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大众同时发布两款插混新车,加速迈入电动化时代
Guan Cha Zhe Wang· 2025-11-28 09:34
Core Insights - Volkswagen plans to launch 21 new energy models by 2027, expanding to 31 models by 2029, showcasing its commitment to electrification [1][10] Group 1: New Model Launches - At the 2025 Guangzhou Auto Show, Volkswagen unveiled two new plug-in hybrid models: the SAIC Volkswagen Passat ePro and the FAW-Volkswagen new Tayron L, marking a significant step towards electrification [1][3] - The Passat ePro is built on a new generation plug-in hybrid platform and features a 1.5T EVO II hybrid engine, emphasizing its new energy characteristics while retaining the classic design [3] - The new Tayron L plug-in hybrid version is designed to meet diverse user needs, combining a 1.5T engine with a new high-voltage battery for both urban commuting and complex driving conditions [3] Group 2: Concept Cars and Future Strategy - Three concept cars, ID. EVO, ID. ERA, and ID. AURA, were showcased, representing Volkswagen's future design direction and technological capabilities in the Chinese market [5] - These concept cars are expected to have production versions launched by 2026, with each model targeting different market segments through unique positioning strategies [5] - Volkswagen aims to differentiate these models in a competitive market, focusing on family-oriented values, user identity, and technology-driven younger consumers [5] Group 3: Technological Advancements - Volkswagen and Xpeng Motors are jointly developing a new electronic and electrical architecture (CEA), set to be mass-produced next year, which will integrate advanced driving assistance systems [6] - Starting from next year, the CEA will serve as the "brain" for all models, ensuring synergy and scalability in the next generation of smart connected vehicles [6] - Volkswagen emphasizes that during the transition period, models may utilize different architectures, but all will adhere to Volkswagen's stringent standards for core functions and safety [6] Group 4: Marketing and Collaboration - Volkswagen introduced special edition models in collaboration with Disney's "Zootopia 2," aimed at enhancing interaction and entertainment for family and young users [8][10] - This collaboration is part of a global project leading up to the film's release, with China being the first market to launch these themed activities [8][10] - The overall presentation at the Guangzhou Auto Show reflects Volkswagen's strategy of "electrification + localization" in the Chinese market [10]
交付模式即将启动 大众品牌首批新一代油电混车型亮相
Jing Ji Guan Cha Wang· 2025-11-24 09:47
Core Insights - Volkswagen is set to launch a new generation of smart connected vehicles in China, focusing on electric, plug-in hybrid, and range-extended models, with deliveries starting next year [2] - By 2027, Volkswagen plans to introduce 21 new energy models, expanding to 31 by 2029, featuring innovative technologies and maintaining German craftsmanship [2] - The company aims to enhance its competitiveness against local brands in the smart and electric vehicle sectors [2] Group 1: New Product Launches - At the 2025 Guangzhou Auto Show, Volkswagen showcased a new lineup of electric, hybrid, and range-extended vehicles, including the new plug-in hybrid models, the SAIC Volkswagen Passat ePro and FAW-Volkswagen's new Tayron L [3] - The Passat ePro is built on a new plug-in hybrid platform and features a high-efficiency 1.5T EVO II engine, marking the first PHEV in the Pro family [3] - The new Tayron L plug-in hybrid model has been upgraded in terms of powertrain, technology, and design, utilizing a 1.5T engine and a new generation high-voltage battery [3] Group 2: Strategic Plans and Future Models - SAIC Volkswagen announced that the ID. ERA series will begin market introduction in 2026, with multiple models planned, including the first 9-series model, which will be a flagship range-extended SUV [4] - Volkswagen Anhui, the youngest joint venture, is set to launch several new models in 2026, including the ID. EVO and a pure electric sedan, aiming to keep pace with local competitors [4] - The industry perspective suggests that Volkswagen is entering a new phase of recovery and will focus on advancing its strategy of "oil-electric hybrid coexistence and full intelligence empowerment" over the next five years [4]
两款全新插混车型广州车展首秀 大众汽车齐泽凯:开启交付
Zhong Guo Jing Ji Wang· 2025-11-22 06:59
