Core Viewpoint - Li Ning's 2025 H1 performance shows a modest revenue growth of 3.3% year-on-year, with challenges in net profit and a focus on e-commerce as a key growth driver [1][2][3] Revenue Performance - The group's revenue for 2025 H1 reached 14.82 billion yuan, with a net profit attributable to equity holders of 1.74 billion yuan, reflecting an 11.0% decline year-on-year [1] - Footwear revenue increased by 4.93% to 8.23 billion yuan, accounting for 55.55% of total revenue, driven by strong sales of core running shoe IPs [1] - Apparel revenue decreased by 3.39% to 5.19 billion yuan, representing 35.05% of total revenue, impacted by reduced foot traffic and deeper discounts [1] - Equipment and accessories revenue grew by 23.7% to 1.39 billion yuan, with badminton products performing particularly well [1] Channel Performance - E-commerce revenue grew by 7.4%, becoming the largest source of revenue growth [1] - Wholesale revenue increased by 4.4%, with a total of 4,821 stores at the end of the period, netting an increase of 77 stores [1] - Direct sales revenue declined by 3.4%, with 1,278 stores at the end of the period, reflecting a net decrease of 217 stores due to the closure of inefficient outlets [1] Profitability and Costs - Gross margin for 2025 H1 was 50.0%, down 0.4 percentage points year-on-year, primarily due to increased discounts in direct sales channels [2] - Net profit margin was 11.7%, down 1.9 percentage points year-on-year, with expenses and impairment losses being significant detractors [2] - Advertising and marketing expense ratio increased by 0.3 percentage points to 9.0%, indicating continued investment in market presence [2] Operational Efficiency - Inventory decreased year-on-year, with a stock-to-sales ratio of 3.6 months and 87% of inventory being new products, maintaining a leading position in the industry [2] - Operating cash flow was 2.41 billion yuan, exceeding net profit, providing a solid cushion for market fluctuations and strategic investments [2] Future Outlook - For the full year 2025, the company expects revenue to remain flat, focusing on core product categories and enhancing store efficiency [3] - The company aims to solidify its professional sports brand image while preparing for structural market opportunities with healthy inventory and cash flow [3] - Projected net profits for 2025-2027 are 2.605 billion, 2.985 billion, and 3.244 billion yuan, with respective year-on-year growth rates of -13.54%, 14.60%, and 8.67% [3]

Core Viewpoint - Company reported a revenue increase of 3.3% year-on-year for H1 2025, but net profit attributable to shareholders declined by 11% [1] - The company declared a dividend of 33.59 cents per share, with a payout ratio of approximately 50% [1] Financial Performance - Revenue for H1 2025 reached 14.817 billion RMB, with wholesale revenue growing by 5.0% to 6.481 billion RMB, while direct sales revenue fell by 4.3% to 3.234 billion RMB [1] - E-commerce revenue increased by 6.5% to 5.102 billion RMB, maintaining good growth [1] - Gross margin for H1 2025 was 50.0%, a decrease of 0.4 percentage points year-on-year, with expectations of further pressure on gross margin due to increased discounts [1] Product Category Performance - Growth was primarily driven by running and training categories, both achieving a 15% increase in revenue [2] - Sales of professional running shoes exceeded 14 million pairs, with core series sales surpassing 5.26 million pairs [2] - The sports lifestyle category declined by 7%, and the basketball category saw a 20% revenue drop, indicating ongoing adjustments [2] Store and Channel Strategy - As of June 30, the total number of stores was 6,099, with a net decrease of 18 stores since the beginning of the year [2] - The company continues to optimize its channel structure, with a focus on planned new store openings [2] Investment Outlook - The company is expected to face pressure from the consumer environment, but H1 performance slightly exceeded expectations, leading to an upward revision of EPS forecasts for 2025-2027 [3] - The target price for 2025 is set at 22.6 HKD, based on a 22 times PE ratio [3]

