Core Viewpoint - Liu Liu Mei, a leading Chinese green plum snack brand, is attempting to go public on the Hong Kong Stock Exchange to alleviate cash flow pressures, following a failed A-share IPO attempt in 2019, raising discussions about its business model [1] Group 1: Marketing Strategy - Liu Liu Mei gained fame through celebrity endorsement strategies, with sales increasing by 316% over three years due to Yang Mi's endorsement and the "Are you okay?" advertising slogan [2] - In 2024, advertising expenses are projected to reach 106 million yuan, accounting for 72% of net profit, with a sales expense ratio of 19.2%, significantly higher than industry averages [2] - The effectiveness of celebrity marketing is declining, as evidenced by backlash from fans during a live broadcast, highlighting the fragility of traffic dividends [2] Group 2: Market Dynamics - Liu Liu Mei holds the largest market share in the green plum snack sector, with a 7% market share in 2024, but faces declining prices for core products: dried plums down 10.7% and frozen plums down 27.9% year-on-year [3] - The green plum and western plum snacks combined account for only 1.3% of the 933 billion yuan leisure food industry, with significant competition from giants like Three Squirrels and Good Products Store, which are engaging in price wars and innovative marketing strategies [3] - In 2024, raw material prices for green plums increased by 8.3%, leading to a 7.5 percentage point decline in gross margin to 32.1% due to pricing strategies [3] Group 3: Financial Position - As of February 2025, Liu Liu Mei has only 51.04 million yuan in cash and short-term borrowings of 310 million yuan, prompting a pre-IPO buyback of 135 million yuan in shares from A-round investors [4] - The IPO is viewed as a means of survival rather than expansion, with the company needing to demonstrate a shift from a "traffic-driven" to a "product-driven" model [4] - R&D expenses in 2024 are expected to drop by 43.6%, constituting only 6.1% of sales expenses, significantly below the food industry average of 3%-5% [4]

Group 1 - The core theme of the conference is "Security Breakthrough: Reshaping the Internal Security System," focusing on the challenges and opportunities in the cybersecurity industry during the transition from the 14th to the 15th Five-Year Plan [2] - The chairman of Qi Anxin Group highlighted three major dilemmas facing the current cybersecurity system: the ineffective implementation of systematic thinking, the bottleneck in integrating large and small systems, and operational obstacles within small systems [3][4] Group 2 - The first dilemma is the ineffective implementation of systematic thinking, where over 90% of large government and enterprise institutions procure equipment from more than 10 vendors, leading to a fragmented security system [3] - The second dilemma involves the integration gap between macro-level security designs and micro-level industry-specific security systems, which can create vulnerabilities [3] - The third dilemma is the operational hindrances within small systems due to inconsistent standards and lack of data sharing, which exacerbates capability disparities [3] Group 3 - The issue of insufficient security investment is particularly pronounced in the AI era, with a large energy company investing over 1 billion yuan annually in digital transformation but allocating less than 4% to cybersecurity [4] - The chairman emphasized the need for a shift from "selecting individual products" to "systematic selection" and from "fragmented design" to "systematic design" to effectively address current complex threats [4] - The cybersecurity industry must promote rational security investment, unify standards, and enhance the integration of large and small systems through policy guidance, technological innovation, and industry collaboration [5]

《开锁大师》里，岳云鹏与 Apple 专家向开锁匠展示了 iPhone 先进的面容 ID 功能。它不仅可以解锁手 机，更是全方位的隐私保护锁，能有效锁住 app、账户信息、密码等重要隐私数据。 在《爱老虎油》中，岳云鹏请小朋友帮忙拍摄合影，不料小朋友调皮点开聊天记录，意外曝光了他与妻 子的甜蜜短信，场面一度尴尬。关键时刻，Apple 专家现身，为岳云鹏介绍了如何使用面容 ID 锁定或 隐藏 app，有效避免此类尴尬再次发生。 《高价回收》则讲述了岳云鹏积攒半辈子密码的小本子，不慎被废品回收车收走。焦急追赶途中， Apple 专家为他推荐了 iPhone 密码 App。该 App 借助面容 ID，提供安全便捷的一站式密码管理方案， 既能安全保存密码，又能防止丢失风险。 （原标题：苹果广告又整活了！岳云鹏从手机后「探」出的这一眼，藏着 iPhone 最安心的隐私密码） 除了正片，本次广告系列还精心制作了两条幕后彩蛋，观众在欣赏岳云鹏与导演有趣互动的同时，还能 学到实用的隐私保护小技巧。此外，岳云鹏首次亮相 Apple 户外广告牌，以独特的 "探头" 形象打破传 统，既保留了隐私广告中遮挡面部的元素，又增添了个人独 ...