Core Insights - Volkswagen is officially launching the delivery process for a new generation of smart connected vehicles, focusing on new energy products as a core development direction [1][2] - The company aims to accelerate innovation and local manufacturing in China, offering a diverse range of power options including pure electric, plug-in hybrid, and range-extended models to meet personalized travel needs [1] Group 1: New Product Launches - Volkswagen is set to unveil two new plug-in hybrid models, the SAIC Volkswagen Passat ePro and the FAW-Volkswagen new Tayron L, at the 2025 Guangzhou Auto Show [1][2] - The Passat ePro is built on a new dedicated plug-in hybrid platform and features the EA211 1.5T EVO II engine, optimizing both power output and energy efficiency [1] - The new Tayron L plug-in hybrid model is based on the fuel version and has undergone comprehensive upgrades in power systems, technology configurations, and exterior design [2] Group 2: Future Plans and Market Strategy - Volkswagen plans to launch 21 new energy models in the Chinese market by 2027, expanding to 31 models by 2029, all maintaining German engineering quality and incorporating cutting-edge technology [2] - The company showcased an immersive future-oriented exhibition booth at the Guangzhou Auto Show, highlighting its commitment to advancing towards the smart connected era [2] Group 3: Brand Collaborations and Consumer Engagement - Volkswagen has collaborated with Disney for special edition models of ID.3, ID.4 CROZZ, and the Zhiji 06, coinciding with the upcoming release of "Zootopia 2" [3] - The exhibition booth featured an area dedicated to brand DNA, allowing visitors to experience Volkswagen's safety and reliability through interactive displays and demonstrations [3] - The company emphasizes its commitment to providing high safety, quality, and reliability for Chinese consumers, regardless of technological advancements [3]
“在中国,为中国” 大众汽车参展第八届进博会
Ren Min Wang· 2025-11-12 02:50
Core Insights - The eighth China International Import Expo concluded on November 10, showcasing Volkswagen Group's commitment to the Chinese market with four brands and eight vehicle models, including the announcement of a self-designed and developed system-level chip for the Chinese market [1][2] Group 1: Strategic Developments - Volkswagen Group's Chairman, Obermüller, emphasized that the self-designed system-level chip represents a key technology for future smart mobility, reinforcing the group's long-term innovation capabilities and positioning China as a significant source of global innovation [2] - The company is prepared for the competitive and rapidly evolving Chinese smart connected vehicle market, with three technological pillars: the CMP vehicle platform, CEA electronic architecture, and a new generation of advanced driver assistance systems developed locally [2] Group 2: Product Innovations - Three concept vehicles were showcased: the ID. AURA compact electric sedan based on the CMP platform and CEA architecture from FAW-Volkswagen, the ID. ERA full-size range-extended SUV from SAIC Volkswagen, and the ID. EVO full-time connected full-size electric SUV from Volkswagen Anhui [2] - These concept vehicles outline a clear future for Volkswagen's product lineup, with production models expected to be launched starting in 2026 [2] Group 3: Market Commitment - The "In China, For China" strategy extends beyond products and technology, reflecting a deep commitment to grow alongside the Chinese market [2]
今日开幕!多图直击进博会汽车馆
Core Insights - The 8th China International Import Expo (CIIE) took place from November 5 to 10, showcasing a record scale with participation from 155 countries and regions, featuring 4,108 overseas enterprises and an exhibition area exceeding 430,000 square meters [2] Group 1: Automotive and Smart Mobility - The "Automotive and Smart Mobility Exhibition Area" focused on the theme "Mobility, Infinite Possibilities," highlighting advancements in electrification, intelligence, and low-carbon technologies across the global automotive industry [2] - Major automakers like Volkswagen showcased five electric models tailored for the Chinese market, indicating a strategic shift from planning to full delivery in the electrification sector [3] - Hyundai presented the world's first mass-produced hydrogen-powered heavy-duty truck, equipped with an L4 autonomous driving system, emphasizing zero-emission operations and innovative long-haul freight solutions [5] - Toyota highlighted its multi-pathway new energy technology solutions, including hydrogen fuel cell heavy trucks developed in collaboration with Chinese partners, showcasing a commitment to localized R&D [7] - Tesla created a "Future Neighborhood" exhibit, demonstrating a complete energy ecosystem from solar power generation to home energy storage and charging stations [9] Group 2: Intelligent Connectivity and AI - The trend of intelligent and connected vehicles was evident, with Tesla's Cybercab making its Asia-Pacific debut, featuring a fully digital control system and no traditional driving controls [10] - Tesla also showcased its humanoid robot, Optimus, which is expected to start mass production by the end of 2026, aiming for an annual production target of 1 million units by 2030 [12] - Various companies presented low-altitude flying vehicles, with Tianling Technology's eVTOL aircraft attracting attention for its vertical takeoff and landing capabilities and a maximum range of 600 kilometers [14] - BMW introduced its new generation technology, collaborating with Chinese tech firms to enhance AI capabilities and create a seamless digital experience for users [16] Group 3: Localization and Global Cooperation - The participation of 12 multinational automotive groups, with 9 being long-term exhibitors, reflects a trend of deepening localization strategies and integrating R&D, production, and innovation into the Chinese market [17] - Volkswagen's local R&D achievements were highlighted, showcasing innovations in intelligent connectivity and electrification, marking a shift from product introduction to deep local innovation [19] - Qualcomm's presence at the expo demonstrated its expanding partnerships in China, showcasing advancements in connectivity, computing, and AI across multiple sectors [21] - The expo also featured a unique international automotive culture experience area, illustrating the evolution of the automotive industry from traditional fuel vehicles to new energy solutions and technological collaboration [23]
