Key Points - The core viewpoint of the article emphasizes Chery Automobile's transformation into a global technology-driven automotive enterprise, focusing on both globalization and smart technology [2][14][15]. Group 1: Basic Information - Chery Automobile was established in 1997 and has transitioned from reverse engineering to a technology-driven enterprise, initially entering the mainstream and entry-level passenger car market with models like Fengyun and QQ [14]. - The company has a clear shareholding structure involving state-owned capital, strategic investors, and management, ensuring no direct interference in operations from state capital [14][15]. - Financial data shows improvement driven by the growth of new energy vehicles and exports, with significant revenue increases expected from 2022 to 2024 [19][21]. Group 2: Brand System - Chery has developed a five-brand system to meet diverse market demands, including Chery, Jetour, Exeed, iCAR, and Zhijie, each targeting different customer segments [38]. - The main brand, Chery, focuses on the mainstream market with high cost-performance and various powertrain options, while Jetour emphasizes family-oriented SUVs [41][46]. - Exeed targets the high-end market, iCAR is aimed at younger consumers with personalized electric vehicles, and Zhijie collaborates with Huawei to offer smart electric vehicles [41][57]. Group 3: Export Strategy - Chery's export strategy has evolved from focusing on developing markets to expanding into key markets like Russia and Europe, with a significant presence in Russia as of 2023 [62][66]. - The Tiggo series is central to Chery's product strategy, offering a range of energy types and configurations to adapt to different regional markets [70]. - The company has rapidly expanded its overseas dealer network, increasing from 252 to 1092 dealers between 2022 and 2025, supporting its global sales strategy [78]. Group 4: Technological Foundation - Chery is consolidating its smart technology development by integrating its subsidiaries into a centralized "Chery Intelligent Center" to enhance its R&D capabilities [82][83]. - The company employs a dual-track strategy of self-research and collaboration with leading technology partners like Huawei and Horizon to advance its smart driving technologies [83]. - Chery's vehicle platform structure includes traditional fuel platforms and new energy platforms, allowing for a layered approach based on price and technology paths [84]. Group 5: Profit Forecast and Investment Recommendations - Chery is projected to achieve net profits of 184 billion, 211 billion, and 254 billion yuan from 2025 to 2027, with a strong growth trajectory in new energy and export markets [6][88]. - The company is expected to maintain a higher valuation compared to its peers due to its robust growth in new energy vehicles and stable export position, receiving a "buy" rating for its stock [6][90].

Investment Rating - The report assigns a "Buy" rating for Chery Automobile (09973.HK) for the first time [1]. Core Insights - Chery Automobile is transitioning towards globalization and intelligence, with a focus on multiple brands to meet diverse market demands. The company has established a clear equity structure involving state-owned assets, strategic investors, and management, which enhances operational efficiency and strategic alignment [8][13]. - The financial outlook is positive, with significant revenue growth driven by the expansion of new energy vehicles and increasing overseas sales. The report forecasts a substantial increase in net profit from 11.95 billion yuan in 2023 to 25.38 billion yuan by 2027 [1][17]. - Chery's brand strategy includes five distinct brands: Chery, Jetour, Exeed, iCAR, and Zhijie, each targeting different market segments and customer needs [38][39]. Summary by Sections 1. Basic Information - Chery Automobile was founded in 1997 and has evolved from a local manufacturer to a global technology-driven automotive enterprise. The company has a clear equity structure that balances state ownership, strategic investments, and management control [13][14]. - The company has seen rapid revenue growth from 2022 to 2024, primarily due to the increasing contribution of new energy vehicles and sustained overseas revenue growth [17][18]. 2. Existing Brand System - Chery's main brand targets the mainstream market with a focus on high cost-performance and diverse powertrain options. Jetour emphasizes family travel and off-road capabilities, while Exeed targets high-end users. iCAR is aimed at younger consumers with a focus on personalization, and Zhijie leverages collaboration with Huawei for smart experiences [38][39]. 3. Export Strategy - Chery has a well-established export strategy that began in developing markets and is now expanding into key markets like Russia and Europe. The company has adapted its product offerings and distribution channels to suit local market conditions [55][60]. - The Tiggo series is central to Chery's product strategy, with a focus on multiple brands and energy types to cater to different regional markets [65]. 4. Technological Foundation - Chery is enhancing its platform-based manufacturing capabilities and pursuing a dual-track strategy of self-research and collaboration with leading technology partners. The company aims to consolidate its R&D efforts to improve efficiency and innovation [8][34]. 5. Profit Forecast and Investment Advice - The report projects Chery's net profit to reach 18.41 billion yuan in 2025, with a corresponding P/E ratio indicating a favorable valuation compared to peers. The strong momentum in new energy development and solid export positioning justify a higher valuation for the company [1][17].

