nature of orders and slow traditional loan approval processes [3] Group 2 - The bank introduced a tailored financing product called "Manufacturing e-loan," which allows businesses to quickly assess and apply for loans through mobile banking [3] - Within 7 working days, the bank approved a credit loan of 5 million yuan for the company, significantly exceeding its annual tax amount [3] - The bank aims to address the financial needs of the entire lighting industry chain by forming a specialized team to understand and meet market demands [3][4] Group 3 - A new batch credit granting model was developed based on data resources from merchants and market managers, providing a standardized template for financial services across professional markets [4] - This model aims to alleviate financial constraints for merchants and invigorate the entire industry chain [4]
广汽丰田与小米在纯电动汽车领域开展合作
日经中文网· 2025-06-20 07:27
广汽丰田此前宣布与华为技术展开合作。12日宣布将在铂智7上引进使用华为操作系统"鸿 蒙"的智能座舱。驱动马达也将采用华为制造的产品。高级驾驶辅助功能将采用北京初速度科 技(Momenta)的技术。 丰田旗下的中国合资公司日前宣布,将在当地销售的纯电动汽车(EV)等新能源车领域与小 米展开合作。智能手机无线充电支架等小米产品可轻松安装在车内。将推进汽车的本地化, 以提振销售。 丰田与广州汽车集团的合资公司"广汽丰田"将在定于2026年一季度上市的纯电动汽车"铂智 7"上采用小米产品。其他新车也可能成为对象。 配合车载音响的音乐而变色的灯饰、多功能手电筒、香薰设备等旨在提升车内舒适度的小米 商品都能轻松安装。 此外,还有通过车内触屏连接到小米的应用、使用家中安装的小米摄像头实时查看宠物等使 用方法。广汽丰田与小米的这种合作,在中国的纯国产厂商以外尚属首次。 中国有很多喜爱小米手机和家电的消费者。虽然小米也涉足纯电动汽车业务,属于竞争对 手,但广汽丰田希望运用小米的知名度,提高汽车的附加值。 广汽丰田将深化与小米的合作 广汽丰田将在定于2026年一季度上市的纯电动汽车"铂智7"上采用小米的无线充电支架、灯 饰等产品 ...
将推动工业保持高增长态势作为攻坚重点 冲刺“双过半” 南充紧盯工业增长
Si Chuan Ri Bao· 2025-05-28 07:45
名词解释:"3+2+3"现代化工业体系 3 聚力培优汽车汽配、化工轻纺、食品医药三大支柱性产业 2 持续壮大电子信息、高端装备制造两大成长性产业 3 加快布局低空经济、氢能、人工智能三大新赛道产业 5月14日,南充市召开奋力冲刺"双过半"、全力打赢经济发展翻身仗工作推进会。作为近年来南充 规格最高、规模最大、主题最聚焦、导向最鲜明的经济工作推进会,会议提出,将推动工业保持高增长 态势作为冲刺"双过半"的攻坚重点。 工业是支撑经济的根基。一季度,南充地区生产总值同比增长5.6%,增速居全省第12位,是近5年 来的最好成绩。其中,工业对南充经济增长的贡献率较去年提升8.3个百分点。接续"开门红"、冲刺"双 过半",南充紧盯工业增长,加快构建"3+2+3"现代化工业体系,跑出经济发展"加速度"。 聚焦重点,"数智"驱动 近日,位于南部县的四川浙南智造科技有限公司新引进了五轴联动和智能喷蜡系统,一上线就成 了"明星工友"。 "在新设备和系统的助力下,目前公司生产的壳模,厚度误差已控制在0.1毫米以内,相当于突破了 航空级精密铸件的技术壁垒。"该公司董事长苏扬介绍,得益于产品质量的提升,公司收获了不少新客 户。 这并非 ...
原创设计、多元化定制……关税战下义乌外商订单不降反增
Yang Shi Xin Wen· 2025-05-11 02:37
采访中,不少经营户表示,当前国际贸易局势复杂,他们原本以为今年订单会受冲击,但目前来看订单 量不仅没有减少,反而有所增加。经营户王金晶在义乌国际商贸城销售国外节日礼物用品已经二十年 了,节日礼物订购旺季到来,本该集中下单的美国客户今年却杳无音信。不过,她已经提前想好了对 策。 经营户王金晶:比如说以前可能单子来不及做的,原先其他国家的客人量比较少的就不接了。你现在肯 定是量少的单也要接。 在义乌,像王金晶这样抱着"这边客人单子丢了,放宽心态,给其他客人就好了"想法的经营户不在少 数。究其原因,一是因为义乌市场出口结构多元化,美国客户占比总体不到10%;二是因为国外节日礼 物用品季节性明显,一般商家接到订单后再生产,留给供应链生产的时间本就不多,产品总是供不应 求,少的订单马上又会有新的客户顶上。此外,刚刚过去的广交会期间,也有不少外商趁此机会来到义 乌,带来新的订单。 来源:中央广播电视总台中国之声 浙江义乌,作为全球最大的"国外节日礼物用品"集散地,每年有数十亿美元的国外节日礼物用品从这里 出口到世界各地,占全球市场近80%的份额。眼下又到了国外节日礼物用品的订购旺季,然而今年4月 以来,美国一再加征所谓" ...
