Core Viewpoint - BYD is focusing on two critical areas: brand premiumization and internationalization, as highlighted during the 2024 annual shareholder meeting [2] Group 1: Electric and Intelligent Development - The transition from the first half of electrification to the second half of intelligence is ongoing, with BYD acknowledging that there are still shortcomings in the electrification phase [4] - Key issues such as slower charging speeds compared to refueling and battery performance in low temperatures need to be addressed to fully replace fuel vehicles [5] - Safety is emphasized as the top priority in intelligent driving, with significant potential for future advancements in algorithms and sensor integration [5] - BYD plans to introduce major core technologies annually over the next three years, aiming to tackle significant challenges at each launch [5] Group 2: Market Strategy and Supply Chain - In response to concerns about price wars and supply chain issues, BYD's management asserts that they will not engage in price wars but will focus on technological innovation and efficiency to deliver value to users [6] - The company is reducing the number of suppliers while increasing procurement volumes from selected suppliers to enhance competitive advantages [6] Group 3: International Expansion - BYD is accelerating its global expansion, having entered markets such as Kazakhstan, Serbia, and Switzerland, with expectations for strong overseas sales this year [7] - The company reported approximately 90,000 units sold overseas last month, with a positive outlook for continued growth in international markets [7] Group 4: Brand Strategy and Challenges - Concerns were raised regarding BYD's brand marketing strategy, with a need for better emotional connections with consumers [8] - The company acknowledges its shortcomings in marketing and aims to improve brand perception by enhancing customer service and channel management [9] - BYD recognizes the importance of high-end market performance and is committed to addressing challenges in its premiumization strategy [9] - The company has identified brand premiumization and internationalization as two key areas for future focus, leveraging technology as a core component of its strategy [9] Group 5: Financial Overview - As of June 6, BYD's A-shares closed at 359.96 CNY per share, with a market capitalization of 1,105.2 billion CNY [10]

Core Insights - The core viewpoint emphasizes the importance of technological innovation in building a world-class brand, as stated by BYD's General Manager of Brand and Public Relations, Li Yunfei [2] Group 1: Sales and Financial Performance - In the first five months of this year, BYD achieved sales of 1.76 million vehicles, representing a 39% increase compared to the same period last year [2] - For 2024, BYD plans to invest 54.2 billion in R&D, which is the highest among over 5,000 listed companies in A-shares, while the profit is only 40.3 billion [2] Group 2: Marketing and Brand Strategy - Li Yunfei outlined the need for responsible marketing, which includes avoiding exaggerated claims, focusing on mass production, emphasizing technology and product quality, and combating negative public relations [3] - The company aims to enhance its brand's high-end positioning and international presence, with a focus on technological innovation [3] Group 3: Industry Challenges and Recommendations - Li Yunfei highlighted the prevalence of chaotic marketing practices in the industry and suggested that companies should refrain from disparaging competitors for short-term gains [2][3] - He recommended that the government set export thresholds for car manufacturers, advising that companies lacking the necessary capabilities should not pursue internationalization prematurely [3]

撰文 / 路 行 设计 / shelly 2024年，中国新能源汽车产业交出了一份亮眼成绩单：产销量突破1300万辆大关，占全球市场份额超60%。在政策与市场的双重驱动下，这个承载着 制造业转型升级使命的产业正迎来关键转折——今年政府工作报告进一步明确，将智能网联新能源汽车、智能机器人等新一代智能终端列为重点发展 领域，为汽车产业升级按下"加速键"。 阳春三月末尾，一场关于未来出行的思想盛宴持续升温。3月29日，在中国电动汽车百人会论坛进入第二日之际，新能源汽车产业的领军人物相聚北 京，围绕汽车行业生态、电动化进程、智能网联、飞行汽车等前沿议题发表见解，勾勒未来出行新图景。 以下是汽车商业评论按照演讲顺序整理的车企高管演讲重点。 长安汽车副总裁、深蓝汽车CEO邓承浩 邓承浩在演讲中透露，今年长安汽车搭载全固态电池的样车会首发，明年会做规模化的装车验证，2027年开始逐渐量产，上车之后续航大概1500公 里；作为30万—35万元的大六座旗舰级产品，深蓝S09很快会量产；下个月在泰国投产新能源整车工厂，也会投产其全球化战略车型深蓝S05。 他也表达了他的压力。 他说："随着数字化转型，汽车已经从原来的B2B2C的 ...

这从全球新能源汽车两大巨头——比亚迪和特斯拉的表现便可见一斑。 比亚迪去年狂卖427万辆新能源车，直接把特斯拉甩出两条街（后者销量还跌了1.1%）。 你发现没？全球科技圈正上演一场东升西降的戏码。 美国科技七姐妹：苹果、谷歌、亚马逊、微软、Meta、特斯拉、英伟达，虽坐拥16万亿美元市值，但中国科技天团已亮出弯道超车的底牌。 最近，多家券商发布中国科技七姐妹名单：比亚迪、阿里巴巴、联想、美团、中芯国际、腾讯及小米，被视为可比肩美国七姐妹的科技巨头，比亚迪荣 登科技榜第四。 尤其是Deepseek的横空出世，让世界聚焦于中国科技股的潜力。再加上比亚迪全民智驾战略的发布，更是让全球资本对中国科技股刮目相看。 今年以来，中国科技七姐妹股价走势明显跑赢美国科技七姐妹。 更狠的是比亚迪手握11万工程师天团，每年研发砸钱像撒豆子似的，愣是把车载无人机、全民智驾这些黑科技玩出花来。 资本市场也在诚实地用脚投票：比亚迪市值重回万亿，特斯拉却跌破万亿大关。看来科技江湖真要变天了，以前咱们追着硅谷跑，现在该轮到世界看中 国脸色了。 ...