Core Viewpoint - 361 Degrees has demonstrated strong financial performance in the first half of 2025, achieving revenue of 5.705 billion yuan, a year-on-year increase of 11%, and a net profit of 858 million yuan, up 8.6%, while also enhancing shareholder returns with a dividend payout ratio of 45% [1][2]. Group 1: Financial Performance - 361 Degrees reported a revenue of 5.705 billion yuan for the first half of 2025, marking an 11% increase year-on-year [1]. - The net profit for the same period reached 858 million yuan, reflecting an 8.6% growth compared to the previous year [1]. - The company declared an interim dividend of 20.4 Hong Kong cents, with a payout ratio of 45% [1]. Group 2: Market Position and Competitive Advantage - In a challenging market environment, 361 Degrees stands out with a double-digit growth rate, while other major brands like Nike reported a 21% decline in sales in China [1][2]. - The company has successfully entered the first tier of Chinese sports brands, with revenue expected to exceed 10 billion yuan in 2024, enhancing its growth potential [1][2]. Group 3: Product Development and Innovation - 361 Degrees has launched over 230 new technology products in the first half of 2025, focusing on high quality-to-price ratio and a diverse product matrix [6][10]. - The company has introduced several innovative products across various sports categories, including running, basketball, cycling, and badminton, enhancing consumer experience [6][8]. Group 4: Brand Engagement and Emotional Connection - 361 Degrees has focused on building emotional resonance with consumers, enhancing brand loyalty through participation in major sports events and community engagement [11][12]. - The brand has established a strong presence in professional sports, sponsoring events and athletes, which has helped to strengthen its market recognition and consumer trust [16][19]. Group 5: Business Expansion and Globalization - The company is expanding its retail footprint with the introduction of "super premium" stores, aiming to enhance customer experience and operational efficiency [10][20]. - 361 Degrees has achieved significant growth in cross-border e-commerce, with a 94% year-on-year increase in sales, and has opened its first overseas store in Kuala Lumpur, marking a key step in its Southeast Asia expansion [24][25].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9]. Core Insights - The company has shown strong performance in Q2 2025, with a 10% year-on-year increase in retail sales for its main brand and children's clothing, and a 20% increase in overall e-commerce sales [5][8]. - The company has successfully expanded its new retail format, with 49 stores opened by H1 2025, enhancing operational efficiency and customer experience [5][8]. - The company continues to innovate and launch new products to meet diverse market demands, particularly in the running and basketball segments [5][8]. Summary by Sections Financial Performance - In Q2 2025, the main brand's retail sales increased by 10%, children's clothing retail sales also rose by 10%, and e-commerce platform sales grew by 20% [5]. - During the "618" shopping festival, the company's e-commerce sales surged by 94%, ranking third among domestic brands [5]. Retail Expansion - The company has accelerated the expansion of its new retail format, with 49 stores opened, including 45 large stores and 4 children's clothing stores [5]. - The stores offer a comprehensive range of products and utilize a self-service shopping model to enhance customer convenience [5]. Product Innovation - The company has launched several new products, including the "Flying Speed FUTURE2" running shoes and the "Qianxing 1.0" training shoes, focusing on high cost-performance ratios [5][8]. - New product lines in basketball and cycling have also been introduced, catering to various consumer needs [5][8]. Financial Projections - Projected revenue for 2025 is 11,332.7 million RMB, with a growth rate of 12.5% [7]. - Expected net profit for 2025 is 1,294.5 million RMB, reflecting a growth rate of 12.7% [7].

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company continues to lead the mass sports sector with strong revenue growth in Q2, achieving a 10% increase in both adult and children's apparel sales in offline channels, and a 20% growth in e-commerce sales [1][4] - The company is actively launching new products across various categories to capture market demand, including running shoes, basketball shoes, and children's footwear [2] - The company is expanding its brand exposure through event sponsorships and the establishment of super stores, which are expected to enhance offline channel growth [3][4] Revenue and Profit Forecast - The company is projected to achieve revenues of 11.4 billion, 12.7 billion, and 14.2 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding net profits of 1.31 billion, 1.47 billion, and 1.65 billion yuan [4][5] - The expected growth rates for revenue are 13%, 12%, and 11% for the years 2025, 2026, and 2027, while net profit growth rates are projected at 14%, 12%, and 12% for the same years [4][5] Market Position and Strategy - The company is positioned as a high-cost performance leader in the mass sports market, with rapid expansion of super stores anticipated to drive future growth [4] - The company maintains a stable operating quality with a retail discount rate of 30% and a stock turnover ratio of 4.5-5.0X [1][4]