Investment Rating - The report provides a standard investment rating for the automotive industry, specifically focusing on Chery Automobile [5]. Core Insights - Chery Automobile has undergone three significant phases since its establishment in 1997: technological self-reliance, strategic restructuring, and comprehensive transformation towards new energy and intelligence [6][12]. - The company has achieved a notable global presence, with overseas sales reaching 1.145 million units in 2024, marking a 21.4% increase year-on-year, and overseas revenue accounting for 37.4% of total income [6][16]. - Chery's new energy vehicle (NEV) business is experiencing rapid growth, with a year-on-year sales increase of 98.6% in 2025H1, contributing to 28.1% of total revenue [16][18]. - The company is focusing on a dual strategy of hybrid and pure electric vehicles, with significant advancements in technology and product offerings [6][21]. Summary by Sections 1. Chery Automobile's Development Journey - Chery has evolved through three stages: initial breakthroughs in technology, strategic restructuring to focus on core competencies, and a current phase emphasizing new energy and smart technologies [12][13]. - The company successfully completed its IPO on the Hong Kong Stock Exchange in September 2025, with funds primarily allocated to R&D and global expansion [12][16]. 2. Competitive Advantages - Chery has established a robust technological foundation with over 13,900 patents, including significant advancements in engine and transmission technologies [20][21]. - The company has a comprehensive product lineup covering various market segments through its five brands: Chery, Exeed, Jetour, iCAR, and Zhijie, ensuring broad market coverage from economy to luxury vehicles [23][24]. 3. Growth Drivers - Chery's overseas market strategy has solidified its position as a leading exporter of passenger vehicles in China, with a focus on emerging markets and local production to mitigate trade barriers [33][36]. - The NEV segment is a key growth area, with Chery's hybrid and electric vehicles leading the industry in sales growth [6][18]. - Collaborations with technology partners like Huawei are enhancing Chery's capabilities in smart driving technologies [6][21]. 4. Investment Opportunities - The report suggests focusing on three main investment lines: technology positioning and domestic substitution, performance resonance and growth elasticity, and manufacturing upgrades and industry extensions [7].

Core Viewpoint - Chery Automobile faces significant challenges with its new model, the Fengyun X3L, which has seen disappointing sales and a recent incident during a performance test that highlights internal management issues and safety concerns [1][3][10] Sales Performance - The Fengyun X3L has not met sales expectations since its launch, with overall sales growth for Chery slowing to just 2% in October compared to previous months [1][9] - Other models in the Fengyun series, such as the Fengyun T9 and A8, have also experienced poor sales performance, with the T9's monthly sales dropping from over 8,000 to below 5,000 and the A8's sales falling below 1,000 units [5][6][8] Incident Analysis - An incident during a performance test at Tianmen Mountain resulted in the vehicle sliding backward and breaking three sections of guardrail, attributed to a failure in the safety harness [3][4] - Chery's explanation for the incident points to a lack of risk assessment and detail management, raising concerns about the company's internal processes [10][15] Internal Management Issues - Reports indicate that Chery's strict management practices have led to employee dissatisfaction, with claims of excessive overtime and harsh working conditions [10][13] - A recent incident involving a refusal to attend a mandatory Saturday meeting by a new employee garnered significant internal support, highlighting employee morale issues [12][13] R&D Investment - Chery's research and development spending is notably lower than competitors like BYD and Geely, with R&D expenses constituting only 3.4% of revenue, which has contributed to lower profit margins and product competitiveness [10][13][15] Market Competition - The automotive industry is characterized by intense competition not only in product and technology but also in overall management efficiency, suggesting that Chery's current management approach may hinder its market position [15]