直击第八届进博会:特斯拉Cybercab迎来亚太首秀 12家知名外资车企探索出行新答案
Mei Ri Jing Ji Xin Wen· 2025-11-05 11:56
Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai on November 5, featuring a prominent automotive and smart mobility exhibition area themed "Mobility, Infinite Possibilities" [1] - Major global automotive companies showcased their latest products, technologies, and solutions, indicating the expo's role as a platform for innovation and future mobility exploration [2] Group 1: Automotive Innovations - Tesla's Cybercab made its debut in the Asia-Pacific region, featuring a fully autonomous design without a steering wheel or pedals, aimed at addressing the 92% of U.S. travel scenarios that involve 1-2 passengers [3] - Volkswagen Group presented eight new intelligent connected vehicles, including concept cars like ID. AURA and ID. ERA, alongside showcasing its local software capabilities through CARIAD China [5] - Jaguar Land Rover introduced the new Defender OCTA, equipped with a pioneering 6D intelligent dynamic chassis, enhancing all-terrain capability and driving comfort [5] Group 2: Safety and Technology - Honda displayed advancements in passive safety technologies, including the Honda pedestrian dummy Polar III and a new ACE body structure designed to reduce impact on other vehicles [7] - Michelin showcased innovative products such as rigid inflatable boats made with FCG composite coating and the Haoyue 5E tire, while other suppliers highlighted their contributions to low-altitude economy technologies [9] Group 3: Commitment to the Chinese Market - Automotive executives emphasized their commitment to deepening local R&D and integrating local suppliers, with Volkswagen announcing a joint venture to develop system-level computing solutions in China [12] - Audi's CEO highlighted China as a crucial market, reaffirming the company's focus on investment in the region despite challenges [12] - General Motors expressed confidence in the Chinese market, showcasing models that reflect its deepening localization efforts and technological advancements [12]
直击进博会|三年转型成果“秋点兵” “全勤生”大众集团携四大品牌八款车型亮相进博会
Core Insights - Volkswagen Group is showcasing its latest transformation achievements at the 2025 China International Import Expo, featuring eight new intelligent connected vehicles and classic models, including five electrified models and the Asian debut of the new Porsche 911 Turbo S [1][5] Group 1: Strategic Focus - The chairman of Volkswagen Group, Oliver Blume, emphasized the importance of the expo as a testament to the company's commitment to the Chinese market and its long-term investment strategy, adhering to the "In China, For China" approach [1][5] - Volkswagen Group (China) CEO, Ralf Brandstätter, highlighted the significant results achieved in the past three years under the strategic transformation, focusing on local partnerships and rapid execution [1][4] Group 2: Technological Advancements - Volkswagen's local R&D center, VCTC, and CARIAD China are presenting several software and hardware technology achievements, including the new vehicle platform CMP and the China Electronic Architecture (CEA) [2][3] - The CEA, developed in collaboration with XPeng Motors, integrates advanced AI capabilities for enhanced vehicle control and perception, laying the groundwork for future L3 autonomous driving development [3][4] Group 3: Product Launches and Future Plans - Volkswagen Group plans to launch approximately 30 new energy models in China by 2027, increasing to around 50 by 2030, including 30 fully electric models to meet diverse customer needs [6] - The Audi A6L e-tron, featuring a 107 kWh battery and a range of up to 770 kilometers, represents a significant step in Audi's electrification strategy in China [6]
八年“变”与“不变”,聆听一家外企与进博会的共同成长
Xin Hua Cai Jing· 2025-11-04 09:01
