本文系观察者网独家稿件，未经授权，不得转载。 MG 上汽MG MG表示，其在欧洲崛起的主要因素，除本身是英国品牌外，也在于其能为当地消费者提供价格实惠的 新能源汽车。截至目前，MG已在欧洲交付了以MG4 EV为首的31.7万辆纯电动汽车，并于近期推出了 2026款MG4 EV和MG4 EV Urban。 此外，MG还在欧洲推出了一些强调性能的电动汽车，如敞篷式轿跑MG Cyberster。该车型曾在2024年 的古德伍德速度节MG百年庆典上发挥了主导作用。 MG品牌还表示，将在2026年上半年发布几项关键信息，涵盖新车的技术和设计，并再度强调了其对欧 洲客户的承诺。 【文/观察者网 潘昱辰 编辑/高莘】日前，上汽MG宣布已在欧洲交付第100万辆汽车，成为首个达成这 一里程碑的中国汽车品牌。 其中在过去的2025年，MG在欧洲的销量超过30万辆，同比增长30%；新能源汽车销量达13.9万辆。 MG于1924年在英国成立。进入21世纪，MG先后被中国南汽与上汽收购，目前是上汽集团旗下品牌。 2011年，MG携MG6车型重返英国本土市场。目前已在34个市场拥有1300多个经销商合作伙伴。 ...

Core Insights - Changan Automobile has announced its strategy to establish a presence in Thailand and serve the local market, launching three new models and planning to export over 1,000 DEEPAL S05 SUVs to Europe by December 2023 [2] - BYD has also begun exporting electric vehicles from its Thai factory to Europe, with over 900 units shipped to countries like the UK, Germany, and Belgium, marking a significant step in its global expansion [2] Export Strategy - Chinese automakers are increasingly choosing to export vehicles from Thailand to Europe to avoid high EU anti-subsidy tariffs, which can reach up to 45.3% for electric vehicles produced in China [2][5] - The EU has imposed a maximum anti-subsidy tax of 35.3% on electric vehicles produced in China since October 2022, prompting companies like BYD, Geely, and SAIC to seek alternative production bases [2][5] Market Performance - Chinese brand vehicles in Europe are experiencing significant growth, with sales expected to reach 90,571 units by September 2025, a 149% increase year-on-year, capturing a market share of 7.4% [3] - MG, BYD, and Chery are leading the sales rankings among Chinese brands in Europe, with MG achieving a 62% year-on-year increase in September sales [3] Production Capacity - Chinese automakers have established substantial production capacity in Thailand, exceeding 600,000 units, which allows them to meet both local and export demands [6][7] - The Thai automotive market is projected to face challenges in 2024, with total new car sales expected to decline by 26%, highlighting the importance of exports for Chinese brands [6][7] Government Support - The Thai government is actively promoting the country as a regional electric vehicle manufacturing hub, offering incentives that encourage Chinese automakers to establish production facilities [8] - Recent adjustments to Thailand's electric vehicle support policies allow locally manufactured electric vehicles intended for export to count towards domestic production quotas, further incentivizing exports [8] Global Strategy - Chinese automakers are adopting a flexible global strategy, allowing them to navigate trade barriers and optimize production resources across different markets [9][10] - The shift from product export to a global brand presence signifies a maturation in the operational capabilities of Chinese automakers, enhancing their competitiveness on the world stage [11]

Core Viewpoint - The article highlights the rising popularity and competitive pricing of pure electric small cars in the new energy vehicle market, particularly focusing on the MG4 EV, which offers impressive features at a lower price point compared to its competitors [1][3][5]. Group 1: Market Trends - The demand for pure electric small cars has surged, with models like the Geely Xingyuan and Wuling Bingo S/PLUS gaining significant traction in the market [3]. - The MG4 EV, launched at the Chengdu Auto Show, achieved a remarkable sales figure of 11,789 units in its first month, showcasing its strong market acceptance [5]. Group 2: Product Features - The MG4 EV is noted for its "European design with Chinese elements," featuring a stylish interior and advanced technology, which enhances its appeal to consumers [34][36]. - It boasts a range of 530 km and incorporates high-density battery technology, allowing for rapid charging and efficient energy consumption [41][44]. - The vehicle's advanced driver-assistance systems and smart cockpit, developed in collaboration with OPPO, provide a seamless user experience [46][60]. Group 3: Cost Efficiency - The MG4 has transitioned from a rear-wheel drive to a front-wheel drive, enabling a more integrated design that reduces production costs [65]. - The use of in-house battery technology and components from subsidiaries allows for lower manufacturing costs, contributing to the MG4's competitive pricing [69]. - The company has reported 51,549 pre-orders for the MG4, indicating strong consumer interest and confidence in the vehicle's value proposition [71].