Core Viewpoint - Chery Automobile is set to list on the Hong Kong Stock Exchange on September 25, 2025, marking a significant milestone in its global expansion and technological transformation strategy, which will have a profound impact on the automotive industry landscape [1][11]. Group 1: Company Overview - Founded in 1997, Chery Automobile has evolved into a global passenger vehicle enterprise, with a complete industrial system in engine, transmission, and chassis manufacturing [2]. - Chery has sold over 13 million vehicles globally and has been the top exporter of Chinese passenger vehicles for 22 consecutive years since 2003, showcasing its strong competitiveness and brand influence in international markets [2][3]. Group 2: Financial Performance - Chery's global sales reached 2.295 million units in 2024, with a year-on-year growth of 49.4%, making it the only company among the top 20 global passenger vehicle manufacturers to achieve over 25% growth in both new energy and fuel vehicle sales [3][4]. - The company reported revenues of RMB 926.18 billion in 2022, RMB 1,632.05 billion in 2023, and projected RMB 2,698.97 billion in 2024, with a compound annual growth rate of 70.7% [4][5]. Group 3: Technological Advancements - Chery has established a comprehensive technology system focusing on key areas such as engine, transmission, electric drive, and battery safety systems, with significant investments in R&D [6][7]. - The company has increased its R&D expenditure from RMB 3.646 billion in 2022 to RMB 9.243 billion in 2024, reflecting a compound annual growth rate of 59.2% [6]. Group 4: Global Market Strategy - Chery has achieved significant sales growth in overseas markets, ranking first among Chinese brands in Europe, South America, and the Middle East, and second in North America and Asia (excluding China) [4][10]. - The company has established eight R&D centers globally and is actively localizing production to enhance competitiveness and meet local market demands [7][10]. Group 5: IPO Impact - Chery's IPO is the largest for an automotive company in recent years, raising over $1 billion, which will be used to enhance R&D, expand product offerings, and strengthen its global market presence [11]. - The successful listing is expected to attract significant capital into the Hong Kong automotive sector, boosting market activity and investor confidence [11][12].

Core Viewpoint - Chery Automobile officially listed on the Hong Kong Stock Exchange on September 25, marking the largest IPO of a car company in Hong Kong this year [3][4]. Company Overview - Chery Automobile's listing is a significant milestone, being the last major unlisted vehicle manufacturer in China to enter the capital market after facing multiple challenges since its initial listing attempt in 2004 [4]. - The company priced its shares at HKD 30.75, raising a total of HKD 9.14 billion [4]. Financial Performance - Chery's revenue is projected to grow from CNY 92.618 billion in 2022 to CNY 269.897 billion in 2024, representing a compound annual growth rate (CAGR) of 70.7% [4]. - Net profit is expected to increase from CNY 5.806 billion in 2022 to CNY 14.334 billion in 2024, with a CAGR of 57.1%, significantly exceeding the industry average [4]. Market Position - In 2024, Chery is anticipated to achieve a global sales volume of 2.295 million vehicles, setting a new historical record [4]. - The company ranks second among Chinese independent brand passenger vehicles and eleventh globally in passenger vehicle sales [4]. Growth in Electric Vehicles - Chery is the only company among the top twenty global passenger car manufacturers in 2024 to achieve over 25% year-on-year growth in four key metrics: new energy vehicles, fuel vehicles, domestic sales, and overseas sales [5]. Brand Portfolio - Chery operates five major brands: Chery, Jetour, Exeed, iCAR, and Zhiji, each with distinct positioning and market segments [7]. Global Expansion - Since exporting its first vehicle in 2001, Chery has established a global sales network covering over 100 countries and regions, with cumulative global sales exceeding 13 million vehicles [10]. - Chery has maintained its position as the top exporter of Chinese independent brand passenger vehicles for 22 consecutive years, with nearly 3,000 overseas dealerships as of March 31, 2025 [11].

Core Viewpoint - Chery's IPO is not just a financial maneuver but a demonstration of its readiness and capability as a publicly listed company, supported by solid financial performance and strategic planning [2][7][15]. Financial Performance - Chery's revenue increased from 92.6 billion RMB to 269.9 billion RMB over three years, while net profit rose from 5.8 billion RMB to 14.3 billion RMB, indicating nearly a threefold profit growth [4][5]. - The company's operating cash flow has consistently exceeded net profit, reaching 44.8 billion RMB in 2024 [5]. - R&D investment has more than doubled, with expenditures of 4.1 billion RMB, 6.8 billion RMB, and 10.5 billion RMB from 2022 to 2024, totaling over 20 billion RMB [5][12]. Market Position and Growth - Chery's domestic sales grew by 56%, with a remarkable 277% increase in new energy vehicle sales, while overseas sales rose by 35% [5][12]. - The company has maintained its position as the top exporter of Chinese brands for 22 consecutive years, with overseas revenue accounting for 37.4% of total revenue [5][12]. Strategic Development - Chery has been operating under the standards of a public company for years, completing many processes that companies often struggle with post-IPO [3][7]. - The company aims to release its potential through this IPO, which has been a part of its strategy since 2018 [8][15]. - Chery's multi-brand strategy allows for independent growth across its various brands, enhancing its market positioning and growth prospects [20]. Valuation and Market Perception - The IPO price range is set between 27.75 and 30.75 HKD, corresponding to a market valuation of 146 billion to 163 billion RMB, with a PE ratio of approximately 10-11 times [20]. - Compared to industry peers like BYD and Geely, Chery's valuation appears conservative, providing a safety margin for investors [20].

