Core Insights - The monthly active users (MAU) of securities apps reached 175 million in September, marking a year-on-year increase of 9.73% and a month-on-month increase of 0.74%, indicating a growing market activity [1] - Huatai Securities' app ranked first with 11.95 million MAU, while Guotai Junan's app had 10.29 million MAU, both showing positive month-on-month growth [1] - A total of 21 securities apps experienced month-on-month growth in MAU, while 13 apps saw a decline, reflecting a divergence in performance among different brokers [1] Group 1: User Engagement and Performance - The MAU of securities apps has shown consistent growth for four consecutive months, with September achieving the highest monthly active user count of the year [1] - Several strong brokers maintained robust performance, with Ping An Securities reaching 8.80 million MAU and multiple other brokers exceeding 7 million MAU [1] Group 2: Technological Advancements - Brokers are optimizing their apps to enhance user engagement and retention, with a focus on AI integration for improved functionality [2] - Huatai Securities launched the AI Zhangle app, which features voice interaction and AI-driven stock selection and monitoring capabilities [2] - Shanxi Securities updated its app to incorporate AI for market perception, automated trading, and personalized asset allocation, enhancing user experience [2] Group 3: Future Development - Experts suggest that securities apps need to focus on building differentiated competitive advantages in a highly competitive market [3] - The integration of AI technology is seen as essential for transforming apps from mere trading platforms to comprehensive wealth management tools [3]

Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user numbers for securities apps have shown a consistent upward trend in 2025, ranking third in the past 12 months, only behind October and November 2024 [2] - Among the top ten brokerage apps, Huatai Securities' "Zhangle Caifutong" and Guotai Junan's "Junhong" maintained over 10 million active users, solidifying their leading positions [2][3] - The user engagement among smaller brokerages varied significantly, with some like Guojin's "Yongjinbao" and Guohai's "Jintan" showing strong month-on-month growth, while others experienced declines [3] Daily Active Users - In terms of daily active users, Huatai's app led with 4.38 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users has begun to solidify, with five apps surpassing 3 million daily users [4] Operational Changes - The competitive landscape for brokerage apps is shifting, with a focus on enhancing user engagement through AI technology and wealth management strategies [5][6] - The launch of Huatai's independent AI application "AI Zhangle" signifies a move towards integrating AI capabilities across key functions such as stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is transitioning from a focus on traffic expansion to a model driven by technology and service, aiming for value-driven operations in a competitive environment [6]

Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user count in September 2025 is the third highest in the past year, only behind October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong have monthly active users exceeding 10 million, maintaining a strong competitive position [2][3] - Smaller brokerages show significant variance in growth rates, with some like Guojin's Commission Treasure and Guohai's Jintan achieving month-on-month growth rates of over 6% [3] Daily Active User Dynamics - The daily active user (DAU) distribution shows a clear tiered structure, with Huatai Zhangle Wealth leading at 4.38 million DAUs, followed by Ping An Securities and GF Securities [4] - Five brokerage apps have DAUs exceeding 3 million, indicating a solidified competitive landscape among top firms [4] Operational Shifts in the Industry - The operational logic of brokerages is undergoing profound changes, shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - The launch of Huatai Securities' AI Zhangle marks a significant step in this transformation, integrating AI capabilities across key investment and trading scenarios [6] - The industry is moving towards a model where AI is central to user engagement and wealth management, indicating a shift from mere traffic expansion to value-driven operations [5][6]

Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2] - The number of active users for securities apps reached 173 million in August, marking a year-on-year growth of 27.26% and a month-on-month increase of 4%, setting a new monthly record for 2025 [2][3] User Engagement - The top ten securities apps maintained their rankings from the previous month, with Huatai Securities' Zhangle Wealth App leading with 11.83 million active users, followed by Guotai Junan's Junhong App with 10.21 million [3][4] - The overall number of securities apps with over 5 million active users remained stable at 11, indicating consistent user engagement across the sector [3] Market Trends - The increase in app activity is attributed to both external market conditions and internal strategies, such as the "8.18 Financial Festival," which introduced innovative operational strategies [2][4] - The trend of extending promotional activities from short-term events to longer-term customer engagement strategies is evident, with some firms transforming "Financial Festivals" into "Financial Seasons" to enhance customer interaction [5] Technological Integration - Many brokerage firms are actively integrating AI technology into their mobile platforms and advisory services, enhancing user experience through personalized information, intelligent stock selection, and automated trading strategies [4] - The shift towards AI-driven services is becoming a crucial differentiator in an increasingly competitive market, as firms focus on long-term customer value rather than short-term promotions [4]

Core Insights - The number of brokerage apps with over 1 million monthly active users reached 25, showing a positive month-on-month growth with an average increase of 3.35% in March compared to February [1][2] - The highest month-on-month growth was observed in Xinda Securities' app "Xinda Tianxia" with an increase of 5.29%, while the lowest growth was in Huaxi Securities' app "Huacai Rensheng" with an increase of only 2.07% [1][2] Monthly Active User Growth of Brokerage Apps - The top brokerage apps by month-on-month growth in March are as follows: - 1st: "Zhangle Caifutong" by Huatai Securities with a growth of 2.79% [2] - 2nd: "Guotai Haitong Junhong" by Guotai Junan Securities with a growth of 2.66% [2] - 3rd: "Ping An Securities" with a growth of 2.80% [2] - 4th: "Zhaoshang Securities" with a growth of 4.37% [2] - 5th: "CITIC Securities Xin E-Tou" with a growth of 3.95% [2] - 6th: "Guotai Haitong Tongcai" by Haitong Securities with a growth of 2.38% [2] - 7th: "Qingting Diankin" by CITIC JianTou Securities with a growth of 4.09% [2] - 8th: "GF Securities Yitaojin" with a growth of 3.84% [2] - 9th: "Xiaofang" by Fangzheng Securities with a growth of 3.53% [2] - 10th: "China Galaxy Securities" with a growth of 2.75% [2] - Other notable apps include "Xinda Tianxia" by Xinda Securities with a growth of 5.29% and "Yuli Bao" by Industrial Bank with a growth of 5.89% [2]