Core Viewpoint - The Ministry of Commerce and nine other departments have issued the "2026 'Le Gou New Spring' Special Spring Festival Activity Plan" to stimulate consumer spending during the Spring Festival by promoting various activities and incentives [1] Group 1: Activity Timeline and Overview - The activities will take place from February 15 to February 23, 2026, during the nine-day Spring Festival holiday [1] - The plan encourages local governments to increase subsidies for trade-in programs for consumer goods during the Spring Festival [18] Group 2: Food and Dining Initiatives - The plan includes organizing events such as the Chinese Cuisine Fair and Old Brand Carnival, promoting special meal packages for family reunions and offering value-added services like live performances and lucky draws [3] - Local governments are encouraged to create food maps and set up food markets in public spaces to attract more consumers [3] Group 3: Housing and Accommodation Promotions - Collaboration with home furnishing stores, appliance brands, and hotels to launch promotions like "New Spring Home Renewal" and "New Spring Good Stay" with various discounts and packages [4] Group 4: Transportation Enhancements - Increased capacity in civil aviation and railways, with special measures to improve travel convenience, such as ticket discounts and enhanced services [6] Group 5: Cultural and Tourism Activities - A nationwide cultural and tourism consumption month will be held, featuring seasonal activities and consumer benefits [7] - Support for local events like temple fairs, lantern festivals, and exhibitions to enhance cultural engagement [8] Group 6: Shopping and Retail Promotions - Initiatives to organize large-scale shopping events and encourage local markets to stock quality goods for the Spring Festival [12] - Promotion of online and offline shopping integration, including special sales for traditional and international products [12][24] Group 7: Financial Support and Incentives - Financial institutions are encouraged to collaborate with key merchants to offer special promotions, such as consumption red envelopes and discounts [19] - The plan includes measures to facilitate cashless transactions and improve payment environments for consumers [25] Group 8: Cross-Industry Collaboration - Encouragement for businesses across various sectors to collaborate on promotional offers that link dining, accommodation, and entertainment [23] - The initiative aims to create a seamless consumer experience by integrating different service offerings [23]

Group 1 - The upcoming Spring Festival is driving local markets to open, enhancing consumer experience and providing merchants with expanded sales channels [1] - Various local markets are showcasing regional specialties, with over 150 merchants in Turpan, Xinjiang, and more than 300 stalls in Shanshan County, featuring local products like dried fruits and wines [2][3] - The logistics industry is experiencing a surge due to the festive consumption, with Baigou New City in Hebei operating over 260 domestic logistics routes, achieving nationwide coverage [4] Group 2 - The Ministry of Commerce and nine other organizations have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan," promoting consumption across various sectors [5] - Initiatives include promoting traditional dining experiences, discounts on home appliances, and special offers from hotels and resorts [6] - Transportation sectors are optimizing services, with airlines offering ticket lotteries and railways providing discounts during non-peak times [7] - Support for local markets and special promotions in key commercial areas is being encouraged to boost consumer spending [8] - Additional measures include incentives for cinema discounts and extended hours for cultural venues to enhance holiday engagement [9][10]

昨天（2日），为期40天的春运拉开帷幕，春节的脚步也越来越近了。预计今年春运全社会跨区域人员 流动量将达95亿人次，春节假期日均流动量将接近2.99亿人次，或创历史新高。而且今年的春节假期一 共有9天，时间也比往年充裕，所以不少家庭都安排了出行计划。 昨天，商务部等九单位发布《2026"乐购新春"春节特别活动方案》，活动包括"好吃、好住、好行、好 游、好购、好玩"等六大方面内容，还有五大支持措施。此外1月29日，文化和旅游部2026年全国春节文 化和旅游消费月也正式启动，计划发放超3.6亿元消费券等消费补贴，可以说从民间到官方，大家对今 年春节假期的期待值已经体现出来了。今年国家的春节消费大礼包都有哪些内容？这些促消费措施传递 哪些信号，预计对市场产生什么样的影响？今年春节文旅消费市场预计会有哪些新趋势？一起了解 2026"乐购新春"活动的情况。 民航、铁路部门要增加运力，优化空铁联运产品。鼓励航空公司开展机票抽奖、提供春节特供飞机餐。 铁路部门提升节日运输供给能力，加大非紧张时段和运输方向车票优惠力度。 乐购新春 今年春节"消费大礼包"上新了 开展全国春节文化和旅游消费月活动，结合冬季和春节特点，推出应季应 ...

南都讯 记者杨文君 发自北京 据商务部网站消息，2月2日，商务部、中宣部、文旅部、央行等九部门联 合印发《2026"乐购新春"春节特别活动方案》（以下简称《方案》），旨在繁荣节日市场，激发消费活 力，更好满足公众春节假期需要。 据了解，为期9天的超长春节假期将至，此次活动将在2026年2月15—23日进行，活动有统一的"乐购新 春·2026春节特别活动"标识。相关单位和经营主体推出的各种红包、积分、代金券、福利券等，统一冠 活动名称，标注活动标识。 南都N视频记者注意到，此次活动覆盖春节假期食、住、行、购、娱乐等方方面面，结合当前中国春节 文旅热、冰雪热等新特点设置了相关方案。 在"好吃"方面，《方案》提出，结合开展中华美食荟、老字号嘉年华活动，组织餐饮名店、老字号餐饮 企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴，推出美食增值服务，如现场表演、免费小吃、 幸运抽奖等。 在"好住"方面，《方案》提出，联动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销。组 织连锁酒店、精品民宿、度假村等，开展"新春好好住"主题活动，推出连住优惠、家庭套房礼包、新春 迎客礼、错峰住宿券等优惠措施。 在"好行"方面, ...

北京商报讯（记者 吴其芸）2月2日，商务部等九部门印发的《2026"乐购新春"春节特别活动方案》显 示，组织连锁酒店、精品民宿、度假村等，开展"新春好好住"主题活动，推出连住优惠、家庭套房礼 包、新春迎客礼、错峰住宿券等优惠措施。 ...

【导读】商务部等9单位印发《2026"乐购新春"春节特别活动方案》 刚刚，又有利好来了！ 2月2日，商务部官网显示，商务部、中央宣传部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中国民航局、中国国家铁路集团 有限公司等9单位印发《2026"乐购新春"春节特别活动方案》（以下简称《活动方案》），意在繁荣节日市场，激发消费活力。 《活动方案》指出，2026年春节将迎来9天假期（2026年2月15日—23日），为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全 民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 《活动方案》将紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商 旅文体健融合、线上线下（300959）联动，组织开展内容丰富多彩、群众喜闻乐见的春节促消费活动，扩大优质商品和服务供给，丰富多元化消费场景， 激发实体商业活力，更好满足人民美好生活需要。 支持措施方面，《活动方案》提到以下五点重要内容： （一）开展有奖发票。指导有奖发票试点城市在春节期间加大奖金投放力度，鼓励其他地区 ...