Core Viewpoint - The company reported a 3% revenue growth but an 11% decline in profit for the first half of 2025, with a focus on optimizing channel structure and investing in marketing resources for events like the Olympics, while maintaining a target for stable revenue and high single-digit net profit margin by 2025 [1][3] Revenue and Profit Performance - The company's revenue increased by 3.3% year-on-year to 14.817 billion, while net profit decreased by 11% to 1.737 billion; the board proposed an interim dividend of 0.3359 per share, with a payout ratio of 50% [1][3] Category Performance - In the first half of 2025, the running and training categories achieved a 15% growth, with professional running shoes sales exceeding 14 million pairs; however, basketball sales declined by 20% [1][2] Channel Performance - E-commerce revenue grew by 7% to 4.3 billion (29% of total), while offline direct sales fell by 3% to 3.4 billion (23% of total); franchise revenue increased by 4% to 6.9 billion (47% of total) [2] Store Performance - As of June 2025, the total number of stores was 7,534, a decrease of 143 stores year-on-year; the average store size for flagship stores was 242 square meters, with an average monthly sales of 300,000, slightly down from 310,000 in the first half of 2024 [2] Inventory Management - The company's channel inventory grew at a low single-digit rate year-on-year, maintaining a healthy inventory-to-sales ratio of 4 months, with 82% of channel inventory being new products within 6 months [2] Profitability Analysis - The gross margin decreased by 0.4 percentage points to 50%, while the management and sales expense ratio fell by 0.7 percentage points to 34.2%; the operating profit margin also declined by 0.2 percentage points to 16.5% [3] Future Projections - The management maintains a target for stable revenue by 2025, with projected revenues of 28.74 billion, 29.96 billion, and 31.11 billion for 2025-2027, reflecting growth rates of 0%, 4%, and 4% respectively; net profit projections are 2.38 billion, 2.53 billion, and 2.72 billion, with year-on-year growth rates of -21%, 7%, and 7% [1][3]

Core Viewpoint - The company reported a steady revenue growth in H1 2025, but a decline in net profit due to various financial challenges, including impairment losses and increased tax rates [1][3]. Revenue and Profit Performance - In H1 2025, the company achieved revenue of 14.817 billion yuan, a year-on-year increase of 3.3%, while the net profit attributable to shareholders was 1.737 billion yuan, a decrease of 11.0% [1]. - The company's EBITDA for H1 2025 was 3.513 billion yuan, reflecting a 2.0% year-on-year growth [1]. Product Performance - Revenue from footwear, apparel, accessories, and equipment in H1 2025 was 8.231 billion, 5.193 billion, 1.393 billion, and 0.139 billion yuan respectively, with footwear showing a growth of 4.9% [2]. - The sales volume of core running shoes exceeded 5.26 million pairs in H1 2025, indicating strong performance in the running category [2]. Channel Performance - Direct sales revenue in H1 2025 decreased by 3.4% to 3.383 billion yuan, while e-commerce revenue grew by 7.4% to 4.300 billion yuan [2]. - The company closed 33 direct stores, ending H1 2025 with 1,278 stores, while the wholesale channel saw a revenue increase of 4.4% to 6.883 billion yuan [2]. Profitability and Cost Structure - The gross margin for H1 2025 was 50.0%, down 0.4 percentage points, primarily due to a decrease in the proportion of high-margin direct sales [3]. - The operating profit margin declined by 0.3 percentage points to 16.5%, and the net profit margin decreased by 1.9 percentage points to 11.7% [3]. Inventory and Cash Flow - As of the end of H1 2025, the company's inventory amounted to 2.428 billion yuan, a 5.0% increase year-on-year, with inventory turnover days at 61 days, a decrease of 1 day [3]. - The net cash flow from operating activities was 2.411 billion yuan, down 11.7% year-on-year [3]. Investment Outlook - The company is expected to maintain steady revenue and operating profit growth, with strong performance in the running category and healthy inventory levels [4]. - EPS forecasts for 2025-2027 are 1.02, 1.14, and 1.21 yuan, with corresponding PE ratios of 17.5, 15.8, and 14.9 times [4].

Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of HKD 22.6 for 2025, reflecting a 22x PE ratio [1][4][7]. Core Insights - Li Ning's revenue for the first half of 2025 increased by 3.3% year-on-year, with total revenue reaching RMB 148.17 billion. However, the net profit attributable to shareholders decreased by 11% [1][2]. - The company declared a dividend of RMB 0.3359 per share, with a payout ratio of approximately 50% [1][4]. - The growth in revenue was primarily driven by the running and training categories, which saw a 15% increase in sales. In contrast, the basketball category experienced a 20% decline [3][4]. Revenue Performance - The wholesale business recorded a 5.0% increase in revenue to RMB 64.81 billion, while direct sales revenue fell by 4.3% to RMB 32.34 billion. E-commerce revenue grew by 6.5% to RMB 51.02 billion, indicating strong performance in online sales [2][3]. - The overall gross margin for the first half of 2025 was 50.0%, a decrease of 0.4 percentage points year-on-year, attributed to increased discounting pressures in both online and offline channels [2][4]. Product Category Analysis - The running and training categories led growth, with professional running shoe sales exceeding 14 million pairs in the first half of the year. The three core series—Ultra Light, Red Rabbit, and Flying Electric—together sold over 5.26 million pairs [3][4]. - The sports lifestyle category saw a decline of 7%, while the basketball category is undergoing adjustments, with expectations of future growth following the signing of a new brand ambassador [3][4]. Store and Channel Strategy - As of June 30, 2025, the total number of Li Ning's retail stores was 6,099, reflecting a net decrease of 18 stores since the beginning of the year. The company continues to optimize its channel structure and plans to expand new store layouts as per its strategy [3][4]. Financial Forecast - The report projects earnings per share (EPS) for 2025-2027 to be RMB 0.94, RMB 1.07, and RMB 1.18, respectively, with an upward revision from previous estimates [1][4][5]. - The expected revenue growth rates for the upcoming years are 0.2% for 2025, 6.3% for 2026, and 4.7% for 2027, indicating a cautious outlook [5][10].

Investment Rating - The report maintains a "Buy-A" rating for Li Ning (02331.HK) [1] Core Views - In the first half of 2025, the company achieved a revenue of 14.817 billion yuan, representing a year-on-year growth of 3.3%, while the net profit attributable to shareholders was 1.737 billion yuan, down 11.0% year-on-year [2][4] - The board proposed a mid-term dividend of 0.3359 yuan per share, with a payout ratio of 50% [2] - The company's EBITDA for the first half of 2025 was 3.513 billion yuan, reflecting a 2.0% increase year-on-year [4] Revenue and Profit Analysis - Revenue from footwear, apparel, accessories, and equipment for the first half of 2025 was 8.231 billion, 5.193 billion, 1.393 billion, and 0.139 billion yuan respectively, with year-on-year growth rates of 4.9%, -3.4%, and 23.7% [5] - The retail sales of running shoes exceeded 5.26 million pairs, with significant growth in the running and casual sports categories [5] - The company reported a gross margin of 50.0%, a slight decline of 0.4 percentage points year-on-year, attributed to a decrease in the proportion of high-margin direct sales [6][8] Channel Performance - Direct sales revenue decreased by 3.4% to 3.383 billion yuan, while e-commerce revenue grew by 7.4% to 4.300 billion yuan, indicating a strong performance in the online channel [6] - The company maintained a healthy inventory turnover with an inventory amount of 2.428 billion yuan, a year-on-year increase of 5.0% [8] Financial Forecast and Valuation - The company is expected to have EPS of 1.02, 1.14, and 1.21 yuan for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 17.5, 15.8, and 14.9 [9][11] - The report indicates a stable growth outlook for the company, particularly in the running category, and suggests a limited expansion in store numbers [9]

