在"十五五"时期，我国体育消费规模还将保持高速增长。 近日，国务院办公厅印发了《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》（以下简 称《意见》）。9月9日，国新办举行国务院政策例行吹风会，国家体育总局、国家发改委等相关部门负 责人介绍《意见》有关情况并答记者问。 中国体育产业在过去11年发展迅速。2014年国务院印发《关于加快发展体育产业促进体育消费的若干意 见》以来，体育产业的发展也按下了快进键。随着赛事审批的简化，以城市马拉松为代表的体育赛事 如"雨后春笋"般涌现；同时，随着居民收入水平的提高，体育消费的需求也在增加。《意见》从供需两 头发力，深入挖掘和释放体育消费潜力，也意味着体育产业又将迎来一个新的发展周期。 《意见》提出，到2030年，体育产业总规模超过7万亿元，培育一批具有世界影响力的体育企业和体育 赛事。 "《意见》的发布，不仅为我们锚定了航向，更带来了前所未有的机遇与底气。"橙狮体育董事长兼CEO 穆旸接受21世纪经济报道记者采访时表示，未来十年，橙狮体育将加大资金与资源投入，专项支持"体 近年来，随着居民消费结构转型和体育服务业的崛起，体育服务业增加值占体育产业增加值的比重持续 ...

经济观察网据央视财经消息，闪购万物，是一种全新的消费模式。 目前，这种即时零售的消费模式从原来的餐饮品类已经逐步扩展到服饰、鞋帽，甚至消费电子产品等新 的品类。记者了解到，除了常规的外卖点餐，现在很多消费者通过闪购方式购买日用品和应急商品。 随着消费者闪购频次增加，一些手机销售门店的即时销售业务也出现了快速增长。记者从一家闪购平台 了解到，今年6月以来，该平台手机成交额同比增长超300%；智能手表、平板电脑、笔记本电脑成交额 增长超200%。跑步鞋、运动T恤等运动鞋服销量同比增长超200%。 ...

央视网消息：闪购万物是一种全新的消费模式。目前，这种即时零售的消费模式从原来的餐饮品类已经逐步扩展到服饰、鞋帽甚至消费电 子产品等新的品类。什么是即时零售？ 家住深圳市罗湖区的寒先生，下午临时接到通知需要到外地出差。在收拾行李的过程中，他发现家中没有可以带上飞机的充电宝，随即决定线 上闪购。不到半个小时，下单的充电宝就送到了寒先生家中。 某手机品牌深圳销售区域总经理陈娟介绍，2025年的3月份到7月份增长特别明显，深圳所有门店即时零售的订单量已经增长1500台，2024年的 同期订单量只有现在的20%。 据了解，除了常规的外卖点餐，现在很多消费者通过闪购方式购买日用品和应急商品。随着消费者闪购频次增加，一些手机销售门店的即时销 售业务也出现了快速增长。 即时零售爆发式增长 商家加大布局力度 记者从一家闪购平台了解到，2025年6月以来，该平台手机成交额同比增长超300%，智能手表、平板电脑、笔记本电脑成交额增长超200%， 跑步鞋、运动T恤等运动鞋服销量同比增长超200%。 即时零售扩展至新的品类，点燃了商家加大这一领域布局的热情。同时，这种销售模式也对商家的运营能力和效率提出了更高要求。 记者在深圳一家运动 ...

Group 1 - The experience economy is driving a strong recovery in summer consumption, with diverse business activities emerging [1] - Instant retail has become the mainstream choice for consumers purchasing outdoor sports gear, with significant sales growth reported [1] - Sales of sports apparel and equipment have seen over 200% year-on-year growth, with specific categories like swimming and hiking gear doubling in sales [1] Group 2 - The night economy is becoming a crucial factor in boosting consumer spending, with the restaurant market showing signs of recovery [2] - Innovative menu offerings from restaurants, such as Haidilao's summer specials, are catering to late-night dining preferences [2] - The expansion of night economy activities reflects a shift in consumer behavior, with a strong demand for social experiences during nighttime [2]

