Core Viewpoint - The collaboration between EVE Energy and BMW marks a significant milestone in the electric vehicle industry, focusing on the production of large cylindrical batteries to support BMW's new generation of models and enhance the supply chain synergy between China and Europe [2][3][14]. Group 1: Collaboration Background - BMW and EVE Energy's partnership began in late 2017, with a strategic focus on large cylindrical battery technology established in 2020 [2][3]. - EVE Energy was officially announced as a core supplier for BMW's "new generation" models in September 2022, leading to the establishment of new production bases in Shenyang, China, and Debrecen, Hungary [2][3]. Group 2: Production Milestones - The Shenyang large cylindrical battery base's "Pioneer Project" entered trial production on June 30, 2025, marking a transition from technical collaboration to industrial co-creation [3][7]. - The trial production aims to validate and optimize EVE Energy's self-developed high-speed assembly line, utilizing digital twin technology for process and quality control [7][12]. Group 3: Strategic Importance - The partnership is seen as a strategic response to the competitive challenges in the current market, emphasizing the importance of collaboration with local partners in China [5][14]. - EVE Energy's advanced manufacturing capabilities and high-quality standards are key reasons for BMW's choice to collaborate, as both companies aim to lead the transformation in electric mobility [5][12]. Group 4: Market Performance and Future Plans - EVE Energy's large cylindrical batteries have been validated in over 60,000 vehicles globally, achieving significant mileage and maintaining zero safety incidents [11]. - BMW plans to launch over 40 new generation models by 2027, with the first model, the BMW iX3, set to debut within the year, highlighting the urgent demand for advanced battery technology [10][11]. Group 5: Global Supply Chain Synergy - The collaboration exemplifies a new model of global industrial cooperation, with EVE Energy positioned as a key player in meeting the growing battery demand from traditional European automakers like BMW [14][15]. - The proximity of EVE Energy's Hungarian factory to BMW's Debrecen plant is designed to maximize supply chain efficiency and ensure timely battery supply for production [13][14].

Core Viewpoint - The launch of BMW's first mass-produced new generation model, the BMW iX3, is set to redefine perceptions of electric driving pleasure and address the evolving demands of the Chinese market [1][14]. Group 1: Product Development and Design - The BMW iX3 is developed with a new platform, architecture, and technology cluster, marking a strategic shift in BMW's approach to electric vehicles, moving away from traditional oil-to-electric conversions [2]. - The design of the iX3 was led by a Chinese team, which conducted over 1,200 one-on-one user research sessions totaling more than 4,700 hours, optimizing over 100 functional details [1][4]. - The iX3 features a "Heart of Joy" driving control system that integrates the powertrain and chassis control, with a response time of just 1 millisecond, significantly enhancing driving dynamics [2]. Group 2: Smart Technology and User Experience - The iX3 incorporates a smart cockpit powered by the HarmonyOS ecosystem, developed in collaboration with Huawei, enabling comprehensive vehicle-home connectivity [5][6]. - The vehicle will feature a revolutionary PHUD (Projected Head-Up Display) system, which projects information onto the windshield, enhancing the driving experience with a wide field of view and high image quality [6][7]. - BMW is collaborating with local suppliers for intelligent driving solutions, aiming for a safe and user-friendly experience, with plans to implement L3-level autonomous driving capabilities [9][11]. Group 3: Battery and Charging Infrastructure - The iX3 utilizes a jointly developed cylindrical battery with CATL and Eve Energy, supporting an 800V high-voltage platform for improved range, fast charging, and safety [11]. - The maximum range of the iX3 is projected to reach 900 kilometers (CLTC), with plans to establish a charging network of at least 1,000 supercharging stations and 7,000 supercharging piles in China by 2026 [13]. Group 4: Market Positioning and Future Outlook - The introduction of the iX3 signifies a new era for BMW's electric vehicles, with a focus on advanced technology and luxury, positioning it competitively against emerging electric vehicle brands [14].

Core Viewpoint - The sustainable development has become a crucial requirement for automotive companies, not just an additional topic, as they navigate the global green transition [1] Group 1: Sustainable Development Initiatives - BMW's 2024 sustainability report highlights significant achievements in green transformation, including commitments from approximately 200 local suppliers to use renewable energy, resulting in a reduction of about 1 million tons of carbon emissions compared to 2019 [1][4] - The company has made breakthroughs in material innovation, successfully applying new bio-based composite nylon materials in the BMW X3 model and exploring the use of tea leaves for new bio-based materials [1][3] - BMW aims to enhance the use of recycled materials, planning to increase the proportion of recycled aluminum in new model wheels to 70%-75% to further reduce carbon footprint [3][5] Group 2: High-Quality Development Strategies - BMW's core experiences in high-quality development include focusing on core technologies for R&D, adhering to strict product testing, and continuously improving a "smart, efficient, low-carbon" production system [2] - The company emphasizes the importance of collaboration across the entire value chain to achieve sustainable development, with a focus on long-term value creation and innovation [1][4] Group 3: Circular Economy and Resource Efficiency - BMW has implemented effective water resource management, reducing water consumption per vehicle to 1.57 cubic meters and achieving a total recycled water usage of 400,000 cubic meters [5] - The company has achieved zero landfill waste at its Shenyang plant and is actively collaborating with local partners to integrate renewable energy and circular economy practices throughout its value chain [5][4] Group 4: Future Outlook - BMW is committed to leading the transition to sustainable mobility, with the upcoming "New Generation" models set to enhance vehicle efficiency by 20%, charging speed by 30%, and range by 30% [3][6] - The company envisions future mobility as a harmonious coexistence of people, society, and nature, continuing to prioritize responsibility in its operations [6]