（於中華人民共和國註冊成立的股份有限公司） 全球發售 股份代號 :9973 聯席保薦人、保薦人兼整體協調人、整體協調人、 聯席全球協調人、聯席賬簿管理人及聯席牽頭經辦人 整體協調人、聯席全球協調人、聯席賬簿管理人及聯席牽頭經辦人 聯席賬簿管理人及聯席牽頭經辦人 重要提示 重要提示：如 閣下對本招股章程的任何內容有任何疑問， 閣下應尋求獨立專業意見。 Chery Automobile Co., Ltd. 香港交易及結算所有限公司、香港聯合交易所有限公司以及香港中央結算有限公司對本招股章程的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本招股章程全部或任何部分內容而產生或因依賴該等內容而引致的任何損失 承擔任何責任。 本招股章程副本連同本招股章程附錄七「送呈公司註冊處處長及展示文件」一節所指定文件，已根據香港法例第32章公司（清盤 及雜項條文）條例第342C條的規定送呈香港公司註冊處處長登記。香港證券及期貨事務監察委員會及香港公司註冊處處長對本 招股章程或上述任何其他文件的內容概不負責。 預期發售價將由整體協調人（代表包銷商）與我們於定價日通過協議釐定。定價日預期為2025年9月23日（星 ...

Core Viewpoint - Chery Automobile is progressing with its Hong Kong IPO, planning to issue up to 699 million shares and convert 2.016 billion shares from domestic to overseas listings, with a strong performance in both traditional and new energy vehicle sales [1][4]. Financial Performance - In 2024, Chery's revenue reached 269.9 billion RMB, a year-on-year increase of 65.4%, and net profit was 14.3 billion RMB, up 37.2% [1][3]. - For Q1 2025, revenue rose by 24.2% to 68.2 billion RMB, while net profit surged by 90.9% to 4.7 billion RMB [2][3]. Market Position and Sales - Chery's total vehicle sales exceeded 13 million units, ranking 11th globally and 2nd among Chinese brands in 2024 [1]. - The company achieved a remarkable 277.3% increase in new energy vehicle sales in 2024, with overseas revenue accounting for 37.4% of total sales [4]. Brand Strategy - Chery has established five differentiated brands targeting various market segments, with the Chery brand leading in overall sales [4]. - The company has a robust global dealer network with 6,621 outlets, including 3,663 in China and 2,958 overseas [4]. Use of IPO Proceeds - The funds raised from the IPO will be allocated to expanding the passenger vehicle product line, R&D for next-generation vehicles and advanced technologies, global strategy implementation, upgrading the Wuhu production base, and supplementing working capital [6].

Core Viewpoint - Chery is strategically repositioning its product lineup by launching the Fengyun X3 and Fengyun X3 PLUS, indicating a shift in focus from the iCAR brand to the Fengyun brand in the competitive new energy vehicle market [2][3]. Group 1: Product Strategy - The launch of the Fengyun X3 series represents a significant adjustment in Chery's internal product matrix, consolidating the iCAR 03 into the Fengyun lineup due to the former's underwhelming market performance [2][3]. - The Fengyun X3 is positioned as an affordable entry-level vehicle in the "boxy" segment, targeting young and female consumers with a starting price of 89,900 yuan [3][4]. - The Fengyun X3 features a full aluminum body, a rarity in its class, which enhances safety and durability while potentially increasing manufacturing and maintenance costs [4]. Group 2: Market Positioning - Chery aims to capture market share from popular models like BYD Dolphin and Changan Qiyuan A05 by offering a competitively priced product that emphasizes quality and safety [4]. - The strategic focus on the Fengyun brand aims to avoid brand dilution and consolidate resources to achieve the ambitious goal of "one million Fengyun" sales [3][4]. - The introduction of the Fengyun X3 reflects Chery's adaptability in the new energy vehicle landscape, showcasing its ability to respond to market demands while managing its multi-brand strategy [4].