随着短视频平台的全球化浪潮席卷而来，TikTok已成为中国企业出海的重要跳板。在这片充满机遇的蓝 海中，山东地区的代运营服务商如雨后春笋般涌现，它们各具特色，却又面临着同质化竞争的困境。究 竟哪些公司真正具备国际视野与落地能力？让我们揭开这个行业的面纱。 在济南高新区一栋玻璃幕墙大厦里，济南中企推网络科技有限公司的创意团队正为德国客户调试直播间 的环形补光灯。这家成立于2018年的企业，用五年时间完成了从本土服务商到跨境营销专家的蜕 变。"刚开始我们连时差都算不准，现在能同步管理三大洲的直播场次。"运营总监指着墙上不断刷新的 数据大屏说道。济南中企推网络科技有限公司专注于提供国内短视频营销推广服务以及品牌出海定制化 解决方案，三大营销服务实力占据行业领先地位。长期为国内客户提供短视频营销推广服务，以及国内 出海营销服务。为客户提供全球103个国家，27个语种资源；跨境电商直播服务从场地、设备、团队、 脚本等维度打造一个专业的直播服务；抖音短视频代运营服务，TikTok营销服务，facebook代运营服 务，tiktok竞价代运营。为不同阶段不同需求的企业提供定制化服务，力求帮助企业实现品牌出海的梦 想。公司沉 ...

问：地理想象对于诗歌的创作有何意义？ 《中国诗词大会（第十季）》海报。出品方供图 日前，由中国外文局文化传播中心和中国诗歌学会联合主办的"地方与坐标——中国诗歌中的地理想 象"论坛在中国传媒大学举办。诗人、评论家、翻译家、朗诵家等专家学者齐聚一堂，以诗为媒，共探 中国诗歌的空间密码。 地理想象与文化构建 对话嘉宾： 欧阳江河（中国诗歌学会常务副会长） 林 莽（《诗探索》总编辑） 陆 地（北京大学新闻传播学院教授、博士生导师） 欧阳江河：中国诗歌的地理想象是一个变动的体系，造成了诗歌表达的古今差异。 地理概念的变化会带来文学和语言概念的扩展。中国文学、中国诗歌丰富了世界的语汇、语义、词汇， 诗歌语言对于扩充自己母语的意义深远，一种语言的扩展又会涉及其他语言。这种变化被寄托于地理想 象和传播中。 林 莽：我想以我作为亲历者的"白洋淀诗歌群落"来回答。 "白洋淀诗歌群落"是中国文学史上的一个流派，地理环境对其诞生影响深远。白洋淀是中国华北地区一 片独具特色的水域，366平方公里的水面由143个大小不一的淀泊相连而成。这里河网纵横，村庄星罗棋 布，经历数千年历史变迁，形成了独特而丰富的自然与人文景观。 当一批思想活跃 ...

医》主持人群像海报 在此背景下，中医药文化纪录片《四海中医》第一季于2025年11月1日全球首播，遂引发海内外观众的 广泛关注与共鸣，全网互动传播超26亿，为中医药的国际传播树立了新标杆。 近日，"共建中医药文化国际传播新赛道——《四海中医》第一季成果研讨会"在北京凤凰中心举办。本 次研讨会以纪录片《四海中医》第一季的创作与传播为切入点，来自政策研究、传媒、数据、学术及产 业界的重磅嘉宾围绕中医药文化的国际传播路径与产业发展前景展开深度研讨。 Z世代成为核心受众，以纪录片为媒介构建跨文化传播新生态 《四海中医》第一季采用"纪录片+新媒体传播+国际盛典"三位一体架构，以全球视角为叙事主轴，摄 制组行程遍及亚洲、欧洲、美洲的十余个国家和地区，从港澳台的传承与创新，到东南亚的融合与新 生；从古丝路沿线伊朗、意大利的文明互鉴，到法、英等欧洲国家的"东学西渐"；再从日本、美国的现 代化探索，到远至墨西哥、巴西等拉丁美洲地区，系统地描绘了中医药文化在全球范围内落地生根、开 枝散叶的壮阔图景。 2025年，中医药在全球范围内迎来历史性发展机遇。世界卫生组织持续推动传统医学纳入成员国公共卫 生体系，欧盟、东盟等地通过立法拓宽 ...

