（於中華人民共和國註冊成立的股份有限公司） 全球發售 股份代號 :9973 聯席保薦人、保薦人兼整體協調人、整體協調人、 聯席全球協調人、聯席賬簿管理人及聯席牽頭經辦人 整體協調人、聯席全球協調人、聯席賬簿管理人及聯席牽頭經辦人 聯席賬簿管理人及聯席牽頭經辦人 重要提示 重要提示：如 閣下對本招股章程的任何內容有任何疑問， 閣下應尋求獨立專業意見。 Chery Automobile Co., Ltd. 香港交易及結算所有限公司、香港聯合交易所有限公司以及香港中央結算有限公司對本招股章程的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本招股章程全部或任何部分內容而產生或因依賴該等內容而引致的任何損失 承擔任何責任。 本招股章程副本連同本招股章程附錄七「送呈公司註冊處處長及展示文件」一節所指定文件，已根據香港法例第32章公司（清盤 及雜項條文）條例第342C條的規定送呈香港公司註冊處處長登記。香港證券及期貨事務監察委員會及香港公司註冊處處長對本 招股章程或上述任何其他文件的內容概不負責。 預期發售價將由整體協調人（代表包銷商）與我們於定價日通過協議釐定。定價日預期為2025年9月23日（星 ...

Core Viewpoint - Chery Automobile is progressing with its Hong Kong IPO, planning to issue up to 699 million shares and convert 2.016 billion shares from domestic to overseas listings, with a strong performance in both traditional and new energy vehicle sales [1][4]. Financial Performance - In 2024, Chery's revenue reached 269.9 billion RMB, a year-on-year increase of 65.4%, and net profit was 14.3 billion RMB, up 37.2% [1][3]. - For Q1 2025, revenue rose by 24.2% to 68.2 billion RMB, while net profit surged by 90.9% to 4.7 billion RMB [2][3]. Market Position and Sales - Chery's total vehicle sales exceeded 13 million units, ranking 11th globally and 2nd among Chinese brands in 2024 [1]. - The company achieved a remarkable 277.3% increase in new energy vehicle sales in 2024, with overseas revenue accounting for 37.4% of total sales [4]. Brand Strategy - Chery has established five differentiated brands targeting various market segments, with the Chery brand leading in overall sales [4]. - The company has a robust global dealer network with 6,621 outlets, including 3,663 in China and 2,958 overseas [4]. Use of IPO Proceeds - The funds raised from the IPO will be allocated to expanding the passenger vehicle product line, R&D for next-generation vehicles and advanced technologies, global strategy implementation, upgrading the Wuhu production base, and supplementing working capital [6].

Core Viewpoint - Chery is strategically repositioning its product lineup by launching the Fengyun X3 and Fengyun X3 PLUS, indicating a shift in focus from the iCAR brand to the Fengyun brand in the competitive new energy vehicle market [2][3]. Group 1: Product Strategy - The launch of the Fengyun X3 series represents a significant adjustment in Chery's internal product matrix, consolidating the iCAR 03 into the Fengyun lineup due to the former's underwhelming market performance [2][3]. - The Fengyun X3 is positioned as an affordable entry-level vehicle in the "boxy" segment, targeting young and female consumers with a starting price of 89,900 yuan [3][4]. - The Fengyun X3 features a full aluminum body, a rarity in its class, which enhances safety and durability while potentially increasing manufacturing and maintenance costs [4]. Group 2: Market Positioning - Chery aims to capture market share from popular models like BYD Dolphin and Changan Qiyuan A05 by offering a competitively priced product that emphasizes quality and safety [4]. - The strategic focus on the Fengyun brand aims to avoid brand dilution and consolidate resources to achieve the ambitious goal of "one million Fengyun" sales [3][4]. - The introduction of the Fengyun X3 reflects Chery's adaptability in the new energy vehicle landscape, showcasing its ability to respond to market demands while managing its multi-brand strategy [4].