Group 1 - The core strategy of MG brand is to invest 10 billion yuan in the new energy market, launching 13 new energy vehicles within two years, including pure electric, hybrid, and range-extended models [1] - MG's current fuel vehicles still dominate sales, but the brand is committed to transitioning to new energy, emphasizing the importance of foresight in the automotive market [1][3] - The collaboration with OPPO for a smart car interconnection system aims to create an open ecosystem, allowing seamless integration of various smartphone brands, enhancing user experience [2] Group 2 - MG's sales in Europe reached 153,100 units in the first half of 2025, marking an 18.6% increase, and the brand has exported over 3 million vehicles globally, becoming the leading Chinese automotive brand overseas [3] - The design of MG vehicles must balance global aesthetics with local preferences, as international customers favor a more robust design while domestic customers prefer softer, refined styles [3] - MG's strategy includes maintaining a diverse product line from affordable models to luxury sports cars, aiming to appeal to a broad demographic while focusing on individuality and technology [3]

Group 1 - MG brand plans to invest 10 billion yuan to launch 13 new energy vehicles within two years [1] - The brand's slogan has been changed from "Always YOUNG" to "YOUNG FOREVER" [1] - MG has exported nearly 3 million vehicles globally, indicating strong international performance but room for improvement in the domestic market [1] Group 2 - The current market penetration of new energy vehicles in China has exceeded 50%, highlighting the importance of transitioning from fuel vehicles to new energy vehicles [2] - MG's strategy includes continuing to offer fuel vehicles while also investing in new energy options, reflecting a balance between current demand and future trends [3] Group 3 - MG4 EV has sold 300,000 units in Europe, but has recently been surpassed in sales by competitors due to high tariffs imposed by the EU on Chinese companies [4] - The collaboration with OPPO aims to enhance the smart cockpit technology and create a more integrated user experience [5]

Core Viewpoint - The trend of "going global" has become a significant development direction for Chinese automotive companies, with substantial growth in exports and unique strategies adopted by leading firms like SAIC and BAIC [1][3]. Group 1: Export Growth - In September, China's automotive exports reached 444,000 units, a month-on-month increase of 9% and a year-on-year increase of 47.7% [1]. - From January to September, total automotive exports amounted to 3.388 million units, reflecting a year-on-year growth of 60% [1]. Group 2: SAIC Group's International Strategy - SAIC Group's MG brand has achieved significant success, ranking first in overseas sales among Chinese single brands for four consecutive years [3]. - In September, SAIC's overseas wholesale sales reached 105,000 units, maintaining a steady performance above 100,000 units for two consecutive months [3]. - MG's sales in Europe reached 28,000 units in September, doubling year-on-year, and the MG4 EV has become the best-selling Chinese electric vehicle in over 30 countries [3][5]. - SAIC's MG brand is projected to sell over 800,000 units this year, contributing to the group's goal of reaching 1.2 million overseas sales [5]. Group 3: BAIC Group's International Strategy - BAIC's Magic Cube model has been a key product in its South African market strategy, officially launched under the name "BEIJING X55" [6]. - The BAIC Magic Cube features advanced technology, including an L2.5 level autonomous driving assistance system and a 540-degree transparent chassis [6]. - In the first three quarters of 2023, BAIC's passenger car exports approached 30,000 units, marking a year-on-year increase of 142% [8]. Group 4: Challenges in Overseas Markets - The overseas market presents both opportunities and challenges for Chinese automotive brands, with economic conditions, tight logistics, high tariffs, and unfavorable policies posing significant hurdles [8].

Core Viewpoint - SAIC Motor Corporation has officially launched its overseas strategy 3.0, termed "Glocal Strategy," which aims to create a localized ecosystem and global automotive brand over the next three years [1][3]. Group 1: Strategic Overview - The company plans to develop 17 new overseas models, including SUVs, sedans, MPVs, and pickups, featuring a new HEV hybrid power system to cover mainstream global market segments [1][3]. - The strategy shifts focus from "scale expansion" to "value creation" and from "product output" to "standard output," supporting the global expansion of Chinese manufacturing [1][3]. - SAIC will segment global markets into various regions, leveraging advantages in smart and electric technologies to create personalized and intelligent product solutions [1][3]. Group 2: Regional Focus - The European and UK markets are foundational to SAIC's globalization strategy, with existing European design and engineering centers being established [3][5]. - In Southeast Asia, the company aims to deepen local cooperation and establish KD factories [3][5]. - The strategy in Latin America, the Middle East, and Oceania focuses on comprehensive localization, while in Africa, strategic hubs in Egypt, Morocco, and South Africa will drive regional synergy [3][5]. Group 3: Brand Development - SAIC plans to enhance the global automotive brand MG, which has sold over 5 million units globally and ranks among the top ten in over 20 countries [3][5]. - The brand's new positioning, "in China for Globe," targets young consumers, with a focus on innovative design led by global design leaders [4][5]. - MG's product lineup includes over ten models, with the MG4 EV being the first global vehicle launched in 2022 [3][4]. Group 4: Historical Context and Achievements - Since its first passenger car export in 2001, SAIC's overseas strategy has evolved through three phases: 1.0 for initiating product exports, 2.0 for local operations, marked by the establishment of a factory in Thailand in 2013 [5]. - By the end of 2024, SAIC is expected to have delivered over 5.5 million vehicles overseas, maintaining the top position in automotive exports for eight consecutive years [5]. - The company has established a comprehensive automotive industry chain, including R&D, marketing, logistics, and manufacturing, serving over 100 countries and regions globally [5].