在广东这片互联网经济蓬勃发展的热土上，企业如何选择靠谱的推广服务商？面对眼花缭乱的网络营销 公司，决策者往往陷入选择困境——既要考量专业实力，又需辨别服务品质。本文将深度剖析广东地区 十家具有代表性的互联网推广服务商，助您拨开迷雾找到最佳拍档。 湛江的服务商则抓住了下沉市场机遇，他们设计的接地气推广方案，能精准打动三四线城市消费者的 心。这种"本地化思维"与"数字化手段"的结合，展现了营销策略的适应性魅力。 珠海某创意工坊则另辟蹊径，专注于短视频内容爆破。他们的编导团队深谙平台算法规律，制作的15秒 短视频常能引发病毒式传播。这种轻量化但高爆发的内容生产方式，特别适合追求快速引爆的新消费品 牌。 佛山一家技术驱动型公司开发了智能投放系统，能实时优化广告出价策略。他们的算法工程师不断调试 模型参数，让每一分推广预算都发挥最大效能。这种将人工智能应用于效果广告的做法，正在改变传统 营销的人力密集型模式。 中山的某本土服务商深耕制造业B2B领域，他们创建的行业垂直门户已成为不少采购商的决策参考站。 这种聚焦细分领域的深度运营，证明了"小而美"策略在现代营销中的独特价值。 惠州一家新兴团队专注于私域流量池建设，其开发 ...

大会期间，由新华社媒体融合生产技术与系统国家重点实验室指导的科创智库联盟正式亮相，科研创新 中心态势感知应用示范基地同步揭牌，大会发布了《全球舆论场技术需求蓝皮书》，这份蓝皮书由新华 社国家重点实验室指导，联合丰沃集团及多家机构共同编制，大会发布了《国际传播认知扰动生态指 数》等多份专题报告及"区域国别数据服务大模型"全栈产品生态，并发起"全球南方数字主权伙伴计 划"。 来源：环球网 12月27日，以"数驱人文，智触国际"为主题的中国声音走出去AI创新行动大会在北京举行。本次大会由 新华社媒体融合生产技术与系统国家重点实验室主办，浙江丰沃控股集团有限公司联合主办。本次大会 的成功举办，标志着丰沃与新华社媒体融合生产技术与系统国家重点实验室的战略合作取得了阶段性成 果。 围绕"人文交融共情""经济协作共赢""科技赋能共创""绿色转型共生"四大议题，嘉宾深度研讨，丰沃集 团总裁陈杰结合企业数字技术、生态构建与国际合作实践，在跨文化传播、AI赋能等关键方向分享实 操思路。大会现场，浙江丰沃控股集团有限公司董事长徐恩德说，人工智能加速与各领域深度融合，为 跨文化传播与国际交流互鉴注入强劲活力。 未来，丰沃集团将持续深 ...

海外华文媒体代表在广东珠海桂山岛无人机运营中心参观采访。 本报记者 王慧琼摄 湾区碧波荡漾，珠海新风扑面。 日前，以"共绘'同心圆'：粤港澳大湾区创新实践与全球叙事"为主题的第六届海外华文新媒体论坛 在广东珠海举办，来自全球五大洲的100余家海外华文新媒体代表、知名学者、企业家及驻华机构负责 人参会。本届论坛由人民日报海外版主办，人民日报海外网承办。 《欧洲侨报》社长高进观察到，随着中国经济在欧洲影响力的扩大，欧洲政商界对"中国视角"的需 求明显上升。该报连续报道中欧新能源、数字经济和文化交流等议题，不仅受到旅欧侨界关注，还多次 被欧洲主流媒体引用。法国和德国一些智库还邀请华文媒体记者参与政策讨论，希望从"中国观察者"的 角度理解中国民意。"中国声音正在被国际社会认真倾听。"他说。 菲律宾《商报》编辑陈埏卫发现，菲律宾民众及华裔新生代对中国的兴趣点，正从传统的政治经济 议题转向人文自然、美食及高科技等领域——AI技术的创新、航天工程的突破，让人们惊叹于中国的 科技硬实力；川菜、粤菜等风靡海外，让许多人爱上中华美食的烟火气。 "只要是和吃有关的文化活动，就没有失败过。"活跃在美欧等海外市场的星岛新闻团队，总结出 ...

Core Viewpoint - The article emphasizes the importance of adapting Marxism to Chinese culture and context, highlighting its evolution through cross-cultural dialogue and integration, which has made it a guiding ideology for China's development [1][2][3]. Group 1: Historical Evolution of Marxism in China - The transformation of Marxism in China began with the need for cross-cultural communication, addressing the challenge of adapting foreign theories to local contexts [1]. - Key historical phases include the popularization of Marxist concepts during the revolutionary period, the adaptation to state-building needs during the construction period, and the innovative expressions in response to new challenges during the reform and opening-up era [2]. Group 2: Cultural Adaptation and Integration - The primary path for the cultural adaptation of Marxism in China is its creative integration with traditional Chinese culture, establishing a natural foundation for compatibility [3][4]. - The integration process has been characterized by the incorporation of traditional values such as "the common good" and "people as the foundation" into Marxist theory, enhancing its relevance and resonance within Chinese society [3][4]. Group 3: Practical Application and Dynamic Adaptation - Marxism's cultural adaptation has consistently focused on practical needs, evolving in response to the changing social realities in China [4][5]. - Different historical periods have seen Marxism resonate with societal needs, from fostering national unity during wartime to promoting collective values during industrialization and embracing diversity in the reform era [4][5]. Group 4: Contemporary Relevance and Future Directions - In the contemporary context, the article suggests that Marxism must innovate its discourse and cultural adaptation to remain relevant, emphasizing the need for a unique Chinese Marxist discourse system [5][6]. - The future path involves deepening the integration of traditional cultural elements with Marxism, enhancing practical engagement with societal needs, and promoting openness to global cultural achievements [6].