6月27日，华晨宝马2024年可持续发展报告重磅发布，全方位展示了其深耕绿色转型的坚定步伐与创新成果：从再 生能源到循环经济，从全链协同到价值共创，从文化传承到生态保护，充分诠释了豪华品牌的多维探索与责任担 当。 秉承"责任优先"的理念，宝马凭借即将面世的宝马"新世代"车型，以创新技术为突破，重塑可持续价值标准，成 为汽车行业低碳转型的领航者。 "责任是我们行动的锚点。宝马在创造下一代驾趣的同时，也致力于守护下一代福祉。"华晨宝马汽车有限公司总 裁兼首席执行官戴鹤轩博士表示，"真正的卓越不仅体现在公司业绩上，更在于从产品责任、环境管理、价值链协 作到社会贡献的全方位卓越。" 循环设计先锋：更高能效，超有 " 料 " ， " 新世代 " 开启绿色新纪元 截至2024年底，宝马品牌已在中国引入7款纯电动车型。随着新世代车型即将全球亮相并于明年实现国产，宝马正 在数字化、电动化和可持续性领域实现全方位突破。 在坚持"宝马严选"标准的前提下，宝马不断扩大再生材料应用，在2024年成功将再生热塑性材料从BMW iX3项目 拓展至其他车型项目的同类零部件。未来，宝马还计划将新车型轮毂的再生铝使用比例提升至70%-75%， ...

6月12日，宝马首款新世代纯电车型BMW iX3试装车在法国米拉马斯测试场亮相。相较于以往概念车型 的宣传性质，此次iX3的试装车测试更接近量产语境，也成为宝马检验其电动化驾控哲学的一次关键练 习。 从已知体验来看，BMW iX3对一些纯电常见的驾驶问题做出了回应，例如低速顿挫、刹车拖拽。宝马 试图通过"驾控超级大脑"系统将加速、减速、转向等动作一体化控制，实现更顺滑的驾驶体验。在高速 变道、湿滑弯道等场景下，车辆响应表现出稳定性与灵敏度，显示出其在智能底盘与车身协调控制方面 的技术积累。 不过，技术之外，更值得关注的是宝马对中国市场释放的信号。BMW iX3是首款明确提出"中国专属智 能、中国专属驾控与中国专属豪华"定位的新世代车型，未来将在沈阳实现国产投产。宝马对中国消费 者需求的理解，是否能真正嵌入到产品逻辑之中，或将决定其新世代战略在华的成败。 BMW iX3试装车 宝马向来以驾驶乐趣为核心价值，这种一直以来的传统基因也伴随其进入电动化时代。然而，纯电时代 的来临，对于宝马这种燃油时代驾控高手来说，挑战才真正开始。 BMW iX3试装车 近年来，中国市场已成为宝马全球最大的单一市场。面对越来越激烈的本 ...

以测试环节中的日常城市道路而言，大多数纯电车型在"走走停停"中常给人一种拖拽感：起步时反 应略慢，刹车时又略显突兀。但新世代iX3从源头上重新定义了"动静之间"的精细控制。BMW "驾控超 级大脑"——一整套高度集成的底盘、动力系统和车身控制算法，可以在1毫秒内感知驾驶者的意图，并 迅速做出响应。在法国南部城镇的道路上，iX3在几乎98%的减速过程都无需机械刹车介入，而通过动 能回收智能调节来完成，这不仅带来"零噪音"的刹车感受，更彻底告别"点头式"顿挫，也极大减少了能 量损耗与刹车件磨损。 在高速赛道路段，新世代iX3同样展现出强大的驾控信心和极高的操控上限。传统电动车往往在高 速急变道或制动时，车身动作容易出现延迟或晃动。而宝马新世代iX3所拥有的前后50:50均匀轴荷比、 全新底盘结构以及"驾控超级大脑"高度集成中央域控制系统，不仅能没有丝毫拖沓地实现车身姿态控 制，还能够在车辆压过湿滑弯道时，根据轮胎摩擦力自动分配前后轴上的动力输出及动能回收，像轨道 车般紧咬劈弯路线。在南法试车场模拟高速变线的场景中，宝马新世代iX3的车身反应与驾驶员方向盘 转向角度几乎同时发生，无论是有突然横穿的模拟社会车辆，还是 ...