Core Insights - The "Su Chao" phenomenon is significantly boosting local consumption in Jiangsu, extending beyond just the sports economy [1][3]. Consumption Trends - The local consumption index during the "Su Chao" period shows a remarkable increase in various categories: - In the "sports health consumption" category, sales of smartwatches surged nearly 9 times compared to the same period last year, while sales of sports T-shirts and running shoes more than doubled, and children's sports shoes also saw close to a 2-fold increase [3]. - For "viewing atmosphere consumption," there was a notable increase in sales of beverages and entertainment products, with local liquor sales, particularly Yanghe, increasing nearly 18 times, and craft beer sales doubling [3]. - In the "viewing equipment" category, air conditioner sales grew over 5 times, and sales of cool mats increased by more than 1 time [3]. Retail Platform Impact - The instant retail platform, Meituan Shanguo, acts as a "magnifier" for the consumption boost driven by "Su Chao," connecting consumers with physical stores [5]. - Sales at offline stores of sports brands like Decathlon and Taobo have rapidly increased due to the "Su Chao" effect [5]. - A local liquor store manager reported a significant increase in orders for beer and ice cups, with many orders specifically mentioning "for watching Su Chao" [5]. Economic Development - The "Su Chao" effect is seen as a collaborative effort among various stakeholders to promote economic growth in Jiangsu through sports [5]. - There are expectations for sustained consumption effects as local platforms and regional cooperation continue to support the initiative [5].

Group 1 - The consumer market in Nanjing shows a stable foundation and a wave of upgrades, with retail sales of grain and oil, daily necessities, and sports and entertainment products increasing by 21.7%, 11.1%, and 19.6% respectively in the first quarter [1][3] - The establishment of "15-minute convenient living circles" has significantly improved residents' daily lives, with 166 such circles completed, covering 220 communities and providing services to 2.532 million residents, achieving a satisfaction rate of 97.86% [2][3] - The growth in retail sales of basic and upgraded goods reflects the vitality of the consumer market, driven by increased resident income and changing consumption concepts, with per capita disposable income reaching 24,411 yuan, a year-on-year increase of 4.5% [6] Group 2 - The sports goods sector is experiencing a notable consumption upgrade, with retail sales of sports and entertainment products increasing by 19.6% in the first quarter, driven by rising health awareness among consumers [4][6] - The newly opened Decathlon store in Nanjing aims to create a differentiated commercial ecosystem by integrating green consumption concepts and community sports activities, enhancing the urban sports economy [6] - Decathlon plans to open two more physical stores in Nanjing by 2025, indicating a commitment to expanding its market presence and promoting sports consumption [6]

Core Insights - The report titled "2025 Autumn and Winter Taobao Tmall Sports and Outdoor Industry Footwear and Apparel Trend White Paper" analyzes the current state, trends, and platform strategies of the sports and outdoor footwear and apparel market for the upcoming seasons [1][5][28] - The sports industry is experiencing robust growth driven by policies, industry developments, and events, with outdoor products becoming popular gifts and a continuous influx of new customers [1][5] - Consumer behavior is evolving, with a shift towards multi-dimensional sports engagement, allowing businesses to precisely target potential users [1][5][16] Market Trends - The report highlights significant growth in core categories such as down jackets, jackets, and pants, with ongoing upgrades in functionality and aesthetics to meet diverse scene requirements [1][5][28] - Popular style themes include "Modern Snow Domain," "Symbiotic Wilderness," "Dimensional Awakening," "Elegant Intelligence," "Urban Wilderness," and "Light Oxygen Healing," each characterized by unique design, functionality, and color combinations [1][5][28] Platform Strategies - Taobao Tmall is enhancing its operational strategies by upgrading inventory trends to help merchants discover opportunities and expose new products [1][5][28] - The platform is focusing on serving the MVP (Most Valuable Player) demographic, improving user engagement, and utilizing live streaming to amplify new product launches [1][5][28] Consumer Insights - The report indicates that over 70% of consumers choose sports and outdoor products for holiday and gift-giving purposes, emphasizing practicality and emotional value [1][20][23] - New customer segments are emerging, particularly among young professionals who view outdoor activities as a means of self-reward and stress relief [1][16][20] Industry Outlook - The sports and outdoor market is expected to continue its growth trajectory, with new customer influx and increasing diversity in product categories and purchase frequency [1][28][29] - The integration of advanced technologies and data-driven insights is anticipated to drive product innovation and enhance consumer experiences [1][30][31]