Core Insights - MG brand is positioning itself as a "global urban adventure toy" with innovative designs and a youthful image, aiming to attract young consumers both domestically and internationally [1][2][3] Brand Reconstruction - The concept of youthfulness for MG is not merely an age label but reflects the evolving demands of a new generation, emphasizing emotional resonance, cultural identity, and technological equity [2][3] - MG's new brand proposition "YOUNG FOREVER" focuses on three key themes: youth, fashion, and intelligence, aligning with contemporary consumer expectations [2][3] Product Strategy - MG plans to launch eight new vehicles over the next two years, enhancing its electric and intelligent technology offerings while expanding its sales channels to reach a total of 400 outlets by 2025 [3][4][5] Market Performance - In Q1 2025, MG's retail sales reached 25,839 units, with March sales exceeding 10,000 units, indicating significant growth in both retail and market share [4] - MG's performance in overseas markets is particularly strong, with a projected delivery of 243,400 units in Europe for 2024, making it the first Chinese automotive brand expected to surpass 3 million cumulative sales globally [4] Marketing and Sales Strategy - MG is focusing on brand building as a top priority, establishing a dedicated team to enhance its youthful and fashionable image [4][6] - The company aims to improve product quality and quantity, with a new product matrix planned for the next 18 months [5][6] - A new marketing strategy will leverage MG's history to create engaging content, while optimizing sales channels through innovative approaches like community stores and online platforms [6] Ecological Integration - MG's design philosophy emphasizes leading trends rather than following them, with a focus on creating a unique relationship with consumers [7] - The upcoming MG4 model will feature a smart cockpit developed in collaboration with OPPO, enhancing the user experience through seamless integration of technology [8] - MG's commitment to youthfulness is reflected in its innovative designs, such as the Cyber X, which embodies a spirit of adventure and modern aesthetics [7][8]

连续8年保持汽车出口第一后，出海领头羊上汽集团再度加码海外市场。 4月23日，2025年上海国际车展首日，《中国经营报》记者在现场采访获悉，上汽集团对外宣布全球规 划，在未来3年时间内，上汽集团将打造包括SUV、轿车、MPV、皮卡在内的17款全新海外车型。 再度加码全球市场的背后，上汽集团早已成为中国车企出海冠军，相关数据显示，截至目前，上汽集团 连续8年汽车出口第一、连续3年海外年销量超100万辆。 "我们的Glocal战略，就是'全球+本土'的组合战略，就是要利用我们的市场先发优势，不断扩大海外版 图，持续输出'中国智造'。"上汽集团总裁贾健旭近日强调，"无论是拓展非洲市场，还是布局全球工 厂，我们都用实际行动证明，上汽不仅是中国车企，更是全球车企。" 硬核技术落地全球市场 角逐全球细分市场、推出数十款车型，在上海国际车展上，"主场作战"的上汽集团成为行业焦点。 记者获悉，上汽集团正式发布海外战略3.0——"Glocal战略"，即"全球+本土"的组合战略。未来3年，依 托自身深厚的电动智能网联技术积累，上汽将打造包括SUV、轿车、MPV、皮卡在内的17款全新海外 车型。 不仅如此，在发布"Glocal战略 ...

Core Viewpoint - SAIC Motor Corporation has launched its overseas strategy 3.0, termed "Glocal Strategy," focusing on a combination of global and local approaches to enhance its international presence and product offerings [1] Group 1: Product Development and Market Strategy - Over the next three years, SAIC plans to develop 17 new overseas models, including SUVs, sedans, MPVs, and pickups, featuring a new HEV hybrid power system to cover mainstream global market segments [1] - The company aims to transition from "scale expansion" to "value creation" and from "product output" to "standard output," leveraging its advantages in intelligent and electric technologies to create personalized and intelligent product solutions for different regions [1][2] Group 2: Regional Focus and Localization - SAIC's President, Jia Jianxu, emphasized the importance of localized strategies for overseas markets, including the establishment of a design center and an engineering center in Europe, and the development of KD factories in Southeast Asia [2] - In Africa, the company plans to use Egypt, Morocco, and South Africa as strategic hubs to achieve regional synergy [2] Group 3: Brand Revitalization - SAIC is committed to revitalizing the MG brand, which it acquired in 2007, aiming to position it as a more influential global automotive brand over the next three years [2][3] - MG has launched over ten models, including the MG4 EV, and has achieved cumulative global sales exceeding 5 million units, ranking among the top ten in over 20 countries [3] - The brand is focusing on appealing to younger consumers with tailored marketing strategies for different markets, such as "Get More" in the UK and "Passion Drives" in Thailand [3]