Core Insights - The "Look at Yunnan Tour" event successfully showcased Yunnan's rich cultural heritage and vibrant modernity through the experiences of foreign bloggers [1][4] - The event highlighted the increasing interest in Yunnan as a travel destination, emphasizing its unique blend of ancient traditions and contemporary lifestyle [3][4] Group 1: Cultural Experience - The bloggers engaged deeply with local culture, trying on traditional Hanfu clothing and sharing their experiences on social media, which enhanced their understanding and appreciation of Yunnan's cultural heritage [2][3] - The interaction with local citizens and the environment, such as the harmonious coexistence with seagulls, illustrated Yunnan's ecological friendliness and livability [1][2] Group 2: Market Trends - The bloggers' shopping experiences in trendy commercial areas reflected the growing trend of personalized and diversified tourism in Yunnan, indicating a vibrant market potential [3] - The event demonstrated how cultural experiences can transform perceptions of a destination from mere sightseeing to meaningful engagement, leading to lasting memories and emotional connections [3] Group 3: Global Outreach - The "Look at Yunnan" series served as a platform for cross-cultural dialogue, allowing bloggers to share Yunnan's beauty and culture with their global audiences, thus enhancing Yunnan's international image [4] - The enthusiastic responses from their followers indicated a rising curiosity about Yunnan, with many inquiries about local events and travel seasons, showcasing the effectiveness of influencer marketing in tourism [3][4]

Core Viewpoint - The article highlights the cultural exchange and dialogue between Egypt and China through the experiences of Mohamed Jihad, also known as Liu Zhengxi, emphasizing the importance of understanding and appreciating different civilizations [1][3]. Group 1: Cultural Exchange - Liu Zhengxi gained popularity after appearing in Egyptian Pharaoh attire at a graduation ceremony, which initiated his journey of connecting two ancient civilizations [1]. - The "Great Wall" and the "Pyramids" are seen as cultural treasures that embody the wisdom and creativity of their respective ancestors, representing shared human heritage [3]. Group 2: Promotion of Cultural Heritage - Liu Zhengxi's participation in the "Great Wall Dialogue" event allowed him to deepen his understanding of the Great Wall, recognizing its global significance since its inclusion in the World Heritage List in 1987 [3]. - He aims to use social media to tell the story of the Great Wall, suggesting interactive topics like "The Great Wall Challenge" to engage foreign audiences [4]. Group 3: Future Plans - Liu Zhengxi plans to create more short video content to help Egyptian audiences understand the Great Wall and vice versa, fostering a bridge of understanding through cultural exchange [4]. - He believes that every cultural interaction contributes to building understanding and that the journey of promoting dialogue between civilizations is long but worthwhile [4].

Core Insights - The "Wuyuge China Tour" live broadcast on Kuaishou concluded successfully, attracting over 100 million real-time viewers across three cities: Tianjin, Chongqing, and Guangzhou, showcasing a vibrant cross-cultural exchange through humor [1][3] Group 1: Event Overview - Kuaishou served as the exclusive live streaming platform, emphasizing the theme "humor knows no borders," and featured the global influencer "Wuyuge," who has 257 million followers, enhancing the platform's unique value in cross-cultural communication and urban tourism promotion [3] - The event included interactive segments where "Wuyuge" engaged with local citizens, such as singing Italian folk songs in Tianjin and learning local dialects, fostering emotional connections across cultures [3][6] Group 2: Content Creation and Engagement - The strong interactive nature of Kuaishou allowed the live broadcast to become a breeding ground for memes and stickers, with significant user-generated content, including over a million shares of derivative videos from the Tianjin station [5] - The platform's strategic operations, including exclusive live broadcast planning and popular topic creation, facilitated viral content dissemination, creating a complete communication chain from topic heating to widespread user participation [5] Group 3: Cultural and Tourism Promotion - Kuaishou's approach to cultural promotion focused on everyday experiences, showcasing local delicacies and traditions, allowing global audiences to feel the warmth and charm of Chinese cities through authentic interactions [6] - The success of this event validated the potential of the "live streaming + short video + cultural tourism" integration model, highlighting the role of Chinese internet platforms in global cultural exchange [7]