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网红烘焙的冬天还没结束
东京烘焙职业人· 2025-06-30 08:53
Core Viewpoint - The baking industry in China is experiencing a significant downturn, with many once-popular brands rapidly closing stores and facing financial difficulties, indicating a shift from a booming market to a challenging environment [5][10][12]. Industry Overview - The baking market size is still growing, with a projected increase of 5.2% in 2024, reaching 110.5 billion yuan [17]. - In 2024, there were 103,000 new baking stores opened, but 95,000 closed, resulting in a net increase of only 8,000 stores [11]. Brand Performance - Notable brands like Huanniu Cake House and Qingdao Royal Meifu have closed multiple locations, reflecting a broader trend of closures among previously successful brands [4][8]. - The "bread first stock" Taoli Bread saw its revenue growth decline from 6.24% to -9.93% over four years, with net profit shrinking by 31.58% [13]. - Yuan Zu Co. reported a nearly 13% decline in revenue and a nearly 10% drop in net profit in 2024 [15]. Market Dynamics - The rapid expansion of baking brands led to oversaturation and increased competition, resulting in price wars and reduced profit margins, with gross margins dropping to 5%-10% [18]. - The industry faces challenges such as high raw material and labor costs, significant rental pressures, and frequent quality control issues [18]. Consumer Behavior - Consumer preferences are evolving, with a focus on taste (44.3%), freshness (43.2%), and nutrition (39.6%) being the top factors influencing purchasing decisions [25]. - The rise of tea beverage giants and supermarkets entering the baking space poses additional competition for traditional baking brands [20]. Future Outlook - The industry is undergoing a significant restructuring, with established brands struggling while new entrants like UH Youhe and One Bagel are attempting to differentiate themselves through quality and health-focused offerings [25][26]. - Successful navigation of the next five years will depend on product innovation, quality control, and strategic expansion [26].
突然“暴雷”:网红烘焙品牌倒闭,曾计划今年新开百店
虎嗅APP· 2025-06-17 00:11
Core Viewpoint - The sudden closure of the popular bakery brand "Huan Niu Cake House" has raised concerns about the sustainability of fast-growing food brands in a competitive market, highlighting issues such as management failures and financial instability [3][4][7]. Group 1: Company Background - Huan Niu Cake House was founded in 2013 in Hangzhou, gaining popularity with products like Douyu Box and Snow Fatty, and had nearly 60 stores at its peak [3][4]. - The brand received nearly $10 million in funding from Lei Jun's Shunwei Capital in 2022, with plans to expand to 100 new stores this year [3][20]. Group 2: Recent Developments - On June 15, 2023, Huan Niu Cake House announced its inability to continue operations, leading to the closure of nearly 60 stores [6][8]. - The company cited rising costs, intense market competition, and internal management issues as reasons for its closure [7][14]. Group 3: Financial Issues - Huan Niu Cake House was reported to have debts exceeding 1 million yuan, with its legal representative facing restrictions on high consumption due to unpaid obligations [4][14]. - The company had previously issued a statement denying rumors of bankruptcy, claiming to be in a restructuring phase, but only a week later confirmed its closure [14][15]. Group 4: Consumer Impact - Many consumers reported having unspent balances on their membership cards, with the company stating that funds were held in the main account and would be addressed later [16][18]. - Some franchisees expressed intentions to continue operations under different branding due to the abrupt closure and lack of communication from the headquarters [18][19].
突然“暴雷”,网红品牌官宣倒闭,曾计划今年新开百店
3 6 Ke· 2025-06-16 12:46
Core Viewpoint - The popular bakery brand "Huan Niu Cake House" in Hangzhou announced its closure due to an inability to continue providing products and services, following a series of financial difficulties and management issues [1][2]. Group 1: Company Background - Huan Niu Cake House was founded in 2013 in Hangzhou, gaining popularity with products like Douzhi Box and Xue Pangzi, and received nearly $10 million in financing from Lei Jun's Shunwei Capital in 2022 [1][12]. - At its peak, the brand operated nearly 60 stores [1][3]. Group 2: Financial Issues - The company faced significant financial troubles, with a reported debt of over 1.2 million yuan (approximately $170,000) and was listed as a person subject to enforcement [1][9]. - The announcement of closure came just days after the company claimed it was undergoing a "restructuring" phase and planned to open 100 new stores [1][9]. Group 3: Store Operations - Following the announcement, nearly all of the 60 stores were forced to cease operations, with only a few remaining open but with limited products available [3][7]. - Many consumers reported being unable to contact stores, and some stores displayed notices of unpaid rent [5][6]. Group 4: Consumer Impact - Consumers expressed concerns over unspent prepaid amounts, with reports of individuals having hundreds to thousands of yuan in unused credits [9][11]. - A group of consumers formed a "Huan Niu Refund Group" to collectively seek refunds, with reported claims exceeding 200,000 yuan (approximately $28,000) [9][11]. Group 5: Future Prospects - Some franchise owners indicated intentions to continue operations under different branding, citing a lack of communication from the headquarters regarding the bankruptcy announcement [11][12]. - Despite the closure, there were plans from some franchisees to reopen stores once supply issues were resolved [11].
千年运河润宋韵 百味杭城展风华
Zhong Guo Shi Pin Wang· 2025-04-30 07:15
Core Insights - The "Taste of Zhejiang" food festival successfully showcased Hangzhou cuisine, integrating Song Dynasty culture and attracting significant consumer participation [1][9] Group 1: Event Overview - The event took place from April 24 to 28, 2025, at Wulin Square, marking the third consecutive year of the festival [1] - This year's theme revolved around the Grand Canal, featuring diverse activities such as exhibitions, performances, competitions, and sales [1][3] Group 2: Culinary Highlights - The festival highlighted various local delicacies, with popular items including the Southern Mizu's big buns, which sold over 1,000 daily, and the new internet-famous Wang Rishun's freshly made pancakes [4] - Unique dishes like the vodka crayfish and the matcha ice cream from Yuhang became trendy, with daily sales exceeding 10,000 yuan [4] Group 3: Technological Integration - The event incorporated technology into traditional cuisine, featuring innovations like smart sugar painting robots and 3D-printed chocolates to attract younger audiences [6] - The launch of the "2024 Top Ten Hangzhou Dishes" showcased a blend of traditional and modern culinary techniques [6] Group 4: Economic Impact - The festival attracted over 350,000 visitors, generating nearly 1.5 million yuan in on-site transactions across 12 districts [9] - Direct consumer spending surpassed 27 million yuan, contributing to a 45% year-on-year increase in surrounding commercial activity [9] Group 5: Strategic Development - The event served as a platform for promoting the "New Six Famous" initiative, focusing on cultivating leading restaurants and chefs in Hangzhou [11] - The integration of cultural, commercial, and tourism elements aims to enhance the internationalization and standardization of Hangzhou cuisine [11]