Investment Rating - The report maintains a strong buy rating for the company [4][8] Core Views - The company experienced a revenue growth of 3% in H1 2025, but net profit declined by 11%. The running category showed good growth, and the management is committed to optimizing channel structure and investing in Olympic marketing resources. The management maintains a guidance for flat revenue and a high single-digit net profit margin for 2025 [1][8] - The projected net profit for 2025-2027 is estimated at 2.38 billion, 2.53 billion, and 2.72 billion yuan, with year-on-year growth rates of -21%, 7%, and 7% respectively. The current stock price corresponds to a PE of 20 times for 2025 [1][8] Revenue Breakdown - E-commerce revenue grew by 7% to 4.3 billion yuan in H1 2025, accounting for 29% of total revenue. Offline direct sales revenue decreased by 3% to 3.4 billion yuan, representing 23% of total revenue, while franchise revenue increased by 4% to 6.9 billion yuan, making up 47% of total revenue [2] Store Performance - As of June 2025, the total number of stores was 7,534, a decrease of 143 stores year-on-year. The average store area for flagship stores was 242 square meters, with an average monthly sales of 300,000 yuan, slightly down from 310,000 yuan in H1 2024 [2] Inventory Management - The company's channel inventory increased by a low single-digit percentage year-on-year, maintaining a healthy inventory-to-sales ratio for four consecutive months. New products within six months accounted for 82% of the channel inventory [2] Financial Performance - The company reported a revenue of 14.817 billion yuan in H1 2025, a 3.3% year-on-year increase, while net profit decreased by 11% to 1.737 billion yuan. The board proposed an interim dividend of 0.3359 yuan per share, with a payout ratio of 50% [7][8] - The gross margin slightly declined by 0.4 percentage points to 50%, while the operating profit margin decreased by 0.2 percentage points to 16.5% [8] Profitability Forecast - The company is expected to maintain its focus on Olympic and technological advancements to enhance brand influence and diversify product offerings. Revenue and profit are under pressure due to weak consumer demand and intensified market competition. The projected revenue for 2025-2027 is 28.744 billion, 29.956 billion, and 31.112 billion yuan, with growth rates of 0%, 4%, and 4% respectively [8][9]

Core Viewpoint - The company reported a slight increase in revenue but a significant decline in net profit for the first half of 2025, indicating challenges in profitability despite stable sales growth [3]. Financial Performance - In the first half of 2025, the company achieved revenue of 14.82 billion RMB, a year-on-year increase of 3.3%, while net profit attributable to shareholders was 1.74 billion RMB, down 11.0% year-on-year [3]. - Earnings per share (EPS) stood at 0.67 RMB, with a proposed interim cash dividend of 0.34 RMB per share, resulting in a payout ratio of 50% [3]. - Gross margin decreased by 0.4 percentage points to 50.0%, and operating profit margin fell by 0.2 percentage points to 16.5% [3][7]. Revenue Breakdown - Revenue from e-commerce, distribution, and direct sales grew by 4.4%, declined by 3.4%, and increased by 7.4% respectively, with total store count decreasing by 0.7% [4]. - By product category, footwear, apparel, and equipment accounted for 55.6%, 35.0%, and 9.4% of revenue, with respective year-on-year growth rates of 4.9%, -3.4%, and 23.7% [4]. - Revenue by channel showed distribution, direct stores, and e-commerce contributing 46.5%, 22.8%, and 29.0% respectively, with year-on-year changes of +0.5%, -1.6%, and +1.1% [4]. Retail Performance - Overall retail sales for the brand grew in low single digits, with offline sales slightly increasing and online sales growing in high single digits [5]. - In terms of product categories, running and training sales increased by 15% year-on-year, while basketball and sports leisure saw declines of 20% and 7% respectively [5]. Inventory and Cash Flow - As of June 2025, inventory value was 2.43 billion RMB, down 6.5% from the beginning of the year, with inventory turnover days at 61 days, a decrease of 1 day year-on-year [7][8]. - Operating net cash flow for the first half of 2025 was 2.41 billion RMB, a decrease of 11.7% year-on-year [8]. Strategic Initiatives - The company continues to implement a "single brand, multiple categories, multiple channels" strategy, with significant sales in professional running shoes and partnerships with athletes to enhance brand visibility [9]. - The company signed a partnership with the Chinese Olympic Committee to strengthen its brand positioning in professional sports [9].