国外节日礼物订单进入订购旺季 中国商家“危中寻机”拓展全球市场
Yang Shi Wang· 2025-05-10 06:09
Core Viewpoint - Yiwu is a major global hub for the export of foreign holiday gift products, accounting for nearly 80% of the global market share, with a significant increase in orders this year compared to last year [1][6]. Group 1: Market Dynamics - Yiwu International Trade City is experiencing a peak season for foreign holiday gift orders, with many foreign buyers actively purchasing products [3]. - The city has a complete production, sales, and packaging supply chain for holiday gift items, offering a wide variety of products including toys, holiday apparel, and decorations [4]. - Despite complex international trade conditions, many vendors in Yiwu report an increase in order volumes, particularly from South America, the Middle East, and Europe [6][12]. Group 2: Vendor Strategies - Vendors are adapting to the changing market by diversifying their client base, with less than 10% of orders coming from U.S. clients, thus mitigating risks associated with reliance on a single market [8]. - Some vendors have shifted from only accepting large orders to a more flexible approach to accommodate varying demand [6]. - Product innovation and the introduction of new designs are key strategies for vendors to enhance competitiveness and attract more foreign buyers [12][14]. Group 3: Emerging Markets - Orders from Central American countries such as Mexico, Chile, and Ecuador have been on the rise, indicating growth in these markets [10]. - The implementation of a 240-hour visa-free transit policy has significantly boosted orders from South America, helping to fill gaps left by the U.S. market [14]. - Yiwu businesses are actively exploring new markets in ASEAN, Central and Eastern Europe, and Latin America through participation in overseas exhibitions and the establishment of cross-border e-commerce platforms [14].
义乌圣诞用品出口旺季提前,国际订单激增
Sou Hu Cai Jing· 2025-05-09 13:15
日前,义乌国际商贸城迎来了一年一度的圣诞用品订购旺季,订单量不减反增,显示出全球市场对"义 乌制造"的高度依赖。 义乌凭借完整的圣诞用品生产、销售、包装产业链,涵盖圣诞玩具、圣诞树、圣诞服饰、圣诞灯饰等品 种,且新品开发速度快,成为全球采购商的一站式采购目的地。许多经营户还借助AI技术制作视频, 通过电商平台拓展市场。 此外,加拿大零售商卢克·塞里恩等国际买家正绕过美国中间商,直接与中国供应商建立联系,以应对 贸易紧张局势和关税难题,这种变化也为义乌带来了更多直接订单。 义乌圣诞用品出口的持续增长,不仅反映了中国制造的竞争力,也体现了全球市场对"中国方案"的高度 认可。未来,随着义乌在跨境电商等领域的进一步拓展,其全球影响力有望持续扩大。 (文馨) 据义乌国际商贸城经营商户介绍,今年客户的下单时间比往年大幅提前,往年通常在4月份开始出货, 而今年从2、3月份便已进入出货阶段,工厂的订单已经排到6月初。在当地一家工艺制品生产企业,工 人们正加紧生产圣诞球等装饰品,生产负责人表示,春节后订单逐渐增加,企业已提前进入生产旺季。 国际贸易局势的复杂性并未阻碍义乌的出口增长。许多外商不仅加大了采购量,还亲自来到义乌挑选 ...
提前进入生产旺季,增订单!多举措发力外贸企业抵御外部因素扰动底气更足
Yang Shi Wang· 2025-05-08 08:10
Core Viewpoint - Yiwu International Trade City is entering the peak season for Christmas product orders, with Yiwu accounting for nearly 80% of the global Christmas product market share [1] Group 1: Market Dynamics - Yiwu has a complete production and sales chain for Christmas products, including toys, trees, clothing, and lights, allowing for one-stop shopping for buyers [13] - The export value of Christmas products from Yiwu reached 130 million yuan in the first quarter of 2025, representing a year-on-year increase of 109% [19] - Many foreign buyers, including those from Central America, are increasing their purchase volumes, with some clients taking multiple containers per order [15][19] Group 2: Production and Supply Chain - Local manufacturers are experiencing a production peak, with warehouses filled to capacity as they prepare for increased orders [5] - Companies are adapting to the complex international trade environment by diversifying their markets and innovating sales models [24] Group 3: Buyer Behavior and Preferences - Foreign buyers are increasingly visiting Yiwu to select products personally, indicating a rise in direct purchasing rather than relying solely on trade companies [8] - A significant Argentinian buyer plans to purchase approximately three containers of goods, citing quality and competitive pricing as key factors [10] Group 4: Currency and Payment Trends - The fluctuation of the US dollar index has led exporters to increasingly use RMB for cross-border transactions, reducing the impact of currency volatility on their products [31]
第一县级市、第二县级市,掀翻了7个省会!
城市财经· 2025-04-14 03:40
最近在搞一个新业务,在 深圳以及珠三角地区 有 厂房、写字楼租赁需求 的朋友,可以免费进群咨询, 免佣金 找房,找到了也 不收佣金 。 作者:余 飞 01 千亿县迎来大扩容 一年时间,千亿县(县与县级市)就迎来了大变局。 第一变:5000亿以上的县级市,+1。 根据江阴市统计局披露:2024年,江阴实现地区生产总值5126.13亿元。 作为常年位居县域经济第二名的江阴,再次登上了新台阶,夯实了其中国第二县级市的宝座。 2007年江阴GDP突破千亿,2010年突破两千亿,2016年突破3000亿,2019年突破四千亿。 第二变:3000亿以上县级市,+1。 常熟市统计局披露, 2024年常熟实现地区生产总值3079.10亿元,按不变价格计算比上年增长6.2%。 第三变:千亿县迎来扩容,+3。山东滕州市、安徽长丰县,江苏新沂市,加入阵营。 长丰县2024年实现GDP1038.64亿元,按不变价格计算,同比增长10.6%; 滕州市2024年全市实现生产总值1039.30亿元,增长6.0%。新沂市2024年 GDP1026.64亿元,同比增长8.3%。 | 排名 | 县 (市、旗) | 省 (区) | GDP (亿元 ...