本文来自微信公众号：游戏启示录，作者：南瓜，编辑：姚甘娜，题图来自：AI生成 你看，这和"独立游戏制作人"的逻辑似乎是相通的，独立游戏制作人和玩家之间，也不仅仅是单纯的"Play"关系，背后还共享了一套关于艺术、文化品位 的叙事。 "你觉不觉得现在提到独立游戏制作人，跟主理人似的？" "什么意思？" 制作人不仅是游戏开发者，也是作品所传达的精神的塑造者，通过将自己的审美和文化积累转化为游戏作品来获取收益。玩家更多是对制作人"人"的认 可，从而购买作品。 比如许多独游开发者在只有一个demo，甚至只有一个ppt的时候，也能得到一笔众筹的启动资金，同时还收获了第一批粉丝和测试员。 当然，前提是讲清楚自己要做一个什么样的游戏，为什么要做这样的游戏，并得到一定玩家的认可。 "就是早期本来挺专业一个词，结果被一部分人玩儿坏了，风评严重受害。" 实际上，起初"主理人"是为了和一般的"老板""店主"区分开来，而打造的一个相对精致高端的姿态。 主理人集创意、决策、运营、乃至品牌背后的文化精神于一身，是品牌的一种人格化，也是品牌核心竞争力的一部分。 换句话说，主理人和消费者之间，不只是单纯的消费关系，而是在寻求一种小众文化品位 ...

Core Insights - The article highlights the significant growth of China's gaming industry over the past decade, particularly after the lifting of the ban on game console sales in 2014, which has led to a doubling of annual revenue from 140.7 billion to 325.7 billion yuan [1][3] - The rise of independent games is emphasized as a key development, showcasing how small teams have created innovative products that can compete globally, supported by a growing ecosystem of investors and incubators [2][4] Industry Growth - The Chinese gaming industry has seen a revenue increase from 140.7 billion yuan in 2015 to 325.7 billion yuan in 2023, marking a significant growth trajectory [1] - The lifting of the console sales ban in 2014 allowed major consoles like PS4 and Xbox One to enter the market, which contributed to the popularity of independent games [3] Independent Games Development - Independent games have emerged as a vital segment, characterized by small teams focusing on gameplay innovation and a preference for buyout models rather than free-to-play with in-game purchases [3][6] - The concept of independent games gained traction around 2014, influenced by the success of platforms like Steam, which provided easier access for developers to monetize their products [6][7] Investment and Support Ecosystem - Major gaming companies like Tencent and NetEase have begun investing in independent game studios, providing financial support while allowing these studios to maintain operational independence [9][10] - The establishment of incubators and investment funds specifically for the gaming industry has created a more stable funding environment for independent developers [13][16] Market Dynamics - The entry of large companies into the independent game sector has led to a more structured development and monetization process, attracting more developers to the market [11][12] - The focus has shifted towards nurturing creativity and sustainability in game development, with incubators emphasizing the importance of original content and player experience [14][15] Collaborative Ecosystem - The formation of collaborative ecosystems, such as the "Light of Hope" game incubator, aims to connect independent developers with resources, mentorship, and funding opportunities [16][17] - The involvement of experienced professionals from larger companies as mentors for startups is enhancing the development capabilities of independent game creators [17]