Group 1 - iCAR brand, under Chery Group, has appointed Li Dongchun as the new vice president, indicating a significant personnel change within the company [2] - iCAR, established in April 2023, has quickly become a key player in Chery's new energy sector, achieving cumulative sales of 51,076 units from January to July 2025, representing a year-on-year growth of 51.1% [2] - The brand faced challenges early on, including team instability and the departure of key founding members before the launch of its first model, iCAR 03 [2] Group 2 - In November 2023, Zhang Hongyu took over Chery New Energy and led the launch of iCAR 03, while also bringing in Su Jun from Zhimi Technology as the Chief Product Officer [2] - Su Jun's leadership resulted in the iCAR V23 pre-sale at the 2024 Guangzhou Auto Show, achieving over 31,000 orders in just 8 hours, with the topic generating over 1 billion views [2] - Following Zhang Hongyu's departure in February 2025, Su Jun was promoted to General Manager of the iCAR brand division, emphasizing the need for a strong marketing system and channel capabilities [3] Group 3 - Li Dongchun, with extensive experience in Chery's marketing and sales, is tasked with enhancing iCAR's marketing strategy, particularly as the brand targets a younger, electric vehicle audience [3][4] - The transition from traditional fuel vehicle users to new energy consumers presents unique challenges for Li Dongchun, requiring him to adapt quickly to meet the brand's marketing and product needs [4]

Core Viewpoint - Chery Automobile has submitted its IPO application to the Hong Kong Stock Exchange, marking a significant milestone for the only large unlisted automobile group in China, with hopes of finally achieving its long-awaited listing dream [2][6]. Financial Performance - Chery's revenue for 2022, 2023, and the first nine months of 2024 was RMB 92.62 billion, RMB 163.21 billion, and RMB 182.15 billion respectively. Net profit increased from RMB 5.81 billion in 2022 to RMB 10.44 billion in 2023, representing an annual growth rate of nearly 80% [6][8]. - In 2024, Chery's net profit for the first nine months reached RMB 11.31 billion, showing a year-on-year growth of nearly 60% [6][8]. Sales and Market Position - In 2024, Chery's global sales exceeded 154,000 units in the first three quarters, a year-on-year increase of 51.8%. The total sales for the year reached 260,390 units, up 38.4%, setting a new historical record [9]. - Chery's sales of new energy vehicles (NEVs) surpassed 58,000 units in 2024, marking a year-on-year growth of 232.7% [9]. Export Growth - Chery's export volumes from 2021 to 2024 were 269,200 units, 451,300 units, and 1,140,000 units respectively, with a 248% increase in 2023 compared to 2021. The 2024 export volume set a new record for Chinese car manufacturers [10][11]. Strategic Plans - The company plans to launch over 60 new passenger vehicle models and versions by 2025, focusing on electrification and intelligence. This includes the introduction of various plug-in hybrid and pure electric vehicles [12][13]. - Chery aims to enhance its research and development in smart driving technologies and improve the practicality and cost-effectiveness of its smart driving solutions [13]. IPO Motivation and Market Strategy - Chery's management has expressed that listing is crucial for establishing a long-term capital supply channel and activating its equity incentive mechanism. The company is now targeting the Hong Kong market for its IPO instead of the A-share market [17][19]. - The IPO proceeds are intended for expanding product lines, enhancing core technology capabilities, and supporting global market expansion [11][19]. Historical Context - Chery's journey towards listing has faced numerous challenges over the past 20 years, including missed opportunities and internal restructuring. The company has learned valuable lessons from these experiences, which may benefit its current IPO efforts [16][20].

以下文章来源于远川汽车评论 ，作者熊宇翔 彭苏平 远川汽车评论 . 不止是汽车 月销一万很危险 Flag倒了又立。 作者 | 熊宇翔 彭苏平 来源 | 远川汽车评论 （ID：yuanchuanqiche） 智能电动汽车厮杀到今天，为了抓住稀缺的注意力资源 ，接二连三地立下各种惊悚flag，已经成为车企基本竞争手 段。 这些flag包括但不限于： 销量对赌型 ：年销量增长50%以上达成XX万辆；某车型月销XX辆，超过同级标杆； 蔑视广告法型 ："XX万以内最好的车"； 低姿态狠话型 ："新能源我们要不客气啦"； 赌上职业生涯甚至性命型 ："若未能···· ··，我就下课/去找工作"；"如果最后是XX效果，我就去跳楼"。 但在复杂多变又血腥竞争的汽车市场中，flag理论上是拿来兑现的，可现实常常是打脸的。 月销一万辆已经成为造车新势力的生死线，年底"暴雷"的哪吒就是一个活生生的例子。 今年1-9月，哪吒共计卖了8.59万辆，平均每月不足万辆，年度目标完成率不到三成，迟迟无法上市导致现金流拉响 了警报，多家供应商公开讨债，作为股东的周鸿祎当起了鸵鸟。 年初还在微博上公开反思的CEO张勇也黯然下课，非常讽刺的是，在" ...