去年8月底到10月初，九维文化运作出海的舞剧《咏春》在英国伦敦沙德勒之井剧院连续演出12场、在 法国巴黎会议宫上演4场——12天16场，刷新中国本土舞剧海外商演的时间、场次纪录。在沙德勒之井 剧院，累计超万人观看演出，国外观众占比超七成。 演出吸引许多英国观众自发了解这部作品。英国阿库·汉姆舞蹈团监制法鲁克·乔达里说："演出不仅让我 们看到武术中蕴含的人文意义，也让我们对中国文化有了更深认识。" "想要扎根当地市场，得依靠质量打出品牌、打出附加值，真正让当地民众认可我们。为此，团队对落 地剧院、合作方的标准有较高的要求。这些专业机构也会拿着'放大镜'审视我们的作品。"张力刚坦 言，"经过几次合作，我们的剧目再到欧洲剧院落地时，大多已是'免检产品'。" 自2008年成立以来，九维文化深耕演出运营、制作和文创等业务，积极探索文化产品出海，先后将现象 级舞剧《千手观音》、杂技芭蕾剧《天鹅湖》等多部优质国产剧目送出国门，与15个国家的演出团体建 立长期合作关系。"越来越多有志于文化传播的民营企业走出国门，政府部门也常到企业调研交流，出 谋划策，破解痛点难点。"多年从事文化产品出海推广，张力刚感受深刻。 "中华文化内核 ...

Core Viewpoint - The dance drama "Yongchun" has successfully integrated traditional intangible cultural heritage elements into its narrative, achieving both critical acclaim and box office success globally, with over 200 performances in 49 cities [1][2]. Group 1: Artistic Integration - "Yongchun" employs a narrative strategy that combines traditional martial arts and cultural elements, specifically showcasing Wing Chun and other martial arts styles, which enhances the dramatic tension and character development [2]. - The drama explores the relationship between ordinary people and the martial arts world, emphasizing the theme that "every ordinary person can be a hero" through the character of Zhu Rou Rong and his struggles against evil forces [2]. - The internal conflict of the protagonist, Ye Wen, is depicted through his personal dance segments, reflecting his emotional struggles and the challenges he faces in promoting Wing Chun [2]. Group 2: Cross-Media Exploration - The dance segments, particularly those involving the traditional fabric "Xiangyunsha," creatively merge the characteristics of the fabric with the emotional narrative, enhancing the overall aesthetic experience [4]. - The production utilizes lighting, stage design, and choreography to express universal human emotions, transcending the specific cultural context of Guangdong's intangible heritage [4][5]. - The exploration of intangible cultural heritage in "Yongchun" goes beyond mere representation, aiming to convey deeper spiritual meanings and emotional connections [5].

Group 1: Cultural Performance and Reception - The dance drama "Yongchun" performed in Russia received overwhelming acclaim, with a 20-minute applause at the end of the show, and has been staged over 200 times in 49 cities worldwide [1] - Chinese youth incorporated traditional martial arts into street dance at a world competition in Paris, achieving a top-four finish, marking the best result for Chinese participants in this event [1] - The integration of dance and martial arts has been noted to create a profound cultural experience that resonates with audiences, leading to a "breaking the circle" effect [1] Group 2: Global Cultural Influence - Chinese online literature has reached users in over 200 countries, with approximately one-fifth of the global population celebrating the Spring Festival in various forms [1] - Traditional cultural elements are being adapted in literature, theater, film, and games, resonating with diverse audiences through shared values of truth, goodness, and beauty [2] - The blending of traditional Chinese values with modern contexts allows for a deeper connection with global audiences, facilitating cultural exchange [2] Group 3: Cross-Cultural Engagement - Understanding different cultures and customs is essential for fostering emotional resonance and mutual understanding [3] - The performance of Chinese opera in Vienna showcased humor and local language integration, successfully engaging foreign audiences and creating a desire for future interactions [4] - Embracing new media and technology can enhance the dissemination of Chinese culture, as seen in projects like the Dunhuang Mogao Caves VR experience and the game "Black Myth: Wukong," which utilize modern techniques for cultural storytelling [4]

Core Insights - The article discusses the growing trend of Chinese cultural performances, particularly stage plays, expanding into international markets, overcoming various barriers such as language, cultural understanding, and legal policies [1][4][8] Group 1: Market Expansion - The Chinese performance market is increasingly reaching overseas audiences, with notable examples including Jay Chou's concerts in Kuala Lumpur and Singapore, which sold out rapidly [3] - The original dance drama "Yong Chun" has successfully launched its international tour, starting in Moscow and continuing to St. Petersburg, marking a significant milestone for Chinese dance troupes [3][4] - "Yong Chun" has achieved record-breaking performances in Europe, including a successful run in London and Paris, with high average attendance rates of 80% and 97% respectively [4] Group 2: Cultural Integration - The creative team behind "Yong Chun" has integrated traditional Chinese martial arts with modern aesthetics, making it appealing to international audiences [5] - Successful Chinese theatrical productions often draw from folklore and classical literature, showcasing a blend of traditional elements with contemporary storytelling [5][7] - The adaptation of Chinese operas for international audiences involves meticulous adjustments to meet local preferences, demonstrating a strategic approach to cultural exchange [6] Group 3: Challenges and Strategies - Transitioning from "appreciation" to "commercial success" is a significant challenge for Chinese cultural exports, requiring effective marketing and audience engagement strategies [4][8] - The need for cultural productions to resonate with international audiences emphasizes the importance of finding common ground between different cultural narratives [7][8] - Long-term success in cultural exports necessitates a focus on enhancing cultural trade channels and improving audience reach, rather than merely increasing the number of performances [8]