Core Perspective - Pablo Picasso's "Les Demoiselles d'Avignon," created in 1907, is a landmark work in 20th-century modern art, marking the beginning of Cubism and reflecting a significant shift in artistic exploration and cultural context [1][4]. Artistic Innovation - The painting features five nude women whose bodies are deconstructed into multiple geometric planes, challenging traditional representations of the human form [2][4]. - Picasso's use of fragmented geometric shapes to reconstruct figures eliminates classical aesthetics of harmony and beauty, replacing them with a raw, sharp visual impact [2][4]. Spatial and Color Treatment - Picasso abandons single-point perspective, juxtaposing visual elements from different angles on the same plane, creating a "flattened space" that dissolves traditional depth perception [3][4]. - The color palette primarily consists of blue, ochre, and gray, establishing a cold, oppressive atmosphere, with brushwork that emphasizes form over natural light [3][4]. Historical Context and Impact - Initially, "Les Demoiselles d'Avignon" was not publicly exhibited until 1916, and it faced mixed reactions, with conservative critics viewing it as a disaster for rejecting the realistic traditions established since the Renaissance [4][6]. - The work is considered the beginning of Cubism, influencing artists like Henri Matisse and Georges Braque, and paving the way for movements such as Futurism and Abstract Expressionism [6][7]. Cultural Reflection - Picasso's art reflects a continuous inquiry into the essence of art, emphasizing that it is not merely imitation of nature but exists parallel to it, incorporating diverse cultural elements and addressing social issues [5][6]. - "Les Demoiselles d'Avignon" serves as a critical text for understanding the transition from traditional to modern art, symbolizing a rebellion against standardized visual norms in the context of contemporary digital technology [6][7].

Core Insights - Puma has been announced as the official ball supplier for the Premier League, marking a significant opportunity for brand expansion in the football sector [1] - The advertisement "Have a Ball" emphasizes the emotional connection and community spirit inherent in grassroots football, showcasing ordinary people enjoying the game [2] - A surprising statistic revealed in the ad is that Premier League players average only 109 seconds of ball control per match, challenging common perceptions of professional football [3] Marketing Strategy - The advertisement focuses on the joy and passion derived from the simple act of playing football, aligning with Puma's brand ethos of celebrating every touch of the ball [4] - Puma's marketing approach differentiates itself by highlighting the emotional ties between everyday players and the sport, rather than focusing solely on professional achievements [5] - The theme of "cherishing every touch" resonates with Puma's commitment to providing high-quality sports products and encouraging self-challenge among athletes [6] Future Outlook - The collaboration with the Premier League is expected to deepen, with more marketing activities planned to promote the allure of football and invigorate the brand [7]

工业和信息化部近日召开了一场关键会议。聚焦贯彻落实习近平总书记关于人工智能发展的重要指示精 神，并执行中央和国务院的重大决策。会议由部长李乐成主持，旨在深化对人工智能产业的推进策略， 以及如何通过人工智能技术促进新型工业化的发展。 作者 经观科技+ 通过这些措施，工业和信息化部致力于推动人工智能产业的高质量发展，为新型工业化提供坚实的技术 支持和创新动力。 免责声明：本文观点仅代表作者本人，供参考、交流，不构成任何建议。 会议明确了中央对于人工智能发展的高度重视，并强调了习近平总书记的相关讲话和指示对于指导人工 智能产业发展和新型工业化转型的重要性。 会议还提出了培育人工智能赋能应用服务商，加速行业专用大模型的应用和迭代升级，强化标准引领作 用，推进人工智能标准化工作，发挥市场和政府的作用，体系化推进标准的制定。同时，会议强调了产 业生态的壮大，包括培育人工智能优势企业，支持中小企业的专业化、精细化、特色化和新颖化发展， 完善人工智能开源机制，加快建设高水平的人工智能开源社区，打造开放共享的开源生态。 会议要求加大财税政策支持，引导社会资本增加投入，持续拓展人工智能产业的国际合作。在发展与安 全并重的原则下， ...