Core Insights - The eighth China International Import Expo (CIIE) marks a significant milestone for Volkswagen Group, showcasing its long-term commitment to the Chinese market and its evolution alongside China's opening-up policies [1][7] Group 1: Evolution of Products and Strategies - Volkswagen Group has transitioned from showcasing imported fuel vehicles to presenting advanced electric vehicles and innovative technologies, reflecting the automotive industry's transformation [2] - At this year's expo, Volkswagen will display eight models, including the ID. EVO, ID. AURA, ID. ERA concept cars, and the new Audi E5 Sportback, highlighting its focus on the Chinese market [2] - The establishment of CARIAD China and the launch of Volkswagen Technology (VCTC) as a major R&D center in China demonstrate the company's commitment to local innovation and adaptation [4] Group 2: Enhanced Engagement and Corporate Responsibility - The CIIE serves as a platform for Volkswagen to enhance its corporate image and showcase its commitment to social responsibility, as seen in the "Green Belt Action" project [3] - The expo has evolved into a bridge for interaction between foreign enterprises, the government, and the public, emphasizing the importance of international exchange in the current global environment [3] Group 3: Internal Growth and Professional Development - Employees at Volkswagen have experienced significant personal and professional growth through their participation in the CIIE, transitioning from initial curiosity to mature involvement [6] - The company's approach to the expo has shifted from independent brand showcases to a collaborative multi-brand strategy, reflecting increased importance placed on the event by headquarters [5] Group 4: Future Commitments and Goals - Volkswagen aims to introduce approximately 30 new energy models in China by 2027 and around 50 by 2030, including 30 fully electric vehicles, aligning with the market's electrification trends [4]
快讯 | 大众(中国)董事长兼首席执行官贝瑞德任期延至2028年
Core Viewpoint - The renewal of Berndt's contract for three more years indicates Volkswagen Group's commitment to its strategic restructuring in China and emphasizes support for localized development in the Chinese market [1][4]. Group 1: Leadership and Management - Berndt has been with Volkswagen Group since 1993 and has held various management positions, including CEO of Volkswagen brand and Group representative [1]. - Since August 1, 2022, Berndt has served as Chairman and CEO of Volkswagen Group (China), overseeing all operations and brands within the region [1]. Group 2: Strategic Developments - The restructuring of management in China aims to grant greater autonomy to the region, reinforcing Volkswagen's leadership in the dynamic Chinese automotive market [1]. - The new management structure, led by Berndt, focuses on integrating brand technologies and accelerating innovation tailored for the Chinese market [1]. Group 3: Product and Technology Innovations - At the Shanghai Auto Show, Volkswagen unveiled three concept models specifically designed for Chinese customers, showcasing a new design language and innovative technology [3]. - The launch of an advanced driver assistance system, developed by CARIAD and CARIZON, highlights Volkswagen's technological capabilities in the competitive Chinese market [3]. Group 4: Sales Performance and Future Plans - In the first half of 2025, Volkswagen Group delivered 1.31 million vehicles in China, with a notable monthly delivery of 247,000 units in June, reflecting a 9% year-on-year increase [4]. - Starting from the second half of 2025, the group plans to deliver a new generation of smart connected vehicles, including over 20 new models by 2026 and approximately 50 models by 2030, with a focus on electric vehicles [4].
全维突破:一汽-大众大众品牌的逆势突围新解
Group 1: Sales Performance - In the first half of the year, FAW-Volkswagen achieved a total sales volume of 436,100 vehicles, representing a year-on-year increase of 3.5% [1] - The Volkswagen brand alone saw a June sales figure of 87,048 vehicles, up 12.5% year-on-year [1] - The fuel vehicle market share for FAW-Volkswagen's Volkswagen brand reached 7.6%, an increase of 0.7 percentage points year-on-year [4] Group 2: Product Strategy - FAW-Volkswagen plans to launch 10 new models targeting Chinese consumers starting in 2026, including 5 pure electric models and 2 plug-in hybrids [6] - The ID. AURA concept car, showcased at the 2025 Shanghai Auto Show, features a new electronic architecture for seamless integration with AI and smart driving systems [6] - The introduction of the "three-step" intelligent driving roadmap aims to enhance fuel vehicle capabilities with advanced driving features [8] Group 3: Marketing and User Engagement - FAW-Volkswagen has shifted to a customer-centric marketing model, transitioning from traditional sales management to a more integrated approach [11] - The company launched initiatives like "Craftsmanship Service" and "Heartfelt Journey 2.0" to enhance customer rights and improve service quality [13] - A comprehensive service supervision system has been established to ensure high service standards and customer satisfaction [13] Group 4: Channel Expansion - In the first five months of the year, FAW-Volkswagen recruited over 70 new dealerships, with a total of 900 dealerships now operational [14] - The brand has introduced a "lightweight" channel model to reduce costs for both the brand and dealers while expanding its market presence [16] - The new store opening process has been streamlined, allowing for rapid establishment of new dealerships, with some opening in as little as 36 days [16] Group 5: Future Outlook - The company emphasizes the importance of maintaining strategic focus and agile marketing capabilities to achieve high-quality growth by 2025 [17] - FAW-Volkswagen is committed to navigating the competitive landscape and industry transformation effectively [17]