出品丨虎嗅汽车组 作者丨李赓 头图丨视觉中国 从历史经验看，高通在特定赛道的表现，最终"决定权"往往不在自己手里：在智能手机的黄金十年，是三星、小米们的极致探索，成就了骁龙的霸主地 位；而在PC市场，微软与传统软件生态的步调迟疑，也让高通的Windows on ARM战略至今未能真正突破。 当战场转移至智能汽车，"决定者"的角色再次出现，顺势落在了中国汽车行业众多的智驾参与者头上。 中国智驾伙伴，推着高通往前走 6月底，高通再次在苏州举办了"汽车技术与合作峰会"。 在这场活动上，一幅完整的中国智能汽车产业图谱被精准地呈现出来。与会者名单本身就是一份宣言：从零跑、上汽通用、北汽等整车厂，到卓驭、 Momenta、元戎启行与博世这样的核心一级供应商 （Tier1） ，再到几乎覆盖所有细分领域的软件合作伙伴，高通的座上宾囊括了产业链的每一个关键 角色。 然而，与智能手机时代高通定义行业范式、引领技术演进的"固定模式"不同，进入智能驾驶时代：中国合作伙伴的力量变得更加强大，反倒成为了整个 生态的主要推动者。 一个最明显的迹象，在于一众中国合作伙伴在实际解决方案打造过程中的引领作用。 举一个核心例子。 此前，高通汽车业 ...

Core Insights - Qualcomm's historical performance in specific sectors often depends on external players, as seen in the smartphone era where companies like Samsung and Xiaomi propelled Snapdragon's dominance [1] - In the smart automotive sector, the decision-making power has shifted to numerous Chinese automotive participants, indicating a change in the ecosystem dynamics [2][8] Group 1: Qualcomm's Position in the Automotive Industry - Qualcomm hosted an "Automotive Technology and Cooperation Summit" in Suzhou, showcasing a comprehensive map of the Chinese smart automotive industry with key players from various segments [6][7] - Unlike the smartphone era where Qualcomm defined industry standards, in the smart driving era, Chinese partners have become the main drivers of the ecosystem, leading in the development of practical solutions [8] - The recent Snapdragon 8797 chip represents a shift from Qualcomm's previous product positioning, serving as a flexible "integrated central computing platform" rather than a purely smart driving chip [12] Group 2: Competitive Landscape and Market Dynamics - The Snapdragon 8797 chip boasts an estimated sparse equivalent computing power exceeding 700 TOPS, meeting the performance needs for both cockpit and smart driving applications [13] - Chinese partners are pushing for stronger AI performance, with some opting to use the more powerful 8797 chip for cockpit solutions instead of the newly released 8397 [14][15] - Xiaomi's approach is notably radical, integrating the consumer-grade Snapdragon 8 Gen 3 chip into the cockpit and deeply combining it with NVIDIA's Thor chip, highlighting a trend towards cross-brand chip integration [17][22] Group 3: Market Challenges and Opportunities - Qualcomm's product rollout speed is not industry-leading, with the Snapdragon 8797 expected to enter mass production in early 2026, lagging behind competitors [23] - Despite challenges in software support compared to NVIDIA, Qualcomm's partners can leverage their capabilities to fill gaps, allowing Qualcomm to focus on chip design and production [25] - The current market landscape shows that Qualcomm's mid-tier products, such as the 8620 and 8650, are gaining traction as mainstream options, driven by the cost-effectiveness of combining Qualcomm hardware with Chinese partners' software [26][28] Group 4: Innovation and Strategic Shifts - The intense competitive environment in China is fostering innovation, compelling all participants, including chip giants, to adopt more agile and market-responsive development models [34] - Major global players are increasingly focusing on the Chinese market, with strategies evolving to operate independently within China while developing competitive products for the global market [36] - The collaboration between companies like GAC Toyota and local partners such as Huawei and Xiaomi signifies a broader trend of integrating local resources to enhance competitiveness in the automotive sector [35]

Core Insights - The collaboration between CheLianTianXia, Qualcomm, BAIC Group, and ZhuoYu Technology aims to develop integrated cockpit and driving assistance solutions for vehicles priced below 200,000 yuan, indicating a significant market opportunity [1][2] Group 1: Product Development - CheLianTianXia showcased the AL-A1 cockpit and driving assistance integration product at the Shanghai Auto Show, which is based on the Qualcomm QAM8775P chip and is expected to enter mass production by Q4 2025 [1] - The integrated cockpit project aligns with future trends in cross-domain integration and central computing architectures, offering a cost-effective solution for vehicles priced under 200,000 yuan [2] Group 2: Market Strategy - BAIC Group plans to implement the integrated cockpit and driving assistance in its vehicles, aiming to lead the industry with its platform-based approach that covers L2 ADAS to urban NOA functionalities [2] - The first batch of Robotaxi vehicles, the Extreme Fox Alpha T5, is set to launch this year, with 120 units to accelerate the mass production of L4 autonomous driving technology [2] Group 3: Technology and Innovation - ZhuoYu Technology's integration solution utilizes a single SoC to support various advanced driving assistance features, achieving approximately 30% cost reduction compared to separate systems [3] - The core technology includes an inertial dual-eye perception system that offers a low-cost alternative to traditional LiDAR, with a point cloud density ten times that of standard LiDAR [3] Group 4: Chip Technology - Qualcomm's Snapdragon 8775 chip, launched in January 2023, provides a dense computing capability of 96 TOPS, supporting both digital cockpit and ADAS functionalities [3][4] - The chip is optimized for scalable performance, allowing automakers to choose suitable performance levels for different vehicle tiers, thus enhancing user experience with immersive graphics and audio [4] Group 5: Industry Perspective - The automotive industry is currently facing a disconnect between smart cockpits and driving assistance systems, with many companies using multiple chips for integration, which is seen as insufficient [4] - The ultimate goal is to achieve complete integration of hardware and software, allowing for a centralized computing architecture that enhances user feedback and perception during vehicle operation [4]