Core Viewpoint - The "Seeing Yin Shang" exhibition has gained significant attention, requiring up to four hours of waiting time to enter, showcasing 338 precious artifacts from 28 archaeological and cultural institutions across the country, including over 50 first-class and key cultural relics [1] Group 1: Exhibition Highlights - The reunion of the two Fu Hao owl-shaped vessels, which have been separated for 50 years, is a major highlight of the exhibition, attracting many visitors eager to capture photos of this rare pairing [1][2] - Another notable artifact is the pair of bronze axe heads from Shandong Su Butun, which symbolize royal power and have also reunited after 50 years [3] - The exhibition features the only bronze cow-shaped vessel discovered at Yin Ruins, known for its harmonious proportions and intricate animal motifs, which underwent significant restoration before being displayed [3] - A pig-shaped lid for a ceramic wine vessel, resembling the character Peppa Pig, has garnered attention for its whimsical design [3] Group 2: Additional Artifacts - Other significant items on display include the "Gui Ju" bronze vessel, cicada-patterned bronze knife, and Chongyang bronze drum, among others, which can be appreciated in detail within the exhibition [3]

Core Viewpoint - White Elephant Food Co., Ltd. has responded to the controversy surrounding its "Duoban" trademark, clarifying that the product is a larger version of its original offerings, aimed at distinguishing itself from regular-sized products for consumer convenience [2][3]. Group 1: Company Overview - White Elephant Food was established in 1997 and primarily focuses on the production and sale of noodle products. The company has set up 12 production bases across 10 provinces in China and operates over 20 subsidiaries [2]. - The company has completed a B+ round of financing, with investors including Fosun Group and GF Securities [2]. Group 2: Recent Developments - In 2023, White Elephant Food launched the "White Elephant Chinese Noodle" strategy, emphasizing the importance of Chinese branding, flavors, quality, and spirit. The company has also developed new flavors, including a cilantro-flavored instant noodle in collaboration with Douyin [3]. - The company's sales reached 9.175 billion yuan in 2023, as reported in the 2024 list of the top 100 private enterprises in Henan Province [3]. Group 3: Controversy and Response - The "Duoban" trademark faced criticism for potentially misleading consumers regarding the actual content of the products, similar to a previous incident involving Qianhe Flavor Industry's "Qianhe 0" soy sauce [3]. - In response to the backlash, White Elephant stated that it would adjust the packaging of the "Duoban" products to prevent further consumer misunderstanding [3].

（原标题：中汽协发倡议，众专家亮观点（七）| 吴松泉：追求高质量高水平价值竞争才是根本出路） 编者按： 5月31日，中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》。倡 议中指出，自2025年5月23日起，有车企率先发起大幅降价活动，多家企业跟进效仿，引发新一轮"价格 战"恐慌。无序"价格战"加剧恶性竞争，将进一步挤压企业利润空间，进而影响产品质量和售后服务保 障，不仅阻碍行业自身健康发展，也将危害消费者权益，并带来安全隐患。 倡议发布后，工信部相关负责人第一时间作出公开回应，赞同并支持此倡议，同时指出车企之间"价格 战"，给汽车企业正常的生产经营带来较大冲击，危及行业健康、可持续发展。 央视新闻、新华社、人民日报、经济日报等主流央媒纷纷报道、转载。当日此事登上多个热搜平台，引 发广泛的关注与讨论。 中国汽车工业协会旗下官方媒体《汽车纵横》围绕这一事件，推出汽车行业知名专家访谈系列。本文为 该系列第7篇，作者为中汽中心资深首席专家、中国汽车战略与政策研究中心总工程师吴松泉。 总书记指出，"加快构建全国统一大市场，着力整治一些领域的'内卷式'竞争""坚决破除地方保护、市场 分割、" ...

（原标题：中汽协发倡议，众专家亮观点（六）| 李大开：从"卷"向"强"，避免恶性竞争和盲目价格内 卷） 编者按： 5月31日，中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》。倡 议中指出，自2025年5月23日起，有车企率先发起大幅降价活动，多家企业跟进效仿，引发新一轮"价格 战"恐慌。无序"价格战"加剧恶性竞争，将进一步挤压企业利润空间，进而影响产品质量和售后服务保 障，不仅阻碍行业自身健康发展，也将危害消费者权益，并带来安全隐患。 倡议发布后，工信部相关负责人第一时间作出公开回应，赞同并支持此倡议，同时指出车企之间"价格 战"，给汽车企业正常的生产经营带来较大冲击，危及行业健康、可持续发展。 央视新闻、新华社、人民日报、经济日报等主流央媒纷纷报道、转载。当日此事登上多个热搜平台，引 发广泛的关注与讨论。 中国汽车工业协会旗下官方媒体《汽车纵横》围绕这一事件，推出汽车行业知名专家访谈系列。本文为 该系列第6篇，受访人为陕西法士特集团原董事长李大开。 二是在赛道选择上，企业可以发挥各自所长，专注专业化、规模化，不必都挤入同一个领域、同一个赛 道； 三是根据企业实际情况，因地制宜 ...