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9月份证券类App月活创年内新高
Zheng Quan Ri Bao· 2025-10-20 16:53
Core Insights - The monthly active users (MAU) of securities apps reached 175 million in September, marking a year-on-year increase of 9.73% and a month-on-month increase of 0.74%, indicating a growing market activity [1] - Huatai Securities' app ranked first with 11.95 million MAU, while Guotai Junan's app had 10.29 million MAU, both showing positive month-on-month growth [1] - A total of 21 securities apps experienced month-on-month growth in MAU, while 13 apps saw a decline, reflecting a divergence in performance among different brokers [1] Group 1: User Engagement and Performance - The MAU of securities apps has shown consistent growth for four consecutive months, with September achieving the highest monthly active user count of the year [1] - Several strong brokers maintained robust performance, with Ping An Securities reaching 8.80 million MAU and multiple other brokers exceeding 7 million MAU [1] Group 2: Technological Advancements - Brokers are optimizing their apps to enhance user engagement and retention, with a focus on AI integration for improved functionality [2] - Huatai Securities launched the AI Zhangle app, which features voice interaction and AI-driven stock selection and monitoring capabilities [2] - Shanxi Securities updated its app to incorporate AI for market perception, automated trading, and personalized asset allocation, enhancing user experience [2] Group 3: Future Development - Experts suggest that securities apps need to focus on building differentiated competitive advantages in a highly competitive market [3] - The integration of AI technology is seen as essential for transforming apps from mere trading platforms to comprehensive wealth management tools [3]
9月证券类App月活约1.75亿人,再创年内新高
Cai Jing Wang· 2025-10-20 01:12
月活增长势头普遍放缓 易观千帆数据显示,2025年9月证券类App活跃人数约1.75亿,环比增长0.74%,同比增长9.73%,创下 2025年以来的月度新高。 《每日经济新闻》记者注意到,从过去一年的整体表现来看,2025年9月的活跃人数规模持续走高,仅 低于2024年10月的1.84亿人和2024年11月的1.78亿人,在这12个月中位居第三。 与此同时,数据进一步显示,从月活规模看,前十券商自营App里,华泰证券旗下涨乐财富通月活 1195.17万人与国泰海通君弘的1029.22万人均处于千万人级梯队,延续头部"双雄"格局;平安证券以 879.75万人月活位居第三;中信证券信e投、招商证券、国泰海通通财、中信建投证券蜻蜓点金、广发 证券易淘金的月活处于697万至726万人区间;方正证券小方和中国银河证券月活较为接近,都在644万 人左右。 相比8月券商App月活的环比普涨,9月该数据呈现有增有减的分化格局。中小券商中,国金佣金宝月活 达88.81万人,环比增速达12.08%;国海金探号月活超89万人,环比增速超6%;西部证券、长江e号的 月活环比增速也均超5%。头部阵营中,华泰涨乐财富通、中国银河证券环 ...
9月券商App月活约1.75亿人,再创年内新高
Mei Ri Jing Ji Xin Wen· 2025-10-19 12:53
Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user count in September 2025 is the third highest in the past year, only behind October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong have monthly active users exceeding 10 million, maintaining a strong competitive position [2][3] - Smaller brokerages show significant variance in growth rates, with some like Guojin's Commission Treasure and Guohai's Jintan achieving month-on-month growth rates of over 6% [3] Daily Active User Dynamics - The daily active user (DAU) distribution shows a clear tiered structure, with Huatai Zhangle Wealth leading at 4.38 million DAUs, followed by Ping An Securities and GF Securities [4] - Five brokerage apps have DAUs exceeding 3 million, indicating a solidified competitive landscape among top firms [4] Operational Shifts in the Industry - The operational logic of brokerages is undergoing profound changes, shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - The launch of Huatai Securities' AI Zhangle marks a significant step in this transformation, integrating AI capabilities across key investment and trading scenarios [6] - The industry is moving towards a model where AI is central to user engagement and wealth management, indicating a shift from mere traffic expansion to value-driven operations [5][6]
8月证券App活跃用户数创年内新高 同比增长27.26%,两家券商月活超千万
Mei Ri Jing Ji Xin Wen· 2025-09-18 13:49
Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2] - The number of active users for securities apps reached 173 million in August, marking a year-on-year growth of 27.26% and a month-on-month increase of 4%, setting a new monthly record for 2025 [2][3] User Engagement - The top ten securities apps maintained their rankings from the previous month, with Huatai Securities' Zhangle Wealth App leading with 11.83 million active users, followed by Guotai Junan's Junhong App with 10.21 million [3][4] - The overall number of securities apps with over 5 million active users remained stable at 11, indicating consistent user engagement across the sector [3] Market Trends - The increase in app activity is attributed to both external market conditions and internal strategies, such as the "8.18 Financial Festival," which introduced innovative operational strategies [2][4] - The trend of extending promotional activities from short-term events to longer-term customer engagement strategies is evident, with some firms transforming "Financial Festivals" into "Financial Seasons" to enhance customer interaction [5] Technological Integration - Many brokerage firms are actively integrating AI technology into their mobile platforms and advisory services, enhancing user experience through personalized information, intelligent stock selection, and automated trading strategies [4] - The shift towards AI-driven services is becoming a crucial differentiator in an increasingly competitive market, as firms focus on long-term customer value rather than short-term promotions [4]
3月券商APP活跃增幅榜:月活超100万APP信达证券环比增幅最高 华西证券最低
Xin Lang Zheng Quan· 2025-04-23 02:56
Core Insights - The number of brokerage apps with over 1 million monthly active users reached 25, showing a positive month-on-month growth with an average increase of 3.35% in March compared to February [1][2] - The highest month-on-month growth was observed in Xinda Securities' app "Xinda Tianxia" with an increase of 5.29%, while the lowest growth was in Huaxi Securities' app "Huacai Rensheng" with an increase of only 2.07% [1][2] Monthly Active User Growth of Brokerage Apps - The top brokerage apps by month-on-month growth in March are as follows: - 1st: "Zhangle Caifutong" by Huatai Securities with a growth of 2.79% [2] - 2nd: "Guotai Haitong Junhong" by Guotai Junan Securities with a growth of 2.66% [2] - 3rd: "Ping An Securities" with a growth of 2.80% [2] - 4th: "Zhaoshang Securities" with a growth of 4.37% [2] - 5th: "CITIC Securities Xin E-Tou" with a growth of 3.95% [2] - 6th: "Guotai Haitong Tongcai" by Haitong Securities with a growth of 2.38% [2] - 7th: "Qingting Diankin" by CITIC JianTou Securities with a growth of 4.09% [2] - 8th: "GF Securities Yitaojin" with a growth of 3.84% [2] - 9th: "Xiaofang" by Fangzheng Securities with a growth of 3.53% [2] - 10th: "China Galaxy Securities" with a growth of 2.75% [2] - Other notable apps include "Xinda Tianxia" by Xinda Securities with a growth of 5.29% and "Yuli Bao" by Industrial Bank with a growth of 5.89% [2]