Core Viewpoint - The company reported a significant net profit increase of 304% year-on-year for the first half of 2025, indicating a strong recovery in overseas earnings and accelerated performance reversal [2][4][6]. Financial Performance - In H1 2025, the company achieved revenue of $2.242 billion, a 7% increase year-on-year; EPS revenue was $704 million, up 9%; net profit reached $63 million, reflecting a 304% increase; net profit margin improved by 2.83 percentage points year-on-year [2][4]. - The company's gross margin stood at 11.55%, an increase of 1.50 percentage points year-on-year, while the net margin was 2.81%, up 2.05 percentage points [6][4]. - Regional performance showed North America with $1.138 billion in revenue (up 1.7%), Asia-Pacific with $687 million (up 15.46%), and EMEA & LATAM with $401 million (up 9.56%) [2][4]. Market Trends - The steering system is transitioning from mechanical steering to electronic power steering (EPS) and now to steer-by-wire (SBW), with average selling prices (ASP) increasing from 1,000 yuan for C-EPS to 4,000 yuan for SBW [3][15]. - EPS remains the mainstream technology with a domestic penetration rate exceeding 99%, and the market for EPS in China is projected to grow from 38 billion yuan to 48 billion yuan by 2028 [3][15]. Competitive Position - The company is a global second-tier player in the EPS market, with a market share of 16%, and has established partnerships with major automotive manufacturers in North America, Europe, and China [11][3]. - The company has secured its first SBW order in 2022 and currently has six confirmed orders, indicating a strong pipeline for future revenue growth [17][18]. Product Development - The company is focusing on high-end braking systems and plans to launch an electronic mechanical braking (EMB) system in 2025, which will enhance response speed and support software-defined chassis integration [18][17]. - The company has received multiple awards for its innovative SBW technology, showcasing its commitment to advancing steering solutions [17].

Core Insights - The core objective of the company is to democratize advanced suspension technology, making it accessible to a wide range of vehicles and households globally [1][19] - The company has been recognized as a unicorn in the smart automotive chassis supply chain, with a valuation of 13 billion yuan, highlighting its significant impact in a market dominated by traditional Western giants [1][19] - The company aims to reverse its financial losses and return to profitability through strategic transformations, including product management upgrades and supply chain innovations [1][2] Group 1: Strategic Focus - The company is shifting its strategy from high profit margins to a focus on high-performance, cost-effective flagship products, particularly the MagneRide® suspension system and electronic mechanical brake (EMB) systems [2][5] - The MagneRide® system has been validated in the market, contributing over 60% of new order value, and is set to be featured in domestic electric vehicles from leading Chinese brands [4][5] - The EMB system is designed to meet the highest safety standards for advanced autonomous driving, emphasizing redundancy and efficiency [5][7] Group 2: Supply Chain Optimization - The company has implemented a supply chain transformation that has significantly reduced production costs, with the MagneRide® system now priced lower than traditional electromagnetic suspension systems [8][12] - A localized supply chain strategy has been adopted, breaking away from global procurement to enhance decision-making efficiency and reduce costs [12][13] - The introduction of a "factory within a factory" model has improved production efficiency and reduced costs for key components, with significant savings reported for secondary suppliers [13] Group 3: Organizational Restructuring - The company has adopted a "triangular" organizational model to enhance collaboration between sales, R&D, and delivery teams, improving operational efficiency [14][16] - A significant reduction in the workforce has occurred, transitioning to a younger, more market-savvy management team, which has accelerated project execution [16] - The restructuring aims to foster a culture of innovation and responsiveness, aligning all employees towards customer and product-focused goals [16][18] Group 4: Industry Positioning - The company has broken the long-standing foreign monopoly on key technologies in the smart automotive chassis sector, establishing itself as a leader in domestic innovation [17][19] - With a comprehensive system for R&D, production, and sales, the company is positioned to lead the global market in smart chassis technology [18][19] - The company's goal is to leverage its technological capabilities and local responsiveness to become a key player in the next decade of the smart automotive industry [19]