Group 1: Market Overview - The Hong Kong stock market has seen a continuous rise, with the Hang Seng Index closing at 24,590 points, up 386 points or 1.60% [2] - The trading volume in the main board increased significantly to HKD 288.4 billion, a rise of 37.1% compared to the previous day [2] - Northbound trading maintained a net inflow status, with a net inflow of HKD 3.824 billion, although this was a decrease of 53.6% from the previous day [2] Group 2: Sector Performance - Among the 12 Hang Seng Composite Industry Indices, 8 sectors rose while 4 fell, with consumer discretionary, healthcare, and information technology leading the gains, rising between 2.48% and 3.72% [3] - The sectors that experienced declines included energy, consumer staples, real estate, and industrials, with decreases ranging from 0.09% to 0.47% [3] Group 3: Company Analysis - 361 Degrees (1361.HK) - The company reported a robust performance in Q2 2025, with its main brand and children's clothing lines both achieving approximately 10% growth in offline sales, while e-commerce sales surged by about 20% [6] - The company continues to innovate with new product launches across various categories, including running shoes and basketball shoes, enhancing consumer choice [6] - 361 Degrees is actively expanding its superstore concept, with plans to increase the number of superstores from 49 to an estimated 80-100 by the end of the year, aiming for an annual store efficiency of nearly HKD 10 million [7] Group 4: Investment Recommendations - The company has a strong focus on high cost-performance and functional product development, with a positive outlook on new store formats contributing to revenue growth [7] - Earnings per share (EPS) forecasts for 2025-2027 are projected at HKD 0.60, HKD 0.69, and HKD 0.76, with a target price of HKD 6.6 based on a 10x PE ratio for 2025, maintaining a "Buy" rating [7]

Core Viewpoint - CICC maintains the EPS forecast for 361 Degrees (01361) at 0.64/0.72 HKD for 2025/26, with a target price of 5.62 HKD, indicating a 14% upside potential from the current stock price [1] Group 1: Financial Performance - In Q2 2025, the main brand and children's clothing offline revenue grew by approximately 10% year-on-year, while online revenue increased by about 20% [2] - Retail discounts remained stable at around 71%, and the inventory-to-sales ratio was in the range of 4.5 to 5 times [2] Group 2: New Store Formats - The company opened 39 new 361 Degrees Super Stores in cities like Guangzhou, Changsha, Tianjin, Shanghai, and Dalian, bringing the total to 49 by the end of June 2025 [3] - Approximately 6% of the Super Stores are located in first-tier cities, 40% in second-tier cities, and 54% in third-tier cities and below, with 55% of stores in shopping malls and department stores [3] Group 3: Product Innovation and Marketing - The company continues to implement a strategy of "technology-driven product innovation," launching various new running shoes and expanding its sports product matrix [4] - The company sponsored the 2025 Qingdao Marathon and enhanced brand visibility through targeted marketing efforts, which increased product attention [4]

Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [1] Core Views - In Q2 2025, the main brand's offline retail revenue recorded approximately 10% growth, while the children's clothing brand also saw about 10% growth. E-commerce platforms experienced around 20% growth [2][3] - The company continues to introduce new products to meet diverse consumer demands and has expanded its super stores to 49 locations, with stable inventory and discount levels [3][5] Summary by Relevant Sections Revenue Growth - In Q2 2025, adult apparel offline revenue grew approximately 10%, children's apparel offline revenue also grew about 10%, and e-commerce revenue increased by around 20%, although the growth rate has slowed compared to previous quarters [4][5] Product Development - The company is actively launching competitive new products in various categories, including running shoes and basketball shoes. Notable new releases include the FUTURE 2 and Q弹超 6 running shoes, and the 禅 7 basketball shoes [5] Channel Expansion - The number of super stores has expanded to 49, with 39 new stores opened in Q2. The stores focus on comprehensive category coverage and a one-stop shopping experience, with an expected total of 80-100 new stores for the year [5][6] Inventory and Discount Management - The inventory-to-sales ratio remains stable at 4.5-5.0, with retail discounts around 71%, showing no significant year-on-year change and a slight increase quarter-on-quarter [6] Financial Forecast - The company maintains its profit forecast, expecting net profits of 1.3 billion, 1.46 billion, and 1.63 billion yuan for 2025-2027, representing year-on-year growth rates of 13.1%, 12.2%, and 11.8% respectively. The target price is maintained at 4.7-5.4 HKD, corresponding to a PE ratio of 7-8x for 2025 [8][9]