Group 1 - The core viewpoint emphasizes that cultural exchanges between China and Russia have been a driving force for the sustained development of bilateral relations, with a solid foundation of public opinion established over nearly 76 years of diplomatic ties [1][5][7] - The "China-Russia Cultural Year" from 2024 to 2025 will feature hundreds of cultural exchange activities, further strengthening the friendly social foundation between the two nations [1][2] - The successful performances of the original Shenzhen dance drama "Yongchun" in Russia and the co-produced film "Red Silk" highlight the growing cultural cooperation and mutual appreciation between the two countries [2][3] Group 2 - The number of Chinese tourists visiting Russia is projected to reach 848,000 in 2024, a 4.2-fold increase from 2023, while the number of Russian tourists visiting China, particularly Hainan, has surged by 11 times [6] - In 2024, the trade volume between China and Russia reached $244.8 billion, marking a 1.9% year-on-year increase, with China maintaining its position as Russia's largest trading partner for 15 consecutive years [6] - The cultural exchanges are supported by improved visa policies, deepening economic cooperation, and a mature exchange mechanism, which facilitate closer ties between the two nations [5][6][8] Group 3 - The "Cultural Year" emphasizes the importance of dialogue and understanding between different cultural traditions, enhancing mutual recognition and respect among the peoples of both countries [7][9] - Public opinion surveys indicate a high level of mutual recognition and optimism regarding the future of China-Russia relations, with 95% of young Russians expressing a favorable view of China [7][9] - The ongoing cultural cooperation is seen as a vital component of the comprehensive strategic partnership between China and Russia, contributing to the integration of cultures and the strengthening of public sentiment [8][9]

Core Viewpoint - The article emphasizes the growing cultural exchanges between China and Russia, highlighting various collaborative activities that strengthen the bond between the two nations and promote mutual understanding among their peoples [1][2][3]. Group 1: Cultural Exchange Activities - The "China-Russia Cultural Year" from 2024 to 2025 will feature hundreds of cultural exchange activities, enhancing communication and understanding between the two countries [1]. - Collaborative projects include the co-production of films, operas, and various cultural celebrations, showcasing the richness of both cultures [1][4][5]. Group 2: Language Learning and Education - Over 140 universities and 220 primary and secondary schools in Russia offer Chinese language courses, with approximately 110,000 students learning Chinese [3]. - The Russian government has included Chinese as a foreign language in the national unified examination, reflecting the increasing popularity of the language [3]. - Joint educational initiatives, such as the "10+10 Joint Training Program" and "Sino-Russian Alliance of Similar Universities," aim to enhance student exchanges and cooperation [3]. Group 3: Artistic Collaboration - Chinese artistic performances, such as the original dance drama "Yong Chun," have received positive acclaim in Russia, showcasing the beauty of Chinese culture [4]. - Russian classical art, including ballet performances of "Swan Lake" and "The Nutcracker," has also been well-received in China, highlighting the cultural exchange [5]. Group 4: Tourism and People-to-People Connections - The number of Russian tourists visiting China is projected to reach 848,000 in 2024, a 4.2-fold increase from 2023, indicating a growing interest in travel between the two countries [6]. - Efforts to facilitate travel include the introduction of Chinese signage in Russian airports and tourist spots, as well as direct flights between cities [7]. - Cultural events in Moscow during the Chinese New Year aim to attract more Chinese tourists and provide immersive experiences of Chinese culture [7].

Group 1 - The fifth Guangdong-Hong Kong-Macao Greater Bay Area Chinese Drama Culture Festival showcases a blend of traditional and modern performances, enhancing cultural soft power in the region [1][2] - The cultural ties among Guangdong, Hong Kong, and Macao are strengthened through shared cultural elements such as Cantonese opera, dragon boat racing, and martial arts, fostering a sense of belonging and identity [1][2] - The unique cultural resources of the 11 cities in the Greater Bay Area contribute to its cultural soft power, with successful collaborations like the modern Cantonese opera "Silent Merit" and the "Ip Man" film series [2][3] Group 2 - The Greater Bay Area emphasizes the balance between preserving traditional culture and fostering innovation, promoting the creative transformation of Chinese traditional culture [2][3] - New technologies and innovative approaches, such as AI storytelling and immersive digital exhibitions, are revitalizing Lingnan culture and attracting audiences [2] - The region serves as a platform for cultural exchange between Chinese and foreign cultures, enhancing the narrative of Chinese culture on the global stage [3]

岭南数字创意大厦设计效果图。 3月28日，岭南数字创意大厦新基建高质量发展大会在广州召开，释放出广东大力推进数字创意产业高 质量发展的强烈信号。 近年来，广东紧抓人工智能等科技创新发展机遇，探索文化和科技融合发展的有效路径，不断激发文化 产业创新发展活力，为中国式现代化建设的广东实践贡献文化力量。 拥抱产业变革 一块主流媒体系统性变革的试验田正在沃肥。"媒体+产业"正是改革路径之一。未来，广东将汇聚更多 新型文化业态，吸引一大批极具创新力的优质文化企业和科技企业，在新闻事业和文化、科技产业交融 中培育新的动力源。 一个"竖起来"的文化创意产业园即将落成。2024年，广东文化产业营收超2.5万亿元，游戏产业营收、 数字出版产值、电影票房收入等主要指标均居全国首位。一批批"竖起来的园区"，将吸引更多具有垂直 优势和辐射能力的头部企业入驻，牵引带动相关业态升级，在"文化+数字"的舞台上闯出新天地。 一片"年轻态"人才汇聚的新高地加快构筑。数字创意产业呼唤创新人才，也将为广大人才提供干事创业 舞台。当前，广东正举全省之力推进落实"百万英才汇南粤"行动计划，以优秀企业、优质服务、优美环 境招才引才。 一座岭南文化传承发 ...