"流量为王"，这是互联网兴起之后的新概念。这个理念认为，流量不仅代表了用户的关注度，还反映了用户的活跃度和忠诚度。一个平台或产品如果能 够持续吸引用户关注，并保持用户的活跃度和忠诚度，那么它就有可能在激烈的市场竞争中脱颖而出。 流量为王的理念进入汽车领域后，对汽车企业的市场宣传同样产生了深远的影响，在以往的北京、上海车展上，流量为王体现的淋漓尽致。 本次车展的一大显著特点是"去流量 重技术"。记者在各个展台参观，虽然也有模特站台，但不像以往那样仰仗模特吸引眼球。 由于工信部要求规范智驾宣传，不得过度宣传。在车展现场，记者也确实没有看到高阶智驾等字眼。在各个企业的发布会上，没有任何一家涉及违规字 眼。 车企在宣传上更加注重产品本身的技术实力，而非依赖流量明星或创始人IP。智能驾驶被重新定义为智能辅助驾驶，车企在宣传时更加严谨，强调 其"辅助"作用，并更加重视安全性的宣传。例如，多家车企发布了AI辅助驾驶安全训练营计划，旨在提升消费者对智能驾驶技术的信任度。这种回归展车本 质的做法，有助于消费者更理性地看待新能源汽车的技术进步。 利用媒体日的2天时间看完上海车展，脚步匆匆。每家各有特色的展台让人感觉愉悦，参展企业 ...

Core Insights - China is the largest automotive market globally and the most significant single market for BMW Group, emphasizing that success in China translates to global success [1] - The new generation of BMW vehicles represents a culmination of technological breakthroughs and innovations, with significant contributions from China tailored for Chinese consumers [1][2] Group 1: New Generation Vehicles - The "New Generation" initiative is BMW Group's largest investment to date, featuring a new architecture, design language, and sixth-generation electric drive technology [2] - BMW plans to launch over 10 new models in China this year and more than 20 models, including new generation vehicles, by 2026-2027 [2] Group 2: Safety and Innovation - BMW emphasizes a "safety first" principle, ensuring that technological advancements do not compromise customer safety [2] - The company believes in optimizing and integrating advanced technologies rather than merely accumulating parameters, focusing on delivering reliable and user-friendly innovations [2][3] Group 3: AI and Smart Driving - BMW has deployed over 600 AI applications globally, with more than 200 in China, covering areas such as voice recognition and production optimization [3] - The company is collaborating with major tech firms like Alibaba and ByteDance to implement a comprehensive AI strategy in China [3] Group 4: Localized Development - BMW is focusing on localized R&D in China, with a new operating system tailored for Chinese users, enhancing user experience in key scenarios [4] - The integration of driving assistance information with lane-level navigation aims to improve clarity and decision-making for drivers [4] Group 5: Global Integration of Chinese Innovations - Innovations developed in China are being integrated into BMW's global solutions, with the largest R&D team outside Germany based in China [5] - Successful designs tailored for the Chinese market, such as the long-wheelbase BMW X1, are being introduced in other markets like India, Japan, Thailand, and Indonesia [5]

宝马新世代概念车。 企业供图 "宝马始终坚持在中国、为中国，以中国速度创新。"宝马集团董事长齐普策在2025上海车展现场再次表达了宝马 集团对中国市场的重视。 本次车展，宝马集团向中国市场展示了BMW新世代的多项首创技术。齐普策表示，BMW新世代不仅仅是一款 车，更代表宝马集团、BMW品牌和下一代宝马车型的未来——更智能、更人性化、更负责任的出行体验，拥有全 新设计语言、全新电子电气架构和高度集成的超级大脑、全新数字化体验以及全新电力驱动系统和电池技术，是 创新的集大成者。 此外，宝马集团还在加强与中国科技巨头合作，推动产品本地化，以人工智能（AI）塑造智能时代的竞争优势。 齐普策强调，宝马集团正在携手本土先锋企业，快速将突破性技术落地。凭借创新，宝马集团正在将智能驾趣提 升到一个全新高度。 BMW新世代不止于车 此次上海车展，宝马集团携三款BMW新世代概念车亮相。齐普策介绍，BMW新世代将集成宝马集团最核心的技 术，包括全新一代智能电子电气架构、BMW首创全景iDrive、宝马独创BMW驾控超级大脑（Heart of Joy）和革命 性大圆柱电池。 齐普策表示，人工智能赋能、驾驶动态、动力总成、电池技术、操 ...