Core Insights - Li Ning reported a revenue of 14.817 billion yuan for the first half of 2025, representing a year-on-year growth of 3.3% [1] - The footwear segment continues to grow, with badminton products achieving a structural breakthrough, supported by a strategic partnership with the Chinese Olympic Committee (COC) [1] Footwear and Badminton Segment - Footwear revenue reached 8.231 billion yuan, up 4.9% year-on-year, accounting for 55.6% of total revenue, marking a 0.9 percentage point increase from the previous year [2] - The "超䨻" technology has been fully applied to core categories like running and basketball shoes, leading to significant product innovations [2] - The "越影5PRO" running shoe features a midsole bounce ratio of 10.8, balancing cushioning and rebound performance [2] - Total sales of three core running shoe IPs exceeded 5.26 million pairs, with the "飞电" family achieving an energy return rate of 89% after upgrading to the "超䨻" midsole [2] - The basketball shoe "ULTRALIGHT2025" has sold over 100,000 pairs since its launch, aided by marketing strategies [2] Apparel and Equipment - Apparel revenue was 5.193 billion yuan, accounting for 35% of total revenue, down 3.4% year-on-year [3] - Equipment and accessories revenue surged by 23.7% to 1.393 billion yuan, making it the fastest-growing segment [3] - The badminton category has transitioned from "apparel-driven" to "professional equipment-led," with a focus on technology and research [3] Strategic Partnerships and Marketing - The partnership with COC is seen as a long-term strategic move rather than a short-term marketing tactic, aimed at building brand professionalism [4] - Li Ning has made significant adjustments to its retail presence, enhancing consumer recognition of its partnership with COC [4] - The company is preparing for major upcoming events like the 2028 Olympics and 2026 Winter Olympics, aligning product development and marketing strategies accordingly [5] Channel and Sales Performance - As of June 30, the total number of Li Ning sales points was 7,534, with a slight net decrease but improved operational efficiency [6] - Online sales reached 4.3 billion yuan, growing 7.4% year-on-year, and accounting for 29% of total revenue [6] - The integration of online and offline channels has led to increased brand visibility and sales performance [6]

Core Viewpoint - The company demonstrates a "steady" development approach amidst uncertainties, balancing proactive strategies with a focus on sustainable growth [1][3][12]. Financial Performance - In the first half of 2025, the company achieved revenue of 14.82 billion yuan, a year-on-year increase of 3.3%, with a gross profit of 7.41 billion yuan, up 2.5%, and a gross margin of 50% [1]. - The net profit for the same period was 1.74 billion yuan, and cash and cash equivalents totaled 11.8 billion yuan, an increase of 4.3 billion yuan compared to the end of 2024 [1]. Strategic Focus - The company maintains a single-brand strategy, emphasizing professionalism and avoiding resource dispersion, which contributes to its financial stability [4][11]. - The management's strategy includes aggressive marketing investments in various sports categories and partnerships with top athletes, reflecting a proactive approach [2][4]. Market Environment - The Chinese sports footwear and apparel industry is projected to grow to 598.9 billion yuan by 2025, with an expected annual growth rate of 11.62% from 2021 to 2025, indicating a highly competitive landscape [2]. Product Innovation - The company has increased R&D investment by 8.7% in the first half of 2025, outpacing revenue growth, and has cumulatively invested over 3.8 billion yuan in R&D over the past decade [1][8]. - Key product categories such as running, basketball, and training have shown strong market performance, with running category retail sales growing by 15% [5][6]. Channel Optimization - The company is strategically opening new stores in emerging markets while maintaining high-quality channel management, with a total of 7,534 stores as of June 2025 [10]. - The focus is on innovative store formats and strategic collaborations with top commercial entities, enhancing market presence without blind expansion [10][11]. Long-term Vision - The company's approach combines steady growth with proactive strategies, aiming for sustainable development and maintaining its position as a leading brand in the long term [12].